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Joanne Harris talks novels with newview - Sheffield Hallam University

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14<br />

feature - love2b 2008<br />

City strips off<br />

steely image<br />

to reveal<br />

red-hot heart<br />

It may have been cold outside but<br />

temperatures soared in <strong>Sheffield</strong><br />

during February as the Steel City<br />

revealed its heart of gold.<br />

The Love2B festival painted the town a romantic shade of red during nine sizzling days<br />

and nights of city-wide celebration that also raised thousands of pounds for charity. Over<br />

100 events showed off why <strong>Sheffield</strong> is the most passionate place on the planet.<br />

The city’s famous sporting fervour was represented by athletics golden girl Dame Kelly<br />

Holmes who gave a lecture in <strong>Sheffield</strong> <strong>Hallam</strong>’s Pennine Theatre and talked about her<br />

fond feelings for the city. The <strong>University</strong> also reinforced <strong>Sheffield</strong>’s love affair <strong>with</strong> culture<br />

by screening the northern premiere of Breda Beban’s internationally acclaimed film, The<br />

Most Beautiful Woman in Gucha.<br />

Other events included a Valentine’s Fair, a bachelor auction in aid of St Luke’s Hospice, a<br />

chance to cuddle up <strong>with</strong> lambs at Whirlow Hall Farm, a Wall of Love at the City Library<br />

where romantics penned literary love notes for their sweethearts, and city-based sex<br />

entrepreneur Julia Gash offered lessons in love at her famed lingerie store.<br />

The major venues for art, theatre, music and shopping all asked for events taking place<br />

during the festival to be included in the Love2B love-in. So Ronan Keating and Strictly<br />

Come Dancing stars were also part of the fabulous February fling.<br />

Last year’s festival, which had glamorous TV couple and dancing duo Darren Bennett and<br />

Lilia Kopylova as stars of the event, raised thousands of pounds for charity and was<br />

shortlisted as the best community event in the Chartered Institute of Public Relations<br />

Awards.<br />

Love2B in <strong>Sheffield</strong> was coordinated by <strong>Sheffield</strong> <strong>Hallam</strong> <strong>University</strong> and sponsors this<br />

year included the First Group, Meadowhall, Crystal Peaks, Westfield Health, The Moor,<br />

Chamber of Commerce, Creative <strong>Sheffield</strong>, Yorkshire South, <strong>Sheffield</strong> City Council and<br />

Halliwells.<br />

You can see everything that went on by visiting www.love2b.com.<br />

<strong>Sheffield</strong> <strong>Hallam</strong> students took the message of love to London.<br />

Cuddling up to cute lambs at Whirlow Hall Farm.<br />

The National Blood Service joined the Love2B celebrations to<br />

encourage more people to give blood.<br />

Pink banners decorated the city during<br />

the festival.<br />

Wall of Love - Literary love notes at the City Library. The Valentine’s Fair was a big hit <strong>with</strong> children of all ages. 15

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