BERNELL S. CLIFFORD
BERNELL S. CLIFFORD
BERNELL S. CLIFFORD
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<strong>BERNELL</strong> S. <strong>CLIFFORD</strong><br />
INTERACTIVE ART DIRECTOR, DESIGNER & ILLUSTRATOR<br />
Phone: 214.499.8496<br />
E-mail: Bernell@mac.com<br />
PROFILE<br />
Versatile creative professional in both traditional and new media, with the ability to effectively communicate<br />
quality, visual concepts in a challenging, fast-paced environment. Demonstrates success<br />
managing and prioritizing heavy workloads while maintaining quick turnover periods to meet tight<br />
deadlines. Communicates effectively with clients while using creative ability to achieve client objectives<br />
and goals.<br />
COMPUTER SKILLS<br />
Adobe Photoshop<br />
Adobe Illustrator<br />
Macromedia Flash<br />
Macromedia Freehand<br />
Macromedia Fireworks<br />
Macromedia Dreamweaver<br />
Adobe Image Ready<br />
Adobe InDesign<br />
ABILITIES<br />
WORK EXPERIENCE<br />
01.2006 – PRESENT<br />
INTERACTIVE ART DIRECTOR – Cheil USA, Dallas, TX<br />
Direct and create interactive websites. microsites, and banners for the 17th ranked worldwide<br />
agency whose main clients include Samsung, AT&T Mobile, Sprint & Verizon<br />
10.2002 – 12.2006<br />
FREELANCE FOR VARIOUS AD AGENCIES IN DALLAS, TX<br />
ART DIRECTOR, GRAPHIC DESIGNER, ILLUSTRATOR<br />
Agencies included: Tribal DDB, IMC2, Branchout, Inc., Webber Shamwick<br />
Clients included: Pepsi, Exxon Mobile, Airforce, Mountain Dew, Frito-Lay, Adcouncil, Aqufina, Sierra<br />
Mist, Pizza Hut, American Airlines, Quaker State, Crown Royal, Galderma, Procter & Gamble,<br />
Walmart, Mary Kay<br />
02.1999 – 11.2001<br />
THE JUPITER DRAWING ROOM – CAPE TOWN, SA<br />
ART DIRECTOR, GRAPHIC DESIGNER & ILLUSTRATOR<br />
PROFFESSIONAL SKILLS<br />
Art Direction<br />
Interactive Design<br />
Brand Strategy<br />
Flash Animation<br />
Illustration<br />
Multimedia & CDROM design<br />
Package Design<br />
Print Design<br />
Had full involvement in client branding and creating effective campaigns for TV and print for the<br />
number one ad agency in South Africa. Created in-store advertising for retail store promotions. Had<br />
the opportunity to work on several web-based advertising campaigns as well as package design.<br />
Worked directly with printers, photographers, sound designers, voice talent and animators to see<br />
the work through concept to project completion. Tasks included illustrating when necessary.<br />
Clients included: Red Bull, Musica (major music retail outlet), CD Warehouse, Hyundai, Daihatsu,<br />
NBS (Bank), Datasoft, ETV, Kfm, Foshini (clothing retailer), Business Day (newspaper), Financial<br />
Mail, TNT Popcorn, and Juicefuls (candy)
11.1996 – 01.1999<br />
PUBLICIS CT – CAPETOWN, SA<br />
PRINT DESIGNER<br />
Clients included: W.W.F. (World Wildlife Fund for Nature), John Rolfe and Peter Stuyvesant (cigarette<br />
brands), Langeberg (canned foods), Norwich (Western Province Rugby Union), Johnnie Walker Black<br />
Label Club, SA Breweries<br />
04.1996 – 11.1996<br />
IMA – CAPE TOWN, SA<br />
JUNIOR ARTIST<br />
AWARDS<br />
Juke by Samsung<br />
Webby Awards: Official Honoree (Telecommunications Category)<br />
MIXX Awards: Bronze (Widget Marketing)<br />
OMMA Awards: Best Integrated Online Campaign (Technology)<br />
OMMA Awards: Finalist (Use of Widgets)<br />
Horizon Interactive Awards: Silver Award (Advertising Online)<br />
Internet Advertising Competition: Outstanding Integrated Ad Campaign<br />
UpStage by Samsung<br />
Horizon Interactive Awards: Gold Award (Advertising Online)<br />
Internet Advertising Competition: Best Telecommunications Integrated Ad Campaign<br />
OMMA Awards: Finalist (Use of User-Generated Content)<br />
Samsung HD Innovations<br />
Horizon Interactive Awards: Bronze Award (Advertising Online)<br />
Internet Advertising Competition: Outstanding Microsite/Landing Page<br />
WebAwards: Standard of Excellence (Consumer Goods)<br />
Samsung Blast<br />
Horizon Interactive Awards: Bronze Award (Advertising Online)<br />
WebAwards: Outstanding Website<br />
Advanced Plan for Health – We Make Data Into Something Useful<br />
Aster Awards 2009: Gold<br />
Musica – Macy Gray Retail TV Spot<br />
Silver Loerie 2000<br />
1993 – 1995<br />
CAPE TECHNIKON<br />
CAPE TOWN, SOUTH AFRICA<br />
DIPLOMA IN GRAPHIC DESIGN<br />
CONTINUING EDUCATION COURSES<br />
Dreamweaver<br />
Flash<br />
EDUCATION<br />
REFERENCES<br />
Available upon request.
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