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TREND<br />

PATENTS<br />

moving east<br />

The number of patent applications is increasing<br />

rapidly in Eastern European countries and East<br />

Asia. Since 2000 the number of applications fi led<br />

in a year has increased 9 percent in South Korea<br />

and 26 percent in China.<br />

TEXT PER ÖQVIST<br />

“AMONG THE 20 COMPANIES that<br />

applied for the most patents in 2006,<br />

seven were in Asia, much more than in<br />

the past,” says Boel Lagerwall, head of<br />

marketing at Awapatent, one of Europe’s<br />

leading consultancy fi rms in intellectual<br />

property rights.<br />

In both Eastern Europe and East Asia,<br />

where products from the West have long<br />

been copied illegally, interest in international<br />

patent systems is growing. People<br />

there are increasingly careful about following<br />

international conventions be-<br />

18*SCA <strong>SHAPE</strong> [4*2007]<br />

cause they want to attract foreign capital,<br />

and also because they are now more and<br />

more at the forefront of developments<br />

themselves and want to protect their own<br />

products from illegal copying.<br />

More Chinese companies’ products<br />

can compete internationally. Among<br />

the big Chinese brands are Lenovo, the<br />

world’s third-largest pc manufacturer,<br />

and tcl, the world’s largest tv manufacturer<br />

by volume.<br />

“More than 200,000 patents were applied<br />

for in China in 2006, most of them<br />

by Chinese companies,” Lagerwall says.<br />

In South Korea, 166,189 patents were<br />

applied for.<br />

“China says it wants to be in the lead in<br />

patent applications in a couple of years,”<br />

says Solgun Drevik, a product developer<br />

at sca whose name is on more than 50 of<br />

the company’s patents.<br />

A growing number of patent applications<br />

in growth markets are being fi led<br />

by Western companies, who now want<br />

to protect their patents globally. These<br />

companies applied earlier for patents<br />

only in Europe and the us.<br />

The us accounts for one out of three<br />

patent applications in the world, almost<br />

twice as many as second-place Japan. Europe<br />

is still strong, with six of the top 10<br />

countries in terms of patent applications<br />

in 2006. Next, in descending order, come<br />

Germany, South Korea,, France, Britain,<br />

the Netherlands, China,Switzerland and<br />

Sweden.<br />

Growth markets account for only 8.3<br />

percent of patent applications, but the<br />

number is quickly rising. Besides China<br />

and South Korea, other countries experiencing<br />

increases include India, South Africa,<br />

Brazil, Mexico and Singapore. ▲<br />

100 PATENTS A YEAR<br />

■ “At SCA, we apply for around 100<br />

patents a year, with 50 or 60 of<br />

these in Personal Care,” says Paul<br />

Winblad, head of patents at SCA.<br />

“We get temporary protection via<br />

the Patent Cooperation Treaty for<br />

30 months. Then we continue in a<br />

few strategically important<br />

countries.”<br />

SCA applies for patents in 14<br />

countries a year on average. Simple<br />

inventions that are easy to copy on<br />

a broader level may be covered by<br />

patents in 30 or 40 countries.<br />

Expensive, complex inventions are<br />

protected in only four or fi ve major<br />

markets, often Germany, France,<br />

Britain, the US and Japan or China,<br />

and sometimes in Australia as well.<br />

Nine out of 10 applications result<br />

in a patent because these have been<br />

so carefully prepared. Some 30<br />

patent engineers and administrators<br />

are employed full-time to handle<br />

patent applications and related<br />

fi elds like pattern protection.

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