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SATURDAY, FEBRUARY 25, 2012<br />

PHOENIX: In this file photo, Rosio Guerrero shops<br />

at JC Penney. —AP<br />

Penney reports<br />

4th quarter loss<br />

NEW YORK: J.C. Penney Co. reported a loss of $87 million in the fourthquarter,<br />

citing restructuring and management transition charges as well<br />

as the financial impact of preparing for its new pricing strategy. “While<br />

2011 was a year of transition at J.C. Penney, 2012 will be a year of transformation,”<br />

CEO Ron Johnson, a former Apple executive, said in a statement.<br />

He joined the board last August and became CEO in November.<br />

But he has moved quickly to shake up a company that has been a laggard<br />

in the department store sector. It is transforming everything from<br />

its simplified pricing approach to what it keeps in stock. With its new<br />

pricing plan that debuted shortly after the end of the fourth quarter, the<br />

company is embracing a three-tier strategy: everyday prices that are<br />

about 40 percent less than initial prices of a year ago, deeper promotions<br />

that last a month and clearance events the first and third Friday of each<br />

month.<br />

The company also is changing its assortment of brands and the store<br />

experience. It announced in December that it will develop mini-shops in<br />

its stores with homemaking doyenne Martha Stewart. During an<br />

investor meeting in mid-February, it also outlined plans to add 80 to 100<br />

other brand shops inside its stores to replace the sea of clothing racks<br />

typical of department stores. It also plans spots in its stores called Town<br />

Squares, like Apple’s Genius Bars, that will offer services and advice.<br />

Investors will want to know what other brands Penney hopes to add.<br />

The department store chain said Friday that its loss amounted to 41<br />

cents per share for the three-month period ended Jan. 28. That compares<br />

with net income of $271 million, or $1.13 per share in the year-ago<br />

period. The results include restructuring and management charges that<br />

totaled 56 cents per share. The impact of its pricing strategy, which<br />

debuted Feb. 1, lowered results by an additional 59 cents. Excluding<br />

those charges, the company earned 74 cents per share, which beat estimates<br />

for a profit of 68 cents per share, according to FactSet. Revenue<br />

slipped 5 percent to $5.42 billion, reflecting the company’s exit from its<br />

catalog business. Analysts expected $5.5 billion. Its revenue at stores<br />

open at least a year fell 1.8 percent for the quarter.Its shares fell 65 cents,<br />

or 1.6 percent, to $41.28 in premarket trading. Penney faces a challenge<br />

in selling shoppers on its new pricing. For years, it followed the common<br />

retail practice of hiking its initial prices so shoppers feel like they’re getting<br />

a great deal when items go on sale. Penney threw 590 sales events<br />

last year, and nearly three-quarters of its revenue came from merchandise<br />

discounted by half or more. In fact, this past holiday season, Penney<br />

was forced to heavily discount to get shoppers in. That helped to<br />

depress gross profit margins to 30.2 percent in the fourth-quarter, down<br />

from 37.6 percent in the year ago period.<br />

The turnaround plan took a hit when Fitch Ratings dropped its rating<br />

this week on Penney’s debt to the “speculative” range, better known as<br />

“junk.” Fitch said it’s not sure that shoppers will accept the pricing structure<br />

or that the company can lift sliding sales and improve profitability.<br />

Penney has been a laggard among department stores as its core middleincome<br />

customers have been among those hit hardest by the weak<br />

economy. It’s also failed to attract younger customers even adding hip<br />

brands like Mary-Kate and Ashley Olsen’s teen clothing collection<br />

Olsenboye. Johnson has tapped former colleagues at Apple and Target<br />

to join Penney, including former Target marketing executive Michael<br />

Francis as Penney’s president.—AP<br />

FRANKFURT: Robust growth and record<br />

low unemployment enabled Germany to<br />

slash its public deficit last year, even if<br />

Europe’s biggest economy ground to a<br />

halt at the final months, data showed<br />

yesterday. Germany-which given its economic<br />

clout has assumed a leading role<br />

in the fight to end Europe’s chronic debt<br />

crisis-ran up a deficit equivalent to just<br />

1.0 percent of output last year, down<br />

from 4.3 percent in 2010. It is the first<br />

time in three years that the German<br />

deficit ratio has been below the 3.0-percent<br />

ceiling imposed by the EU and puts<br />

Berlin in a powerful position in the efforts<br />

to find a solution to a crisis that is threatening<br />

to break up the single currency<br />

and push the entire world into recession.<br />

Europe’s current financial woes stem<br />

from long years of overspending by governments<br />

and growing doubts on the<br />

financial markets that countries will ever<br />

be able to pay back their vast mountains<br />

of debt. Germany itself has fallen foul of<br />

the very rules that it was so keen to<br />

impose on profligate southern European<br />

neighbours in the early years of currency<br />

union and its deficit has spiralled<br />

upwards in recent years. But it is now<br />

reaping the benefits of the deep and<br />

painful economic restructuring undertaken<br />

in the past and the overall state<br />

deficit-which covers budgets for central<br />

government and regional governments,<br />

social services and the local authorities-is<br />

coming down.<br />

In concrete terms, the deficit-the gap<br />

between income and spending-amounted<br />

to 25.3 billion euros ($33.8 billion) in<br />

2011, compared with 105.9 billion euros<br />

in 2010, the national statistics office<br />

Destatis calculated. While the federal<br />

government and the regional governments<br />

of Germany’s 16 states still spent<br />

more than they received in revenues last<br />

year, the municipal authorities ended the<br />

year with a modest budget surplus. And<br />

the social welfare system achieved its<br />

biggest budget surplus since unification<br />

in 1991 thanks to the favourable situation<br />

on the labour markets, according to<br />

Destatis.<br />

Germany has performed much better<br />

than its eurozone partners during the<br />

debt crisis, notching up robust growth of<br />

3.0 percent last year, while unemployment<br />

fell to record lows. Nevertheless,<br />

the crisis has not left Germany totally<br />

unscathed and growth shuddered to a<br />

halt at the end of the year, contracting by<br />

0.2 percent in the period from October to<br />

December. On Thursday, the EU<br />

Commission in Brussels warned that the<br />

debt crisis will drag the eurozone into a<br />

long-feared double-dip recession this<br />

year, pulling down most neighbouring<br />

non-euro economies in its wake. But<br />

analysts believe Germany will remain<br />

immune to the worst and a whole range<br />

of forward-looking indicators, such as the<br />

Ifo business climate index, all suggest<br />

that the dip in the German economy will<br />

prove only temporary. Timo Klein, economist<br />

at IHS Global Insight, said GDP will<br />

remain underpinned by solid underlying<br />

private consumption growth. Exports,<br />

too, should remain “fairly resilient<br />

exports, with weak demand in much of<br />

business<br />

Germany slashes deficit<br />

despite faltering growth<br />

Unemployment slumps to record lows<br />

LONDON: Britain’s economy may avoid<br />

another recession after a rise in consumer<br />

spending and an upsurge in<br />

exports offered it a solid base to<br />

bounce back from a fourth quarter dip,<br />

but a vigorous return to health is<br />

unlikely. The Office for National<br />

Statistics confirmed its earlier estimate<br />

that the economy shrank by 0.2 percent<br />

in the final quarter of 2011, largely due<br />

to a slump in investment at a time<br />

when the turmoil in the euro zone was<br />

at its most disruptive.<br />

But the strong consumption and<br />

export performance chime with recent<br />

business surveys indicating a pick-up in<br />

activity at the start of 2012. High unemployment<br />

and the overall meagre<br />

recovery from a 2008-2009 slump are<br />

keeping pressure on finance minister<br />

George Osborne to find ways to boost<br />

growth without wavering on his plans<br />

to erase the country’s huge budget<br />

deficit. With substantial cuts to public<br />

spending still to come and a Britain’s<br />

main export market, the euro zone,<br />

headed into recession, the Bank of<br />

England may still need to inject further<br />

cash into the economy in the months<br />

ahead. “We now expect a positive GDP<br />

outturn for Q1 given the upturn in<br />

many of the indicators which we’ve<br />

seen recently,” said Investec economist<br />

Philip Shaw.<br />

“The uncertainties remain, and when<br />

economies recover from financial<br />

crises, they don’t recover in a straight<br />

line, and certainly the (Bank of<br />

England’s) central GDP forecast for<br />

2013 does look punchy.” The ONS<br />

adjusted annual growth in the fourth<br />

quarter to 0.7 percent- a slight downward<br />

revision which briefly pushed the<br />

pound lower against the dollar.<br />

Consumer spending rose by 0.5 percent<br />

on the quarter - the first quarterly<br />

increase in 1-1/2 years - while exports<br />

jumped 2.3 percent, the ONS said. But<br />

gross fixed capital formation dropped<br />

by 2.8 percent, with business investment<br />

falling 5.6 percent on the quarter,<br />

and slower inventory building also<br />

dragging on growth.<br />

“The relative strength of growth (in<br />

household spending) in the fourth<br />

quarter may reflect some demand<br />

which had not been exercised in the<br />

previous five quarters,” the ONS said.<br />

The ONS said the dominant services<br />

sector stagnated at the end of last year<br />

as manufacturers and construction<br />

firms cut back production. Separate<br />

Europe being offset by persistently solid<br />

growth in emerging Asia and an improving<br />

US economy.” The relatively weak level<br />

of the euro would also have a supportive<br />

effect.<br />

And low German interest rates would<br />

boost investment. “Indeed, the ECB may<br />

well ease monetary policy further in the<br />

coming months, depending on overall<br />

economic developments in the eurozone,<br />

which will keep financing conditions<br />

quite favourable for German firms<br />

in the foreseeable future,” Klein said.<br />

Natixis economist Christian Ott similarly<br />

also saw “brighter prospects for the start<br />

of 2012.”<br />

While the first quarter might get off to<br />

a “sluggish start... we’re expecting a pickup<br />

in the second quarter,” Ott predicted.<br />

Thomas Harjes of Barclays Capital<br />

Research said: “All in all, we continue to<br />

see the economic contraction in the<br />

fourth quarter as a temporary soft patch<br />

and expect that a moderate recovery is<br />

already underway and may gain steam in<br />

the course of the year.” But Jennifer<br />

McKeown at London-based Capital<br />

Economics was less optimistic. “While<br />

survey data point to a slight improvement<br />

in the first quarter, we doubt that<br />

this will be sustained,” she said.<br />

Employment growth was set to slow and<br />

“given concerns about the potential<br />

impact of bail-outs on the German public<br />

finances, households will probably favour<br />

saving over spending.” So while Germany<br />

might avoid a recession, “the economy is<br />

likely to manage extremely slow growth<br />

at best,” she predicted. —AFP<br />

UK consumers offer sign<br />

of hope in fourth quarter<br />

data showed that services output grew<br />

by 0.2 percent on the month in<br />

December.<br />

More stimulus<br />

The strong rise in exports at the end<br />

of 2011 - coming after two quarters of<br />

falling sales abroad - was mainly driven<br />

by exports to non-European Union<br />

countries, the ONS said. The German<br />

economy also contracted in the final<br />

quarter of 2011 and, despite some<br />

encouraging surveys and agreement<br />

on a bailout for Greece, the euro zone is<br />

still teetering on the brink of recession.<br />

The Bank of England, which added<br />

another 50 billion pounds of stimulus<br />

this month, predicts that the economy<br />

will recover later this year after a weak<br />

start, because consumers should spend<br />

more as easing inflation helps their<br />

stretched budgets. BoE Governor<br />

Mervyn King said that quarterly growth<br />

this year would probably “zigzag” due<br />

to an extra public holiday, with a quarter<br />

of contraction likely, and policymaker<br />

Paul Fisher said the outlook for the<br />

economy was incredibly uncertain and<br />

that he was keeping an open mind as<br />

to whether more quantitative easing<br />

would be required. —Reuters

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