the soccer event 2010 conference & expo - the soccer event 2011
the soccer event 2010 conference & expo - the soccer event 2011
the soccer event 2010 conference & expo - the soccer event 2011
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THE<br />
SOCCER<br />
EVENT<br />
<strong>2010</strong><br />
CONFERENCE & EXPO<br />
PRESENTED BY<br />
TORONTO, ONTARIO<br />
NOVEMBER 19-21, <strong>2010</strong><br />
TSE PROGRAM COVER <strong>2010</strong>.indd 1 10/29/10 3:43 PM
The Soccer Event <strong>2010</strong><br />
November 19-22 • Toronto, Ontario<br />
All Conference Sessions: Sheridan Hall A & B / Expo Hours: Osgoode Ballroom<br />
FRIDAY, NOVEMBER 19<br />
2:00 PM Registration Opens (Osgoode Foyer)<br />
6:00 – 9:00 PM Welcome and Dinner Reception - Sponsored by The Axis Sports Group<br />
Reception: Bistro on Two, The Wine Room<br />
SATURDAY, NOVEMBER 20<br />
7:00 – 8:30 AM BREAKFAST BUFFET Bistro on Two, The Buffet Room<br />
8:30 – 10:00 AM The Future of Specialty Retailing — and how to make sure you are a part of It! Featuring Sam Geist<br />
No idle armchair philosopher, retail consultant extraordinaire Sam Geist’s insights stem from years of front-line business and specialty<br />
retail experience. He grew his single sporting goods store into a 15-store, $40 million a year national chain before he sold it to his<br />
competitor. Sam’s early business roots taught him well about our volatile, ever-changing specialty retail business and provide him<br />
with an invaluable dual perspective – both as client and marketer – that he has been sharing with audiences across North and South<br />
America and Europe for <strong>the</strong> last 15 years.<br />
10:00 - 10:15 AM The Soccer Dealer Association – What it means to you! Featuring Jonathan Hayden, Executive Director<br />
10:15 – 10:30 AM Networking Break - Sponsored by MLS<br />
10:15 – 11:15 AM MLS Concessionaire Meeting - Hosted by Stu Crystal (Pinnacle Room, Club Level)<br />
10:30 – 11:15 AM High School Rule Changes – Sales Opportunity or Nuisance? Presented by Mark Koski<br />
Have you ever been caught by surprise by sudden high school <strong>soccer</strong> rule changes (think: shinguards!). Speakers from both <strong>the</strong><br />
National Federation of State High School Associations (NFHS) and <strong>the</strong> Sporting Goods Manufacturers Association (SGMA) will<br />
be on hand to explain <strong>the</strong> thinking behind rules changes that impact your business — and tell how retailers and manufacturers<br />
can get involved at <strong>the</strong> start of <strong>the</strong> process.<br />
11:15 - 12:00 Soccer In Canada - A Success Story Presented by Paul Burns, GM of Toronto FC<br />
A look at how <strong>the</strong> Toronto area has embraced youth and professional <strong>soccer</strong>.<br />
12:00 - 2:30 PM Expo Hours & Lunch - Sponsored by Brine<br />
Spend time with <strong>the</strong> industry’s key suppliers to learn about new products and to get to know <strong>the</strong>ir key<br />
executives at <strong>the</strong>ir booth while enjoying lunch.<br />
2:30 – 3:30 PM The Evolving Soccer Specialty Business… An interactive presentation by Michael Jacobsen,<br />
Editor, Soccer Insight/Team Insight, and Jonathan Hayden, Renaissance Creative Solutions.<br />
This free-flowing session will present <strong>the</strong> findings of Soccer Insight’s annual exclusive survey of <strong>soccer</strong> specialty retailers, while an<br />
open forum will allow retailers to address and discuss <strong>the</strong> issues affecting <strong>the</strong>ir businesses in <strong>2010</strong>.<br />
3:30 – 4:30 PM The State of Professional Soccer Presented by Beau Dure, author, “Long Range Goal” - Sponsored by MLS<br />
It has been quite a year for America <strong>soccer</strong> – both at <strong>the</strong> FIFA World Cup in South Africa and in a landmark year for Major League<br />
Soccer. An update on <strong>the</strong> league and what to expect for professional <strong>soccer</strong> in <strong>2011</strong> and beyond — and how it will impact your<br />
<strong>soccer</strong> business.<br />
4:30 – 6:30 PM Expo Hours, Demo Area and Drinks - Sponsored by Concave<br />
6:30 – 9:00 PM Attend Toronto FC Party at Real Sports Bar and Grill (transportation will be provided)<br />
Presented by
THE SIXTH ANNUAL SOCCER EVENT<br />
Presented by Major League Soccer<br />
Welcome to The Sixth Annual Soccer Event Presented by Major League Soccer. This <strong>event</strong><br />
was designed to bring toge<strong>the</strong>r <strong>soccer</strong> specialty stores, MLS concessionaires and key vendors<br />
who serve <strong>the</strong>m to talk about how <strong>the</strong>y can better work toge<strong>the</strong>r and grow <strong>the</strong> <strong>soccer</strong> industry.<br />
With this unique partnership, we have assembled two days of presentations, panel discussions,<br />
office/<strong>expo</strong> hours and networking that we trust you will find stimulating, valuable and<br />
enjoyable.<br />
It is our hope that this <strong>event</strong> will continue growing and be sustained as a forum for sharing<br />
ideas, strategies and business techniques from which all of us in <strong>the</strong> <strong>soccer</strong> industry can<br />
benefit.<br />
The program agenda addresses many key issues and opportunities facing our industry today.<br />
Please be sure to communicate to our staff topics that you would find of interest in our future<br />
Soccer Events.<br />
The <strong>soccer</strong> business has always been characterized by a sense of community that separates it<br />
from o<strong>the</strong>r team sports segments. With that in mind, we look forward to several days of<br />
constructive discussions in which people can raise issues and talk about solutions in a noncompetitive<br />
environment.<br />
We appreciate your attendance and support. If <strong>the</strong>re is anything that any of our staff can do to<br />
make your time here more enjoyable or productive, please let us know.<br />
Yours truly,<br />
Jeff Gruenhut Stu Crystal<br />
Vice President & Co-Founder Vice President<br />
Formula4Media, LLC Major League Soccer
Mark Harrison , Store Manager<br />
Angelo's Soccer Corner<br />
3224 N. 2nd Street<br />
Harrisburg , Pennsylvania 17110<br />
mark.a.harrison@comcast.net<br />
Jedd Zaring , Managing Partner<br />
Blue Ridge Soccer & Sports<br />
2264 Lakeside Drive<br />
Lynchburg , Virginia 24501<br />
sochaus@aol.com<br />
Mike Jakubiec , Owner/manager<br />
Canada Soccer Shop<br />
11 2nd Ave N Unit 4<br />
Yorkton , Saskatchewan s3n 1g1<br />
mike@canada<strong>soccer</strong>shop.ca<br />
Edgar Alvarez , Owner<br />
Chicago Soccer<br />
4839 N. Western Ave.<br />
Chicago , Illinois 60625<br />
ealvarez@chicago<strong>soccer</strong>.net<br />
Troy Dayak , President<br />
Dayak's Den Soccer<br />
320 W. Larch Rd Ste 11<br />
Tracy , California 95304<br />
dayaksden@sbcglobal.net<br />
Laura England , Licensed Product Buyer<br />
Eurosport<br />
431 US Hwy 70A East<br />
Hillsborough , North Carolina 27707<br />
lengland@sportsendeavors.com<br />
Jim Noonan , VP Marketing<br />
Eurosport<br />
431 US Highway 70A East<br />
Hillsborough , North Carolina 27514<br />
jnoonan@sportsendeavors.com<br />
RETAILERS<br />
Chris Hoover , VP of Marketing<br />
Angelo's Soccer Corner<br />
1076 New Holland Avenue<br />
Lancaster , Pennsylvania 17601<br />
chris.hoover@<strong>soccer</strong>corner.com<br />
Ivan Ontiveros , Owner<br />
BuySoccerUniforms.com<br />
12066 Starcrest Dr. Suite100<br />
San Antonio , Texas 78247<br />
ivan@buy<strong>soccer</strong>uniforms.com<br />
Sarah Jakubiec , Manager<br />
Canada Soccer Shop<br />
11 2nd Ave N Unit 4<br />
Yorkton , Saskatchewan s3n 3m2<br />
sarah@canada<strong>soccer</strong>shop.ca<br />
Imre Hidvegi , Owner<br />
Chicago Soccer<br />
4839 N. Western Ave.<br />
Chicago , Illinois 60625<br />
ihidvegi@chicago<strong>soccer</strong>.net<br />
Becky McDougald , Vice President<br />
Dayak's Den Soccer<br />
320 W. Larch Rd Ste 11<br />
Tracy , California 95304<br />
dayaksden@sbcglobal.net<br />
Vicente Navarro , Director of Hispanic Marketing<br />
Eurosport<br />
431 US HWY 70A East<br />
Hillsborough , North Carolina 27278<br />
vnavarro@sportsendeavors.com<br />
Durward Williams , Dir of Strategic Allicanes<br />
Eurosport<br />
431 US Hwy 70 A East<br />
Hillsborough , North Carolina 27278<br />
dwilliams@sportsendeavors.com
Doug Williams , Business Development Director<br />
Eurosport<br />
431 US Hwy 70-A East<br />
Hillsborough , North Carolina 27278<br />
dswilliams@sportsendeavors.com<br />
Stan Buscemi , VP<br />
In2Sports<br />
399 Four Valley Dr<br />
Concord , Ontario L4K 5Y7<br />
stan@in2sports.ca<br />
Rafael Solorzano , CEO<br />
Marca Personal, Inc.<br />
4315 Nor<strong>the</strong>ast Expy<br />
Atlanta , Georgia 30340<br />
rafaelsolorzano@marcapersonal.com<br />
Chris Metzler , Manager<br />
Off The Wall Soccer Inc<br />
5 Wayne Ct<br />
Sacramento , California 95829<br />
mikefitz1@aol.com<br />
David Chabot , President<br />
Planete Foot Inc<br />
150 Montcalm<br />
Gatineau , Quebec J8X 2M2<br />
david.chabot@planetefoot.ca<br />
Curtis Baham , Owner<br />
Roswell Soccer Store<br />
890 C Atlanta Street<br />
Roswell , Georgia 30075<br />
curtisbaham@msn.com<br />
Walt Schmetzer , President<br />
Schmetzer's Sporthaus<br />
12524 Lake City Way NE<br />
Seattle , Washington 98125<br />
walt@<strong>soccer</strong>specialists.com<br />
RETAILERS<br />
Ken Sung , Co-owner<br />
Gazelle Sports<br />
5311 36th Street SE<br />
Grand Rapids , Michigan 49512<br />
ksung@gazellesports.com<br />
Richard Lloyd , President<br />
Lloyds Soccer<br />
462 E.Wando Park Blvd<br />
Mt Pleasant , South Carolina 29464<br />
rich@lloyds<strong>soccer</strong>.com<br />
Michael Fitzgerald , CEO<br />
Off The Wall Soccer Inc<br />
5 Wayne Ct<br />
Sacramento , California 95829<br />
mikefitz1@aol.com<br />
Louis-Philippe Chabot , VP<br />
Planete Foot Inc<br />
150 Montcalm<br />
Gatineau , Quebec J8X 2M2<br />
lpajax@hotmail.fr<br />
Michael Leaves , President<br />
Rocky Mountain Soccer<br />
2767 Iris Avenue<br />
Boulder , Colorado 80304<br />
michael@rockymountain<strong>soccer</strong>.com<br />
Venissa Hilliard , Owner<br />
Roswell Soccer Store<br />
890 C Atlanta Street<br />
Roswell , Georgia 30075<br />
venissahilliard@comcast.net<br />
Brian Koenig , Vice President<br />
Soccer 2000<br />
224 Ogden Ave<br />
Downers Grove , Illinois 60515<br />
bkoenig@<strong>soccer</strong>2k.com
Tom Koenig , President<br />
Soccer 2000<br />
224 Ogden Ave<br />
Downers Grove , Illinois 60515<br />
tkoenig@<strong>soccer</strong>2k.com<br />
Ed Camara , Owner<br />
Soccer 4 All Inc<br />
1306 FM 1092 Ste 101-105<br />
Missouri City , Texas 77459<br />
ed@<strong>soccer</strong>4all.com<br />
Constance Tsui , VP<br />
Soccer Connections, Inc.<br />
3029 100TH Street<br />
Urbandale , Iowa 50322<br />
freddy@<strong>soccer</strong>connections.net<br />
Dan Bordignon , Manager of Retail and Team<br />
Soccer Express<br />
#106-1750 Hartley Avenue<br />
Coquitlam , British Columbia V3K 7A1<br />
danb@<strong>soccer</strong>x.ca<br />
Mark Magier , Owner<br />
Soccer Geeks<br />
244 Wellington Road South<br />
London , Ontario N6C4N5<br />
<strong>soccer</strong>geekscanada@gmail.com<br />
Stan Dobson , President<br />
Soccer International, Inc.<br />
4409 N. 15th St.<br />
Arlington , Virginia 22207<br />
scdobson@comcast.net<br />
Michael Mathis , Owner/Operator<br />
Soccer Madness<br />
364 W. Half Day Road<br />
Buffalo Grove , Illinois 60004<br />
michaeldmathis@yahoo.com<br />
RETAILERS<br />
Cece Camara , Owner<br />
Soccer 4 All Inc<br />
1306 FM 1092 Ste 101-105<br />
Missouri City , Texas 77459<br />
cece@<strong>soccer</strong>4all.com<br />
Bill Graham , President<br />
Soccer American, Inc.<br />
3833 Plyers Mill Rd.<br />
Kensington , Maryland 20895<br />
bill@<strong>soccer</strong>american.com<br />
Freddy Tsui , President<br />
Soccer Connections, Inc.<br />
3029 100TH Street<br />
Urbandale , Iowa 50322<br />
freddy@<strong>soccer</strong>connections.net<br />
Scott Coulter , Financial Controller<br />
Soccer Express<br />
#106-1750 Hartley Avenue<br />
Coquitlam , British Columbia V3K 7A1<br />
scottc@<strong>soccer</strong>x.ca<br />
Rosemarie Dobson , Treasurer<br />
Soccer International, Inc.<br />
4409 N. 15th St.<br />
Arlington , Virginia 22207<br />
rosie.gennat@gmail.com<br />
David Zighelboim , President<br />
Soccer Locker of Miami<br />
9492 S. Dixie Hwy.<br />
Miami , Florida 33156<br />
dave@<strong>soccer</strong>locker.com<br />
David Brcic , President<br />
Soccer Master/SoccerPro<br />
14188 Manchester Rd<br />
Manchester , Missouri 63011<br />
davidb@<strong>soccer</strong>master.com
Phil Hidden , Owner<br />
Soccer Nation<br />
38 Wellington St. E. Unit #1<br />
Aurora , Ontario L4G 1H5<br />
info@<strong>soccer</strong>-nation.ca<br />
Kelly Naughtrip , Sales<br />
Soccer Plus<br />
456 W. Northwest Hwy.<br />
Palatine , Illinois 60067<br />
<strong>soccer</strong>sulp@aol.com<br />
Blake Sonnek-Schmelz , President<br />
Soccer Post Franchise Company<br />
252 HWY 35<br />
Eatowntown , New Jersey 7724<br />
blake@<strong>soccer</strong>postfranchise.com<br />
Lindsay MacNaught , Manager<br />
Soccer Post of Morristown<br />
139 Morris Street<br />
Morristown , New Jersey 7960<br />
lindsayrae5178@yahoo.com<br />
Penny Southard , Manager<br />
Soccer Unlimited<br />
3051 Trenwest Dr.<br />
Winston-Salem , North Carolina 27103<br />
<strong>soccer</strong>unlimited@aol.com<br />
Dan Weyers , General Manager<br />
Soccer West<br />
3102 Smith Ave.<br />
Everett , Washington 98201<br />
<strong>soccer</strong>westhq@gmail.com<br />
Alfred Avila , Owner<br />
SoccerMax<br />
12140 West Sunirse Blvd<br />
Plantation , Florida 33323<br />
alfred@<strong>soccer</strong>-max.net<br />
RETAILERS<br />
Mark Neudorff , CEO<br />
Soccer One<br />
7349 Canoga Ave.<br />
Canoga Park , California 91303<br />
mneudorff@<strong>soccer</strong>one.com<br />
Bob Naughtrip , Owner<br />
Soccer Plus<br />
456 W. Northwest Hwy.<br />
Palatine , Illinois 60067<br />
<strong>soccer</strong>sulp@aol.com<br />
Vince Catizone , Owner<br />
Soccer Post of Morristown<br />
139 Morris Street<br />
Morristown , New Jersey 7960<br />
<strong>soccer</strong>post139@aol.com<br />
Matt Karsh , VP<br />
Soccer Stadium<br />
252 HWY 35<br />
Eatowntown , New Jersey 7724<br />
<strong>soccer</strong>stadiuminfo@gmail.com<br />
Mike Southard , Owner<br />
Soccer Unlimited<br />
3051 Trenwest Dr.<br />
Winston-Salem , North Carolina 27103<br />
<strong>soccer</strong>unlimited@aol.com<br />
Cindy Weyers , Accountant<br />
Soccer West<br />
3102 Smith Ave.<br />
Everett , Washington 98201<br />
<strong>soccer</strong>westhq@gmail.com<br />
Dan Nowakowski , VP<br />
Stefan's Soccer Supply<br />
16200 W Rogers Dr.<br />
New Berlin , Wisconsin 53151<br />
dan@stefans<strong>soccer</strong>.com
Anne Nowakowski , President<br />
Stefan's Soccer Supply<br />
16200 W Rogers Dr.<br />
New Berlin , Wisconsin 53151<br />
anne@stefans<strong>soccer</strong>.com<br />
Ryland Dennis , Manager<br />
Strictly Soccer<br />
1811 Huguenot Rd Suite 104<br />
Midlothian , Virginia 23113<br />
ryland@strictlysocccer.net<br />
Don Willard , President<br />
The Soccer Corner<br />
1820 Coit Rd # 125<br />
Plano , Texas 75075<br />
don@<strong>the</strong><strong>soccer</strong>corner.com<br />
Mark Edge , Owner<br />
The Soccer Post of Franklin Lakes<br />
818 Franklin Ave<br />
Franklin Lakes , New Jersey 7417<br />
Soccersedge@msn.com<br />
Peter Scott , G.M.<br />
The Soccer Stop Inc<br />
5151 S. Federal Blvd<br />
Littleton , Colorado 80123<br />
peters@<strong>soccer</strong>stop.com<br />
Mario Halapir , President<br />
The Sports Link Inc.<br />
77 Ontario St. South<br />
Kitchener , Ontario N2G 1X5<br />
marioh@sportslink.on.ca<br />
Zac Rubin , Manager<br />
Upper 90 Soccer + Sport<br />
697 Amsterdam Avenue<br />
New York , New York 10025<br />
zac@u90<strong>soccer</strong>.com<br />
Michael O'Connor , Owner<br />
Wegot<strong>soccer</strong>.com<br />
RETAILERS<br />
Kyle Dennis , Manager<br />
Strictly Soccer<br />
1811 Huguenot Rd Suite 104<br />
Midlothian , Virginia 23113<br />
kyle@strictly<strong>soccer</strong>.net<br />
Michael Bennett , President<br />
Team Gear International<br />
8472 S State Street<br />
Midvale , Utah 84095<br />
teamgearint@aol.com<br />
Frances Edge , Owner<br />
The Soccer Post of Franklin Lakes<br />
818 Franklin Ave<br />
Franklin Lakes , New Jersey 7417<br />
<strong>soccer</strong>post_818@msn.com<br />
Dustin Aubert , Manager<br />
The Soccer Stop Inc<br />
5151 S. Federal Blvd<br />
Littleton , Colorado 80123<br />
peters@<strong>soccer</strong>stop.com<br />
Richie Antolcic , Retail Manager<br />
The Sports Link Inc.<br />
77 Ontario St. South<br />
Kitchener , Ontario N2G 1X5<br />
richie@sportslink.on.ca<br />
Douglas Gatanis , Manager<br />
Upper 90 Soccer + Sport<br />
697 Amsterdam Avenue<br />
New York , New York 10025<br />
doug@u90<strong>soccer</strong>.com<br />
Craig Michaels , Team Sales<br />
Wegot<strong>soccer</strong>.com<br />
99 Washington Street<br />
Foxboro , Massachusetts 2035<br />
moc@wegot<strong>soccer</strong>.com<br />
Corinne Korchinski , Owner<br />
Xtratime Sports Soccer Locker
Michael O'Connor , Owner<br />
Wegot<strong>soccer</strong>.com<br />
99 Washington Street<br />
Foxboro , Massachusetts 2035<br />
moc@wegot<strong>soccer</strong>.com<br />
Corinne Korchinski , Owner<br />
Xtratime Sports Soccer Locker<br />
477 2nd Ave N<br />
Saskatoon , Saskatchewan S7K2C1<br />
sambasports@shaw.ca
Brian Gurango, Buyer<br />
LA Galaxy/Chivas USA<br />
1111 S. Figueroa Street Suite 3100<br />
Los Angeles , California 90015<br />
bgurango@aegworldwide.com<br />
Ben Mahler, Creative Director<br />
D.C. United<br />
2400 East Capitol Street, SE<br />
Washington , District of Columbia 20003<br />
bmahler@dcunited.com<br />
Jeff Newman, EVP<br />
Gameday Merchandising<br />
9233 Park Meadows Dr<br />
Lone Tree , Colorado 80124<br />
jnewman@gamedaymerchandising.com<br />
Andy Tretiak ,Vice President of Marketing<br />
Kansas City Wizards<br />
210 W. 19th Terrace<br />
Kansas City , Missouri 64108<br />
atretiak@kcwizards.com<br />
Jon Waldron, Director Retail Operations<br />
Kroenke Sports Enterprises<br />
1000 Chopper Circle<br />
Denver , Colorado 80204<br />
jwaldron@pepsicenter.com<br />
Mark Fancher, Coordinator, Merchandise<br />
San Jose Earthquakes<br />
451 El Camino Real Suite 220<br />
San Jose , California 95050<br />
mfancher@sjearthquakes.com<br />
Vikki Knopf, Retail Operations Manager<br />
Seattle Sounders FC<br />
800 Occidental Ave, Suite 300<br />
Seattle , Washington 98134<br />
vikkik@seahawkssoundersfc.com<br />
MLS CONCESSIONAIRES<br />
Nathan Fry, Director of Merchandising<br />
D.C. United<br />
2400 East Capitol Street, SE<br />
Washington , District of Columbia 20003<br />
nfry@dcunited.com<br />
Brett Salzenstein, Retail Manager - Red Bull Arena<br />
Dealware North Companies<br />
600 Cape May Street<br />
Harrison , New Jersey 07029<br />
bsalzens@dncinc.com<br />
Jeff Winslade, Retail GM, Whitecaps FC<br />
Gameday Merchandising<br />
9233 Park Meadows Dr<br />
Lone Tree , Colorado 80124<br />
jwinslade@gamedaymerchandising.com<br />
Mike Benson, Senior Vice President Business Affairs and<br />
Treasurer<br />
Kroenke Sports Enterprises<br />
1000 Chopper Circle<br />
Denver , Colorado 80204<br />
mbenson@pepsicenter.com<br />
Brett Fischer, Director of Merchandise<br />
Real Salt Lake<br />
9256 S. State St<br />
Sandy , Utah 84070<br />
bfischer@realsaltlake.com<br />
Sue Harris, Director of Retail<br />
Seattle Sounders FC<br />
800 Occidental Ave, Suite 300<br />
Seattle , Washington 98134<br />
sueh@seahawkssoundersfc.com<br />
Erin Reith ,Sales<br />
Seattle Sounders FC<br />
12 Seahawks Way<br />
Renton , Washington 98056<br />
erink@seahawkssoundersfc.com
Tom Kinnevy<br />
Adidas<br />
5055 N. Greely Avenue<br />
Portland , Oregon 97217<br />
Jamie Rankin<br />
Adidas<br />
5055 N. Greely Avenue<br />
Orlando , Oregon 97217<br />
Josh Robbins,CFO<br />
Calle<br />
415 E. Center Street<br />
Provo , Utah 84606<br />
josh@callerepublic.com<br />
Mark Slater, COO/VP products and Sourcing<br />
Concave Sports<br />
97 Baxter St<br />
Boston , Massachusetts 02127<br />
marks@concavesports.com<br />
David Banning, President<br />
Continental Sports/Reusch USA<br />
3981 South Decatur Street<br />
Englewood , Colorado 80110<br />
contsports1@juno.com<br />
Christie Wieland, Marketing Services Manager<br />
FiberLok<br />
PO Box 1727<br />
Fort Collins , Colorado 80522<br />
christiew@fiberlok.com<br />
Voula Papadopoulos, Sales Associates<br />
GameWear<br />
79 Hudson Street, Suite 504<br />
Hoboken , New Jersey 07030<br />
vpapadopoulos@wear<strong>the</strong>game.com<br />
SPONSORS<br />
Antonio Zea<br />
Adidas<br />
5055 N. Greely Avenue<br />
Portland , Oregon 97217<br />
Sean Kelly, Brand Manager<br />
Brine, a Division of Warrior Sports<br />
20 Guest Street 8th Fl<br />
Boston , Massachusetts 02315<br />
sean.kelly@brine.com<br />
Josh Pratt, Director Sales<br />
Calle<br />
415 E. Center Street<br />
Provo , Utah 84606<br />
josh@callerepublic.com<br />
Justin Taylor, North American Sales Manager<br />
Concave Sports<br />
97 Baxter St<br />
Boston , Massachusetts 02127<br />
justint@concavesports.com<br />
Adam VanDerven, Soccer Sales Director<br />
FiberLok<br />
811 Stockton Ave<br />
Fort Collins , Colorado 80524<br />
adamv@fiberlok.com<br />
Stefan Frirdich, Managing Director<br />
FiberLok<br />
406-180 Frederick Street<br />
Toronto , Ontario M5A 4M5<br />
stefan.frirdich@dekographics.ca<br />
Jon Fishman, Sales & Marketing Mgr.<br />
Goal Sports and Sells Soccer<br />
PO Box 236<br />
Essex , Connecticut 06426<br />
jon@goalsports.com
Andy Turek, W. Coast Sales Mgr.<br />
Goal Sports and Sells Soccer<br />
PO Box 236<br />
Essex , Connecticut 06426<br />
Moritz Hoemke ,Sales Manager<br />
GU Energy Labs<br />
1204 10th St.<br />
Berkeley , California 94710<br />
mhoemke@guenergy.com<br />
PierPaolo Cifone, Sales Representative<br />
Joma USA<br />
8562 NW 61 Street<br />
Miami , Florida 33166<br />
pier@jomausa.com<br />
Kristopher Palinchak, Product Manager<br />
Kelme North America<br />
104 Rock Barn Rd. NE<br />
Conover , North Carolina 28613<br />
kpalinchak@tcksports.com<br />
Stuart Crystal, Vice President Consumer Products<br />
Major League Soccer<br />
420 Fifth Avenue 7th FL<br />
New York , New York 10018<br />
stuart.crytstal@mlsnet.com<br />
Rob Jordan, Canadian Sales Manager<br />
Outerstuff ltd<br />
1370 Broadway<br />
New York , New York 10018<br />
rjordan@outerstuff.com<br />
Sol Werdiger, President<br />
Outerstuff ltd<br />
1370 Broadway<br />
New York , New York 10018<br />
dfbeachgirl@aol.com<br />
SPONSORS<br />
Kevin Ulbert, National Sales Manager<br />
Great American Products<br />
1661 S Seguin<br />
New Braunfels , Texas 78130<br />
kevin@gap1.com<br />
Pedro Madeira, GM<br />
Joma USA<br />
8562 NW 61 ST<br />
Miami , Florida 33166<br />
pedro@jomausa.com<br />
Nestor Czerwonko, Sales Mgr.<br />
Joma USA<br />
8562 NW 61 Street<br />
Miami , Florida 33166<br />
nestor@jomausa.com<br />
Tanya Rojas, Consumer Products Coordinator<br />
Major League Soccer<br />
420 5th Avenue, 7th Floor<br />
New York , New York 10018<br />
tanya.rojas@mls<strong>soccer</strong>.com<br />
Jay Delinko, Sales Manager<br />
Outerstuff ltd<br />
1370 Broadway<br />
New York , New York 10018<br />
dfeindt@outerstuff.com<br />
Jeff Miller ,VP National Sales<br />
Outerstuff ltd<br />
1370 Broadway<br />
New York , New York 10018<br />
jmiller@outerstuff.com<br />
Stephen Kropf, Managing Director<br />
Pelé Sports USA<br />
300 AABC, Unit F<br />
Aspen , Colorado 81611<br />
stephen.kropf@pele-sports.com
Ezio Margiotta, Product Development<br />
Pelé Sports USA<br />
300 AABC, Unit F<br />
Aspen , Colorado 81611<br />
Gustavo Trani, Operations Manager<br />
Pelé Sports USA<br />
300 AABC, Unit F<br />
Aspen , Colorado 81611<br />
Fabian Viera, Sales Manager<br />
Pirma<br />
6158 S. Pulaski Rd.<br />
Chigago , Illinois 60629<br />
pirmachicago@yahoo.com<br />
Eric Weireter, Account Executive<br />
Pro Towel Sports<br />
565 Epsilon Dr.<br />
Pittsburgh , Pennsylvania 15238<br />
eweireter@protowelsports.com<br />
Kenneth Sobel, Sales Manager<br />
Regent Sports Corporation<br />
60 Royal Orchard Boulevard<br />
Thornhill , Ontario LCT 3C5<br />
dscala@regentsports.com<br />
Jeff McIntyre, President<br />
Ruffneck Scarves<br />
2450 6th Ave S. , Ste 207<br />
Seattle , Washington 98134<br />
jeff@ruffneckwear.com<br />
Doug Geddes, National Sales Manager<br />
Superfeet Canada<br />
5-3033 King George Hwy<br />
Surrey , British Columbia V4P1P8<br />
dgeddes@superfeet.com<br />
SPONSORS<br />
Carson Stanwood, Marketing Manager<br />
Pelé Sports USA<br />
300 AABC, Unit F<br />
Aspen , Colorado 81611<br />
Geronimo Guerrero, International Sales Mgr.<br />
Pirma<br />
6158 S.Pulaski Rd.<br />
Chigago , Illinois 60629<br />
guerreroramirez@yahoo.com.mx<br />
Stephanie McClintock, Director of Marketing<br />
Pro Towel Sports<br />
565 Epsilon Dr.<br />
Pittsburgh , Pennsylvania 15238<br />
smcclintock@protowelsports.com<br />
Ingram Pope, Executive Vice President<br />
Regent Sports Corporation<br />
45 Ranick Road<br />
Hauppauge , New York 11788<br />
dscala@regentsports.com<br />
Joe Stepnowsky, Sales Manager<br />
Regent Sports Corporation<br />
45 Ranick Road<br />
Hauppauge , New York 11788<br />
dscala@regentsports.com<br />
Erin O'Brien , Vice President<br />
Ruffneck Scarves<br />
2450 6th Ave S. , Ste 207<br />
Seattle , Washington 98134<br />
erin@ruffneckwear.com<br />
John Steptoe, Ontario Technical Representative<br />
Superfeet Canada<br />
5-3033 King George Hwy<br />
Surrey , British Columbia V4P 1P8<br />
jsteptoe@superfeet.com
Tony Lupinacci, Vice President<br />
The Axis Sports Group<br />
81 Granton Dr. #2<br />
Richmond Hill , Ontario L4B 2N5<br />
Tony@<strong>the</strong>axissportsgroup.com<br />
Dale Self , President<br />
The Axis Sports Group<br />
81 Granton Dr. #2<br />
Richmond Hill , Ontario L4B 2N5<br />
dale@<strong>the</strong>axissportsgroup.com<br />
Tim Luby, President<br />
The Soccer Shot LLC.<br />
3218 E. Colonial Dr. #123<br />
Orlando , Florida 32814<br />
tim.luby@<strong>the</strong><strong>soccer</strong>shot.com<br />
Gregory Jones, Owner<br />
Tysid Sports Gear LLC<br />
1421 Lagoon Park Circle<br />
Mount Pleasant , South Carolina 29466<br />
gjones@tysidsportsgear.com<br />
Linda Solem, Office Manager<br />
uhlsport USA<br />
805 Branch Drive<br />
Alpharetta , Georgia 30004<br />
lsolem@uhlsportusa.com<br />
Alexander Flor, Sale Rep<br />
Under Armour<br />
6549 E. Camino Vista #3<br />
Anaheim , California 92807<br />
afor@underarmour.com<br />
SPONSORS<br />
Richard Martins, Sales Manager<br />
The Axis Sports Group<br />
81 Granton Dr. #2<br />
Richmond Hill , Ontario L4B 2N5<br />
Richard@<strong>the</strong>axissportsgroup.com<br />
Melinda Woodhouse, Customer Service Manager<br />
The Axis Sports Group<br />
81 Granton Dr. #2<br />
Richmond Hill , Ontario L4B 2N5<br />
Belinda@<strong>the</strong>axisgroup.com<br />
Brad Davis, National Sales Manager<br />
Twin City Knitting<br />
PO Box 1179<br />
Conover , North Carolina 28613<br />
bdavis@tcksports.com<br />
Matthias Preussel, Export Manager<br />
uhlsport GmbH<br />
zklingenbachstrabe 3<br />
Balingen , Georgia 72336<br />
mpreussel@uhlsport.de<br />
Jeff Solem, President<br />
uhlsport USA<br />
805 Branch Drive<br />
Alpharetta , Georgia 30004<br />
jsolem@uhlsportusa.com<br />
David Arango, Service Specialist<br />
Uni-Sport<br />
1414 W. 166TH ST<br />
Gardena , California 90247<br />
david@uni-sport.com
Tom Hebert, President<br />
Uni-Sport<br />
1414 W. 166TH ST<br />
Gardena , California 90247<br />
tom@uni-sport.com<br />
Jodi Wasserman, Senior Marketing<br />
Upper Deck<br />
5909 Sea Otter Place<br />
Carlsbad , California 9<strong>2010</strong><br />
Jodi_Wasserman@upperdeck.com<br />
Jason Masherah, VP of Marketing & Business<br />
Development<br />
Upper Deck<br />
5909 Sea Otter Place<br />
Carlsbad , California 9<strong>2010</strong><br />
Jason_Masherah@upperdeck.com
Kelly McDonald, President<br />
McDonald Marketing<br />
2528 Elm Street<br />
Dallas , Texas 75226<br />
Anthony Ciani Director, Acct. Development<br />
Nielsen Claritas<br />
770 Broadway<br />
New York , New York 10003<br />
anthony.ciani@nielsen.com<br />
Jonathan Hayden, CEO<br />
Renaissance CS<br />
PO Box 556<br />
Kenwood , California 95452<br />
jonathan@renaissancecs.com<br />
Jeff Gruenhut, Co-Owner<br />
Formula4Media<br />
1463 Village Park Court<br />
Atlanta , Georgia 30319<br />
jgruenhut@formula4media.com<br />
Susan Bast, VP<br />
TVI<br />
2500 Hudson Terrace 4S<br />
Fort Lee , New Jersey 07024<br />
sbast@trinityventures.net<br />
GUESTS AND STAFF<br />
Mark Koski Asst. , Director<br />
Nat'l Federation of State High School<br />
Associations<br />
P.O. Box 690<br />
Indianapolis , Indiana 46206<br />
Niel Portnoy, VP Consumer Durables<br />
Nielsen Claritas<br />
770 Broadway<br />
New York , New York 10003<br />
Paul Erickson<br />
RMSA Retail Solutions<br />
1450 Iowa Ave. Ste 250<br />
Riverside , California 92507<br />
perison@rmsa.com<br />
Michael Jacobsen, VP<br />
Formula4Media<br />
22 Paterson avenue<br />
Midland Park , New Jersey 07432<br />
mjacobsen@formula4media.com
GUEST SPEAKERS<br />
Jonathan Hayden<br />
Jonathan Hayden is a solution-based consultant who brings over 20 years of top executive and management experience to companies. His extensive background from<br />
retail to manufacturing in <strong>the</strong> sporting goods industry gives him a unique perspective on <strong>the</strong> issues affecting <strong>the</strong> marketplace.<br />
As a former executive for, High 5 Sportswear, Jonathan expanded <strong>the</strong> markets to include baseball, basketball and volleyball. His hands on approach helped keep him in<br />
constant contact with specialty and team dealers in <strong>the</strong> sporting goods industry.<br />
Today, Jonathan helps companies open new markets and channels of distribution. Partnering with emerging and established companies, he is known for his creativity,<br />
insightful market analysis, and innovative business development strategies.<br />
By targeting new avenues for growth, Jonathan helps position companies for success.<br />
Jonathan also is <strong>the</strong> Senior Industry Correspondent for Team Intelligence, <strong>the</strong> leading trade publication in <strong>the</strong> Sporting Goods Industry.<br />
Sam Geist<br />
Sam Geist has, for over 15 years distinguished himself as a professional speaker, consultant and facilitator to a diverse group of organizations across North and South<br />
America. He is internationally recognized as an authority in <strong>the</strong> areas of business management and strategy, leadership and <strong>the</strong> changing marketplace. He is an<br />
entrepreneur, marketing specialist and author of <strong>the</strong> best-selling business books, “Why Should Someone Do Business With You... Ra<strong>the</strong>r Than Someone Else?” ,<br />
“Would You Work for You?” and “Execute… or Be Executed.” He also writes regularly for a wide variety of publications about business issues.<br />
No idle armchair philosopher, his insights stem from years of front-line business experience, first as owner and operator of a national retail sporting goods chain and<br />
now as president of a consulting firm. He customizes motivational “ideas” seminars, training sessions, and hands-on interactive workshops to provide well focused,<br />
actionable solutions for today’s marketplace issues.<br />
More than a motivator, he is a thought-provoker who challenges his audience to think, to plan, to act in a disciplined strategic manner to address <strong>the</strong> environment that<br />
surrounds <strong>the</strong>m.<br />
He exemplifies his own business philosophy that “questions inspire thought— answers motivate action,” by asking his clients tough questions and providing <strong>the</strong>m with<br />
honest answers.<br />
Paul Erickson<br />
Paul Erickson presently serves as Senior Vice-President-Client Services of RMSA. Based out of Minneapolis, MN, he has served retail clients throughout <strong>the</strong> United<br />
States, Canada and <strong>the</strong> Caribbean. His passion for client service and for preparing independent retailers to excel in <strong>the</strong> area of inventory productivity and control has<br />
been central to both his personal success and that of <strong>the</strong> RMSA client base.<br />
Widely recognized for his talents as a retail educator, Mr. Erickson has conducted seminars and workshops to such groups as National Shoe Retailers Association,<br />
Outdoor Retailer, New Balance Athletic Shoes, America’s Mart, Independent College Book Store Association, MAGIC, International Kids Expo, World Shoe<br />
Association, PGA Merchandise Show, National Sporting Goods Association, Intuit Software, Ontario Fashion Exhibitors, Chicago Merchandise Mart, British Columbia<br />
Western Apparel Mart, American Lighting Association. He has been featured in Fortune Magazine and on <strong>the</strong> CBS Evening News.<br />
Mr. Erickson previously served as Vice President for CAM Commerce Solutions Inc., <strong>the</strong> largest supplier of microcomputer-based inventory management and point-ofsale<br />
solutions for small-to-medium size retailers. There he headed <strong>the</strong> design and inception of CAM’s merchandise planning and forecasting service which supplied<br />
consulting and data analysis to hundreds of retailers both domestic and international. Prior to joining CAM Commerce Solutions, Mr. Erickson founded Access Retail<br />
Management Inc., a company offering merchandise forecasting and cash flow management for independent retailers.
GUEST SPEAKERS<br />
Kelly McDonald<br />
Kelly McDonald is a marketing and advertising expert with 20 years of ad agency experience, on both <strong>the</strong> General Market and Latino sides of <strong>the</strong> business. She worked<br />
in top positions for several global ad agencies, including Young & Rubicam, TBWA Chiat/Day and Temerlin McClain before making <strong>the</strong> move to Latino advertising<br />
and marketing.<br />
Working with clients such as Nissan, Toyota, Subaru, Kimberly-Clark, Bank One Alltel and Budweiser, Kelly has helped clients grow business by targeting U.S.<br />
Latinos strategically and creatively.<br />
Kelly was drawn to <strong>the</strong> Hispanic culture twenty years ago when she left her home town of Milwaukee and moved to Albuquerque, New Mexico. She began studying <strong>the</strong><br />
culture and collecting Latin American artwork.<br />
But it wasn't until Kelly worked for Ornelas, one of <strong>the</strong> country's top Latino ad agencies, that she immersed herself in <strong>the</strong> Latino culture. With co-workers from all over<br />
Latin America, Kelly was <strong>expo</strong>sed to <strong>the</strong> nuances of <strong>the</strong> culture, from weddings, funerals and births, to holiday traditions, language differences, food specialties, <strong>the</strong><br />
role of family and faith, and more.<br />
Her love for <strong>the</strong> Latino culture extends beyond business: Kelly has taught English as a Second Language to Latinos for years as a volunteer. Additionally, Kelly and her<br />
husband travel extensively throughout Mexico, and her mom has lived in Mexico for fifteen years.<br />
Kelly's dream is to educate American businesses and organizations about <strong>the</strong> potential of cultivating Latino consumers and share marketing insights about reaching<br />
Latinos emotionally, rationally and with cultural relevance.<br />
Neil Portnoy<br />
Neil Portnoy is Vice President, Consumer Durables for Nielsen Claritas. In this position, he is responsible for leveraging segmentation data to identify, quantify, locate<br />
and target <strong>the</strong> client’s most profitable customers. He is based at <strong>the</strong> Nielsen Claritas New York office.<br />
Since joining Nielsen Claritas in 2005, Mr. Portnoy has launched <strong>the</strong> Consumer Durables initiative, and in so doing has worked closely with Simmons Bedding,<br />
Samsung, Fuji, Sony,<br />
Canon, Timex, TRANE, JVC, and consumer electronic specialty retailers including The PRO Group and Nationwide Marketing Group.<br />
He is a veteran of <strong>the</strong> consumer digital imaging industry having held various management positions over <strong>the</strong> past 15 years. During this time, <strong>the</strong> imaging industry has<br />
gone through significant changes from film photography to digital photography, and Mr. Portnoy has successfully served both retailers and manufacturers to help <strong>the</strong>m<br />
make fact-based decisions as this transition has occurred.<br />
Previously, Mr. Portnoy was Senior Analyst for Market Research at Nikon. While <strong>the</strong>re, he became familiar with Nielsen Claritas and <strong>the</strong> value of segmentation to <strong>the</strong><br />
imaging industry. Accordingly, he leveraged Nielsen Claritas data to help Nikon transition from marketing and selling analog cameras to digital cameras.<br />
From 1995 to 2000 Mr. Portnoy managed <strong>the</strong> imaging business at NPD, a leading global provider of consumer and retail market research information. At <strong>the</strong> time he<br />
left he held <strong>the</strong> position of Director of Retail Business Development and was responsible for overseeing NPD’s most strategic retail relationships.<br />
Mr. Portnoy also has been a frequent speaker at many industry trade shows and seminars, including <strong>the</strong> Photo Marketing Association (PMA), <strong>the</strong> Photo Manufacturers<br />
and Distributors Association, The PRO Convention, The World Photo Conference in Tokyo and Lyra Digital Imaging Events. Recently, he was asked to speak <strong>the</strong><br />
Consumer Electronics Association’s Industry Forum and PMA 2007.<br />
He graduated from Fashion Institute of Technology with a major in Photography.<br />
Anthony Ciala<br />
• Anthony has over 17 years of marketing experience and specializes in helping manufacturers build actionable strategies leveraging customer centricity to<br />
boost customer acquisition and retention. He has experience in various industries with high concentration in <strong>the</strong> consumer electronics, telecommunications,<br />
home improvement & appliance industries.<br />
• Anthony has helped many top manufacturers in <strong>the</strong> US change <strong>the</strong> way <strong>the</strong>y do business, streng<strong>the</strong>n retail relationships and grow sales more efficiently<br />
through major chains such as Wal-Mart, Best Buy, Lowes & Home Depot. He also has experience in helping manufacturers and buying groups leverage this<br />
same market intelligence to increase sell-thru and better serve <strong>the</strong> specialty/independent channel.<br />
• Anthony joined Nielsen Claritas in 2006 as one of three chief pioneers of <strong>the</strong> Consumer Durables division, which was a spin-off from our ground-breaking<br />
work with Best Buy to work closely with consumer electronics manufacturers. Prior to joining Nielsen Claritas, Anthony held Account Management and<br />
Sales positions with <strong>the</strong> NPD Group.<br />
• Anthony has a Bachelor of Science degree in Marketing from Saint John’s University and attended Boston University for post-graduate study.
SUNDAY, NOVEMBER 21<br />
7:30 – 8:30 AM BUFFET BREAKFAST (Bistro on Two, The Buffet Room)<br />
8:30 – 10:00 AM Relating, Not Translating: How to Market to U.S. Latinos<br />
Featuring Kelly McDonald - Sponsored by Uni-Sport<br />
Soccer specialty retailers do a very good job in reaching out to <strong>the</strong>ir suburban customers and<br />
“<strong>soccer</strong> moms,” but it is a different story when trying to market and sell to Latinos and o<strong>the</strong>r<br />
minority consumers. Kelly McDonald is an internationally recognized expert in this field and will<br />
provide a look at this customer as well as real, hands-on advice on “how to sell to people not like you.”<br />
10:00 – 11:00 AM Understanding Today’s Soccer Consumer<br />
Featuring Neil Portnoy and Anthony Ciani of Claritas/Nielson Research<br />
This session will feature <strong>the</strong> results of an exclusive survey of <strong>soccer</strong> consumers and will allow retailers and manufacturers to<br />
understand just who this customer is, and how to better market and sell to all of <strong>the</strong>m. Nielsen Claritas, an industry leader for<br />
more than 35 years, is <strong>the</strong> preferred choice of Fortune 500 companies who wish to optimize <strong>the</strong>ir customer targeting, distribution,<br />
marketing and retail strategies.<br />
11:00 – 2:00 PM Networking Break, Expo Hours & Lunch + A Special Appearence by Pat Onstad<br />
Spend time with <strong>the</strong> industry’s key suppliers to learn about new products and to get to know <strong>the</strong>ir key executives at <strong>the</strong>ir booth while<br />
enjoying lunch<br />
2:00 – 4:30 Inventory. Tactics. Cash Flow. Everything you need to know to run a profitable <strong>soccer</strong> specialty business.<br />
Featuring Paul Erickson RMSA - Sponsored by Adidas<br />
Presented by Paul Erickson, Senior Vice President for Client Services at Retail Management<br />
Solutions, retail consultants whose one-of-a-kind planning, forecasting and open-to-buy systems<br />
are helping businesses remain “in <strong>the</strong> black” during <strong>the</strong>se dire economic times. Be prepared to learn<br />
about How-To Improve Inventory Turnover; Mark-up and Markdown Strategies; Merchandise<br />
Performance Benchmarks; Cash Flow Management and Improvement; and Profitability Tactics.<br />
2:00 – 3:00 Licensee Meeting - Hosted by Stu Crystal (Pinnacle Room, Club Level)<br />
4:30 – 5:00 Conference wrap-up led by Michael Jacobsen, Editor of Soccer Insight/Team Insight.<br />
6:00 Departures begin to MLS Cup, BMO Field, Toronto<br />
8:30 Attend MLS Cup <strong>2010</strong><br />
THANK YOU <strong>2010</strong> SOCCER EVENT SPONSORS
Formula4Media Would Like to Thank <strong>the</strong> Following Companies<br />
For Their Support of <strong>the</strong> 6th Annual Soccer Event.<br />
A Formula4Media Event
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