the magazine for economy and finance - European University

the magazine for economy and finance
SWISS
BUSINESS
Brighter
Expectations
Sylvie Ritter, Baselworld’s show
director, explains why the watch
and jewellery industry should
perform better in 2010
Page 30
REAL ESTATE
A green city in the middle of the desert
Page 14
BUSINESS EDUCATION
Distance learning without distance
Page 46
MARCH · APRIL 2010
CHF 9.80 · EURO 5.90
www.swissbusinessweb.ch

www.swissbusinessweb.ch
ADVERTORIAL
EUROPEAN UNIVERSITY
Established in 1973, European University (EU) has grown into one of the world’s leading
business schools recognized for the academic excellence of its faculty and student body
and for the professional success of its alumni. EU is accredited by ACBSP (Association of
Collegiate Business Schools and Programs), a CHEA-recognized accrediting body.
EU offers education that is student-
oriented, flexible and personal. All courses
are taught in English by highly-qualified
and experienced international faculty.
At EU, facultyworks with students on an
individual basis to create a cooperative
and caring learning environment where
human values flourish.
Our university’s pragmatic approach
to business education along with its emphasis
on case studies to resolve real world
business issues is proven to effectively prepare
students for leadership positions in
business and industry.
Unique study environment
The study environment at EU is very
personal. Classes are small and culturally
diverse, with 100 different nationalities
represented across the EU campus
network.
In addition to excellent academic
credentials, our faculty members possess
experience as entrepreneurs, consultants
and business leaders, all of which brings
business practice closer to the classroom.
Their modern interactive teaching method-
ology ensures students are immersed in
the learning process.
Dynamic programs
EU offers Bachelor, Master and Doctor
of Business Administration (BBA, MBA
and DBA) programs with the possibility
to specialize in different fields of management
education, for example: Business
Administration, Communication & Public
Relations, Global Banking & Finance,
International Marketing, Leisure &
Tourism Management, Entrepreneurship,
E-Business, Sports Management and
Human Resources Management.
EU students also have the option of
pursuing their BBA and MBA degrees
through dual degree programs with
EU’s North American partner, Nichols
College (Boston, Massachusetts). The
unique formula for the three-year BBA
program is 5 + 2 = 2; students spend five
semesters at EU in Europe, study for two
semesters with Nichols College in the
US either on-site or online, and graduate
with two bachelor degrees. The one-year
dual-degree MBA program with Nichols
College also offers a relocation option to
the US or distance study online after
which the successful student is awarded
both European and American MBA
degrees.
European University Geneva
European University Montreux
EU Executive Centre in Yvorne
www.euruni.edu
www.geneva.euruni.edu
We are closer than you think!
ONE UNIVERSITY –
ONE NETWORK
Students at EU have the
opportunity of transferring
across the university’s global
campuses in order to give
them extra international
experience before they begin
their careers. EU campuses are
found in some of the world’s
most exciting cities:
Switzerland (Geneva, Montreux
and Yvorne),
Spain (Barcelona),
Germany (Munich and
Freiburg), UK (London),
Austria (Vienna), Kazakhstan
(Aktobe and Uralsk),
Syria (Damascus),
China (Hong Kong,
Shenzhen and Beijing),
Malaysia, Taiwan (Taipei)
and Singapore.
SWISS BUSINESS · March/April 2010 49