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PRA Annual Report <strong>2011</strong><br />

I. Our Business<br />

The PRA is a government-owned and controlled corporation created by virtue of<br />

Executive Order No. 1037, and signed by then President Ferdinand E. Marcos on<br />

July 4, 1985.<br />

On August 31, 2001, through Executive Order No. 26, the control and supervision<br />

of PRA was transferred from the Office of the President to the Board of<br />

Investments (BOI).<br />

Last May 12, 2009 Republic Act No. 9593, the National Tourism Policy Act of<br />

2009, was signed into law making the PRA an attached agency of the<br />

Department of Tourism (DOT).<br />

Mandate<br />

PRA is mandated to attract foreign nationals and former Filipino citizens to invest,<br />

reside and retire in the <strong>Philippine</strong>s with the end-view of accelerating the socioeconomic<br />

development of the country, contributing to the foreign currency of the<br />

economy by providing them the best quality of life in the most attractive package.<br />

Vision<br />

To make the <strong>Philippine</strong>s a leading and significant destination for the world's<br />

retirees, seniors and elderly.<br />

Mission<br />

To develop PRA's capabilities and to enable and empower all segments of the<br />

government and private sectors which are relevant to the <strong>Philippine</strong> retirement<br />

migration agenda.<br />

Page 1 of 26


II. Board of Trustees<br />

Ex-Officio Members<br />

Hon. Ramon R. Jimenez, Jr.<br />

Chairman, PRA Board of Trustees<br />

Secretary, Department of Tourism (DOT)<br />

Hon. Veredigno P. Atienza<br />

Vice-Chairman, PRA Board of Trustees<br />

General Manager, <strong>Philippine</strong> <strong>Retirement</strong> <strong>Authority</strong> (PRA)<br />

Hon. Ricardo A. David, Jr.<br />

Member, PRA Board of Trustees<br />

Commissioner, Bureau of Immigration (BI)<br />

Hon. Amando M. Tetangco, Jr.<br />

Member, PRA Board of Trustees<br />

Governor, Bangko Sentral ng Pilipinas (BSP)<br />

Representative / Alternate Board of Trustees<br />

Hon. Juan J. De Zuniga, Jr.<br />

Member, PRA Board of Trustees<br />

Deputy Governor, Bangko Sentral ng Pilipinas (BSP)<br />

Hon. Siegfred B. Mison<br />

Member, PRA Board of Trustees<br />

Associate Commissioner, Bureau of Immigration (BI)<br />

Hon. Evelyn R. Cajigal<br />

Member, PRA Board of Trustees<br />

Director Legal Services, Department of Tourism (DOT)<br />

Page 2 of 26


III. General Manager’s Report<br />

We take our corporate inspiration from President Aquino’s campaign promises of “pagbabago,<br />

pagbibigay pag-asa, paglutas sa kahirapan.” This is the base of our values and initiatives.<br />

On the ground, in PRA, we seek the ultimate aspiration of “1 to 10 million retirees in PNoy’s 6<br />

years.” One million brings the retirement business to the level of annual OFW remittances;<br />

three million pays for all <strong>Philippine</strong> foreign debt; four million pays for all public debt - unrealistic<br />

in a way, but great for giving us direction.<br />

We also practice good governance “GG 4 W” in our pursuit of good governance: 1. Bawal<br />

magnakaw 2. Bawal magpanakaw 3. Bawal magwalangbahala pag may nagnanakaw and 4.<br />

Bawal makisawsaw sa ninakaw. Without necessarily having a witch-hunting attitude, we will<br />

uphold integrity at all levels.<br />

Consistency of intentions with actual directions taken is a sign of intelligent planning and<br />

purposeful execution. In <strong>2011</strong>, various initiatives were taken, not to pursue change for the sake<br />

of change, but to advance the <strong>Philippine</strong> retirement agenda. Initiatives were taken, without<br />

sacrificing current performance, without losing our stability and balance.<br />

We have edited and sharpened our vision statement. We have not changed our aspirations, but<br />

we have expressed them in a manner that lends to easier execution, better measurement and<br />

control, and more precise direction-setting.<br />

We have sharpened our focus: focus on the customer, focus on retirees, seniors, and the<br />

elderly.<br />

We are likewise making our mission statement more realistic. A mission statement that talks of<br />

mission impossible is no mission statement at all. It is no longer our corporate mission to<br />

“provide world-class services” by ourselves. There is no way that a company like ours, with<br />

only 35 regular employees and 60 contractual employees can deliver on the original statement.<br />

Our mission should be more humble and more realistic. We will develop PRA’s capabilities<br />

where possible, and “enable and empower” others whose resources and capabilities are<br />

relevant to the <strong>Philippine</strong> retirement vision. Together, we move to provide the world class<br />

services needed by our retirees. It cannot simply be the work of PRA alone.<br />

For 2012, we intend to have a proper matching of market needs and our realistic resources.<br />

This matching determines what we should offer to our clientele, no more, no less. 2012 will be<br />

a continuation of initiatives launched in <strong>2011</strong>, in compliance with the October 2010 product-mix<br />

strategy.<br />

VEREDIGNO P. ATIENZA<br />

Page 3 of 26


IV. PRA Departments and Satellite Offices Accomplishments<br />

The PRA is focused on bringing in more foreign retirees to the country. It is aggressive in<br />

promoting the <strong>Philippine</strong>s as a top retirement destination in Asia through various media<br />

platforms so as to meet its target enrollment.<br />

The <strong>Authority</strong> has continued to lead the Industry in fulfilling its objective to attract foreign<br />

nationals to return, reside, retire and invest in the <strong>Philippine</strong>s in a bid to accelerate the socioeconomic<br />

development of the country, increase foreign currency reserve, provide jobs for local<br />

Filipinos and offer foreign retirees the best quality of life.<br />

A. The Resident Retiree Servicing Center<br />

The Resident Retiree Servicing Center (RRSC) delivers two (2) basic services namely: (a) the<br />

pre-processing of retiree’s application for the issuance of the “Special Resident Retiree’s Visa”<br />

(SRRV), and (b) servicing the needs of the Retiree upon entry into the country and for the<br />

duration of his participation in the <strong>Retirement</strong> Program of the <strong>Authority</strong>. The RRSC also<br />

performs investment monitoring to ensure that retiree investment subsists in the country.<br />

1. Top 10 Nationalities<br />

Nationalities<br />

Principal &<br />

Dependents<br />

1 Chinese (PROC) 742 32.44%<br />

2 Korean 613 26.80%<br />

3 Japanese 219 9.58%<br />

4 American 149 6.52%<br />

5 Chinese (Taiwan) 70 3.06%<br />

6 Chinese (Hong Kong) 65 2.84%<br />

7 British 61 2.67%<br />

8 Indian 58 2.54%<br />

9 Australian 41 1.79%<br />

10 German 39 1.71%<br />

Others 230 10.06%<br />

T O T A L 2,287 100.00%<br />

%<br />

Page 4 of 26


Shown here in graphical presentation:<br />

The figures on SRRV enrollment for the year show the distribution of the number of principals<br />

and dependents among nationalities. The Chinese (PROC) and Korean consist of more<br />

dependents than principals.<br />

Page 5 of 26


2. Enrollment vs Cancellation<br />

ENROLLMENT CANCELLATION<br />

MONTH PRINCIPAL SP./DEP TOTAL PRINCIPAL SP./DEP TOTAL<br />

January 80<br />

52<br />

132 45 34 79<br />

February 98 75 173 37 37 74<br />

March 95 44 139 45 39 84<br />

April 75 38 113 27 21 48<br />

May 99 64 163 17 12 29<br />

June 137 123 260 25 20 45<br />

July 114 99 213 46 36 82<br />

August 113 125 238 29 16 45<br />

September 118 107 225 33 34 67<br />

October 125 109 234 28 22 50<br />

November 103 73 176 18 13 31<br />

December 131 90 221 16 22 38<br />

TOTAL 1,288 999 2,287 366 306 672<br />

Shown here in graphical presentation:<br />

Page 6 of 26


Enrollment in SRRV surged during the month of June which could be attributed to the<br />

launch of SMILE Program. Cancellation figures indicate higher retention of enrolled retirees.<br />

3. Foreign Currency Generated by the Program<br />

Month <strong>2011</strong><br />

January $1,677,500.00<br />

February $2,417,500.00<br />

March $2,022,500.00<br />

April $1,745,500.00<br />

May $2,562,500.00<br />

June $3,042,500.00<br />

July $2,606,000.00<br />

August $2,653,000.00<br />

September $2,290,500.00<br />

October $2,693,000.00<br />

November $2,031,000.00<br />

December $2,523,500.00<br />

TOTAL $28,265,000.00<br />

4. Conversion of Requisite Deposit into Active Investments<br />

Total amount of requisite visa deposit converted into six (6) active investments as of<br />

December 31, <strong>2011</strong> equaled to US$234,950.00. This is solely for purchase of condo units<br />

under Modified Existing Product (Classic) deposited in DBP.<br />

5. Expansion of Services<br />

A product-mix strategy was presented last October 2010 to the Board as the platform for<br />

decisions and activities. The product-mix strategy tries to define the relationship between the<br />

<strong>Authority</strong> and its environment and markets. A careful analysis of market segments was done,<br />

the features of the existing products were reviewed, new products were conceptualized<br />

whereby some products are visa-related while others are not, the visa products were branded<br />

for the first time ever, and the whole slew of products was put together with product portfolio<br />

balance and practicality in mind.<br />

The Implementing Rules and Regulations were drawn up in detail, presented and cleared,<br />

and published thru the UP Law Center. The IRR were official only by May 5, <strong>2011</strong>. The<br />

market had adopted a wait-and-see attitude in the early <strong>2011</strong> months, while the visa productline<br />

was being reviewed, expanded, and rationalized. The seeming surge of enrollment in<br />

June and July seems to validate the rationalized visa product line.<br />

While the product-line was being rationalized, and after the May 5 launching/re-launching,<br />

the withdrawals from the PRA program were lower than previous years, indicating higher<br />

retention. Though the enrollees as of May 5, <strong>2011</strong> had contracts different from most of the<br />

Page 7 of 26


new products, these contracts continue to be honored. Furthermore, enrollees who had<br />

issues with their existing contracts are now being given a way out thru Migration to the Smile<br />

product. This approach is one reason for the higher retention.<br />

As the visa products were being studied, a review of the benefits related to the visa products<br />

in general was conducted. Great value is being placed on the satisfaction of existing<br />

customers.<br />

As a result, new units were organized, branded, and placed under the Resident Retirees<br />

Servicing Center. These units are: Social Dynamics Unit and Office of Special Concerns.<br />

Office of Special Concerns<br />

The Office of Special Concerns assists in addressing special and personal<br />

concerns submitted by the retiree-members particularly on security, legal and<br />

counseling issues. This was able to handle fifty-nine cases for the year, with eight<br />

(8) issues remain unresolved, four (4) of which are still pending on court, two (2)<br />

are for further study and investigation and the remaining are subject for Board<br />

Approval. Concerns mainly required legal support and assistance in securing<br />

government requirements which were handled accordingly.<br />

Social Dynamics Unit<br />

This unit has the objective to keep the retiree-members active, happy and healthy through<br />

uniting activities that would stimulate their minds and would keep them enjoy with the other<br />

retirees. For this year, Social Dynamics was able to organize various events such as the<br />

Chinese, Moon Cake Festival concluded last September28, <strong>2011</strong> with 220 retireeparticipants,<br />

the Indian New Year, Lakbay Saya Tour, PRA Health and Wellness Day ,<br />

Namaste Diwali Night held last Oct. 23, <strong>2011</strong> with 56 retiree-participants, and the regular<br />

annual celebrations of PRA 26 th Anniversary and Christmas Party wherein service partners<br />

were also invited.<br />

Page 8 of 26


Social Dynamics Photos (Cont.)<br />

Page 9 of 26


B. The Marketing Department<br />

The Marketing Department plans, organizes, directs and controls operations with regards<br />

to promoting the <strong>Philippine</strong>s as a preferred retirement destination in Asia in accordance<br />

with the objectives established by higher management.<br />

Marketer Networks<br />

While product and brand management took most of the months to date, marketing-wise;<br />

great attention was focused on distribution or the marketer network. The persistency bonus<br />

of USD60-100 per principal enrollee per year is being used to recruit and motivate<br />

marketers. Data have shown that enrollment is generated mostly from marketers, 60-80%<br />

of the time, as compared to walk-ins, thus the need for marketers arises, especially for<br />

megamarketers.<br />

Megamarketers are companies that have the financial base, the marketing reach, the<br />

product-line complementarities, and the solid credibility to adopt a retirement paradigm,<br />

whereby they can market the SRRV products, as they market their other products to the<br />

SRRV enrollees. Megamarketers are also projected to be significant developers of<br />

retirement-related facilities. PRA has signed up with Megaworld, and expect to do similarly<br />

with Eton-Allied Bank, Federaland-Metrobank, Ayala International, and Tong Yang Group.<br />

Marketing Initiatives<br />

A national essay writing contest for high school and college students on the theme "Dear<br />

Foreign Retiree: Why You Should Retire in My Hometown" was launched with 700<br />

participants.<br />

PRA also participated in conferences and exhibits and various events in cooperation with<br />

related parties. Examples: <strong>Retirement</strong> and Healthcare Summit, Japan-Cebu <strong>Retirement</strong><br />

Summit, Global Conference of CREBA in Macau, <strong>Philippine</strong> Real Estate Festival,<br />

<strong>Retirement</strong> Communities Worldwide Australia, and the 6 th Ambassadors, Consuls General<br />

and Tourism Directors Tour to the <strong>Philippine</strong>s.<br />

The Japan-Cebu <strong>Retirement</strong> Summit and the Technical Group visit to Japan would most<br />

likely produce one major client for PRA, the Medical Care Service Company, which will set<br />

up an assisted-living facility in Mactan, Cebu, and more important, will bring in their own<br />

clients/patients from Japan.<br />

International media placements remain a top priority, but can hardly be done due to cost<br />

constraints, and government auditing and accounting procedures. Even up to now, a<br />

payable to TIME International Magazine remains unpaid for fear of a COA disallowance.<br />

Opportunities to get publicized in the Economist, Le Figaro, USA Today, and CNBC were<br />

set aside due to foreseen payment procedure problems.<br />

International lobbying for portability to the <strong>Philippine</strong>s of Medicare, Medicaid and similar<br />

social health insurance is a top priority. PRA is partner of Eric Lachica's US Medicare<br />

<strong>Philippine</strong>s lobby group. Similar efforts are needed for Japan and Australia among other<br />

countries.<br />

Page 10 of 26


Specialized country programs will be pursued. The initial experiment is with Charles Chen's<br />

China group. The Board has approved the terms of a MOA with Chen's PRA Marketing<br />

Services Company China.<br />

Countries where the <strong>Philippine</strong>s has a Social Security Agreement with have been identified.<br />

No marketing approach and marketing program have been developed so far to tap these<br />

markets.<br />

<strong>Philippine</strong> <strong>Retirement</strong> News<br />

The <strong>Philippine</strong> <strong>Retirement</strong> News has had one issue so far with broad local and international<br />

distribution. Positive comments have been obtained.<br />

Display and Merchandising Unit<br />

To promote greater awareness among <strong>Philippine</strong>s-based prospective visa switchers, a<br />

Display and Merchandising Unit is being organized, to manage the PRA wall, a display<br />

contraption to be located in places where foreigners concentrate or pass thru.<br />

Thru the Display and Merchandising Unit, the supply of regular marketing materials to DTI,<br />

DOT and DFA will be regularized, both internationally and locally.<br />

PRA is also going into taxi media coupled with social media. A trial period of three months<br />

is being used to determine the overall effectiveness of these media.<br />

Modest placements in print properties have been made so far, resulting in substantial<br />

savings in marketing expenditures.<br />

Web Marketing<br />

Web marketing is being done thru the maintenance of PRA's website which has the highest<br />

results when "retirement <strong>Philippine</strong>s" is Googled. Top priority activity for the website has<br />

been the production of content, especially the RADAR section. Web enhancement and<br />

search optimization are now the next priorities.<br />

Other Marketing Activities<br />

a. Country Marketing Programs (China, Japan, USA)<br />

b. Brain Gain Program (Balik Dunong with <strong>Philippine</strong> universities)<br />

c. Essay Writing Contest final evaluation<br />

d. Attendance in the Medical Tourism and Global Healthcare Congress held at Chicago,<br />

USA on October 25-29, <strong>2011</strong><br />

e. Commission on Filipinos Overseas (CFO) Global Summit Sponsorship and Booth<br />

participation at the PICC from September 27-29, <strong>2011</strong><br />

f. Memorandum of Agreement (MOA) Signing with Federaland as MegaMarketer on 10<br />

October <strong>2011</strong><br />

g. Megaworld 8 Newtown Boulevard (Cebu) official launch following mega marketing<br />

agreement.<br />

h. Talk in the 1 st <strong>Philippine</strong> Global Healthcare Forum held at the National Kidney &<br />

Transplant Institute (NKTI), Quezon City on 11 November <strong>2011</strong><br />

Page 11 of 26


i. Medical Care Service in Cebu for Japanese Retirees<br />

j. Forum on the Sunrise Industry: <strong>Retirement</strong> to be held at the Intercontinental Hotel,<br />

Makati City on 23 November <strong>2011</strong><br />

k. Start of preparations for 2012 <strong>Philippine</strong> <strong>Retirement</strong> Summit<br />

C. Administrative and Finance Department<br />

The mandate of the Administrative and Finance Department is to provide the necessary<br />

support for the <strong>Authority</strong>’s marketing, servicing functions ensuring consistency with the<br />

<strong>Authority</strong>’s mission and vision.<br />

Accreditation of Marketers<br />

There are 121 Accredited Marketers of the <strong>Authority</strong> which contribute significantly to the<br />

income this year. This is led by the following Marketers with corresponding number of<br />

retirees enrolled.<br />

Top 10 Marketers<br />

Name of Marketer Number of Enrollees<br />

1. SUNTREK CO. LTD. 51<br />

2. MRL DOCUMENT 51<br />

3. WINPLEX CONS. 47<br />

4. MADANGBAL INC. 47<br />

5. NO. 1 ACTIVITY/NANS 46<br />

6. MARY JANE GOMEZ 43<br />

7. EMPIRE INT’L 34<br />

8. CEBU FLOSPB 29<br />

9. UNION ASIA 28<br />

10. RAH RAH PHILS. 25<br />

To support efforts to service existing and prospective retirees, the following were<br />

established: Institute of <strong>Retirement</strong> Migration and Ageing (IRMA) which is responsible<br />

for the institutional, departmental and self-development training programs for all PRA<br />

employees geared towards progressive, developmental and life-long learning for leaders<br />

and staff that complements and enhances retiree relations management, and the<br />

Coinvestment Fund which will invest in retirement-related and health-related projects, up<br />

to 10% of the project equity or 5% of the Fund – whichever is smaller.<br />

Deposit consolidation, promotion of portability of retiree insurance, land banking for RTCs<br />

are being pursued.<br />

Ventures in translation services, electronic medical records, portable global insurance have<br />

been conceptualized and will be presented after being seen as feasible.<br />

Page 12 of 26


Other initiatives:<br />

a. Botika ng Manggagawa launching in November 8, <strong>2011</strong> - PRAEA<br />

b. Training by Dean Hernandez last October 1 and 15, <strong>2011</strong>, and seminar entitled “A<br />

Glimpse of Japanese Language and Its Culture” by the Nihonggo Kyoiku Tutorial<br />

Services last October 8, <strong>2011</strong><br />

D. Management Service Office<br />

The Management Service Office through the Corporate Planning Division leads the<br />

development of the <strong>Authority</strong>’s plans and programs encompassing the conceptualization<br />

and implementation of relevant policies and procedures including the preparation of<br />

corporate operating budget supportive to and consistent with the <strong>Authority</strong>’s mission and<br />

vision. Continuous reporting and provision of necessary facts/figures/information for the<br />

use of the Management in promoting the Program and for other purposes were constantly<br />

undertaken.<br />

Policy-Related Concerns<br />

� PRA Circulars on:<br />

o Accreditation of Agencies offering Wellness Cards, Health Cards, Health<br />

Privilege Cards, Wellness Club Membership Cards and Other Similar Cards<br />

o Additional Requirements Prior to Approval of Deposit Conversion<br />

o Mandatory Registration of <strong>Retirement</strong>-Related Accommodation Facilities<br />

Research Conducted<br />

� Data on Ageing concerns for the project on Human Touch<br />

� Dual Citizenship benefits vs. SRRV Benefits<br />

� Japan-<strong>Philippine</strong>s HMO Portability Study<br />

o Inputs on the portability of long-term care insurance of Japanese retirees in the<br />

<strong>Philippine</strong>s to the DFA communiqué<br />

� Medical Tourism in the <strong>Philippine</strong>s<br />

o Cost of Living in the <strong>Philippine</strong>s<br />

o Health Care in the <strong>Philippine</strong>s and Other Countries – Various Indicators<br />

o Expatriate Health Insurance in the <strong>Philippine</strong>s - Portability and Other Concerns<br />

Accreditation<br />

The Division had accredited 32 <strong>Retirement</strong> Facilities and 47 Merchant Partners for the<br />

year. Increased awareness and continuous efforts on invitation to become accredited are<br />

made to target more retirement service providers and developers.<br />

Page 13 of 26


Accredited <strong>Retirement</strong> Facilities<br />

Accredited Merchant Partners<br />

Page 14 of 26


<strong>Retirement</strong> Areas Deemed as Retiree-Friendly (RADAR)<br />

It is a website-based program that puts every <strong>Philippine</strong> town and city in the global RADAR.<br />

It also incorporates LIRA (local integrated retirement area), group homes, home-stay,<br />

retirement Bed and Breakfast, retirement franchising and retirement entrepreneurship;<br />

Geographic Information Systems (GIS) software will be used where possible.<br />

Request dissemination to various municipalities was done during the first quarter of the<br />

year to serve as inputs to RADAR. Currently, 82 provinces are supplied with basic facts<br />

and tourist information which are continuously updated.<br />

Mandatory registration of <strong>Retirement</strong>-Related Accommodation Facilities<br />

Initial efforts were done as part of the implementation of Mandatory Registration of<br />

<strong>Retirement</strong>-Related Accommodation Facilities. Notice on this was advertised on local<br />

newspapers of general circulation and on website, and letters to municipalities were also<br />

initiated.<br />

Statistics and Publications Unit<br />

In support to providing useful and relevant retirement-related data, the Statistics and<br />

Publications Unit was created. From August to December <strong>2011</strong> the following requests on<br />

retiree profile and figures from different offices were provided:<br />

� TMS Global (Marketer)<br />

� Korean Chamber of Commerce<br />

� Korean Embassy<br />

� DOLE<br />

� BOI<br />

� Bulacan State University<br />

� Technological Institute of the <strong>Philippine</strong>s<br />

� University of the <strong>Philippine</strong>s<br />

� University of Santo Tomas<br />

� Polytechnic University of the <strong>Philippine</strong>s<br />

� Technological University of the <strong>Philippine</strong>s<br />

� Ingenue<br />

� Singaporean Researcher<br />

Content management for the publication of the PRA Statistics booklet for <strong>2011</strong> was<br />

initialized consisting of retirement data and facts which were mined and consolidated for<br />

future distribution and future use.<br />

Page 15 of 26


The PRA Management conducted its 2012-2013 Strategic Planning Cycle last November<br />

11-23, <strong>2011</strong>.<br />

The Management Information Service Division provides a well-maintained network with<br />

an uninterrupted data processing system, information technology, hardware and software<br />

abreast with the latest technology that is and responsive to the ICT needs of the <strong>Authority</strong>.<br />

Several efforts on MIS concerns were initialized specifically on Group mail software, PRA<br />

website content, website hosting, installation of necessary IT software such as firewall and<br />

antivirus, and other programs and applications.<br />

Website hits for the year was at 129,569, up by 38.87% or 36,628 as compared to last year<br />

of 93,301. Most number of visits was from the <strong>Philippine</strong>s with 53.49%, followed by United<br />

States (11.33%), Japan (8.85%), South Korea (2.93%), China (2.82%) and others<br />

(20.58%). Firefox with 31,413 visits tops the search engine most accessed, followed by<br />

Internet Explorer and Chrome.<br />

Page 16 of 26


E. Satellite Offices<br />

These satellite offices were established both for purposes of bringing PRA closer to our<br />

retiree members who are residing in these areas, as well as for stimulating local<br />

governments and private sectors to be actively involved in the retirement industry.<br />

Marketing Activities<br />

Baguio - Participation in the<br />

Panagbenga Festival and<br />

Happy Feet Feel Your<br />

Heartbeat Activity<br />

Clark-<br />

Subic<br />

- Briefing on PRA program to<br />

the Baguio Elderly Assembly<br />

and Blessed Association of<br />

Retired Persons in presence<br />

of Congressman Bernardo<br />

Vergara<br />

-Involvement in the activities<br />

of the Baguio-Benguet<br />

Chamber of Commerce and<br />

Industry, CREBA and NREA<br />

-Conduct of briefing on the<br />

PRA Program and Look-See<br />

Tour of Subic <strong>Retirement</strong><br />

Facilities with Yokohama<br />

University Students of Japan<br />

Cebu -Conduct of briefing with<br />

PHILEXIM, Cebu<br />

Investments Promotions<br />

Center (CIPC), Primary<br />

Homes Inc. Real Estate<br />

Brokers, Lifecare Residences<br />

Cebu and Pinakpot<br />

Distribution Inc.<br />

Retention-Related<br />

Intitiatives<br />

-Participation of the PRA<br />

Retirees - Baguio Tennis<br />

Club in the Tennis<br />

Tournament held in<br />

January<br />

- Conduct of roadshow<br />

and meeting with retirees<br />

and service partners<br />

- Meeting with PRA<br />

members and industry<br />

partners from May 6-7,<br />

<strong>2011</strong><br />

- Meeting with the Central<br />

Luzon PRA members and<br />

Expat Committee last May<br />

25 and November 28,<br />

<strong>2011</strong><br />

-Meeting with Japanese<br />

Retirees/Japanese<br />

Association of Cebu on<br />

updates of the new PRA<br />

policies and <strong>Philippine</strong><br />

Gateball Association with<br />

Mandaue Gateball<br />

Servicing Affairs<br />

- PRA 26 th Anniversary<br />

Celebration at the Don<br />

Henrico Hotel, Baguio City<br />

last July 30, <strong>2011</strong><br />

-PRA Christmas<br />

Celebration at the Don<br />

Henrico Hotel, Baguio City<br />

last December 28, <strong>2011</strong><br />

-PRA 26 th Anniversary<br />

Celebration held at the<br />

Clarkton Hotel – Discovery<br />

Club last July 15, <strong>2011</strong>.<br />

-PRA Christmas<br />

Celebration held at the<br />

Hotel Vida, Clark Freeport<br />

Zone last December 10,<br />

<strong>2011</strong><br />

-PRA 26 th Anniversary<br />

Celebration held at the<br />

Teatro Casino of PAGCOR<br />

Cebu - Waterfront Hotel in<br />

Lahug City.<br />

-PRA Christmas<br />

Celebration at the Harolds<br />

Hotel, Lahug, Cebu City<br />

Page 17 of 26


-Participation in the PAREB<br />

National Convention,<br />

Manulife Investment Forum<br />

and the Cebu International<br />

Travel Exhibit.<br />

-Attendance of the GM in<br />

Japan medical facilities<br />

benchmarking mission on<br />

June 22-24, <strong>2011</strong><br />

Davao -Involvement in the<br />

Musikahan Festival in Tagum<br />

City, Davao Del Norte last<br />

February at 16, <strong>2011</strong>, and the<br />

Mindanao Travel and Trade<br />

Exposition held at the NCCC<br />

Mall, Matina Davao City last<br />

August 8-12, <strong>2011</strong><br />

-Participation in the Kayakfest<br />

Blue Jazz Resort in Samal<br />

Island last May 20,<br />

<strong>2011</strong>organized by DabTOA<br />

-Participation in the Freedom<br />

Climb organized by the<br />

Mindanao Federation of<br />

Southern <strong>Philippine</strong>s last<br />

June 12, <strong>2011</strong><br />

-Execution of the 1 st<br />

Cebu-Japan <strong>Retirement</strong><br />

Industry Summit held last<br />

July 23, <strong>2011</strong> in<br />

collaboration with the<br />

Cebu Investments<br />

Promotion Center, Cebu<br />

City LGU and with other<br />

industry players.<br />

last December 20, <strong>2011</strong><br />

-PRA 26 th Anniversary<br />

Celebration held at the<br />

D’Leonor Hotel of Bajada,<br />

Davao City last July 30,<br />

<strong>2011</strong><br />

-PRA Christmas<br />

Celebration held at the<br />

Royal Mandaya Hotel last<br />

December 14, <strong>2011</strong><br />

Page 18 of 26


V. Financial Performance<br />

EXECUTIVE SUMMARY OF FINANCIAL REPORT<br />

FOR THE FISCAL YEAR <strong>2011</strong><br />

A ] REVENUE FROM OPERATIONS<br />

For the calendar year <strong>2011</strong>, the <strong>Authority</strong> has generated a total operating revenue of<br />

Php302,490,191.19. This year’s result followed the upward trend from previous years’ operations,<br />

yielding almost 7% increase than last year.<br />

2010<br />

<strong>2011</strong><br />

Particulars<br />

(Audited)<br />

(Actual) Variance<br />

[A] [B] [C] = [B] – [A]<br />

Operating Revenue 282,929,758.74 302,490,191.19 19,560,432.45<br />

Occupying more than half of the operating revenue, or equivalent to more than 58%, is the income<br />

earned from retirees’ deposits (Management Fees) in existing accredited banks. Other income from<br />

operations are visitorial fees from retirees’ active investments, application fees from processing<br />

SRRV applications, accreditation fees from accredited marketers/facilities, ID renewals and other<br />

service income.<br />

Particulars Amount Percentage<br />

Application fees 89,945,927.71 29.74%<br />

Management fees 175,856,685.95 58.14%<br />

Visitorial fees 26,628,649.21 8.80%<br />

Service Fees 972,480.83 .32%<br />

ID fees 7,143,245.05 2.36%<br />

Accreditation Fees 1,464,656.12 .48%<br />

Other Service income 478,546.32 .16%<br />

Total 302,490,191.19 100%<br />

Equally worth noting in the <strong>2011</strong> operation was the implementation of new products and services<br />

that contributed to the revenue earned. The result or impact of estimated revenue or cash expected<br />

to flow to the <strong>Authority</strong> from these new products & services to the overall financial performance will<br />

also be felt in the next fiscal year.<br />

With the new “SMILE” and other product schemes which began in the second month of 2 nd quarter,<br />

the <strong>Authority</strong> has accumulated a total aggregate amount of US$15,131,164.00 visa deposits by the<br />

end of the year. However, it was eventually reduced by the actual pre-termination of time deposits<br />

amounting to US$494,982.50. The early pre-termination was due to the discontinuances of SRRV<br />

application, cancellations of membership from the program, withdrawals of excess deposit and<br />

conversions into active investments.<br />

Page 19 of 26


Visa deposits were placed under special time deposit with the Development Bank of the <strong>Philippine</strong>s<br />

(DBP) that will earn interest income upon reaching maturity in 2012. Bigger portion of it will<br />

generally go to the <strong>Authority</strong>’s account.<br />

B] EXPENDITURES<br />

Personal Services<br />

The Personal Services for <strong>2011</strong> is reported at Php18,739,532.15, noting an increase of 22%<br />

compared to the 2010 actual expense.<br />

The increase in PS is largely attributed to the actual increase of number of personnel and<br />

implementation of the 3 rd tranche of salary increase for government personnel beginning the last<br />

month of the first semester.<br />

MOOE (Except Direct Costs & Marketing expenses)<br />

For <strong>2011</strong>, the total maintenance and other operating expenses incurred totaled Php39,013,878.59.<br />

Like in the prior years, part of this amount which is about 26% was used mainly to finance the<br />

salaries and wages and administrative cost of general services for the agency-hired employees.<br />

This year’s amount has grown slowly by 4% higher than the 2010 actual expenses. Except for<br />

uncontrollable accounts, this gradual increase is associated principally to the <strong>Authority</strong>’s strict<br />

implementation of and compliance with the government’s mandate on cost-cutting measures.<br />

Direct Costs<br />

Cost directly associated to delivering services for the calendar year <strong>2011</strong> equaled<br />

Php36,152,069.72, an increase by nearly 8% than last year. This amount consists of:<br />

Marketing Expense<br />

Marketers’ Fee …………. Php21,712,190.25<br />

BI Fees………… ……….. …….2,864,730.00<br />

Medical Fee…..………….. …….1,505,664.47<br />

NBI Fee………………..…. …..........69,485.00<br />

Marketing expenses for <strong>2011</strong> amounted to Php11,715,563.00 or 44% lower than those of 2010.<br />

said lower expenses coupled with the increase in enrollment constituted an increase in marketing<br />

expenditure productivity.<br />

Particulars<br />

2010<br />

(Audited)<br />

Marketing Expenses 20,986,718.16<br />

<strong>2011</strong><br />

(Actual)<br />

11,715,563.82<br />

Page 20 of 26


C] NET INCOME<br />

Earnings before tax (EBT) and net income after tax (NIAT) for the calendar year <strong>2011</strong> surged by<br />

36.59% to Php210,000,831.69 and 50.09% to Php150,911,056.84, respectively. These positive<br />

movements in net income, by surpassing its targets, reflect an efficient operation for this year<br />

thereby maximizing its profits.<br />

Particulars<br />

Earnings before tax (EBT)<br />

Net income after Tax (NIAT)<br />

2010<br />

(Audited)<br />

<strong>2011</strong><br />

(Actual)<br />

153,750,316.00 210,000,831.69<br />

100,545,707.00 150,911,056.84<br />

The basic factors in the favorable increase in profits are the increase in enrollment and the decline<br />

in operating and marketing expenses. Recovery from currency exchange losses in the previous<br />

years which was brought about by the global economic slowdown also contributed to the favorable<br />

result.<br />

Page 21 of 26


VI. Partners in Service<br />

A. Banks<br />

For all the undertakings towards servicing the needs of the retirees and other stakeholders,<br />

PRA had a continued partnership with other government agencies and the private sector. It<br />

provided accreditation of banks, marketers, developers, merchant partners and retirement<br />

facilities.<br />

Allied Bank<br />

Asia United Bank<br />

Banco De Oro<br />

Bank of China<br />

Bank of Commerce<br />

Development Bank of the <strong>Philippine</strong>s<br />

Eastwest Banking Corporation<br />

Korea Exchange Bank – Manila Branch<br />

Malayan Bank Savings and Mortgage Bank, Inc.<br />

<strong>Philippine</strong> Business Bank, Inc.<br />

<strong>Philippine</strong> Savings Bank<br />

Tong Yang Savings Bank Inc.<br />

Union Bank of the <strong>Philippine</strong>s<br />

B. Marketers<br />

583 Immigration and Travel Consultancy<br />

A2EN Documentation Services<br />

Abuan General Merchandize<br />

ACGI Healthcare Referral Services<br />

Adventure Flight Education & Sports Inc.<br />

AILC Consultancy Services<br />

Al Abde Rahman Tours & Services<br />

Alamid Travel and Tours, Inc.<br />

AMJ Documentation & Consultancy Services<br />

Angeles International Travel Center, Inc.<br />

Anita G. Chua<br />

Asia Dragon Travel & Tours<br />

Asian Tigers Mobility Inc.<br />

Atty. Henry R. Onia, CPA<br />

Atty. Jesus Lim Law Office<br />

Atty. Richelieu S. Baclay<br />

Baguio Yeson Tour Services Inc.<br />

Baul Consultancy Services Inc.<br />

BEP NZ Aust Corporation<br />

Best Travel<br />

BNJ Marketing<br />

Camox <strong>Philippine</strong>s Inc.<br />

Catubay and Associates<br />

Cebu FLOSPB Management and Consultancy<br />

Services<br />

Cesar D. Advincula<br />

Chang Ming Enterprises Ltd. Co Citilogic<br />

Marketing<br />

Climaco Realty & Development Corp.<br />

CYHS-MNL Healthcare Training Center<br />

Dacodion Int’l Group Inc.<br />

Del Rosario Bagamasbad & Raboca<br />

Discovery Tour, Inc.<br />

E-Bike MLM Enterprises<br />

Eduyoung.com Consultancy Inc.<br />

Empire International Travel & Tours<br />

Everlast International Placements Inc.<br />

Fast Pass Tours<br />

Page 22 of 26


Fei Shang Immigration Documents Consultancy<br />

Services<br />

Floris Visa Assistance Services<br />

Fly Dragon International Travel Agency<br />

Foreign Investors & Visitors Assistance Ctr, Inc.<br />

Friendship Tours and Resorts Corp.<br />

Futures.Holdings Inc.<br />

Gotera Marketing and Allied Services<br />

Green Davao Event Organizer<br />

Guangdong Wall Street Immigration Consultants<br />

Gunil international Corporation<br />

Heaven Eleven Marketing Services<br />

Hilda C. Ong<br />

Honest Smart Consultant Limited<br />

Hong Kong Investment Immigration Consultants<br />

Ltd.<br />

Hua Xia Consultant Services<br />

Immi-Visa.com Investment Consultancy Limited<br />

Intl <strong>Retirement</strong> Assistance Foundation, Inc.<br />

Japan Town <strong>Philippine</strong>s, Inc.<br />

JEJ Documentation Services<br />

Jinlai International Investment Company Limited<br />

JPVA Hello World Tour, Inc.<br />

Kwangsan International Travel & Consultancy<br />

L. Guitones-Veloso Law Office<br />

Leap Fast – 888 Travel & Tours, Inc.<br />

LK Global Realty & Development Corporation<br />

Love China Fellowship, Inc.<br />

LRA Documentation & Processing Services<br />

M & M Multi-Consultancy Central Inc.<br />

Ma. Theresa B. Chua<br />

Madangbal, Inc.<br />

Makison Mngt Resources <strong>Philippine</strong>s Corp.<br />

Manila Business College Foundation Inc.<br />

Manila Visa & Immigration Consultants Intl. Inc.<br />

Mary Saballa Ang Marketing<br />

Megaworld Corporation<br />

Monenza Boutique<br />

MRL Document Processing Services<br />

MTAG Transport Services<br />

Mulberry Realty<br />

My 2nd Home <strong>Philippine</strong>s Corporation<br />

Nicolas & De Vega Law Offices<br />

No. 1 Activity Network System (NANS)<br />

Northern FICEM, Inc.<br />

Octagon Travel<br />

Open Mic Acoustic Lounge<br />

OZ-Korea <strong>Philippine</strong>s Travel & Consultancy Corp.<br />

Phil 119 Tours and Travel Agency Corp.<br />

Phil-Kansai Global Ventures Inc.<br />

<strong>Philippine</strong> <strong>Retirement</strong> <strong>Authority</strong> (PRA) Japanese<br />

Club, Inc.<br />

PhilKoRoad Corporation<br />

Pinaka POT Distribution, Inc.<br />

Popular Publishing House<br />

PRA Marketing Services Corporation<br />

Rah Rah Phil <strong>Retirement</strong> Services<br />

Rainbow_HoldingsInc.<br />

Richard & Jenny Visa Immigration Consultancy<br />

Services Agency<br />

Ricson Travel & Tours, Inc.<br />

Royal Permanent Residence, Inc.<br />

Servtek Investment Consultancy Services<br />

Shanghai Zery Realty Invstmnt & Cnsltation, Ltd.<br />

SPR Boracay Real Estate Inc.<br />

Starry Sky Consultancy Corp.<br />

State Service Agency<br />

Sunhun Corporation<br />

Suntrek Co. Ltd.<br />

Suzhou Visas Overseas Co. Ltd.<br />

Ta Yu Global Wealth Management Limited<br />

The Fiduciary & Consulting International Co. Inc.<br />

The Iplus Group of Company Inc.<br />

The Law Office of Atty. June C. Reyes<br />

TMS Global Consultancy Phil., Inc.<br />

Tomcats, Inc.<br />

Travel Gold Inc.<br />

Tricontinental Hi-Way, Inc.<br />

Tutuban Travel & Tours<br />

Union-Asia Documentation Services Ltd Co.<br />

Van Ingen Management<br />

Venvi Development Corporation<br />

Veterans of the Foreign Wars of the United<br />

States Post 2485, Inc.<br />

Wakyo Soken Company<br />

West Gate Travel and Tours, Inc.<br />

White Horse Travel Agency Corporation<br />

Winplex Consultants <strong>Philippine</strong>s Inc.<br />

Yusan Travel Documentation Services<br />

C. Megamarketers<br />

Megaworld<br />

Federaland<br />

Page 23 of 26


D. Merchant Partners<br />

Ambassador Travel Services Int’l Corp.<br />

Asian Mansion II<br />

BSA Mansion Condotel<br />

By the Sea Resort Hotel<br />

Caliraya Resort Club<br />

Cebu Pacific Pension House<br />

Citadel Inn Management Corporation<br />

Executive International Movers, Inc.<br />

Hacienda San Benito<br />

Imperial Palace Suites<br />

Lago De Oro<br />

Manulife <strong>Philippine</strong>s<br />

Nature’s Village Resort<br />

Philam Asset Management, Inc.<br />

Pinakapot Distribution Inc.<br />

Placido Deveza and Chan Law Offices<br />

Prince Plaza II<br />

Quantum Hotels and Resorts<br />

Quezon Travel and Tours<br />

Reality Homes Inc.<br />

Speed Money Transfer Japn K.K.<br />

St. Francis Square Mall-Tiangge<br />

Star Seiko Travel and Management Corp.<br />

Tagalopedia Corporation<br />

The Garden Heights<br />

E. Condominium Projects<br />

8 Newtown Boulevard<br />

168 Residences<br />

Acqua Private Residences<br />

ADB Avenue Tower<br />

Arya Residences<br />

Azure Urban Resort Residences<br />

Bay Gardens<br />

Belton Place<br />

BSA Twin Towers<br />

Canyon Woods Residential Resort<br />

Eton Emerald Lofts<br />

Forest View Leisure Residences<br />

Grand Midori<br />

Grand Towers<br />

The Legend Villas<br />

ThreeSixty Marketing Inc.<br />

UFLC Value Plus Rentals Corp.<br />

Ultimate Visa Corporation<br />

Healthcare-Related<br />

Academy of the World Healing Foundation, Inc.<br />

Ageless Skin, Inc.<br />

Americare Global Inc.<br />

Arguelles Medical<br />

Carelink Healthcare Services Company<br />

Flawless<br />

Global Healthcare Network<br />

Gulf Express – Health and Leisure<br />

Healthcore Research, Communications and<br />

Management, Inc.<br />

Healthway Medical<br />

Homecare Plus Nursing Employment Services<br />

Lorma Medical Center<br />

Nurture Spa Village<br />

Oral Confidence Ortho Dental Clinic, Inc.<br />

Queen Mary Holistic Center<br />

Tokyo Healthlink<br />

U.S. Healthcare, Inc.<br />

Kiener Hills Mactan<br />

Lancaster Tower A<br />

LIG Condominium<br />

Linmarr Tower<br />

Manors at North Belton<br />

Marco Polo Residences<br />

One Central<br />

Oriental Garden<br />

Riverview Mansion<br />

Subic Holiday Villas<br />

Subic Homes Park Terraces<br />

Two Central<br />

Page 24 of 26


VII. PRA Officers<br />

Office of the General Manager<br />

Veredigno P. Atienza<br />

General Manager<br />

E-mail address: gm@pra.gov.ph<br />

Office of the Deputy General Manager<br />

Reynaldo De Leon Lingat<br />

Deputy General Manager<br />

E-mail address: dgm@pra.gov.ph<br />

Resident Retiree Servicing Center<br />

Orlando H. Habitan<br />

Department Manager<br />

E-mail address: dm_rrsc@pra.gov.ph<br />

Annalyn A. Eria<br />

Division Chief, Processing Division<br />

E-mail address: processing@pra.gov.ph<br />

Darius R. Maya<br />

Officer-in-Charge (OIC), Servicing Division<br />

E-mail address: servicing@pra.gov.ph<br />

Marketing Department<br />

Noehl D. Bautista<br />

Department Manager<br />

E-mail address: dm_marketing@pra.gov.ph<br />

Loreto E. Morgia<br />

Division Chief, Ads & Promo Division<br />

E-mail address: ads_promo@pra.gov.ph<br />

Raymond R. Sousa<br />

Division Chief, Client Relations Division<br />

E-mail address: clientrelations@pra.gov.ph<br />

Admin and Finance Department<br />

Thelma N. Rupa<br />

Department Manager<br />

E-mail address: dm_adminfinance@pra.gov.ph<br />

Page 25 of 26


Evelyn R. Tansiongco<br />

Officer-in-Charge (OIC), Finance Division<br />

E-mail address: finance@pra.gov.ph<br />

Marcelina T. Carbonel<br />

Division Chief, Administrative Division<br />

E-mail address: admin@pra.gov.ph<br />

Management Services Office<br />

Leonarda M. Garcia<br />

Department Manager<br />

E-mail address: dm_mso@pra.gov.ph<br />

Irma S. Lappay<br />

Division Chief, Corporate Planning Division<br />

E-mail address: corplan@pra.gov.ph<br />

Satellite Offices<br />

Eric De Ausen Pati<br />

Officer-in-Charge (OIC), Baguio Satellite Office<br />

E-mail address: baguio@pra.gov.ph / eboy_pati@yahoo.com<br />

Carlo Ponti T. Zialcita<br />

Officer-in-Charge (OIC), Subic / Clark Satellite Office<br />

E-mail address: clark-subic@pra.gov.ph / carloponti_zialcita@yahoo.com<br />

Elma A. Corbeta<br />

Officer-in-Charge (OIC), Cebu Regional Office<br />

E-mail address: cebu@pra.gov.ph<br />

Jaime B. Llames<br />

Officer-in-Charge (OIC), Davao Satellite Office<br />

E-mail address: davao@pra.gov.ph<br />

Page 26 of 26

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