Car Clinic Media Kit - The Auto Channel

Recommendations

Info

Departments: Vol. XLVIII No. 1 January 2000 Feature Articles: ASA's Federal and State Legislative Objectives - Robert L. Redding, Jr. Profile on Parts Adhering to Labor Laws - Cheryl J. Lopez Top 10 Automotive Repair Web Sites Creating an Effective Shop Web Site - Alissa Arford-Leyl NACE '99 Post-Show Report Guest Editorial: "The Internet is Changing the Way We Do Business" - Frank Terlep Tech to Tech - A "Short" Story - Jeff Bach Tech Tips - Defective PCM on GEO Tracker - IDENTIFIX News Briefs - A recap of the latest industry announcements. Taking the Hill - Automotive legislative activity. Around ASA - National, affiliate and chapter news. - B.J. Johnson Net Worth - Y2K and Beyond. - Alissa Arford-Leyl Shop Profile - Hardy's Hudramatic, Fort Worth, Texas - B.J. Johnson Stat Corner - Holidays Mean More Travel, More Business. - Denise Capsersen Chairman's Message - ASA Begins Ad Campaign to Promote Your Business - John Mock, AAM AutoInc. magazine, published monthly, is the informational authority for ASA members and the automotive industry nationwide. Its purpose is to enhance the professionalism of these members through management, technical and legislative articles, researched and written with the highest regard for accuracy, quality and integrity. asainfo@asashop.org Copyright © 2000 Automotive Service Association. All rights reserved.
Chairman's Message ASA Begins Ad Campaign to Promote Your Business by John Mock, AAM Last year, we read what seems like a thousand predictions on what the year 2000 would bring, anything from massive computer shutdowns to fears that the world was certainly coming to an end. I'm very happy that we're still here and that you're reading AutoInc. magazine or AutoInc. online. Since the world didn't come to an end, I guess we better continue the business of running our shops. One of the responsibilities an association has to its members is to promote the industry and to promote the identity of the association. When ASA promotes itself, it is actually promoting every single member business. During my tenure on the board of directors, I have been approached many times about ASA undertaking a national television advertising campaign. I take member requests seriously and I have looked into this matter. Quite honestly, what I found scared me a little. One of the things I discovered is that it costs about $20,000 to produce a quality 30-second television commercial. Then, you can spend $30,000 (or more) every time you air that commercial on a popular primetime cable television show. It gets more expensive to air a commercial during prime time on the major broadcast networks: ABC, NBC, CBS and FOX. As you can see, the $150 annual dues each of us pays would quickly evaporate if we pursued a national television advertising campaign. Our challenge and responsibility, as your board of directors, was to find a means to advertise the association nationally and reach interested motorists (potential customers) without breaking the bank. I am very happy with the opportunity we found when searching for solutions to this challenge. Starting this month, ASA will begin a nationwide advertising campaign on the Bobby Likis Car Clinic radio program. Bobby Likis, who happens to be an ASA member, hosts a popular two-hour listener participation question-and-answer program. Car Clinic airs Saturday mornings and is syndicated to 100 stations across the nation. It enjoys a large and loyal audience. Every week for six months ASA will run a 30-second commercial. We have three basic goals for this campaign: create consumer recognition of the ASA name; educate consumers that ASA shops deliver quality automotive service in a professional and courteous environment; and increase traffic (customers) to ASA member shops. I believe this advertising campaign will achieve its goals. I also believe that we're being very good stewards of your dues dollars. The total cost for the entire six-month campaign will equal $1.60 per member. The commercials tell motorists to look for the red, white and blue ASA sign. You can do your part to make this national advertising campaign completely successful by prominently displaying your ASA sign. If you need a new sign, call the Membership Department at (800) 272-7467, ext. 240. The Car Clinic advertising campaign is just the first step. The board is looking for additional national programs that will increase consumer awareness of ASA and your ASA shop. Through this column, I will keep you informed of any action the board takes in moving forward with this objective. In closing, I would like to wish you and your family a very happy New Year. May you be richly blessed in 2000 and beyond.
Page 2 and 3: Bobby Likis AUTOMOTIVE INDUSTRY SPO
Page 4: Car Clinic Network & Programming Ov
Page 7 and 8: About Motor Age Motor Age is the mo
Page 9 and 10: 6 4 4: Here, a computer workstation
Page 12 and 13: AutoInc. Magazine, published monthl
Page 14 and 15: Guest Editorial W-I-I-F-M? (a.k.a.
Page 18 and 19: Vol. XLV No. 11 November 1997 Imple
Page 21 and 22: Excerpt from ASA website (asashop.o
Page 23 and 24: 'Hot Car, Momma' Bobby Likis 'Car C
Page 25 and 26: BOBBY LIKIS CAR CLINIC TM HITS THE
Page 27: CAR CLINIC PROGRAMMING Car Clinic M
Page 30 and 31: “BOBBY LIKIS CAR CLINIC" WILL VID
Page 32: CAR CLINIC PROGRAMMING Bobby Likis
Page 35 and 36: BOBBY LIKIS CAR CLINIC TM INTRODUCE
Page 37 and 38: CAR CLINIC RADIO NETWORK • RADIO,
Page 39 and 40: Alaska Anchorage Alabama Alabaster
Page 41 and 42: New Hampshire Dover Hanover Keene L
Page 43 and 44: Sponsors & Advertisers We recognize
Page 45 and 46: Walt Wamuelson Senior Vice Presiden
Page 47 and 48: Don Johnson Vice President Preston
Page 51 and 52: Make yourself at home and browse ou
Page 53 and 54: MICHAEL THAMES Michael is already a

Car Clinic Media Kit - The Auto Channel

Create successful ePaper yourself

Delete template?

Save as template?