A Good Time Was - Greater Williamsburg Chamber & Tourism Alliance

Outlook | December 2009
Oktoberfest 2009 - A Good Time Was Had By All!
what’s inside
President’s Message 2
Tourism Update 4
Local News 7
Event Calendar 8
December 2009
Since 1938, encouraging the growth of existing and new businesses; coordinating the efforts of those involved in commerce, industry or
professions; promoting the area as a year-round travel destination; and supporting all activities believed to be beneficial to the area.
We would like to extend our thanks to the members of the Oktoberfest Committee, sponsors and
the firms that generously donated a variety of fantastic prizes.
Chairman, Heidi Watkins
Denise Creasman, Crowne Plaza Williamsburg at Ft. Magruder
Suzanne Culotta, Busch Gardens Williamsburg
Andrea Holt, Daily Press
Donna Jebson, Daily Press
Bob Oller, Oller Studios
Gina Walsh, Snow & Associates, Inc.
Marsha Weatherwax, Old Point National Bank – New Town
Pamela West, Virginia Company Bank
Debbie Danford & Sherri Walker, Greater Williamsburg
Chamber & Tourism Alliance
Visit the Alliance blog for more photos
Oktoberfest King Tom Austin, Berret’s Seafood Restaurant &
Taphouse Grill/Riverwalk Restaurant, and Queen B.J Costa,
Weddings, Music & More, reign over the 37th annual Oktoberfest.
2009 Oktoberfest Sponsors
Pinnacle
Busch Gardens
Chesapeake Bank
The Colonial Williamsburg
Foundation
Great Wolf Lodge Williamsburg
Williamsburg Hotel &
Motel Association
Presenting
st Advantage Federal Credit Union
Sentara Williamsburg Regional
Medical Center
TowneBank
Union Bank & Trust
Walmart Distribution Center
York County
Grand Goblin
The Old Point National Bank
Magic Black Cat
Capital Carpet & Upholstery Care, LLC
The Daily Press, Inc.
Morningside of Williamsburg
Sir Speedy Printing
of Williamsburg
Snow & Associates, Inc.
Williamsburg Plantation/
The Colonies at Williamsburg
Yankee Candle Village
Monster Bat
Aberdeen Barn
Atir Natural Nail Care Clinic
AVID Medical, Inc
Bayport Credit Union
CMI Commercial Properties
Consulate Health Care
of Williamsburg
Crowne Plaza Williamsburg
at Fort Magruder
Pepsi Bottling Group
Senator Tommy Norment
Patron
Colonial Photography
“Helens Place”
Cox Communications, Inc.
Oller Studios
Williamsburg’s Radio Station,
WMBG AM740
Wright Sign Service, Inc.
Oktoberfest Door Prize Donors
ACE Peninsula Hardware, Atir Natural Nail Care Clinic, Berret’s Seafood Restaurant &
Taphouse Grill, Buffalo Wild Wings, Busch Gardens Williamsburg, Cooke’s Gardens, First
Night Williamsburg, The Genuine Smithfield Ham Shoppe, Goodyear/Gemini, Jamestown-
Yorktown Foundation, Lisa Granger-Mary Kay Skin Care & Cosmetics, Merchants Square
Association, Movie Tavern, Opus 9, Paws & Claws Pet Sitting Service, LLC, Pirate’s Cove
Adventure Golf, Riverwalk Restaurant, The Peanut Shop of Williamsburg, VF Outlet,
Virginia Company Bank, Walsh Family Chiropractic Center, PC, Williamsburg Floral & Gifts,
www.wydaily.com
Serving the City of Williamsburg and
the Counties of James City and York
Small Business
Profile
Debi Schaefer,
Innovative Marketing Solutions
Debi Schaefer is a
native Virginian with
more than 30 years
of experience in
marketing, sales,
public relations,
business
development, event
planning and media
relations. As president
and owner of Innovative Marketing
Solutions (IMS), Debi puts that expertise
to work for all her clients.
Debi’s approach to client relationships
begins with an evaluation of existing
business and market position. She then
provides innovative marketing planning
services to help achieve goals, drive sales,
effectively utilize the media and nurture
customer relationships with low to
no-additional cost methods.
“When I began IMS in August of 2006, my
first order of business was to join the
Williamsburg Chamber of Commerce,” Debi
says. “It was the right thing to do, because
I wanted my company to serve the Historic
Triangle Community. I love working with
local businesses of all sizes and seeing the
results I achieve for them.”
Innovative Marketing Solutions works with
a diverse base of clients such as Prime Outlets,
Philly Pretzel Factory, Smithfield Foods
Group, Yankee Candle and Williamsburg
Ale Werks. Debi promotes these and other
clients to thousands of Williamsburg-area
visitors who stay in local timeshare resorts
and stop by the I-64 East Coast Gateway
Welcome Center.
“This past summer I shared the fun of
Go Karts Plus, Ripley’s Museum and the
Virginia Living Museum with children and
their families from all over the United States.
It’s the best job in the world and I love every
minute of it,” Debi adds. “I’m proud to be an
active member of the Greater Williamsburg
Chamber & Tourism Alliance.”
www.williamsburgcc.com page

page 2
Message from the President
For the last two years, and then some, James City
County has been involved in an open and transparent
process to guide its future through development
of a forward-thinking comprehensive plan. The
staff and volunteer leadership of this process has
been inspiring, the process exemplary.
Your Chamber & Tourism Alliance has been involved
representing the business community since the
start. Our effort has been led by a task force chaired
by our new board chair, Jim Golden. That group
included Nick Barrett (Prime Outlets), Robin Carson
(Kingsmill Resort & Spa), Brien Craft (Walmart Distribution
Center), Paul Gerhardt (Kaufman Canoles),
Tory Gussman (Colonial Williamsburg), Charlie
Martino (Cooke’s Gardens), Gary Massie (Jack L.
Massie Contractor), Joe Mastaler (Witt Mares),
Brian McNelis (Anheuser Busch), Marc Sharp
(Bush Construction), Mike Matthews (The Structures
Group), Bob Singley (RJS & Associates), Randy Smith
(Prudential Town Realty), and Marshall Warner
(Chesapeake Bank). This group worked tirelessly
to attend every public meeting and develop our
recommendations throughout the process. They
have done all of us and the entire Historic Triangle
a great service.
Our most recent involvement was
to provide remarks at a recent
James City County Board Meeting.
The process has not been without disagreement, as
has been chronicled in the press. This is as it should
be when a community is considering a plan that will
provide guidance for years into the future. As with
any such process, compromise will eventually be the
end result.
Our most recent involvement was to provide remarks
at a recent James City County Board Meeting. Excerpts
of our remarks are included here. Once the plan is
adopted, we will move to stage two, working with the
County as it makes changes to zoning regulations to
bring them into compliance with the Comprehensive
Plan. We hope that the end result will be conditions
that will foster business success for you, as well as a
quality of life we all seek. That is one of the reasons
this organization exists.
Sincerely,
Richard Schreiber, President/CEO
Outlook |December 2009
Excerpts of Remarks to JCC Board,
November 10, 2009
The Chamber & Tourism Alliance has been privileged to
participate in the comprehensive planning process from
its earliest dates. We have attended all the community
conversations, surveyed our membership, reported the
findings and interacted with the steering committee and
staff. The process has truly been inclusive in its attempt
to involve citizens of James City County, and we have
been particularly impressed with the caliber of discussion
by individuals and organizations.
The survey of our membership confirmed that the six
issues identified in the comprehensive plan – uniqueness
of the area, business development, tourism, workforce
development, transportation and master planning – were
all very important. Of specific importance to us were the
inclusion of tourism, the area’s largest single industry;
workforce housing to ensure that our workers are able to
live near where they work; transportation systems that
facilitate their ability to get to work and provision for
balanced growth to occur in the future.
We are very pleased with the plan that has been recommended
to you. While not everything we wanted is
included, all ideas were considered as part of the process
and we respect the ideas of others that may have taken
precedence. There has been considerable discussion of
growth as it relates to the future of James City County.
This, of course, is a fundamental issue, both as it affects
lifestyle considerations and the economy. It deserves the
serious discussion it has had.
The Chamber & Tourism Alliance believes that growth
in the County’s economic base must be accommodated
in the plan. Without some growth in that base, we will
have increasing tax burdens caused by growing imbalance
with planned residential expansion. Our members
recognize the importance of maintaining the uniqueness
of our area. James City County’s quality of life is an asset
for every resident as well as being our key competitive
advantage to attract businesses, residents, and visitors.
We need a balanced economic portfolio that preserves
the uniqueness of our historic area and attracts and
maintains complementary businesses. One important
part of achieving balance will be clear guidance in the
plan concerning large tracts of land that are appropriate
for development and those that are not. The economic
opportunity zones reflected in the plan are one means
of ensuring that the scope of growth is measured and
the location is established in a proper area.
www.williamsburgcc.com

Outlook | December 2009
Members in the News: Celebrating Our Accomplishments
Brooks Real Estate named Carter Warley
commercial property manager.
Marshall Warner with Chesapeake Bank
was selected honorary chairman of
First Night Williamsburg.
Citizens & Farmers Bank named Sam Poole
branch manager for its Jamestown Road branch.
Davenport & Company has added the following
investment executives: George Askew; T.D. Foster;
Susan Gordon and Donald Haufler.
Artist Dorothy Grebos recently had her work
displayed in three juried exhibits in San Pedro. CA;
Lorton, VA and Charlottesville, VA and received
awards in both Virginia shows. Her paintings are
displayed in the Alliance lobby through January.
The US Green Building Council has certified Mike
Schuster a LEED Accredited Professional, and
Mike Suerdieck, Bitty Miscavige, Jim Mortland,
and Michael Farmer Green Advantage Certified
Professionals. All are with David A. Nice Builders.
Guernsey Tingle Architects received a Design
Excellence for Preservation Award from the
Hampton Roads American Institute of Architects.
Tom Tingle is the firm’s president.
What is Relationship Marketing?
Henderson Inc. appointed Michael Van Sickel
vice president for business development
& marketing.
Heritage Humane Society named Dana Cheek
executive director.
Howell Creative Group was recently awarded the
2009 Silver Summit Award for a logo created for
Lawrenceville Brick & Masonry Supply. Kathy
Howell is the firm’s president.
Marvin Thomas, Jr. was selected president and
Benjamin Powell was named executive vice
president of sales & marketing at Lawrenceville
Brick & Masonry Supply.
Madigan Pratt & Associates has relocated its
office to 4804 Courthouse Street, Suite 3B in
New Town. They have also been recently retained
by Southern Blue Lawn & Landscaping, LLC.
Madigan Pratt is the managing director.
Kim Johnson with Prudential Towne
Realty earned the Certified Residential
Specialist designation from the Council
of Residential Specialists.
Sam Mayo has joined the sales team at
Re/Max Capital.
Replay Sports named Mary Jones manager.
Harley Steele, Senior Manager, SendOutCards
We live in a small world. Ever heard of Google? Every product
or service out there can be found online for cheaper in just ten
seconds. So, why would anyone ever do business with you?
Riverwalk Restaurant named Sheri Speight
manager.
This Century Art Gallery is celebrating
its 50th anniversary. Michael Kirby is
the gallery’s president.
Allyson deHaven Harris with the Travel Corner,
Inc. has completed coursework to become a
European, Chinese and Russian River
cruise specialist.
Virginia Company Bank named Evan
Curbeam executive vice president & commercial
banking manager.
Bambi Faivre Walters with Virginia Inventors
Forum Inc., earned one of the Top 00 Minority
Enterprise Awards for 2009.
Michael Stewart joins Williamsburg Financial
Group as a financial advisor.
John Moorman, director of the Williamsburg
Regional Library, was selected president of the
Virginia Library Association.
The Virginia Municipal League has awarded
York County $2,000 as part of the league’s Green
Government Challenge program.
The answer is simple. Because they like and trust you…because
they have a relationship with you. In today’s fast-paced world we’ve become so automated that we’ve decided an email or a text
message is sufficient to say thank you. We communicate through cyberspace. We’ve become desensitized. It’s time to put the
human touch back into your life. Typical advertising and blanket marketing are great for spreading the word about your business,
but they should never be used for “Relationship Marketing.”
True “Relationship Marketing” is about reaching out and genuinely caring about the customer or client. They’re not just
names on a database...they’re not just somebody you’re trying to promote to or get business from...they’re human beings. They
have needs, goals and desires…they have children, birthdays and special occasions. They’re looking for people who care about
them just like we all are. Bob Burg said it best, “People do business with and refer others to those they know, like and trust.”
When our client or prospect thinks about our product or service, we want our name at the top of their mind. To create this
“Top of Mind” experience, we must implement a Relationship Marketing system into our overall marketing.
Remember this: “Appreciation Wins Over Self-Promotion Every Time.” – Kody Bateman
Harley Steele is a Senior Manager with SendOutCards, and is passionate about helping business professionals improve their
relationships with customers and prospects. He shows people how SOC’s simple, yet highly effective and unique relationship marketing
system can create more referrals than they can handle. Harley offers everyone a free test drive of his service, so they can experience
the ease and efficiency of SendOutCards. 757.645.8978
www.williamsburgcc.com page 3

Share
the Spirit
Season
of the
Design loyalty campaigns
to build strong, lasting
customer communities.
n Reward Facebook friends
with special offers
n Host special events
and open houses
n Create benefits
and discounts for
return customers
n Personalize your messages
through direct mail and e-news
����������
FLOWERS AND GIFTS
page 4
Partner with Howell Creative Group
n Advertising
n Radio/TV
n E-Marketing
n Web Development
n Media Planning
n Public Relations
757.253.1542 | howellcreativegroup.com
Morrison’s Floral
Holiday Open House
The Howell team designed our
holiday invitation to serve as
a true preview of our event.
The impact was apparent...we had an
amazing 50% return in attendance! And we even
sold the signature wreath featured on the direct mail.”
Holiday Open House
Saturday, November 7
Sunday, November 8
n 10 - 5
n 1 - 5
Success Story
Arlene Williams
Morrison’s Floral
Tourism Update:
Holiday Landing Page
Outlook |December 2009
To usher in the holiday season and promote the Historic Triangle
as a premier Christmas destination, the Alliance has created a
holiday landing page. Viewers can access the page from Williamsburgcc.com
as well as ChristmasinWilliamsburg.com. This landing
page is a one-stop shop for all things
“holiday”. You will find everything
from first-class shopping and dining
to special Christmas events and
holiday vacation packages. If you
have a holiday event or package
you would like to see on this site,
contact Joanna Skrabala,
skrabala@williamsburgcc.com.
Rejuvenate
The Alliance’s Lisa Pacheco
returned from the 2009
Rejuvenate Marketplace, October 27-30, in
Birmingham, Alabama, having conducted 28 individual
appointments with meeting planners of faith-based events and
organizations. Lisa generated 8 leads which translate to more
than ,000 rooms.
On December 9 - 0, Lisa is set to attend the 4th Annual Mid-Atlantic
Conference & Exposition, 2009 (MACE), taking place at the Gaylord
National Resort and Convention Center in National Harbor, MD.
This educational conference provides attendees an opportunity to
connect with other meeting professionals and exchange ideas and
relevant knowledge geared toward changing the way business is
done in this challenging economic time. Also exhibiting are
the Williamsburg Marriott, Williamsburg Hospitality House,
Kingsmill Resort and Colonial Williamsburg.
Group Tour E-newsletter
With the success of the Conference
e-newsletter, the Alliance has
launched its second newsletter,
the Group Tour e-newsletter. This
quarterly newsletter will be seen
by over 900 group tour planners
across the US. It’s designed to
inform the operators on new group
tourism experiences available
in the Williamsburg area. The
first edition features articles on
Busch Gardens’ newest attraction,
“Christmas Town”, Prime Outlets
Holiday Shopping and new
stores, and the Williamsburg
Trolley, among others. Links for
attractions, accommodations, dining, transportation, tour services,
events and the Alliance’s Group Tour Planner are included.
The latest tourism statistics are available to members online:
Log into them at the Alliance website,
www.williamsburgcc.com/membership.
www.williamsburgcc.com

Outlook | December 2009
New and Renewing Members: Support your fellow members
October Membership Renewals
st Advantage Federal Credit Union
AA Conscientious Carpet Care, Inc.
Aberdeen Barn
ACE Peninsula Hardware
Animal Clinic & Wellness Center
Anvil Campground
Aromas
Auto Parts & Supply, Inc.
Gilbert A. Bartlett, PC
Baskin-Robbins Ice Cream
& Yogurt
Berkeley Plantation
Berret’s Seafood Restaurant
& Taphouse Grill
Busch Properties /Kingsmill
Realty, Inc.
Bush Construction Corporation
The Carousel Children’s Clothier
Carrabba’s Italian Grill
Gordon Chappell, CPA
The Christmas Mouse
The Christmas Shop -
Williamsburg Merchants, Inc.
Colonial Capital Bed & Breakfast
Colonial Coffee News
Colonial Heritage -
Lennar Corporation
Colonial Services Board
Cypress Group, LLC
Dale Riley Painting
October New Members
American Heritage RV Park
46 Maxton Lane
Williamsburg, VA 23 88
757 566-2 33
Ms. Rachel Rhoads, Owner
Campgrounds
Baker’s Crust
5234 Monticello Avenue
Williamsburg, VA 23 88
757 253-2787
Mr. John Stein, President
Restaurants
BedCrafters by Michelle
696 Richmond Road
Williamsburg, VA 23 88
757 564-7378
Ms. Michelle Brumfield, Owner
Furniture & Accessories
Blue Talon Bistro
420 Prince George Street
Williamsburg, VA 23 85
757 476-BLUE (2583)
Mr. Adam Steely, GM/Owner
Restaurants
Daughtrey & Haag, P.C.
Drs. Bennett, Butler & Associates
e-Green
Enterprise Rent-A-Car
First Virginia Title and
Escrow, LLC
Geddy, Harris, Franck &
Hickmann, LLP
Holdren Design, LLC
Humana MarketPoint
Innovative Marketing
Solutions, LLC
Insider’s Passport
James Pest Control
Jamestown-Yorktown Foundation
Kamco Services, Inc.
Kaufman & Canoles,
Attorneys at Law
KeyBoard Productions
King and Queen Apartments, LLC
King’s Treasure -
Williamsburg Merchants, Inc.
Lawson Enterprises, Inc.
Magnolia Manor Bed & Breakfast
Manpower, Inc.
Merrill Lynch
Michael C. Rock Agency/
Nationwide Insurance
Morningside Assisted Living
Navy Federal Credit Union
Buffalo Wild Wings
49 8 Courthouse Street
Williamsburg, VA 23 88
757 229-6099
Mr. Aaron Jernigan,
General Manager
Restaurants
J & J Financial Management, Inc.
09 Bulifants Boulevard, Suite D
P.O. Box 5504
Williamsburg, VA 23 88
757 258-2429
Ms. Jamie Vinson, President
Payroll Processing
Met Life Home Loans
43 3 Newtown Avenue
Williamsburg, VA 23 88
757 565-3344
Ms. Grace Pascucci,
Mortgage Consultant
Real Estate
Morrison’s Flowers & Gifts
303 Jamestown Road
Williamsburg, VA 23 85
757 220- 242
Ms. Arlene B. Aitken-Williams,
Owner
Florists
New York Life Insurance Company
Newport Hospitality Group
Newport House Bed & Breakfast
Newport News/Williamsburg
International Airport
Noah’s Ark Veterinary Hospital
Norfolk Airport Authority
Owens Mechanical, Inc.
Paisley Ltd
Papillon \ 4 5 Grill
Parks Orthodontics
Paychex, Inc.
PBM Graphics
Prudential Towne Realty -
Ironbound Road
Prudential Towne Realty -
Richmond Road
Replay Sports
Richmond International Airport
Ryan Homes
Scotland House, Ltd.
Sentara Williamsburg Regional
Medical Center
Shirley Plantation
Stephanos Pizza & Subs
Tarley Robinson, PLC
The Cheese Shop
The Virginia Gazette
TK Arts, Inc.
Northwestern Mutual Financial
Network - Chris Harris
4097 Ironbound Road, Suite C
Williamsburg, VA 23 88
757 476-6734 x 2
Mr. Chris Harris,
Financial Representative
Insurance
Oak Hill Office Services
4646 Hickory Signpost Road
Williamsburg, VA 23 85
757 229-0020
Ms. Karen Whitehead, Owner
Word Processing Service
Printing Plus
467-B Denbigh Boulevard
Newport News, VA 23608
757 872-7 50
Ms. Sharon Moss, Owner
Printers/Publishers
Prudential Towne Realty -
Jolene Burke
4 35 Ironbound Road
Williamsburg, VA 23 88
757 746-7446
Ms. Jolene Burke, Realtor
Real Estate
The Toymaker of Williamsburg
in Merchants Square
Viccellio Goldsmith
Virginia Inventors Forum, LLC
Virginia Living Museum
Wachovia Bank
War Hill Inn - Bed & Breakfast
Wells Fargo Advisors
The Wessex Group, Ltd.
Westgate Historic
Williamsburg Resort
William E. Wood & Associates
- Kathie David
The Williamsburg Outlet Mall
Williamsburg Hospitality House
Williamsburg Hotel &
Motel Association
Williamsburg Insurance
Associates
Williamsburg Landing
Williamsburg Montessori School
Williamsburg Pottery
Williamsburg-James City County
Public Schools
Witt Mares Financial Vision
Wright Sign Service, Inc.
Wythe Candy & Gourmet Shop
R. F. Wilkinson Family YMCA
Yorktown Victory Center
Quality Suites Williamsburg
406 Richmond Road
Williamsburg, VA 23 85-2803
757 220-9304
Ms. Cynde Pritchard,
General Manager
Hotels/Motels
United States of Food, LLC
3950 Homestead Road
Lanexa, VA 23089
804 859-20 8
Mr. Shane Emmett, Founder
Gardens
WalMart
73 Rochambeau Drive
Williamsburg, VA 23 88-2 87
757 220-2772
Ms. Deborah Jolly, General Manager
Retail
William E. Wood & Associates -
Ted Evans
5208 Monticello Avenue
Williamsburg, VA 23 88
757 254-6678
Mr. Ted Evans, Associate Broker
Real Estate - Residential
www.williamsburgcc.com page 5

Business Transformation
Education Program ii
The Alliance is again offering members the opportunity
to participate in a series of classes presented by the
College of William &
Mary Mason School of
Business in
conjunction with the
College’s Technology &
Business Center.
Business Transformation Education II is similar to the
program offered last spring. It consists of a five-part
program focusing on Business Evaluation; Finance;
Business Process Design & Analysis; Sales & Marketing
and Business Strategy. Each class will have two parts:
an initial three-hour concepts session followed by a
one and one-half hour interactive session.
Classes, scheduled to begin February 5, 20 0, will
run on successive Fridays through March 2 at the
Discovery Center in New Town beginning at 9:00 a.m.
All participants completing the program will be awarded
a Certificate of Completion by the Technology &
Business Center, the Mason School of Business, and
the Alliance. To register, please use the flyer insert.
Pre-General Assembly
The Greater Williamsburg Chamber & Tourism Alliance
presents its annual Pre-General Assembly Program, Friday
January 8, 20 0 in the amphitheater at the Crowne Plaza
Williamsburg at Fort Magruder. The program will begin
at 7:30 am with a continental breakfast sponsored by the
Newport News/Williamsburg International Airport.
This is your opportunity to hear Senator Tommy Norment,
Delegate Bill Barlow and Delegate Brenda Pogge speak on
issues facing the 20 0 General Assembly.
For those interested in attending, please RSVP to Betty
Smith at 229.65 or email wacc@williamsburgcc.com
Speed Networking Sessions
Participate once every 6 months – always expect a diverse group.
Where: Lexington George Washington Inn & Conference Center
When: 2:45pm until 5pm n Dec. 8, Jan. 2, Feb. 9, Mar. 9
RSVP: Donna Martin at 253-7982
or martin@williamsburgcc.com
page 6
$
For Sale/Lease • Ganache Hill
1446 sq.ft. main bldg, 1200 sq.ft. cottage,
gardens and parking on 1.17 ac at Jamestown
and Ironbound Roads. $625,000
For Sale/Lease • 1117 Old Colony Ln
2 story office bldg in professional park off
Jamestown Road and Rt 199. 1210 sq.ft. first
floor and 1155 sq.ft. second floor. $310,000
For Sale/Lease • 4808 Courthouse St
2849 sq. ft. office suite overlooking Center
Street in New Town. $585,000
For Lease • 4095 Ironbound Road
1422 sq. ft. office suite with 7 rooms,
kitchen and reception in Courthouse
Green Office Park.
For Sale/Lease • 134 Professional Cir
998 sq.ft. office space with 5 rooms and
bath, recently renovated in Gov. Berkeley
Park. $120,000
757.645.4500
Ed Esposito • sales & leasing
George Norman • business brokerage
Outlook |December 2009
Williamsburg Commercial Properties
For Sale/Lease • 3449 John Tyler Hwy
2 story office bldg with 2849 sq.ft. on
0.85 ac at the corner of Route 5 and
Greensprings Road. $495,000
For Lease • Packets Court
3 office suites available in one story office
bldg. 713 sq.ft. (4rooms), 500 sq.ft. (3
rooms) and 1320 sq.ft. (7 rooms).
Business Opportunities
For Sale
• Local Restaurants
• Direct Mail Advertising Business
• Upscale Furniture Store
• Historic District Bed & Breakfast
• Gas Station/Convenience Store/Deli
• Tire/Auto Repair
Call George Norman for more info 345-3887
Availability and pricing subject to change without notice.
www.williamsburgcc.com

Outlook | December 2009
Local News
“White” Hot Miami Provides a Winter Warm-up
Travel to a chic Miami Beach nightclub for the
Alliance’s Annual Dinner on Saturday, January
30, 20 0, at the Williamsburg Marriott. Guests
will be able to enjoy an evening of glitz and
glamour in “White” Hot Miami.
The stylish evening begins with a cocktail
reception, followed by dinner and dancing.
Music will be provided by The Rhondels of
Virginia Beach.
Invitations to one of Williamsburg’s most anticipated events, which typically sells out
far in advance, will be mailed to Alliance members later this month.
Alliance member firms are encouraged to pledge their support by signing up for a
sponsorship to take full advantage of all promotional avenues related to the event. A Gold
level sponsorship ($1,450) entitles your business to 10 complimentary tickets to the event,
including one reserved table of ten, recognition at the event and the Alliance’s annual
membership meeting, and inclusion in all promotional materials for the dinner. Please
see the form inserted in this newsletter for details and send in your completed form today.
Credit cards may be used for payment of sponsorships.
For additional information, please contact the Alliance at 229-65 .
Don’t forget to wear your “White” Hot Miami attire!
Sign Up for 24th Annual Job Fair
Registration is now open for the 24th Annual
Williamsburg Area Job Fair. This year’s event
is scheduled for Monday,
February 22, from 0 am to
3pm at the Crowne Plaza
Williamsburg at
Ft. Magruder, 6945
Pocahontas Trail.
The $375 registration fee
for employers includes an
exhibit space, five hours of
recruiting time, exposure
to hundreds of potential employees, special
advertising in diverse markets and
complimentary beverages during the day.
New Artist
Employers will have the opportunity to
recruit, accept resumes and interview job
seekers. Last year, over ,000
job applicants attended and
24 local businesses
participated as exhibitors.
To participate as an
exhibitor, see the registration
form inserted in this
newsletter and fax it to
229.2047 or call 229.65
for additional information.
Sign up today and join us at this new
location for the 20 0 Job Fair!
The newest artist to exhibit in the Art Gallery of the Greater Williamsburg
Chamber & Tourism Alliance is abstract painter Dorothy Grebos. Her
works will be on display through the end of January.
Dorothy Grebos, originally trained as a musician at Carnegie Mellon
University, recently retired from a lifelong career in music and is now a
full-time artist residing in Williamsburg. She describes her painting as
an extension of her musical background with emphasis on rhythm,
“Caribe”
movement, color and harmony. Grebos has exhibited at the Glen Allen
Cultural Arts Center, the Senate Building in Richmond, and locally at the Trellis Restaurant and
This Century Art Gallery. Her work has also been featured in two publications: Best of Virginia
Artists and Artisans and Best of National Artists and Artisans. Her work currently can be seen at
Prince George Art and Frame in Williamsburg.
The Alliance Art Gallery is located in the lobby of the Alliance and is open Monday – Friday
from 8:30 am to 5:00 pm
SCORE Answers:
Counselors to America’s Small Business
If you have a “cash” business,
customers pay in full at the time of
product or service delivery. However,
it is customary in some industries for
purchases to be made on account. In these
cases the term “receivables” is one that
small business owners quickly become
familiar with. This is money owed to your
business. Receivables can become a problem
if clients are slow to pay—or worse, if
they are not paying at all.
The process of collecting money from
customers is simply part of running a
business and it has to be managed. There
are three things—just three—that business
owners need to put in place in order to get
paid according to your terms.
• Grant credit only to customers who
are both willing and capable of paying
on time. Using a credit application
and checking credit references is a
good place to start. The form should
also ask who is authorized to place
orders, whether purchase orders are
required and who should receive the
invoice. Customers that are new
businesses with no credit history
should be considered for a trial period
of COD sales.
• Prepare and send an invoice that is
professional, concise, clear and
accurate. Customers are more likely
to pay promptly if your invoice arrives
in a timely fashion and it is clear and
simple. Of course your invoice should
be computer-generated and should
clearly be labeled “Invoice.” Be sure to
specify how the check should be made
out and where it should be sent; include
a phone number and contact name
for questions
• Systematically follow up on overdue
invoices. Even with credit-worthy
customers and great invoices, not all
bills will be paid on time. Your job is to
ensure that someone in your business
is assigned to follow up (preferably by
phone, preferably weekly) to determine
the payment status of the invoice. Don’t
wait too long to begin follow-up; if you
sell net 30, a polite phone call on Day 35
is certainly appropriate.
www.williamsburgcc.com page 7
Q:
A:
How Can I Get Customers to
Pay On Time?
If you have questions about this or other business
subjects, call SCORE at 757-229-6511 or e-mail info@
SCOREwilliamsburg.org to arrange for a free and confidential
appointment. The Williamsburg SCORE office
is located in the Williamsburg Chamber and Tourism
Alliance Building at 421 North Boundary St.

2009 December Alliance Meetings & Events
December 2 8:00am – Government Affairs Committee
December 3 8:30am – Ambassadors Committee
3:30pm – Membership Committee
December 5 8:30am – Christmas Parade
December 7 :30am - Economic Progress Committee @
Williamsburg-Jamestown Airport
December 9 8:00am – Executive Committee
5:30pm – Business After Hours
@ Williamsburg Chrysler-Jeep-
Dodge-Kia
December 7 2:00n – Board of Directors @
Lexington George Washington Inn
December 24 2:00pm – Alliance office closes for
Christmas holiday
For a complete calendar, go to www.williamsburgcc.com. Members may post community events online.
Ambassador of the Month
Chris Kerner
A Logo for You, Inc.
Richard Schreiber President/CEO
Bob Hershberger Executive Vice President
Alicia Braxton Communications Assistant
Vivian Bunting
Consumer Sales Manager, Tourism
Reach Decision Makers –
Advertise in Outlook.
Contact Alicia Braxton
229-6511 | braxton@williamsburgcc.com
Small Business Person
of the Year
Ray Wright
Wright Sign Service, Inc
Tiffany Phillips Membership Development
Deborah Danford Director, Member Services
Bob Harris Vice President, Tourism
Kate Hamaker Director, Conference Sales
Jodie Lumley Information Services Specialist
December 25 Alliance office closed for
Christmas holiday
December 3 2:00pm – Alliance office closes for
New Year holiday
Outlook Printed by of Williamsburg Creative by
Outlook |December 2009
PRSRT STD
U.S. Postage
PAID
Williamsburg, VA
Permit No. 16
January Alliance office closed for New Year holiday
January 8 7:30am – Pre-Session Legislative Forum @
Crowne Plaza Williamsburg
at Ft. Magruder
December BAH
Wednesday n December 9 n 5:30pm-7:30pm
Williamsburg Chrysler-Jeep-Dodge-Kia, 30 2 Richmond Rd.
RSVP Required: Alliance 229.65 or wacc@williamsburgcc.com
Ambassador of the Year
William Forloine, CLU
New York Life
Insurance Company
Corporate Citizen Award
Williamsburg SCORE
Donna Martin Member Relations Specialist
Lisa Pacheco Senior Conference Sales Manager
Joanna Skrabala
Manager, Tourism & Interactive Programs
Jo Slack Senior Tourism Sales Manager
SAVE THE DATE
January BAH
Wednesday, January 20
1st Advantage Federal
Credit Union – New Town
Betty Smith Receptionist
Linda Stanier Director, Communications
Sherri Walker Member Services Assistant
Beth Zambella Accountant
www.williamsburgcc.com

Business After Hours
Wednesday
December 9, 2009
5:30 p.m. — 7:30 p.m.
Sponsored by:
Williamsburg
Chrysler ▪ Jeep ▪ Dodge ▪ Kia
Co-Sponsored by:
Carrabba’s Italian Grill
Location: 3012 Richmond Road
Member Admission Charge
$10.00
Be sure to bring your business cards !!
Tonight’s BAH location is
a “Toys for Tots” drop off
point! Please bring a new
unwrapped toy & help fill
a “truck load of toys”.
RSVP REQUIRED by December 4th
Call 229-6511 or E-mail: wacc@williamsburgcc.com
Children are not permitted at Business After Hours
The fees charged are used to generate revenue for the Alliance and cover its expenses.
They are not shared with the sponsor.

ENROLL NOW IN THE ALLIANCE’S BUSINESS TRANSFORMATION EDUCATION
PROGRAM!
Advance Notice to Members
The Alliance proudly announces the schedule and curriculum for its new Business
Transformation educational program, developed by the College of William and Mary’s
Technology & Business Center and the Mason School of Business. Taught by Mason School of
Business professors, this five-part series is composed of five one-half-day modules that cover the
essentials of a business: Business Assessment, Strategy, Finance, Lean Processes and
Operations, and Sales and Marketing.
The cost for the five-part series is $280.00 for Alliance members and $500 for non-members.
Participation is limited to just 25 people per module, and will be given on a first-come, firstserve
pre-paid registration basis so please get your reservation in ASAP. The last series was
completely sold out! Please print out, complete and fax back this registration form to the
Alliance at 757-229-2047 today!
Following are the modules and class dates. Enrollment will be listed under company/business
name. Fees are non-refundable, but substitutions are allowed.
Feb. 5: M1 Business Self-Assessment Tools
Feb. 12: M2 Strategic Business Planning
Feb. 19: M3 Essentials of Finance
Feb. 26: M4 Essentials of the Sales and Marketing Processes
Mar. 5: M5 Lean Processes and Operations
Mar. 12: Review Session for Processes and Operations and entire course
Participation includes access to on-line discussions, blogging and document-sharing website, and
opportunities for one-on-one connections with the professors. Participants who complete the
Program will be awarded a Certificate of Completion.
� � �
Company/Business Name ________________________________________________________
Billing Address: ________________________________________________________________
City/State/Zip: _________________________________________________________________
Email: ________________________________________________________________________
Business Phone: __________________________ Business Fax: ________________________
Please charge my: Visa MasterCard American Express
Number: ____________________________________________ Expiration Date_____________
Print Name (as it appears on card:
______________________________________________________________________________
Company Name (as it appears on card):
Signature: _____________________________________________________________________
Total number of participants: ___________
Alliance Member � Yes � No Total Fees to be Charged: $____________

December 2009
Dear Williamsburg Area Employer:
The Twenty-fourth Annual Williamsburg Area Job Fair, sponsored by the Greater Williamsburg
Chamber & Tourism Alliance, will be held on Monday, February 22, 2010 from 10:00a.m. until
3:00p.m. at Crowne Plaza Williamsburg at Ft. Magruder, 6945 Pocahontas Trail.
Exhibitors will receive:
> Five hours of prime recruiting time at a convenient location.
> A chance to receive applications from over 500 job seekers.
> Access to local labor markets for employees through:
• special Job Fair advertising in area radio, TV and newspapers
• direct mailing to applicants of area community service agencies
• advertising to area high schools and colleges
> A 3' x 6' draped table and two chairs as an exhibit space.
> Coffee and soda for your convenience.
Registration is a bargain at $375.00 for an exhibit space. There will be an additional fee for
electricity and extra tables or chairs. Please see the attached registration form for this information.
All early registrations will be included in Job Fair advertising. Participation is limited and exhibits
will be assigned in the order that they are received. Don't miss the opportunity to reserve a space.
To benefit from advertising, we must receive your completed registration form by January
8, 2010. Registration forms may be submitted while check is being processed.
A confirmation letter with additional information will be sent to you upon receipt of both your
payment and registration form. Please call Sherri Walker at the Alliance, 476-7323 or Gloria
Richardson at the Virginia Employment Commission, 253-4738 for additional information.
We look forward to seeing you at the Williamsburg Area Job Fair.
Sincerely,
Debbie Danford
Director, Member Services

TWENTY-FOURTH ANNUAL
WILLIAMSBURG AREA JOB FAIR
MONDAY, FEBRUARY 22, 2010 - 10:00 a.m. to 3:00 p.m.
Crowne Plaza Williamsburg at Ft. Magruder, 6945 Pocahontas Trail, Williamsburg, VA
- REGISTRATION FORM -
Yes! We will participate. My check made payable to GWCTA is enclosed*. This registration includes
one draped table and two chairs. Please copy this form and use separate applications for each exhibit.
One exhibit space - $375
Additional fees to be included in check:
Name of Company:
Contact Person/Title:
Address:
Electricity - $25
Extra table in existing space - $25 each
Extra chairs - $20 each
TOTAL Enclosed
Telephone: Fax:
Email:
Positions for which you will be recruiting:
(as you would like it to appear in publicity)
Return with check to:
Job Fair
Greater Williamsburg Chamber & Tourism Alliance
Post Office Box 3495, Williamsburg, VA 23187-3495
Phone# 757-229-6511 Fax# 757-229-2047
*Please note: Space is limited and refunds will not be issued.
Registration form may be submitted while check is being processed.

GOLD
$1,450
�
� Corporate logo/name on pre-event promotional materials.
� Corporate logo/name in weekly and pre-event newspaper advertising.
� Corporate sign at event. Recognition at event.
� Ten complimentary event tickets, including one reserved table of ten.
� Recognition at annual membership meeting.
Saturday, January 30, 2010
My check, made payable to GWCTA, is enclosed in the amount of $
Business Name:
(as you wish it to appear for promotion)
Contact Name: Title:
Address: Phone #:
City: State: Zip:
Email:
CREDIT CARD PAYMENT – Type of credit card: � Visa � MasterCard � American Express �Discover
Print Name:
Company Name:
Williamsburg Marriott
(as it appears on card)
(on card if applicable)
Card #: CVV# Expiration Date: /
(month) (year)
Signature
Return to: AD2010, Greater Williamsburg Chamber & Tourism Alliance
Post Office Box 3495, Williamsburg, VA 23187-3495 or FAX to: 229-2047

THANK YOU TO OUR
2009 ANNUAL SPONSORS
Elite Package
Busch Gardens
Chesapeake Bank
The Colonial Williamsburg Foundation
Great Wolf Lodge Williamsburg
Williamsburg Hotel & Motel Association
Special Events Package
1 st Advantage Federal Credit Union
The Old Point National Bank
Sentara Williamsburg Regional Medical Center
TowneBank
Union Bank & Trust
Walmart Distribution Center
York County
Legislative Forum Package
Williamsburg Hotel & Motel Association
Patron
Williamsburg’s Radio Station, WMBG AM740