TITLE - DI - Surrey International World Music Marathon
TITLE - DI - Surrey International World Music Marathon
TITLE - DI - Surrey International World Music Marathon
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O FFICIAL S P O N S O R S H I P PA CKA G E<br />
HALF MARATHON / 5K CONCERT RUN / 1K KIDS FUN RUN<br />
S E P T E M B ER 2 8 - 3 0 , 2 0 12 | WWW. S U RRE Y M A R A T H ON. C O M<br />
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MESSAGE FROM THE CHAIR<br />
As Chair, I am delighted to introduce the <strong>Surrey</strong> <strong>International</strong> <strong>World</strong> <strong>Music</strong> <strong>Marathon</strong><br />
scheduled on September 28 - 30, 2012 at Central City Plaza.<br />
We would like to thank the City of <strong>Surrey</strong> and our local business community for their<br />
tremendous support of this inaugural and exciting, one-of-a-kind, world class event.<br />
<strong>Surrey</strong> is the fastest growing city in British Columbia and is poised to be the regional<br />
hub South of the Fraser.<br />
We are inviting the running/walking world to join us at your level, be it the <strong>Marathon</strong>,<br />
the Half, the 5K Concert Run or the 1K Kids Fun Run and experience a run like no other!<br />
Our vibrant community with many diverse backgrounds will come together to showcase<br />
their cultures and entertain the athletes as they to push themselves to their physical<br />
limit.<br />
The <strong>Surrey</strong> <strong>International</strong> <strong>World</strong> <strong>Music</strong> <strong>Marathon</strong> presents a new and unique,<br />
one-of-a-kind opportunity for businesses to get involved in a pivotal sporting and<br />
music festival promoting health and wellness to the world.<br />
We very much look forward to meeting with you to hear your ideas and help create a<br />
customized package to maximize your sponsorship. We want to create a high profile<br />
for your company as a leader in our community coupled with promoting a healthy<br />
lifestyle which is vital in this day and age.<br />
We are very excited about creating an annual, world-recognized sporting event and<br />
festival legacy for <strong>Surrey</strong> with our corporate and community partners.<br />
Yours truly,<br />
Elizabeth Model<br />
Chair<br />
<strong>Surrey</strong> <strong>International</strong> <strong>World</strong> <strong>Music</strong> <strong>Marathon</strong>
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SURREY INTERNATIONAL<br />
WORLD MUSIC MARATHON 2012<br />
SURREY INTERNATIONAL<br />
WORLD MUSIC MARATHON<br />
Downtown <strong>Surrey</strong> Business Improvement Association, working<br />
with City of <strong>Surrey</strong>, Tourism <strong>Surrey</strong> and Central City is pleased to<br />
introduce the <strong>Surrey</strong> <strong>International</strong> <strong>World</strong> <strong>Music</strong> <strong>Marathon</strong> taking<br />
place September 28 - 30, 2012.<br />
Our goal is to deliver an event that attracts participants from<br />
<strong>Surrey</strong>, Metro Vancouver and beyond to take part in a Weekend<br />
Expo promoting a healthy lifestyle of inclusion, fitness,<br />
nutrition and fun, positioning City of <strong>Surrey</strong> at the leading edge<br />
of healthy living.<br />
FEATURED EVENTS AND ATTRACTIONS:<br />
<strong>Surrey</strong> <strong>International</strong> <strong>World</strong> <strong>Music</strong> <strong>Marathon</strong><br />
Half <strong>Marathon</strong><br />
5K Concert Run<br />
1K Kids Fun Run<br />
‘Cultural <strong>Music</strong> Miles’ - live cultural costumed music<br />
performances at various miles along the marathon route<br />
will highlight the diversity of <strong>Surrey</strong> with local performers<br />
showcasing the art, music, costumes, food and beverage<br />
of the many cultures in <strong>Surrey</strong><br />
Finish Line Concert<br />
Weekend Expo with an anticipated 30+ health and fitness<br />
exhibitors including interactive games and activities in<br />
addition to an educational Speakers Series
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SURREY INTERNATIONAL WORLD MUSIC MARATHON<br />
OVERVIEW<br />
CENTRAL CITY PLAZA<br />
The Start / Finish Line at Central City Plaza will provide<br />
an opportunity to set the tone for a spectacular marathon.<br />
The site layout will be designed to feature a community stage,<br />
exhibitors, merchandise, food & beverage stations, seating,<br />
educational demonstrations and a Speakers Series.<br />
This will be the central gathering point for <strong>Surrey</strong><br />
<strong>International</strong> <strong>World</strong> <strong>Music</strong> <strong>Marathon</strong> participants and their<br />
supporters.<br />
WEEKEND EXPO<br />
This event will encompass a three-day weekend, which<br />
will include onsite registration, a festival atmosphere and<br />
educational components.<br />
Friday: 12 pm - 8 pm - Registration / booths open<br />
Saturday:<br />
Speaker Series / 5K Concert Run / Finish<br />
Line Concert<br />
Sunday: 7 am - 2 pm - <strong>Marathon</strong> / Half / 1K Kids Fun Run<br />
booths open / awards presentation<br />
Finish Line Concert.
WORLD MUSIC MARATHON<br />
The race will begin with pre-show entertainment at the<br />
Start Line.<br />
Each mile will see a different cultural group sponsor the zone<br />
with a stage and snack stations featuring the entertainment<br />
and costumes of each cultural group.<br />
Branding such as “The Jamaican Mile” … and<br />
“The Chinese Mile” … can lead to tremendous course décor.<br />
There will be stations, one at each mile (or half-mile),<br />
with entertainment, information and cultural treats<br />
MARATHON ATHLETES<br />
<strong>Marathon</strong> athletes will be recruited through direct<br />
marketing initiatives.<br />
Invites will be sent to race participant lists sourced<br />
or purchased from other events.<br />
Flyers and registration forms delivered at other<br />
races through bag stuffer inclusion, print ads etc.<br />
A local campaign will be initiated through a local<br />
supermarket to drive registrations.<br />
Registration fees will include T-shirt, food tokens<br />
and optional photo packages.<br />
RACE EVENTS<br />
The race events will incorporate a <strong>Marathon</strong>,<br />
Half <strong>Marathon</strong>, 5K Concert Run and 1K Kids Fun Run.<br />
The full course will be certified.<br />
Registration will be driven through participation<br />
at other regional race events, community centre training<br />
programs, internet campaigns through select websites,<br />
media advertising and other sources.<br />
Registration fees will be established at the lowest rates<br />
possible for the first two years.<br />
WALK PARTICIPANTS<br />
Walk participants will be invited to take on any<br />
of the three courses.<br />
Walkers will include family groups – young & old,<br />
disabled participants and others.<br />
Registration will be driven through cultural group<br />
participation, community centres, supermarket<br />
campaign, media advertising, schools and other sources.<br />
ORGANIZING TEAM<br />
<strong>Surrey</strong> <strong>International</strong> <strong>Marathon</strong> Society has put together a team<br />
of highly skilled individuals and corporations to deliver a worldclass<br />
event.<br />
The active Board of Directors is volunteer-based, including key<br />
executives from Downtown <strong>Surrey</strong> Business Improvement<br />
Association, City of <strong>Surrey</strong>, Central City, <strong>Surrey</strong> Tourism and<br />
local business leaders.<br />
John Donnelly & Associates is the contracted producer. Credits<br />
include <strong>Surrey</strong> 2010 Celebration Site, Fusion Festival, Canada<br />
Day and JUNO Awards.<br />
Tim Hopkins, Co-Producer and Director of Race Operations.<br />
Credits include Vancouver Sun Run, Canadian Running Series<br />
and 2011 Grey Cup.<br />
City of <strong>Surrey</strong> is contributing staff and resources to ensure<br />
traffic management and City operations are perfectly executed.<br />
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SURREY INTERNATIONAL WORLD MUSIC MARATHON<br />
SPONSORSHIP OPPORTUNITIES<br />
<strong>Surrey</strong> <strong>Marathon</strong> is pleased to provide the opportunity for<br />
community and corporate partnerships with <strong>Surrey</strong><br />
<strong>International</strong> <strong>World</strong> <strong>Music</strong> <strong>Marathon</strong>. With over 5,000<br />
participants and 20,000 spectators expected to attend, this event<br />
is offering numerous sponsorship possibilities for your company<br />
to gain excellent brand exposure and quality opportunities to<br />
implement your activation initiatives. As a sponsor, you will be<br />
recognized as a community leader and benefit by being included<br />
in event and promotional campaigns valued at over $500,000.<br />
MARKETING AND PROMOTION<br />
PRINT: Local and regional newspapers will be utilized with<br />
a comprehensive ad campaign. Concert performances will be<br />
promoted with selective ad placement in Metro Vancouver<br />
newspapers.<br />
TELEVISION: A focused television advertising program will be<br />
executed with commercial spots, including an invitation to the<br />
media to broadcast live from <strong>Surrey</strong> <strong>International</strong> <strong>World</strong> <strong>Music</strong><br />
<strong>Marathon</strong>.<br />
RA<strong>DI</strong>O: A creative radio campaign will be launched to<br />
promote the SIWMM. Further publicity for the event will be<br />
generated from commercial spots, contests and live cut-ins<br />
from onsite correspondents.<br />
SOCIAL ME<strong>DI</strong>A: We will maximize the viral power of<br />
social media networks to build awareness and drive<br />
the masses to our website.<br />
OUTDOOR: We will connect with thousands through<br />
strategically placed billboards, transit shelter ads, flyers and<br />
posters.<br />
SPORTS MARKETING: Will engage direct marketing to reach<br />
runners worldwide via online and print media which target<br />
marathon runners specifically
SURREY INTERNATIONAL WORLD MUSIC MARATHON<br />
SPONSORSHIP REWARDS<br />
BENEFITS OF SPONSORING<br />
THE NEW SURREY MARATHON<br />
COMMUNITY GOODWILL<br />
As one of the city’s most high-profile events, sponsorship is<br />
your way to give back to the community as a supportive and<br />
caring corporate citizen. Sponsorship is what drives <strong>Surrey</strong>’s<br />
major events to great success.<br />
HEIGHTENED BRAND AWARENESS<br />
Supporting SIWMM provides a fantastic opportunity for<br />
extensive promotion and brand exposure through alliance with<br />
a high-profile community event. You will be able to refer to your<br />
company as a ‘sponsor’ and use the SIWMM brand to promote<br />
your products or services during the marketing period for the<br />
event.<br />
CAPTIVE AU<strong>DI</strong>ENCE<br />
Sponsors benefit from attention of a captive audience of all<br />
ages in an event focused on sport, music, cultural diversity,<br />
health and wellness. A sport and cultural experience for<br />
everyone to share in the city!<br />
ELEVATED DEGREE OF BRAND CLARITY<br />
An opportunity to stand out. With a limited number of<br />
sponsorship opportunities, sponsors can enjoy premium<br />
positioning for their brand.<br />
ME<strong>DI</strong>A COVERAGE<br />
Sponsors benefit from media inclusion in all printed collateral<br />
material, local print advertising, radio and TV as well as other<br />
event publicity (subject to sponsorship level).<br />
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<strong>TITLE</strong><br />
As Title Sponsor, you will be recognized as a community leader and benefit by being included in all<br />
event marketing and promotional campaigns. Your organization will be fully integrated into all SIWMM<br />
publicity, promotion and advertising. As Title Sponsor, you will have title rights to the <strong>Marathon</strong> with your<br />
logo embedded in the SIWMM logo. You will also have the opportunity to welcome everyone to SIWMM<br />
during the Opening Ceremonies and present awards to the winners of the SIWMM. In addition, your<br />
logo will be included on the prominent billboard location at the Start / Finish Line for one year prior to race.
AVAILABILITY: 1<br />
INVESTMENT: $125,000 + PRIZE PACKS /<br />
MERCHAN<strong>DI</strong>SE<br />
BENEFITS:<br />
OFFICIAL DESIGNATION<br />
Title rights to the <strong>Surrey</strong> <strong>International</strong> <strong>World</strong> <strong>Music</strong> <strong>Marathon</strong><br />
Logo embedded in SIWMM logo<br />
Product exclusivity<br />
Rights to use name and logo in your companies marketing<br />
initiatives<br />
First right of refusal when renewing sponsorship agreement<br />
Opportunity to design <strong>Marathon</strong> sales/marketing initiatives to<br />
promote your products<br />
PRINT/PROMOTIONAL RECOGNITION<br />
Logo on billboard location at Start / Finish Line for one year prior to<br />
race<br />
Prominent logo positioning on SIWMM posters and flyers<br />
Full page ad in SIWMM brochures<br />
Prominent logo placement on the header of all communications<br />
Opportunity to include your business literature (catalogs/coupons) in<br />
race packages<br />
Banner advertisement on every page of the website and on all the<br />
SIWMM newsletters<br />
Prominent logo positioning on the main scroll and on the main title bar<br />
of the SIWMM website<br />
Logo on ALL pages of the SIWMM website<br />
Logo with link and company bio on the Sponsor page of the<br />
SIWMM website<br />
Logo on all evites and invitations<br />
Logo inclusion on electronic registration confirmation with<br />
opportunity to include company discount promotion<br />
Mention/highlight sponsor on social media platforms<br />
Sponsorship wrap report outlining the successes of<br />
the sponsorship relationship<br />
EVENT WEEKEND RECOGNITION<br />
Weekend Expo: Rights to a 20x20 space to sample products or<br />
promotional material at event<br />
Signs displayed prominently at Weekend Expo<br />
Opportunity to add custom handouts in Weekend Expo package<br />
Speaking opportunity during Opening Ceremonies<br />
Acknowledgement announcements from the stage<br />
Sponsor representative to present SIWMM 1st Place<br />
award onstage<br />
Prominent logo placement on the SIWMM award stage backdrop<br />
Signs displayed prominently at Start / Finish Line<br />
Logo on racer maps, race bibs, passports and in the Racer<br />
Information Package<br />
Logo on all official event T-shirts<br />
12 VIP passes for Sponsor Lounge and parking passes<br />
Your logo on 35% of event signage to be placed along the marathon<br />
course (3’ X 8’ max size to be supplied by sponsor)<br />
Full screen logo inclusion on AV sponsor loop on giant<br />
screens at Start / Finish Line<br />
Right to distribute product/coupons at Finish Line Concert<br />
Post event photos and video provided for use on your company<br />
website<br />
Logo on registrant onsite photo packages<br />
ME<strong>DI</strong>A RECOGNITION<br />
Acknowledgement as the Title Sponsor in all radio commercials, TV,<br />
press releases and media interviews<br />
Logo on all newspaper and magazine advertisements<br />
Acknowledgement in community newspaper thank you ad<br />
Estimated total impressions: 12 million<br />
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Half <strong>Marathon</strong><br />
As Half <strong>Marathon</strong> Title Sponsor, you will be recognized as a community leader and benefit by<br />
being included in all event marketing and promotional campaigns which list the Half <strong>Marathon</strong>.<br />
Your organization will be fully integrated into all SIWMM publicity, promotion and advertising.<br />
As Half <strong>Marathon</strong> Sponsor, you will have title rights to the SIWMM Half <strong>Marathon</strong> with your<br />
logo embedded in the SIWMM Half <strong>Marathon</strong> logo and you will also have the opportunity to<br />
present the award to the 1st Place contestant of the SIWMM Half <strong>Marathon</strong>.
AVAILABILITY: 1<br />
INVESTMENT: $35,000<br />
BENEFITS:<br />
OFFICIAL DESIGNATION<br />
Title rights to the <strong>Surrey</strong> <strong>International</strong> <strong>World</strong> <strong>Music</strong> <strong>Marathon</strong><br />
Half <strong>Marathon</strong> with logo embedded in SIWMM Half <strong>Marathon</strong><br />
logo<br />
Product exclusivity<br />
Rights to use name and logo in your companies marketing<br />
initiatives<br />
First right of refusal when renewing sponsorship agreement<br />
PRINT/PROMOTIONAL RECOGNITION<br />
Prominent logo positioning on SIWMM posters and flyers<br />
Half page ad in SIWMM brochures<br />
Opportunity to include your business literature<br />
(catalogs/coupons) in race packages<br />
Logo on ALL pages of the SIWMM website<br />
Logo with link and company bio on the Sponsor page<br />
of the SIWMM website<br />
Logo inclusion on electronic registration confirmation with<br />
opportunity to include company discount promotion<br />
Mention/highlight sponsor on social media platforms<br />
Sponsorship wrap report outlining the successes of the<br />
sponsorship relationship<br />
EVENT WEEKEND RECOGNITION<br />
Weekend Expo: Rights to a 10x20 space to sample<br />
products or promotional material at event<br />
Signs displayed prominently at Weekend Expo<br />
Opportunity to add custom handouts in<br />
Weekend Expo package<br />
Acknowledgement announcements from the stage<br />
Sponsor representative to present 1st Place<br />
Half <strong>Marathon</strong> award onstage<br />
Prominent logo placement on the SIWMM award<br />
stage backdrop<br />
Signs displayed prominently at Start / Finish Line<br />
Logo on racer maps, race bibs, passports and<br />
in the Racer Information Package<br />
8 VIP passes for Sponsor Lounge and parking passes<br />
Your logo on 10% of event signage to be placed along the<br />
marathon course (3’ X 8’ max size to be supplied by sponsor)<br />
Full screen logo inclusion on AV sponsor loop on giant screens<br />
at Start / Finish Line<br />
Post event photos and video provided for use on your<br />
company website<br />
ME<strong>DI</strong>A RECOGNITION<br />
Acknowledgement as the Half <strong>Marathon</strong> Title Sponsor<br />
in radio commercials, TV, press releases and media<br />
interviews where the Half <strong>Marathon</strong> is included<br />
Logo on newspaper and magazine advertisements<br />
where space allows<br />
Acknowledgement in community newspaper thank you ad<br />
Estimated total impressions: 6 million<br />
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FINISH LINE CONCERT<br />
As Finish Line Concert Sponsor, you will be recognized as a community leader and benefit by being<br />
included in event marketing and promotional campaigns. Your organization will be fully integrated<br />
into SIWMM publicity, promotion and advertising. As Finish Line Concert Sponsor, you will have title<br />
rights to the SIWMM Finish Line Stage and you will also have the opportunity to welcome everyone to<br />
SIWMM during the Opening Ceremonies. In addition, your logo will be prominently displayed on the<br />
award stage backdrop and have the right to distribute products/coupons at the Finish Line Concert.
AVAILABILITY: 1<br />
INVESTMENT: $20,000<br />
BENEFITS:<br />
OFFICIAL DESIGNATION<br />
Title rights to the <strong>Surrey</strong> <strong>International</strong><br />
<strong>World</strong> <strong>Music</strong> <strong>Marathon</strong> Finsh Line Concert<br />
Product exclusivity<br />
Rights to use name and logo in your companies<br />
marketing initiatives<br />
First right of refusal when renewing sponsorship agreement<br />
PRINT/PROMOTIONAL RECOGNITION<br />
Prominent logo positioning on SIWMM posters and flyers<br />
Half page ad in SIWMM brochures<br />
Opportunity to include your business literature<br />
(catalogs/coupons) in race packages<br />
Logo on ALL pages of the SIWMM website<br />
Logo with link and company bio on the Sponsor page of the<br />
SIWMM website<br />
Logo inclusion on electronic registration confirmation with<br />
opportunity to include company discount promotion<br />
Mention/highlight sponsor on social media platforms<br />
Sponsorship wrap report outlining the successes of the<br />
sponsorship relationship<br />
EVENT WEEKEND RECOGNITION<br />
Weekend Expo: Rights to a 10x20 space to sample products<br />
or promotional material at event<br />
Signs displayed prominently at Weekend Expo<br />
Opportunity to add custom handouts in<br />
Weekend Expo package<br />
Acknowledgement announcements from the stage<br />
Prominent logo placement on the SIWMM award<br />
stage backdrop<br />
Logo on racer maps, race bibs, passports and<br />
in the Racer Information Package<br />
8 VIP passes for Sponsor Lounge and parking passes<br />
Your logo on 10% of event signage to be placed along the<br />
marathon course (3’ X 8’ max size to be supplied by sponsor)<br />
Right to distribute product at Finish Line Concert<br />
Full screen logo inclusion on AV sponsor loop on giant screens<br />
at Start / Finish Line<br />
Post event photos and video provided for use<br />
on your company website<br />
ME<strong>DI</strong>A RECOGNITION<br />
Acknowledgement as the Finish Line Concert Sponsor in radio<br />
commercials, TV, press releases and media interviews where<br />
the concert is mentioned<br />
Logo on newspaper and magazine advertisements where<br />
space allows<br />
Acknowledgement in community newspaper thank you ad<br />
Estimated total impressions: 2 million<br />
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WEEKEND EXPO<br />
As the Weekend Expo Sponsor, you will be recognized as a community leader and benefit<br />
by being included in event marketing and promotional campaigns. Your organization<br />
will be integrated into SIWMM publicity, promotion and advertising. As Weekend Expo<br />
Sponsor, you will have title rights to the Weekend Expo with your logo embedded<br />
in the Weekend Expo logo.
AVAILABILITY: 1<br />
INVESTMENT: $10,000<br />
BENEFITS:<br />
OFFICIAL DESIGNATION<br />
Title rights to the Weekend Expo with<br />
logo embedded in Weekend Expo logo<br />
Product exclusivity<br />
Rights to use name and logo in your companies marketing<br />
initiatives<br />
First right of refusal when renewing sponsorship agreement<br />
PRINT/PROMOTIONAL RECOGNITION<br />
Logo on SIWMM posters and flyers<br />
Quarter page ad in SIWMM brochures<br />
Opportunity to include your business literature<br />
(catalogs/coupons) in race packages<br />
Logo on ALL pages of the SIWMM website<br />
Logo with link and company bio on the Sponsor<br />
page of the SIWMM website<br />
Logo inclusion on electronic registration confirmation<br />
with opportunity to include company discount promotion<br />
Mention/highlight sponsor on social media platforms<br />
Sponsorship wrap report outlining the successes of the<br />
sponsorship relationship<br />
EVENT WEEKEND RECOGNITION<br />
Weekend Expo: Rights to a 10x20 space to sample products or<br />
promotional material at event<br />
Signs displayed prominently at Weekend Expo (30%)<br />
Opportunity to add custom handouts in Weekend Expo<br />
package and provide Weekend Expo bags<br />
Acknowledgement announcements from the stage<br />
6 VIP passes for Sponsor Lounge and parking passes<br />
Your logo on 10% of event signage to be placed along<br />
the marathon course (3’ X 8’ max size to be supplied<br />
by sponsor)<br />
Half screen logo inclusion on AV sponsor loop on giant screens<br />
at Start / Finish Line<br />
Post event photos and video provided for use on your company<br />
website<br />
ME<strong>DI</strong>A RECOGNITION<br />
Acknowledgement as Weekend Expo Title Sponsor<br />
in radio commercials, TV, press releases and media interviews<br />
where space/time allows<br />
Logo on newspaper and magazine advertisements where<br />
space allows<br />
Acknowledgement in community newspaper thank you ad<br />
Estimated total impressions: 1 million<br />
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SURREY INTERNATIONAL<br />
SEPTEMBER 30, 2012<br />
To secure the sponsorship of your choice, a 50% deposit must be<br />
received on signing, with the balance payable by August 30, 2012.<br />
Custom sponsorship agreements can be created to meet the distinct<br />
requirements of our corporate partners.<br />
All onsite sampling and promotion is subject to committee approval.<br />
www.surreymarathon.com<br />
For more information on how to take part in the SURREY<br />
INTERNATIONAL WORLD MUSIC MARATHON please contact:<br />
John Donnelly<br />
Producer<br />
Tel: (604) 654-2612<br />
Fax: (604) 654-2637<br />
john@donnellyevents.com<br />
Elizabeth Model<br />
Downtown <strong>Surrey</strong> Business<br />
Improvement Association<br />
300 – 10524 King George Blvd.<br />
<strong>Surrey</strong>, BC V3T 2X2<br />
Tel: (604) 580-2321<br />
Fax: (604) 580-6321<br />
Elizabeth@downtownsurreybia.com
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