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ONE<br />

COLOR<br />

FOR<br />

ALL<br />

SCA TISSUE’S new Xpressnap®<br />

Tabletop dispenser now comes<br />

in 10 colors. John Riley, category<br />

director of Tabletop, says the new<br />

range of colors has made these<br />

dispensers particularly appealing<br />

to schools and teams. “They<br />

can fi nd an Xpressnap Tabletop<br />

in their colors. Whether orange<br />

for the Syracuse Orangemen, blue<br />

for the Duke Blue Devils or a team<br />

color for a local high school, SCA<br />

has a color that works for them.”<br />

The AD-a-Glance feature of<br />

the dispensers is an added bonus.<br />

“With AD-a-Glance, the school<br />

can print their school, team or<br />

mascot on the insert and the dispenser<br />

is immediately customized<br />

for them,” Riley says.<br />

Xpressnap is a unique product<br />

that promises customers a 25 percent<br />

decrease in napkin use due<br />

to its one-at-a-time dispensing<br />

technology. Customers also touch<br />

only the napkins they take, keeping<br />

the process far more hygienic<br />

than other systems.<br />

SCA INSIDE<br />

MILL IN<br />

ORTVIKEN WILL GROW<br />

SCA IS EXPANDING production<br />

of mechanical pulp at Ortviken<br />

paper mill. The sek 800 million<br />

investment will allow paper production<br />

at Ortviken to continue to increase,<br />

while providing signifi cant<br />

quality improvements.<br />

“Through our newly established<br />

agreement with the Norwegian energy<br />

company Statkraft, we have now<br />

secured a long-term supply of electricity<br />

at a very competitive price that allows<br />

for this investment,” says Kenneth<br />

Eriksson, president of sca Forest<br />

Products. “Since our most recent paper<br />

machine went into operation in<br />

1995 we have increased production<br />

by almost 50 percent through fi ne tuning<br />

and investments to eliminate bottlenecks.<br />

We have now reached a level<br />

where pulp production is restricting<br />

the mill’s continued development.”<br />

The major items in the investment<br />

are new refi ners with high capacity. It<br />

is in the refi neries that the raw mate-<br />

rial, fresh spruce pulpwood, is ground<br />

to pulp. But the investment also involves<br />

separating pulp production<br />

and customizing it for the different<br />

paper grades.<br />

“Our present pulp mill produces<br />

pulp for all our four paper machines,”<br />

Eriksson says. “This means we must<br />

prepare the pulp in different ways, depending<br />

on whether we are producing<br />

newsprint or coated publication<br />

papers.”<br />

With the new investment, the mill<br />

will be able to prepare the pulp from<br />

the outset for the product for which<br />

it will be used. “This will lead to improved<br />

product quality but also means<br />

that we will save money and other resources<br />

by doing it right from the start<br />

instead of preparing the fi nished pulp<br />

for each application,” Eriksson says.<br />

Work on implementing this investment<br />

will start immediately. The new<br />

equipment is scheduled to be in operation<br />

by spring 2009.<br />

[4*2007] <strong>SHAPE</strong> SCA*29

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