Spark design & innovation - TU Delft

2
Contents
Introduction 3
Company Overview 4
Schedule 6
Floorplan 8
Career Help Desk 10
Company Descriptions 11
4C 12
ACE 13
BeaconPartners 14
BNO 15
BPO 16
Deb 17
First Consulting 18
FLEX/the INNOVATIONLAB 19
Guerrilla Games 20
JAM 21
Kamer van Koophandel 22
Laarhoven design 23
MetrixLab 24
MMID 25
Motio Development 28
Nestlé 29
NorthernLight 30
npk design 31
People Creating Value 32
Pezy Product Innovation 33
Poly Products 34
Priva 35
Quooker 36
Renishaw 37
Shapeways 38
Spark design & innovation 39
TOPdesk 40
Van Berlo 31
Van der Veer 42
Van Dijk 3DE 43
VPS 44
Wacom 45
Wittenburg 46
Yes!Delft Students / Share Square 47
IOB-Guide 48
Committee of Recommendation 49
Acknowledgements 50
IOB2011 Committee 51

Introduction
Welcome to the 11th edition of this unique Business Fair! The IOB prepares students for their professional life
and brings them into contact with the companies they might end up working with. In this booklet you will find all
the information you need to make the IOB 2011 a success.
You will find detailed information on all the participating companies and a map to help you find them. You’ll
also find a program of all the activities during the Fair and where you need to be at what time in order to
participate. If this general information is not yet specific enough, we have set up a Career Help Desk and
facilitate an online personal programming tool: the IOB-Guide.
Whether you are just orientating or aiming for a specific job, we hope you make the most out of your IOB
experience! Have a relaxing sip of your coffee in the lounge to contemplate which companies you’re going to
approach or which lectures you’ll attend and don’t forget this event is here for YOU!
On behalf of the entire committee and Study association i.d,
Alexander Plat
Chairman IOB 2011
3

4
Company Overview

ACHIEVING VALUE TOGETHER
motio
development
v i s u a l t h i n k i n g
Cc Ccentre
Career Centre
5

6
Schedule Wednesday
10.30-12.00 Opening: Draw-Off with Wacom
The Draw-Off is a tablet drawing competition between students, that will take
place in the pit. The students will get a few minutes to draw an object and a
jury of professionals will choose a winner. The winner will receive a grand prize
sponsored by Wacom!
14.00-17.00 Speeddates: VanBerlo, Renishaw, Guerrilla Games, People Creating Value and Priva
In the aisle next to the entrance, these companies are engaged in a one-on-one
conversation with ambitious students looking for an internship, graduation project, job
or maybe even a business partner. The subscription deadline was the 4th of November.
14.00-14.30 Lecture by KvK
Starting your own company; the do’s & don’ts and tips & tricks of entering the
industry.
15.00-15.30 Lecture by Beaconpartners
Top or fl op? Great product, but no success? BeaconPartners will tell how they
provide their clients with a good grip on complex product development projects.
16.00-16.30 Lecture by MMID
Look & Feel designer Marcel Plug will explain MMID’s working method with
good and fun examples from practice. Within the markets in which we operate,
requests from clients are rarely one-dimensional. At MMID, the answers come
from different disciplines; functionality, design and producibility.
ACHIEVING VALUE TOGETHER
18.00 Closing

10.30-10.45 Opening
11.30-12.00 Lecture by NorthernLight
NorthernLight is a relatively young but internationally committed design office.
Our working field ranges from innovative museum exhibitions, interactive
business centers, up to smart interiors. We create engaging experiences on
different levels or perception: physical, digital and sensorial.
14.00-17.00 Speeddates: First Consulting, FLEX/the INNOVATIONLAB, Spark design & innovation,
Nestlé and MMID
In the aisle next to the entrance, these companies are engaged in a one-on-one
conversation with ambitious students looking for an internship, graduation project, job or
maybe even a business partner. The subscription deadline was the 4th of November.
14.00-14.30 Lecture by Priva
Redefining the Push-Pull model of innovation.
14.45-16.45 Workshop by BlueDot: "After the Idea"
BlueDot is a student foundation that brings student projects into production.
With practical examples, BlueDot will give a workshop about the Development
of a design and its road towards the Market. Bring a Presentation Poster or
Model from one of your own projects to experience what happens "After the
Idea"!
18.00 Closing
Schedule Thursday
7

8
Floorplan
Wednesday
4C 13
ACE 4
BNO 2
deb 19
Guerrilla Games 5
JAM 15
Kamer van Koophandel 9
Laarhoven design 20
MetrixLab 22
MMID 6
People Creating Value 7
Pezy Product Development 8
Poly Products 10
Priva 11
Quooker 24
Shapeways 21
Spark design & innovation 1
TopDesk 3
VanBerlo 12
Van Dijk 3DE 14
VPS 16
Wacom 23
Wittenburg 18
Yes!Delft students 17
Thursday
4C 13
ACE 4
BNO 2
BPO 9
FLEX/the INNOVATIONLAB 22
Guerrilla Games 5
JAM 15
Laarhoven design 20
MMID 6
Motio Development 7
npk design 19
Pezy Product Development 8
Poly Products 10
Priva 11
Quooker 24
Shapeways 21
Spark design & innovation 1
VanBerlo 12
Van der Veer Designers 3
Van Dijk 3DE 14
VPS 16
Wacom 23
Wittenburg 18
Yes!Delft students 17

Lectures
Pit
E
X
P
O
15
14 16
13
6
2
7
5
3
1
8
4
Entrance
19
18 20
17
11
10 12
9
23
22 24
21
i
Career
Help Desk
Lounge
Workshops
Studio 23/24
Speed Dates
9

10
Career Help Desk
To support both companies and students with their practical questions about internships, graduation
projects and general career issues, the IOB offers the Career Help Desk: a central hub for information
that is occupied by people that want to help you with your problems or questions. Have a chat with these
people for detailed information or just to orientate about possibilities. They are here for you!
The IOB Committee will handle practical issues like directions and technicalities.
Students can fill in the IOB-Guide on a laptop next to the helpdesk.
FlexDelft will do CV checks and gives advice for job interviews.
CareerCentre gives advice on careers and applying for a job or internship.
Valorisation helps companies who want to get more involved with the TU.
The Internship Coordinator answers how to fit an internship in your curriculum.
Both days of the Fair the occupation of the Career Help Desk is divided into three shifts: morning, lunch
and afternoon. To make optimal use of this service, check the schedule. The schedule can also be found
on the website and at the Career Help Desk itself.
Wednesday 23rd
10.30-12.30 Valorisation
12.30-13.30 CareerCentre
13.30-16.00 FlexDelft
Thursday 24th
10.30-12.30 CareerCentre & Valorisation
12.30-13.30 Internship Coordinator
13.30-16.00 FlexDelft
i
Career
Help Desk

On the following pages you can find information about
all the companies present at IOB2011. Pay attention to
the icons on every page, they tell you where you can
find the companies. An example is displayed in the
column on the right.
= this company joins the speeddate
sessions on Wednesday. The
speeddates will take place in front
of 'Flex Delft' in the Passage, at your
right side as soon as you enter the
IDE faculty.
All stands on the fair have been made possible by
Laarhoven design.
Company Descriptions
thu: 4
wed thu: 14.00
= you will find this company on Thursday
at stand number 4.
= this company wil give a lecture on
Thursday at 14.00h. All lectures take
place in the Pit ('de Kuil').
The furniture for the speeddates has been provided by
Dutchwood.
11

12
4C
4C Creative Cad Cam Consultants is specialized in 3D
solutions. Utilizing Computer Aided Design and Computer
Aided Manufacturing, we deliver high-end products for the
industry and small businesses. We focus mainly on design
and capturing 3D shapes. Our reliable and cost-effective
products enhance the productivity of our clients. Since 2005
our CAD/CAM creativity has fused with our fascination for
Robotic Milling, which resulted in our 4CRobotCadCam
Technology.
We are the representative of:
3D Artec Scanners
ZW3D CAD/CAM
TransMagic translation software
Solido 3D Printer.
Besides physical products, 4C gives detailed trainings about
our software and consults for innovative projects abroad.
4C Creative Cad Cam Consultants
Meerstraat 79, 7815XB Emmen, Nederland
T +31 (0)591-377442, F +31 (0)591-377380
E info@4cccc.nl, www.4cccc.nl
wed + thu: 13

wed + thu: 4
ACE
ACE product development, an independent consultancy
group within the ACE ingenieurs- & adviesbureau,
specialises in product development in the broadest sense
of the word. Years of experience have resulted in a wide
range of attractive designs that have been translated into
innovative products.
One of the products shown by ACE is the Sedeo seating
system by Handicare. This system embodies extensive
positioning options and extreme user-friendliness. ACE
designers engineered the system in such a way that it can be
adjusted easily and quickly to the highly diverse ergonomic
requirements of users. Another example on display is the
Aerasense NanoTracer for Philips. The NanoTracer is
an instrument that analyses the pollution caused by fi ne
particles in the immediate surroundings. Philips asked ACE
to transform the design and measurement technology into
a feasible product. The fi nal product shown is a battery
pack and carrier that ACE developed for the ION bikes
from Sparta.
ACE collaborates with various design fi rms, including Philips
Design, van Berlo Studio’s and Van der Veer Design. ACE
also carries out projects for numerous other clients, such as
TomTom, Prodrive, Remeha, Handicare, Dorel, Sparta, Bosch
Security Systems, Philips Healthcare and Philips Lighting.
ACE guarantees a proper balance between creativity and
technology.
ACE shows how the company translates the initial idea into
the end product.
13

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BeaconPartners
BeaconPartners specializes in managing complex
product innovations. We help our clients get a good
grip on their projects. We work for multinationals and
trend-setting small and midsize businesses; our team of
professionals has years of experience in many markets and
industries. BeaconPartners has an own innovation process:
The Innovation Highway.
The strength of our team is a combination of
content knowledge regarding product development and
an ability to simultaneously maintain enough distance
to determine what is essential and why something should
be achieved. Our project managers provide insight and
overview.
In addition to abstract thinking at the strategic level, we
also don’t neglect those apparently banal activities such
as supervising people, monitoring progress, checking
budgets... in short, making sure that it actually happens.
We know how to turn an abstract idea into a successful
innovative product and commercial activities. And we are
used to rolling up our sleeves and getting down into the
trenches while doing so.
wed: 15.00

wed + thu: 2
The largest organisation of professional designers in
the Netherlands, the Association of Dutch Designers
(Beroepsorganisatie Nederlandse Ontwerpers, BNO) unites
more than 2500 individual designers and 200 design
agencies and corporate design departments. BNO is
committed to advancing the quality of the design profession
and to promoting the economic, commercial, social and
cultural interests of its member designers, agencies and
design students.
www.bno.nl
BNO
15

16
BPO
For over twenty years BPO is the fi rm for product
development and optimisation for a broad range
of products and customers. BPO has developed and
optimised products from simple one-piece parts to complex
assembled products, like a desk chair for Ahrend or Tapje
for Heineken.
BPO offers its clients innovative design, expert advice
and effective optimisations, using its rich knowledge and
experience in the fi eld of design and optimisation. A wide
range of analyses are carried out with advanced computer
software: strength and stiffness, moldfl ow and cooling
analyses. The reduction of costs and technical feasibility but
also minimization of risk are central themes in our projects.
Interested? For more information:
BPO bv
Scheepmakerij 11-12
2628 AA Delft
The Netherlands
TEL +31 (0)15 362 0000
info@bpo.nl
www.bpo.nl
thu: 9

Activities DEB
concept
vraag
intake
+
matching
external
company
meetings
web
informal
press
click
exit
P.O.P
Product Optimalization Phase
market introduction
wed: 19
Every new company start with one product and these
innovations stimulate Dutch industrial activity. Design
business Network (DEB) was founded with the intention
to improve the new product development by bringing
together industry, research, entrepreneurs, government and
inventors.
DEB is able to facilitate the process and necessary
investigations to bring products to the market. This is done
by examining the product development and strengthens
the process by bringing together the necessary parties.
DEB can advise both parties (industry and innovators)
in the matching process and matches companies during
workshops, meetings, symposiums, etc.
DEB is searching for new interns to assist in our organization.
We are looking for ambitious students with the master
Strategic Product Design and who have a ‘hands-on
approach’ and are independent. DEB offers a great
experience in a relative new environment where you’ll get
a different perspective on product development and get to
know the Dutch innovation industry.
Interested? For more information:
Look at our website www.DEB-denhaag.nl
E-mail us info@DEB-denhaag.nl attn Hans Kamphuis
Pay us a visit on IOB!
deb
17

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First Consulting
First Consulting is een jonge, snelgroeiende no-nonsense
consultancy organisatie, gespecialiseerd in het bieden van
operationele advies- en managementoplossingen voor
klanten met grootschalige klantprocessen (backoffi ce,
customer care). Niet strategisch, maar operationeel, tactisch
en altijd in nauwe samenwerking met de klant. We zijn op
zoek naar slimme en daadkrachtige consultants, zowel
starters als ervaren, voor de versterking van ons team.
Wie zoeken we?
Als (bijna) afgestudeerd IO’er zijn er veel overeenkomsten
tussen de manier van denken die je op IO hebt ontwikkeld
en de vaardigheden die je nodig hebt als consultant.
Je gaat design-thinking, analytisch denkvermogen en
creativiteit toepassen in een wereld vol informatiestromen.
Daarnaast heb je als business consultant bij First Consulting
goede sociale skills. Onze organisatie blinkt uit in het
neerzetten van resultaten in teamverband.
Wat bieden we?
Door diversiteit in projecten qua grootte, doorlooptijd en
teamsamenstelling bieden wij starters de mogelijkheid
zichzelf razendsnel te ontwikkelen. Dit wordt ondersteund
door begeleiding van coaches en trainingen. Door de
vele bedrijfsuitjes bouw je een sterke band op met je
collega’s, dat ook bijdraagt aan de solide samenwerking
op de werkvloer. Tot slot bieden we uitstekende
arbeidsvoorwaarden.
Voor meer informatie over ons bedrijf en onze talenten kijk
je op: www.fi rstconsulting.nl
consulting
thu

FLEX/the INNOVATIONLAB
thu thu: 22
FLEX is one of the leading Dutch design agencies for
industrial design and structural packaging. Every day we
are creating innovations which are relevant contributions to
the strategic objectives of our clients, to the quality of life
of people and to a more sustainable society.
Our eager, international design team is creating innovations
which are signifi cant contributions to our clients’ strategic
objectives, to the quality of life of people and to a more
sustainable society. With our clients we want to create a new
reality, something that aspires to truly make a difference.
Creativity plays a central role in everything we do. It is
the key to every new reality! That’s why we develop our
own creativity techniques, train ourselves in facilitating
brainstorm sessions and fi nd methods to open other peoples
creative potential. We nurture our culture by hiring the most
creative minds and focus on the creative spirit of the entire
group.
FLEX has long lasting relationships with clients operating in
the Netherlands as well as worldwide. We work amongst
ot hers for Philips, LEGO, Unilever, Grolsch, Brabantia, Lely,
Skil, Hortilux, HERO, Otolift, SPA, FrieslandCampina, Sara
Lee, Akzo Nobel, Albert Heijn and TEFAL.
FLEX Creating a new Reality. www.fl ex.nl
19

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Guerrilla Games
Guerrilla has a reputation as one of Europe's leading game
developers, and is based in the very heart of Amsterdam, in
a brand new studio close to Rembrandt Square. This studio
comes with high-quality motion capture and audio recording
facilities, as well as a 3D cinema and a restaurant-grade
kitchen. Founded in 2000 as the result of a merger between
three smaller studios, Guerrilla now employs more than 160
developers from all over the world.
After the successful release of the original Killzone,
Guerrilla was acquired by Sony Computer Entertainment in
2005. It went on to create the critically acclaimed handheld
spin-off, Killzone: Liberation, as well as the award-winning
sequel, Killzone 2. The studio released Killzone 3 to eager
audiences in early 2011, and is currently in the process of
developing its second ground-breaking IP.
Guerrilla is committed to recruiting, developing and
retaining the best talent in the industry. Employees from
25 different nationalities work to achieve incredibly high
production standards. It's not all work and no play, however,
as the studio frequently organizes company-wide Friday
Frag Fests and indoor soccer tournaments.
wed wed + thu: 5

v i s u a l t h i n k i n g
wed + thu: 15
JAM is a thinking company claiming responsibility for
the connections people make between their goals and
the communication of those goals. Our process driven
background, combined with a passion for art and an interest
in business, creates a playground in which we explore,
challenge and sketch out thoughts into visible models.
These models are the result of an active and social thinking
process. JAM guides this process by making the collective
thought visible by sketching it out …on the spot.! What you
end up with is a temporary summery which is ready to be
used to share. But be careful… a sketch is part of a process
of exploration. It is not the end result.
Our playful approach lets us move in between different
levels of thinking. We are actively gathering, connecting
& showing what people want to share.Sketching together
activates the thinking process when moving from idea to
action.
So… are you JAMABLE?
JAM
21

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Kamer van Koophandel
The Hague Chamber of Commerce
The Hague Chamber of Commerce is the logical partner
for all entrepeneurs who want to do business in the Hague
and Leiden region. It provides both advice and assistance.
The Chamber has established excellent contacts with
the business community in the region, as well as schools,
universities, municipalities, the province, embassies,
institutions promoting commerce, and other organisations
within the Netherlands and abroad.
Delft Center of Technology
Approximately 40 percent of all jobs in Delft are
knowledge-intensive jobs. This shows that the region Delft
is looking ahead. Stimulating knowledge-intensive activities
is high on the agenda. With the establishment of new
institutes for higher education, the new Technopolis hightech
business park, fi ve special collective buildings for
technostarters and the presence of the TNO Research Lab,
Deltares and the Technical University of Delft, the city is
well on its way to becoming one of the leading technology
and design clusters in Europe.
For further information or advice, you are always more than
welcome to visit one of our offi ces in Delft, Den Haag and
Leiden.
(088) 588 80 00 | denhaag@kvk.nl | www.kvk.nl
wed: 14.00 wed: 9

wed + thu: 20
Laarhoven design
Laarhoven design is marktleider in mobiele beursstands.
Ruim 35 jaar ervaring, persoonlijke service en creativiteit
staan garant voor ons én uw succes. Dankzij het modulaire
systeem is uw beurspresentatie op oneindig veel manieren
op te bouwen. Vervang een paneel, laat een nieuwe banner
drukken en zie: uw presentatie kan probleemloos mee naar
de volgende beurs.Hoogwaardige materialen en een schat
aan ervaring bij Laarhoven design verzekeren u van een
zorgeloze presentatie. Transport, opbouw en opslag zijn
voortreffelijk geregeld. Groot voordeel voor u: geen stress
en geen onaangename verrassingen.
23

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MetrixLab
Europe’s Largest in Online Consumer Research
MetrixLab is Europe’s largest independent online consumer
research agency. Our products and services help clients
such as Philips, Microsoft, Siemens and Unilever to
accelerate new product and packaging development,
optimize advertising campaigns, develop winning websites
and improve customer loyalty.
State-of-the-Art Technology, High Quality Panels &
Excellent MR Professionals
MetrixLab operates at the forefront of online consumer
research with highly engaging, state-of-the-art online
research technology; international, multi source recruited
consumer panels and excellent marketing research
professionals.
We integrate latest internet technology with
proven qualitative and quantitative research methodologies.
Our interactive (game like) tools and interviewing
techniques result in higher respondent engagement,
improved data quality and deeper insights in the subjective
and unconscious mind of the consumer.
Global Scope: 40 Countries, 100 Leading Clients, 5
o f fi c e s
MetrixLab conducts online research in more than 40 countries
worldwide for 100 leading clients in FMCG, telecom, retail,
technology, pharma, utilities and new media. We operate
offi ces in the Netherlands, UK, Germany, France and Spain.
wed: 22

ACHIEVING VALUE TOGETHER
wed wed + thu: 6
MMID
Working together is proven to get people further; certainly
if people from different disciplines co-operate. At our offi ce
in Delft and our newly formed Essen offi ce in Germany;
around 40 specialists in functionality, producibility and
look & feel work effectively in coherence. Together they
do what they are good at; realizing valuable products.
The expertise and experience of MMID brings product
development to a higher level.
At MMID we are convinced that you need an open mentality
to be able to innovate. That is why our team members work
together in an open environment. We welcome new views,
visions and surprising insights.
During your internship you have the opportunity to work in
multiple projects within various teams. Because each project
is at a different stage of development, you will have the
opportunity to familiarise yourself with the whole product
process which will allow you to discover within which fi eld
you feel most confi dent in and go on to develop your skills
respectively. Lastly, not only is it important what you learn
from your experience, but it is also important that we are
able to learn from you. Find out what MMID brings to you!
25

28
Motio Development
Motio Development is an award winning industrial design
company specialized in mobility with a passion for anything
that moves people or goods.
A product or design is a translation of your company,
knowledge, experience and ambitions into a chance in
the market. An expression of technical functionality and
user kindness with your own signature. We are a reliable
and innovative partner that provides optimal solutions in
mobility and transportation design.
Translating ideas and strategies into products, anticipating
on trends and opportunities in the market, generating
inventive solutions, the use of the most optimal production
techniques; Motio Development advices you within the
whole product development process, from idea to product.
Services we provide are:
Strategic consultancy
Concept Development
Styling ( advanced 3D surfacing )
Engineering
Prototyping
Digital Mock-up
( 1:1 projection of large objects / 3D projection for styling
and graphic studies )
Realisation
Supply and projectmanagement
Looking for a job ?
Currently we are looking for an experienced product
engineer or a just graduated candidate with talent to
support our team. If you are interested, please sent your
motivation, cv and portfolio to work@motio.nl
motio
development
thu: 7

thu
Nestlé
Het bedrijf
Nestlé is The World Food Company No.1. Het hoofdkantoor
van Nestlé Nederland staat in Amsterdam. Marketing, sales
en category management van onze succesvolle producten en
merken zoals NESCAFÉ, MAGGI, KITKAT, LION, SMARTIES,
BROS, NESTLÉ Pyamapapje en PURINA Pro Plan staan hier
centraal.
De bedrijfscultuur
Nestlé is internationaal. Dat voel je. Dat proef je. Wel streeft
Nestlé ernaar iedere Nestlé-onderneming, waar ook ter
wereld, zo zelfstandig mogelijk te laten opereren, met lokaal
management. Met deze bedrijfsfi losofi e spelen we fl exibel en
dynamisch in op de eisen die elke lokale markt stelt.
Young Talent Programme
Nestlé biedt jaarlijks een aantal afgestudeerde academische
talenten de kans om in ons commerciële traject -het Young Talent
Programme- te starten, om zo binnen een aantal jaar uit te
groeien tot topmarketeer, category manager of topsalesman/
vrouw. Binnen dit traject staat naast het ontwikkelen van
Marketing en Sales vaardigheden, jouw ontwikkeling centraal.
De Nestlé Young Talent Business Course dient als selectie
voor dit traject en vindt plaats in het voorjaar. Hier maken 24
commerciële talenten kennis met Nestlé, haar merken en met
wellicht nieuwe collega’s.
Wij zoeken…
Voor het Young Talent Programme zoeken wij jonge
academische talenten (bij voorkeur richting Bedrijfskunde of
Economie) met de ambitie om de top te bereiken. Energieke
en ondernemende persoonlijkheden die over een grote dosis
drive en doorzettingsvermogen beschikken, maar daarnaast
ook analytisch sterk zijn en communicatief zeer vaardig.
Contact
Voor al je vragen over werken bij Nestlé Nederland, mail je
naar werken@nl.nestle.com. Kijk voor ervaringen van starters
en meer informatie over Nestlé op www.nestle.nl.
29

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NorthernLight
NorthernLight, the experience company, is a truly multidisciplinary
design agency. We specialize in exhibitions,
brand-experiences, smart interiors and digital-experiences.
During the past 2 decennia, NorthernLight has accomplished
more than 70 projects around the world. Inspiring people
is what we do. We create unique environments for active
exploration, fun and enjoyment. The experiences we make
cut across boundaries between art and culture, history
and science. We like to think of experiences as exciting
challenging and ‘mentally refreshing’ perceptions. We are
content-driven. We think experiences must be designed
with attention to detail and refl ect a love for the visitor.
NorthernLight conceives, designs and produces experiences
for a wide variety of clients. Clients
include museums and heritage projects, children’s museums,
science centers, expos, as well as corporations and
governments. We can provide turn-key results, specializing
in taking a project from fi rst concept to production and
installation
Action and interaction are central to our approach. Turning
a visit into an active and entertaining experience. We use
a wide variety of techniques to accomplish this like displays
and info-graphics, hands on exhibits, multimedia and audio
visuals and interactive spaces.
Description photo
High Tech Romans; an exhibition that focuses on technology
from Roman times.
thu: 11.30

thu: 22
npk design
Een sterke partner in de ontwikkeling, het ontwerp en de
realisatie van zeer uiteenlopende producten, dat is npk
design. Strategische advisering en conceptontwikkeling, strikte
productontwikkeling, engineering en supply management
behoren tot het dienstenpakket. Op essentiële aanvullende
gebieden wordt samengewerkt met partners; enerzijds
op het gebied van technologie, purchase en realisatie,
en anderzijds op het gebied van marketing en sales.
Het bureau staat bekend om zijn innovatiekracht, originaliteit,
kennis, precisie en pragmatische aanpak. Juist de combinatie
van innovatiekracht, creativiteit en systematisch werken levert
hoge toegevoegde waarde voor opdrachtgevers. Onze
aanpak heeft geleid tot eenvoudig te produceren oplossingen
waarmee producten zich onderscheiden op zowel de
professionele- en consumentenmarkt als voor toepassing in de
openbare ruimte.
npk design is een advies- en ontwerpbureau voor industrial,
public en graphic design.
npk design is an international design agency; a strong partner in
the development, design, and realization of extremely diverse
products for the brand and market of its clients. Strategic
advice, industrial design, public design and graphic design,
as well as engineering and supply management are part and
parcel of the services provided. In key complementary areas
we cooperate with partners, both in the fi eld of technology,
purchase and implementation, and in marketing and sales.
The agency is known for its innovation, originality, knowledge,
precision and pragmatism. The combination of innovation,
creativity and working systematically creates high added value
for our clients. Our approach has led to product solutions that are
easily produced and distinguish themselves in the professional
and consumer market as well as for use in public spaces.
npk design provides consulting and design for industrial, public
and graphic design.
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People Creating Value
People Creating Value is a design consultancy for integral product
development offering a very extensive range of competences.
The people at People Creating Value are experienced
specialists from various disciplines in integral product
development, who create added value by generating and
implementing new ideas. Integral product development
embraces all the activities needed to get from a simple product
idea - via a product portfolio - to fully-fl edged products.
People Creating Value excels at:
project-based innovation; defi ning, accepting and executing
projects (project management), project advisory services,
including secondment of experienced interim project leaders and
professionals
People Creating Value is focused on industrial product development
in the consumer and high-volume appliance market. The products
are complex, the clients often major internationally operating
corporations.
Business lines in focus:
Dispensing & Dosing
Heating & Cooling
Mechanics & Mechanisms
Markets in focus:
Food & Beverage
Consumer Products
Professional Appliances
Medical & Pharma
Health Care
People Creating Value draws on the knowledge and competences of
over 80 highly experienced professionals (project leaders, project
managers, consultants) - all profoundly committed to providing the
highest level of service to their clients.
People Creating Value
T +31 (0)53 434 26 24
E info@pcvgroup.eu
I www.peoplecreatingvalue.com
wed wed: 7

Pezy Product Innovation
wed + thu: 8
Established in 1995, Pezy Product Innovation has gradually
grown to be one the Netherlands’ leading product design
and development companies. We operate primarily in
the sectors for consumer products, industrial and offi ce
equipment and functional packaging. We work from our
offi ces in Eindhoven and Groningen with a team of over
60 industrial designers, product developers, engineers and
consultants.
For multinational companies like Philips, Heineken,
Unilever, Neopost, Dorel and innovative small
and medium-sized companies we create new
concepts, design products and make them work.
We combine creativity and intuition with pragmatic
sense and technical expertise. Each of us is
inspired by challenging projects and stimulated
by the opportunity to develop individual expertise
in an open, fl exible and professional environment.
Pezy Product Innovation is part of the Pezy Group; sharing
the philosophy of Passion-Mastership-Profi t by creating a
great place to work for our team and with the best results
for our customers.
During the IOB we will exhibit some beautiful industrial
design products that excel in functionality, form and
technical craftsmanship. Meet us on the fair!
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Poly Products
Poly Products is an innovative lead manufacturer of custom
build composite products and constructions, ranging
from prototypes, marine equipment, facades, housings,
production moulds, submarines etc. Over the past 42 years
we have created tailor-made solutions for our clients using
the best suited materials and production methods for each
project.
Composites (fi bre reinforced plastics) are known for their
very interesting material properties such as their high
strength, low weight and enormous freedom of form. Using
these properties to design and build custom objects and
products requires a company that can turn it’s experience
and knowledge into solutions.
In constructions and buildings, composite materials are
becoming increasingly popular due to their durability,
light weight and freedom in form and fi nishing. Enormous
facades or even an entire building such as the eyecatching
busstation in Hoofddorp are proof of the endless
possibilities.
An excellent example of the possibilities of Poly Products is
the Cargoshell, a foldable 20ft composite container.
From sketches, engineering and analyses to mock-ups, 1:1
prototyping, tooling and fi nal production, Poly Products
can provide every step of the engineering and construction
phase.
On our website www.polyproducts.nl you can experience
the fascinating world of composites!
wed + thu: 10

thu: 16.00 wed wed + thu: 11
Priva
Our take on the world
Priva provides sustainable solutions for the more efficient control of
energy and water within indoor environments, as a means to conserve
scarce resources and reduce our impact on the planet.
The reason we exist
Priva is a world leader in developing and supplying sustainable
technologies for the control of indoor environments within horticulture and
the built environment.
Our solutions
Together with local partner organisations, we offer our customers across
the world access to high-quality hardware, software and services.
Sustainability
Sustainability is at the heart of Priva’s business ethos. Priva develops
and supplies products and services for the energy-efficient, low-carbon
control of indoor environments. Our horticultural process management
and building control solutions make efficient use of scarce natural
resources like water and energy.
Innovation
Priva is continually investing in new products and concepts. After all,
today’s innovation is tomorrow’s standard. We believe in stimulating
innovation through shared knowledge, which is why we regularly
collaborate with universities, research institutes and business partners.
Everything revolves around people
At Priva, our business revolves around people. We believe that trusting
in talent and allowing room for development brings out the best in
people, both within and outside Priva. We are continually making new
connections and building new relationships, in order to infuse the business
with knowledge and vitality.
Think global, act local
Priva is an international company with offices around the world. We think
strategically about global opportunities and we have cultivated a local
presence in seven countries across the globe.
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Quooker
A true revolution …
Every now and then a ‘vital’ new kitchen appliance comes
along which changes the face of cooking. Trend-setters
buy it, their fi ends see it and immediately want one,
kitchen designers and chefs recommend it, newspapers and
magazines review it and eventually it becomes a ‘must have’
in every kitchen…..
The Quooker boiling water tap is one of those rare ‘must
haves’. This simple, ultra-safe idea immediately renders
kettles out of date and takes kitchens a giant leap forward.
Nowadays over 100,000 kitchens in Europe already
depend on their Quookers for instant boiling water.
And the applications are endless. Quooker users still come
up with new ones. The most obvious one is making a cup of
tea and the latest addition to the list is poaching fi sh. Of
course you can also fi ll up a pasta pan, blanch vegetables,
heat up plates and serving platters, make coffee, prepare
baby formula, peel tomatoes, remove candle wax and
much more. All done in a moment and with boiling water of
100°C! After all, only truly boiling water is good enough for
the perfect cup of tea!
www.quooker.com
Come and see the Quooker boiling water tap at work at the
Quookerbar in the lounge!
wed + thu: 24

wed
Renishaw
Context
In 2009 the human dental industry adopted computer aided
manufacturing in to their practices. An intraoral scanner
provides a 3D model of a patient’s entire set of teeth. This
model can be used to craft artifi cial dentitions, but also to
simulate an operation in advance. With improving precision
of both scanning and printing devices, the dental world is
rapidly embracing this new technology.
Graduation project
Dentistry is highly important for animals. Not only hygiene
but also physical capabilities will deteriorate when teeth
are not looked after properly. A horse, for example, is not
able to bend its neck if its upper teeth cannot slide over
the lower. Currently the dental industry for horses is quite
a rudimentary process. 3Delft has started an initiative to
examine the possibility to apply the recent innovations in
human dentistry to veterinary dentistry. You will look into
fi tting solutions applying the latest technologies in 3D
printing and scanning. Some questions which will arise are:
What material offers the right abrasive properties.
What is the most effi cient - and animal friendly - way to
scan the teeth of a horse?
Is this technology only commercially viable for highly
valuable horses, or also for livestock and pets?
Company info – This graduation project will be supervised
by Renishaw. This company specializes in measurement
equipment and recently moved into the market of (dental)
additive manufacturing. Raaphorst is a renowned equine
clinic. Raaphorst has a CT scanner to possibly incorporate
in the project, as well as a broad international veterinary
network. 3Delft is a 3D printing company operating out
of Delft and will support you with knowledge about 3D
printing.
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Shapeways
Shapeways is the online marketplace where everyone can
create, buy or sell their own products (using 3D printing). At
Shapeways you can create your own products in a variety
of high-quality materials such as plastics, stainless steel,
bronze, glass, ceramics and sterling silver, using the latest in
3D printing technology.
3D Printing has proven itself as a high-quality production
technique, but up to now has always been very expensive.
By creating a large community we are able to produce
much more effi ciently, resulting in affordable prices for you.
Our vibrant community of close to 100,000 members
creates their own products, support each other with their
projects and sell their work in Shapeways Shops. Many
designers have been able to successfully start up their own
businesses, built on Shapeways.
Are YOU ready to get started with your own personal
production? Visit www.shapeways.com.
wed + thu: 21

Spark design & innovation
thu wed + thu: 1
‘Design and develop meaningful and sustainable
breakthrough products’
Spark design & innovation is a leading Dutch product
development agency, involved with inventing, designing
and realizing innovative products for more than 15 years.
Spark contributes to the success of our clients by delivering
designs that create a competitive advantage. Among these
clients are a number of world market leaders operating in
various, often specialized markets. Examples are Unilever,
Optelec, HENK, ThyssenKrupp, Sara Lee, Holmatro,
Bugaboo and DSM. For these companies Spark combines
strong conceptual thinking, great styling and state-of-theart
engineering.
On top of this, Spark develops challenging new concepts,
like the revolutionary Carver tilting vehicle and the PAL-V,
the world-famous fl ying car concept, based on the ideas of
a gyrocopter and the Carver.
In order to keep its customers ahead of competition, Spark
operates as a dynamic team of enthusiastic designers who
are constantly feeding each other with new technologies,
trends, tips & tricks and critical opinions.
Spark is located in a spacious industrial monumental
building on the river bank in Rotterdam. www.sparkdesign.nl
Would you like to experience the Spark Carver yourself? As
Jeremy Clarkson of the TV program Top Gear stated: ‘I’ve
never had so much fun in a car’. Come to our stand on 23 or
24 November 2011.
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TOPdesk
TOPdesk is a young, enterprising and international
software and consultancy company that specializes in
service management solutions. We’re young, because our
average age is 27; we’re enterprising because we love
seizing opportunities and developing new projects; and
we’re international, because we have clients in 34 countries.
At TOPdesk, employees are given plenty of room in which
to develop. Accordingly, we are responsible for our own
website and translate everything ourselves into seven
languages – our work is made dynamic and fun as a result.
We are relaxed, yet professional. We go to work in jeans
and to the client in suits. And just as all that (positive) stress
starts getting a little too much, we manage to fi nd time to
relax at the Friday afternoon drinks, play the Wii, play
ping-pong and have the odd massage. We highly value
the atmosphere in which we work – which is important when
you have to spend an entire week with your colleagues. But
our working week remains 40 hours; after all, there’s more
to life than just work!
wed: 3

wed wed + thu: 12
VanBerlo
VanBerlo is an international design company with
offi ces in Eindhoven and Delft, that has developed over
the last 30 years to become one of Europe’s cuttingedge
companies in the area of strategy, design and
implementation. This includes both product development
and engineering as well as brand implementation.
VanBerlo works with its clients to convert ideas into business
opportunities, focusing on the customers and their end users.
We specialise in introducing new products and brands into
the market.
We have a real drive to come up with a perfect end result.
That is typical of the way we work at VanBerlo. Inspiring,
stimulating, creative, distinctive: that is the best way to
describe us. But also opinionated, sociable, hard working
and always willing to give that little bit extra to achieve
success for our clients.
We consider ourselves translators: we translate brands. Into
visible designs, tangible shapes, recognisable products and
packaging. To us, a product is an ambassador of a brand.
Our mission? To work with our clients to create and carry
through innovations, products and communications that
create the difference.
41

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Van der Veer Designers
Location: Geldermalsen
Founded: 1984
Specialisation: design and styling of consumer and
professional products
Team: 15 people with backgrounds varying from IO
TUDelft, IPO the Hague, the Design Academy, Nimeto and
Utrecht School of Arts.
Van der Veer Designers is a renown Dutch design company
that designs products for clients such as Gazelle (bicycles),
GMG (bicycle child seats), DAF (trucks), VDL (busses) and
Dorel (strollers). We aim to create designs that surprise our
clients and the end users. Our knowledgeable experience
in a range of different product fi elds gives us the tools to
create distinctive and inspiring products.
Here you see a collection of pictures from our latest designs.
The GoCab is a big cargo bike with electrical assistance
that can transport upto 8 children in a daycare environment.
See www.gocab.nl for a playfull movie.
Van der Veer Designers also designed the complete
exterior for the VDL Futura Bus Coach. This bus was very
well received by the market and went on to win the bus
coach of the year 2011.
The Quinny stroller Moodd is a revised design of our Buzz
which has been on the market for 5 years now. The Moodd
addresses a high level of modern lifestyle and together
with the good functionality it is a true wannahave for young
mothers.
thu: 3

wed + thu: 14
Van Dijk 3DE
Let your product come to life, not collect dust in idle beauty.
Like other industrial design fi rms, we have what it takes to
conceive visually spectacular product designs. However,
what is the value of an appealing design that cannot
be manufactured at all or can only be produced after
overcoming major obstacles? Or of a design that requires
more time, energy and money to straighten out the issues the
designer failed to address? The art of design is conceiving
a design that both satisfi es market demands and can be
manufactured in an effi cient manner.
A highly approachable and professional design fi rm, Van
Dijk 3DE works with our client to bring their product to life –
a sustainable life at that. Our industrial designers not only
have a highly developed design aesthetic, they are also
quite knowledgeable about materials and manufacturing
processes. Drawing from these unique qualities of our fi rm,
we continue to succeed in offering our clients refreshing and
highly successful product designs.
You can turn to us during any phase of the product
development process. We can handle everything from
concepts in the embryonic phase to second opinions or
innovative product improvement processes. Our team is
able to address design issues before they actually become
a problem. This illustrates well the added value offered
by Van Dijk 3DE, from which you benefi t in terms of fewer
risks, a more fl uid manufacturing process and, consequently,
lower costs and faster time to market.
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VPS
VPS Projectsupport is specialized in project wise employing
technicians in highly diverse disciplines. These disciplines
embrace for instance the automotive, aerial and project
development industries.
Your challenge
VPS can help graduates in fi nding a suitable job with a
daily challenge in which they can develop themselves. In
many cases they are guided by experienced co-workers.
Long term relationship
A long term relationship with its staff and clients is the
basis for VPS. This means that a long term contract is one
of the possibilities. This way employers can appeal to the
employees over and over again.
We also advice employers with assigning the right
employees to the right projects. A long term contract after
an assignment with an employer is also possible.
Education possibilities
Together with the employees VPS creates an individual plan
that concurs with their ambitions.
In addition, VPS supports and stimulates that its staff kept
informed about newest developments in their specialist
fi e l d .
We would like to discuss this with you!
www.vps.nl
wed + thu: 16

wed + thu: 23
Wacom
Wacom Europe GmbH is a subsidiary of Wacom
Company, Ltd. (Tokyo Stock Exchange 6727). Founded in
1983, Wacom is a global company based in Japan with
subsidiaries and affi liate offi ces around the world to
support marketing and distribution in over 150 countries.
Wacom’s vision to bring people and technology closer
together through natural interface technologies has made it
the world’s leading manufacturer of pen tablets, interactive
pen displays, and digital interface solutions. The advanced
technology of Wacom’s intuitive input devices has been
used to create some of the most exciting digital art, fi lms,
special effects, fashion and designs around the world
and provides business and home users with their leading
interface technology to express their personality. Millions
of customers are using its cordless, battery-free, pressuresensitive
pen technology.
The company also offers its products as OEM solutions
to leading manufacturers serving incremental markets.
Wacom’s interface technology, called Wacom Feel IT
Technologies, is also offered as an integrated solution to
strategic partners. Most Tablet PC manufacturers count
on the advanced features and reliability of the brand to
deliver a superior user interface experience.
Wacom Draw-Off
Wednesday 10.30-12.00
The Draw-Off is a tablet drawing competition in the pit
between students. You’ll get a few minutes to draw an
object and a jury of professionals will choose a winner. The
winner will receive a grand prize sponsored by Wacom!
45

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Wittenburg
Wittenburg is een compoundeerbedrijf met als specialiteit
thermoplastische elastomeren (TPE). Deze compounds zijn
in de markt bekend onder de naam Cawiton en vormen de
basis voor een brede range van producten: van medisch/
farmaceutisch tot technisch. Als bedrijfsfi losofi e hanteert
men dat er voor elke klant een Cawiton-oplossing moet
zijn die toegesneden is op het product en het proces van
die klant. De specialiteit is het geleverde maatwerk. De
compounds die ontwikkeld en geproduceerd worden zijn
veelal gebaseerd op de bekende basispolymeren zoals
SBS, SEBS of andere TPE materialen. Door toevoeging
van diverse ingrediënten worden de product- en
verwerkingseigenschappen geoptimaliseerd. Het unieke
van de Cawiton compounds is dat ze de eigenschappen
combineren van traditionele rubbers en thermoplasten.
Hierdoor laten ze zich eenvoudig verwerken met behulp
van bekende technieken zoals spuitgieten of extruderen.
Behalve thermoplastische compounds vervaardigt
Wittenburg ook klassieke- en ingekleurde rubbermengsels.
Deze worden in een groot aantal industrietakken toegepast.
Wittenburg B.V.
Koolhaaspark 15
3864 PW Nijkerkerveen
telefoon 033 253 6521
fax 033 253 7671
info@wittenburgbv.nl
www.wittenburgbv.nl
wed + thu: 18

Yes!Delft Students / Share Square
wed + thu: 17
“YES!Delft Students builds the bridge between students
and entrepreneurs”
YES!Delft Students builds an interactive entrepreneurial
environment that facilitates contact between students
and entrepreneurs. Our prime partner is the Young
Entrepreneurs Society Delft Incubator that supports
professionals and scientists at the various stages of setting
up high-tech startup businesses. Besides starting your own
company at YES!Delft, our companies are looking for you
for an internship, graduation project or (part-time) job. Visit
our stand for more information.
An example of an IDE-born start-up company is Share
Square: “social webworking”. Share Square is a visual
collaboration platform developed for professional project
teams in design and management. The online visual
workspace (or pinboard) is intuitive and social. While the
company is less than a year old the product is already
selling and the team growing. Share Square will be our
guest on Wednesday and is currently looking for bright
Interaction Designers and Strategic minds.
YES!Delft Students encourages and supports motivated
students from the Delft University of Technology who
wish to expand their horizons in the dynamic fi eld
of entrepreneurship. We achieve this by organizing
challenging events that highlight the opportunities and
possibilities of entrepreneurship. Students are always
welcome to drop by our offi ce on the Molengraaffsingel
with any questions or just for an informal chat and cup of
coffee.
We’ll see you soon on the IOB or on one of our other events!
47

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IOB-Guide
You might feel a bit intimidated to walk around on the
fair and approach all these companies, especially if
you haven’t really decided about your future yet.
Don’t worry! With our online IOB-Guide App we will
match you with the companies that suit you the best.
The App is also smart-phone compatible and free,
just use the QR code on the front of this booklet!
All you have to do is select the tags that appeal
to you, like ‘consultancy’ or ‘smart electronics’. You
can select any number of tags and the program
will match you with the companies that share your
interests. You will get a list with the 5 companies that
fi t you the best and show you information about their
activities on the fair along with a short description of
the company.
After you have submitted your preferences you can
even save your ‘company profi le’ via Facebook.
Anytime you visit the IOB-Guide now, you will see
an overview of your results or you can take the test
again!
As this Application is a try-out, we are very curious
about what you think. Please come by at the Career
Help Desk where you can fi ll in the IOB-Guide on a
laptop or come to tell us if you have troubles on your
phone or if you miss some of your interests. We will
use all input to improve the App for next year!

Committee of Recommendation
The IOB is supported by the Committee of Recommendation, consisting of:
Prof. W.H. Crouwel – former professor at the faculty of Industrial Design Engineering
Prof. ir. K.H.J. Robers – former professor at the faculty of Industrial Design Engineering
Prof. dr. H. Dirken – former professor and dean of the faculty of Industrial Design Engineering
Prof. dr. C.J.P.M. de Bont – Dean of the faculty of Industrial Design Engineering
Prof. dr. K.C.A.M. Luyben – Rector Magnificus of the TU Delft
Dr. E. Tempelman – professor at the faculty of Industrial Design Engineering
Dr. ir. F.E.H.M. Smulders – Master coordinator Strategic Product Design
Prof. dr. P.J. Stappers – Master coordinator Design for Interaction
Dr. C. Spitas – Master coordinator Integrated Product Design
Ir. P.C. Manger Cats – Boardmember department of Industrial Design Kivi Niria
49

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Acknowledgements
The Industrial Design Business Fair IOB 2011 grants appreciation to the dedication and support from the
following people:
Gabriela Aguirrezabal SkyTeam/KLM
Bart Ahsmann IDE Valorisation
Michel Boerrigter Calendar42
Marco Bolleboom IDE Work Placement Minor
Sue van de Giessen IDE Marketing & Communication
Timme Hovinga IO Alumni
Hans Ruitenberg Project Helder
Caroline Scheepmaker CareerCentre
Marjolijn Schouw FlexDelft
Will Sneekes IDE FMVG
Fleur van Uffelen IO Alumni
Ellen Vroemen IDE Marketing & Communication
We also want to acknowledge the essential expertise and support of the following committees and boards
of Study association i.d:
Board 38
Grafische Commissie
Technische Ondersteunings Commissie
Board 39
i.d-Fix
TTP (Turn the Page)
DiGiD
IOBX
vidio
Foto
SpoRa (SponsorRaad)

IOB2011 Committee
The 'IDE Business Fair' is organized by Study association i.d of Delft University of Technology. For questions
you can always call or e-mail us. We would also very much like to hear what you thought of the fair!
IOB2011
iob-svid@tudelft.nl
Chairman
Alexander Plat
06-24996901
Secretary
Aline van Vliet
06-23633418
Treasurer
Wesley de Groot
Acquisition
Floris van der Marel
Fair Design
Gijs Vos
Activities
Nina Rutten
QQ'er
Tal Amram
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