relevant types of questions for market research - EQUIP ...

■ ■ ■ ■ Data Analysis
Usually, isi OnlineReportingTools contain the features listed below.
Of course they can be reduced or enhanced.
Visualization of results
• Overview chart visualizing all tested products in
descending order according to their overall appeal
• Per product: Mean values, top boxes and frequencies
for all test criteria (purchase intention, uniqueness etc.)
• Product comparison charts which allow comparing
selected products on the basis of certain test criteria
• Download section with detailed product descriptions, e.g.
PDF files with results of open-ended questions and
overview which products were tested when and in which
markets.
Segmentation criteria
• Definition of sub-samples according to gender, age,
country, and even a few more pre-defined criteria
General functions
• Username & Password protection (flexible definition of
access rights per user possible)
• Print function allowing to produce paper reports or PDF
files of the individual analyses
Isi GmbH EQUIP® | Questionnaire Generator Page 21