Current Newsletter Print Version - Dole Sustainability

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DID YOU KNOW? THE WORLD BANANA FORUM (WBF) (http://www.fao.org/wbf/en/) This forum, launched in December 2009 at the Food & Agriculture Organization of the United Nations (FAO) headquarters in Rome, offers a permanent assembly space for participants representing the global banana supply chain in which to promote open dialogue around sustainable banana production and trade. Its mission is to improve the banana industry through collaboration between producers and their organizations, trade unions, cooperatives, exporter groups, trading companies, retailers, public agencies, governments, research institutions and civil society organizations. Members and participants include the following organizations: In addition to being represented on the WBF Steering Committee (R. Vega), Dole appointed coordinators in the WBF’s three working groups: - sustainable production systems and environmental impact (S. Cuperlier) - distribution of value (P. Bresciani, VP HR, DFFI) - labor rights & other workplace issues (J. Villacis, HR Dir, Dole Ecuador) If you want to know more about the latest developments in the WBF, please refer to the aricle entitled “Second World Banana Forum in Guayaquil” in the What’s New section above. THE GLOBAL SOCIAL COMPLIANCE PROGRAM (www.gspnet.com) In 2008, Dole joined the Global Social Compliance Program (GSCP), a retail-drivien initiative for companies looking to harmonize current sustainability efforts by benchmarking existing certifications and exchanging best practices in the labor and environmental areas. Current GSCP members are: 10
WHO‘S WHO? Xavier, in our Hamburg office For this 5th edition we spoke to Xavier Roussel, Marketing and Communication Director at Dole Europe (and our neighbor in the Hamburg office, by the way). Xavier supports our CR&S team by translating Dole’s CR&S achievements into added-value messages for our key European customers. Under Xavier’s supervision, Dole Europe recently launched Dole-Earth (http://www.dole- earth.com/en). Dole Europe’s latest generation of web-based tools are aimed at inviting end- consumers to discover “the story behind the product”. Xavier, can you briefly describe the reason for and concept behind Dole-Earth? XR: Bananas are the most important fruit in the produce department. They are strategically important for retailers since they are one of the key items for them to differentiate from competitors in the eyes of consumers. Across Europe, supermarkets are under pressure from the discounters that use bananas as a cheap commodity to attract consumers in the stores. It is therefore of critical importance for Dole Europe to explain to its customers and consumers the value behind its products and its competence in the category. This is the reason behind the creation of Dole-Earth. Dole-Earth is a website that aims to connect consumers emotionally to their Dole bananas by telling its story. What are the various tools available on the website? XR: There are four main sections which consumers can visit. 1. Track the Fruit Back to the Farm Consumers can experience tracability by tracking their fruit back to the farm where it comes. It is also an opportunity for us to promote and explain the different certifications that each farm has obtained. The concept, initiated years ago by the organic group, is still very relevant to consumers today. The need for transparency in the supply chain is a strong trend in the food industry. 2. Visit a Dole Farm Consumers are invited to a virtual farm tour. During the tour, visitors can access slide shows and videos which explain the different steps of the production process. The focus is on the dedication and skills necessary to produce a premium fruit as well as on the numerous initiatives that Dole carries out in terms of social and environmental responsibility. 3. Understand the Supply Chain A short and entertaining film takes consumers through the story of a banana from the farm the shelf of their local supermarket. Dole-Earth’s homepage On the website, consumers are invited to enter the farm code located on the sticker 11
Page 1 and 2: 1 CORPORATE RESPONSIBILITY & SUSTAI
Page 3 and 4: WHAT’S NEW? Mr. Sommer, accompani
Page 5 and 6: WHAT’S NEW? (con‘t.) 5 DOLE ASI
Page 7 and 8: 7 WHAT’S NEW? (con‘t.) Maria Eu
Page 9: 9 DID YOU KNOW? DOLE’S ENGAGEMENT
Page 13: 13 WRAP UP NEW FUNCTION! You have p

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