Car Clinic Media Kit - The Auto Channel

Bobby Likis
AUTOMOTIVE INDUSTRY SPOKESMAN
A Brief Biographical Sketch
It’s hard to believe that a successful busin e s s m a n ’s first intelligible
phrase was “Hot c a r, Momma,” but it gets easier when you know the
man in question is Bobby Likis. Born in Birmingham, Alabama, in 1942,
a two year old Bobby uttered these words after due deliberation from
the backseat of his daddy’s 1940 Ford Coupe during a July hot spell, and
his first clear phrase seemed to prophesy his direction in life.
Bobby moved to Pensacola, Florida in 1960, and his formative years
come straight from American Graffiti and were spent ignoring his
studies and working on cars and girls, not necessarily in that order.
Though intrigued greatly by the fairer sex, tinkering with automobiles
became Bobby’s obsession, and the hot rod, drag racing a t m o s p h e r e
of the early ‘60s became Bobby’s real school. In the deep South,
cheeseburgers, hangin’ out, and chopped and channel flat-head
ruled the day during that very brief, unique, and vaguely innocent
post-war/pre-war era, and Bobby was right smack in the middle of it all.
Bobby built and rebuilt racecar engines with a knack and assiduous care that bordered on vengeance.
He loved cars, and it showed in every automobile he took apart, put together, renovated, or simply
admired. Before Bobby left his teens, he wasn’t considered just a mechanically inclined young man
who fooled around with junkers and jalopies. He was roundly acknowledged as an automotive expert
by anyone who really knew cars.
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