The mission of Divine Chocolate Limited is to improve the livelihood ...

Divine Nationwide
Dressed in its fine new livery, and armed with the enhanced website,
latest advertisements, posters and exhibition stand, Divine reached
out across the nation with renewed vigour! We set out to increase the
opportunities to sample Divine, and get more value out of each sampling
occasion. We developed our collaboration with our many partners and
fellow Fairtrade brands, and focused on both new and old customers to
increase Divine listings. The credentials and reputation of the company, as
a pioneer and a successful business model, were also put in the spotlight.
The Divine
experience
With a gorgeous brand design to put on show,
we stepped up our programme of sampling
opportunities all over the UK and introduced
over two million chocolate lovers to an irresistible
taste of Divine. We ran promotions with all
our partners, offered competitions and prizes
for all the chocolate occasions of the year,
covermounted on magazines, offered subscriber
incentives and supported several events with
Divine goodie bags. Wherever possible we
used sampling occasions to gather data about
chocolate choices and knowledge
of Divine Fairtrade to further hone our
understanding of the market.
We also ensured a Divine presence at several
festivals and exhibitions, including the Vitality
Show, Thames Festival, Spirit of Christmas
and Greenbelt. Divine once again sponsored
National Chocolate Week which gave us the
opportunity to organise a huge variety of very
successful chocolate collaborations and events
with retailers, cafes, hotels, restaurants and
complimentary brands all over the country.
Divine in print
2007 also saw the publication of a stunning
book of chocolate recipes, created by food
writer and chocolate expert Linda Collister.
Divine Heavenly Chocolate Recipes with a
Heart is a beautifully presented collection
Freema Agyeman, the star of Doctor Who
and Torchwood, gave her support to Divine
and Dubble
A model house made by children with chocolate
and Divine wrappers for the ‘Sweet’ exhibition at
the Museum of Childhood
of recipes alongside the story of Divine
and Kuapa Kokoo. Published by
Absolute Press, it was out well in time
to be top of the Christmas shopping
list, and was featured as book of the
week in John Lewis nationwide.
Ghana@50
Fifty years ago Ghana declared
its independence, and both
Ghana and the Ghanaian
diaspora celebrated in both
serious and flamboyant style.
Divine was very pleased to
be one of the sponsors of a
programme of commemorative
cultural events here in the
UK, while both Divine and
Kuapa Kokoo contributed to a
celebration hosted by DFID
in Accra. Sophi Tranchell spoke
at an international cocoa
summit attended by all the
major players in the Ghanaian
cocoa industry at City Hall,
and selections of Divine
chocolate were omni-present at
many Ghana-themed occasions
around London all year.