Developing the EEN Website: - Environmental Evaluators Network

Traffic generated from social
networking
Social networking is critical for a
company. Here’s a fun fact. If the
number of people who have Facebook
accounts was thought of as a population,
Facebook would be the 3rd largest
country in the world!
That’s a lot of people chatting online and sharing stories with their friends. When
post a comment about something bad that happened to you by Company XYZ,
pretty much everyone in your network is going to take your side and not use that
company from now on. The future of advertising is word of mouth.
The EEN hopes to provide a website that everyone going online will be excited
about visiting. If one person finds something interesting on the website and
shares it with his network, via Facebook, Twitter, LinkedIn, etc., chances are
other people are going to see that posting. His/her friend could be interested and
check it out for themselves and the cycle begins.
Off-page marketing of the EEN
Outside of all the free and paid ways to generate traffic to
the EEN website, there are still the old-fashioned methods.
• Postcards • Direct Mail • Newspaper Ads
• Flyers • Brochures • Car Wraps
• Billboards • Posters • Radio/Television Ads
• Forums • Booklets • Much More!
http://youtu.be/lFZ0z5Fm-Ng • by Socialnomics09
Even though Internet usage is growing leaps and bounds, these methods of
company advertising is still the standard. People are familiar with holding a
brochure, reading the newspaper, watching television, etc.
All of these help increase the EEN exposure. It’s about branding. Whenever
someone sees the EEN logo, they will see the EEN website address beside it!
How is your company advertising its website, gaining new
visitors and keeping your existing ones coming back?
15
Developing the EEN Website: What can we make it do for you?