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3rd Party Leads (3PL) - Toyota Dealer Connect Solutions

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<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : 3 rd <strong>Party</strong> <strong>Leads</strong> (<strong>3PL</strong>)<br />

3 rd <strong>Party</strong> <strong>Leads</strong> (<strong>3PL</strong>)<br />

Increase your lead volume while reducing costs with the TDDS <strong>3PL</strong> Feature<br />

<strong>3PL</strong> Program FEaturEs<br />

n <strong>Toyota</strong> will provide quality leads from<br />

leading 3 rd <strong>Party</strong> automotive sites.<br />

n <strong>Toyota</strong> manages lead consolidation, filtering<br />

and de-duping allowing you to focus on selling.<br />

sELL morE<br />

n Expand your reach to capture in-market customers<br />

who are ready to buy.<br />

n Capture leads from active shoppers on the leading<br />

third party sites.<br />

n More information about your customer enhances your ability<br />

to close the sale:<br />

• Appended customer information from TMS databases.<br />

n <strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong> are posted directly to your dealership<br />

ILM/CRM.<br />

n <strong>Toyota</strong> will consistently review all <strong>3rd</strong> <strong>Party</strong> Lead providers<br />

ensuring that only the best remain in the program allowing you<br />

to focus more on selling.<br />

tddsProgram.com<br />

n <strong>Toyota</strong> offers an industry unique solution;<br />

choose between a <strong>Toyota</strong> optimized program<br />

or a self-select option.<br />

n No long term commitment or long term contracts.<br />

Enroll or leave the <strong>3PL</strong> Feature at any time.<br />

sPENd LEss<br />

n National buying power drives lead costs down<br />

saving you up to 30 – 40%.<br />

n <strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong> will be de-duped across <strong>3PL</strong> providers.<br />

n Two ways to participate in the <strong>3PL</strong> Feature; manual selection<br />

of <strong>3PL</strong> provider levels or optimized.<br />

n You decide how many leads and from which levels you want<br />

to purchase.<br />

n <strong>Dealer</strong>s can cap their <strong>3PL</strong> monthly spend.<br />

n Expand your sales opportunities at reduced cost.<br />

The majority of consumers today shop <strong>3rd</strong> party sites before their purchase decision.<br />

TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com


<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : 3 rd <strong>Party</strong> <strong>Leads</strong> (<strong>3PL</strong>)<br />

Frequently Asked Questions<br />

Q: How will <strong>Dealer</strong>s take advantage of the optional<br />

<strong>3rd</strong> <strong>Party</strong> Lead Feature?<br />

A: <strong>Dealer</strong>s will have the opportunity to purchase quality<br />

<strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong> at a discounted price. <strong>Dealer</strong>s can<br />

choose from manual select or an optimized program<br />

where they will be charged per lead. <strong>Dealer</strong>s that<br />

reside in states where per lead pricing is not allowed<br />

will pay a flat subscription monthly fee. Enrollment is<br />

available both online at the ELMS Dashboard or via<br />

the TDDS Help Desk (1-888-511-8904).<br />

Q: Will <strong>Dealer</strong>s be required to purchase <strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong>?<br />

A: No, <strong>3rd</strong> <strong>Party</strong> Lead participation is completely optional<br />

for all TDDS participating <strong>Dealer</strong>s.<br />

Q: Which <strong>3rd</strong> <strong>Party</strong> Lead sources will be included<br />

in this feature?<br />

A: Lead sources cannot be disclosed. <strong>Dealer</strong>s will receive<br />

the highest quality leads as a supplement to your<br />

existing <strong>3PL</strong> Feature. All leads will be filtered and<br />

de-duped to save you time and effort.<br />

Q: What if a <strong>Dealer</strong> believes he has received a duplicate<br />

or invalid customer name in these leads?<br />

A: Just contact the TDDS Help Desk at (1-888-511-8904)<br />

or email info@tmsusaconnect.com. The lead will<br />

be credited and marked as a duplicate or invalid in the<br />

system for reporting purposes. Click the Tool menu in the<br />

ELMS navigation bar to access the online credit process.<br />

Q: How will <strong>Dealer</strong>s receive <strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong>?<br />

A: <strong>Leads</strong> will be posted directly to TDDS participating<br />

CRM/ILM tools of choice.<br />

Q: Will leads be exclusive to a <strong>Dealer</strong> or resold<br />

to several <strong>Dealer</strong>s?<br />

A: Consumers have the ability to select multiple <strong>Dealer</strong>s<br />

or submit a lead on <strong>3PL</strong> provider websites. Each <strong>3PL</strong><br />

provider has different rules for consumers selecting a<br />

<strong>Dealer</strong>. TMS will not resell a lead but will distribute to<br />

each <strong>Dealer</strong> the consumer selected.<br />

tddsProgram.com<br />

Q: Can a <strong>Dealer</strong> receive leads from the brand websites<br />

without buying <strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong>?<br />

A: Yes, brand website leads are TMS USA owned leads<br />

and provided to <strong>Dealer</strong>s at no cost.<br />

Q: Why would <strong>Dealer</strong>s buy <strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong> through<br />

the TDDS Program if they buy leads directly from<br />

<strong>3rd</strong> <strong>Party</strong> Lead providers?<br />

A: The TDDS <strong>3PL</strong> Feature provides incremental leads<br />

beyond your existing direct relationships with <strong>3PL</strong><br />

providers.<br />

Q: How many leads can one <strong>Dealer</strong> purchase at a time?<br />

A: The <strong>Dealer</strong> can buy all the leads available in their<br />

local PMA. The <strong>Dealer</strong> retail contracts with <strong>3PL</strong><br />

providers will receive priority over the TDDS <strong>3PL</strong><br />

Feature.<br />

Q: Will the <strong>Dealer</strong> be able to purchase leads outside<br />

the <strong>Dealer</strong>’s PMA?<br />

A: If a <strong>Dealer</strong> chooses not to participate in the <strong>3PL</strong> Feature,<br />

the leads attributed to that <strong>Dealer</strong>’s PMA will be made<br />

available to the next closest participating <strong>Dealer</strong> based<br />

on PMA. If that <strong>Dealer</strong> declines, then the leads are<br />

offered to the next closest <strong>Dealer</strong> based on PMA.<br />

Q: What if the <strong>Dealer</strong> chooses to buy more leads<br />

outside of the feature?<br />

A: The <strong>Dealer</strong> can always choose to buy more <strong>3rd</strong> <strong>Party</strong><br />

<strong>Leads</strong> on their own outside of this feature.<br />

Q: What if a <strong>Dealer</strong> wants less <strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong> offered<br />

in the Program?<br />

A: The <strong>Dealer</strong> can contact TDDS Help Desk to set up<br />

the quantity that best fits the individual <strong>Dealer</strong>’s needs.<br />

Q: How do SET and GST <strong>Dealer</strong>s participate in<br />

the <strong>3PL</strong> Feature?<br />

A: <strong>Dealer</strong>s should contact their SET or GST representative.<br />

TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com


n<br />

n<br />

<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : Training and Support<br />

Training and Support<br />

The TDDS Program is backed by training and support online, in print, and in person<br />

to ensure success<br />

Resources available:<br />

TDDS Help Desk<br />

The TDDS Help Desk is a dedicated resource for <strong>Dealer</strong>s to<br />

use for all TDDS and ELMS related questions. The Help Desk<br />

team is comprised of dealership, field, and OEM personnel<br />

with strong expertise in the digital marketing space. They are<br />

standing by Mon-Fri, 6 aM – 3 pM pST at 1-888-511-8904<br />

or by email at info@tmsusaconnect.com.<br />

Print Materials<br />

available to you is a program brochure which provides<br />

detailed information on all aspects of the TDDS program<br />

and its various features and benefits.<br />

TddSprogram.com<br />

n<br />

n<br />

TDDSprogram.com<br />

Check out the TDDS program website at<br />

www.tddsprogram.com for more detail on the overall<br />

initiative and each of the key tenants. There’s also<br />

a message from TMS USa management stating the<br />

importance of this for <strong>Toyota</strong> and<br />

its collective <strong>Dealer</strong> body.<br />

Regional Office<br />

Your regional personnel have been trained to assist you in<br />

the enrollment process as well as on-going support. Each<br />

region has a dedicated eCommerce Manager that can offer<br />

guidance on the tools and insight into the significance of<br />

TDDS to your dealership.<br />

ask your eCommerce manager about eprocess training that<br />

is available for your dealership.<br />

TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com


<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : Training and Support<br />

Frequently Asked Questions<br />

Q: How will <strong>Dealer</strong>s learn how to use the ELMS?<br />

A: Several resources will be available to support<br />

understanding the TDDS program and using ELMS.<br />

n This printed brochure detailing the TDDS program.<br />

n a printed ELMS User Guide that is also available in<br />

pDF form within the ELMS Dashboard.<br />

n The program website accessed at<br />

www.TDDSprogram.com is a site designed<br />

to inform <strong>Dealer</strong>s about the benefits and features<br />

of the program.<br />

n The ELMS Dashboard (www.tmsusaconnect.com)<br />

has some built in mechanisms to help users understand<br />

functions and metrics (see “i” icons or the help menu).<br />

n The TDDS Help Desk (1-888-511-8904)<br />

is available Mon-Fri, 6 AM – 3 PM PST<br />

or by email info@tmsusaconnect.com.<br />

TddSprogram.com<br />

Q: What kind of support and training will be available<br />

for <strong>Dealer</strong>s using the TDDS Response ILM?<br />

A: a WebEx and TDDS Response ILM program Manual<br />

are available to support users.<br />

n Call the TDDS Help Desk (1-888-511-8904)<br />

or email info@tmsusaconnect.com<br />

for more information.<br />

TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com


<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : <strong>Toyota</strong> Financial Services<br />

<strong>Toyota</strong> Financial Services<br />

Access high-quality <strong>Toyota</strong> Financial Services (TFS) sales leads<br />

from customers who are in the market and ready to buy or lease today<br />

In the past, these leads were available via <strong>Dealer</strong> Daily and RouteOne, but we’re now making it easy for you to see<br />

everything in the all-new integrated Enterprise Lead Management System (ELMS) resulting in consolidated sales<br />

leads, faster processing, and automation.<br />

So, where do these TFS leads come from?<br />

TFS is unique in that it is the one <strong>Toyota</strong> company that maintains an active relationship with the customer beyond<br />

the initial vehicle purchase or lease. As a result, our high-touch Customer Service Centers are able to generate<br />

the following valuable lead types:<br />

n Total Loss – When a customer’s vehicle is deemed<br />

a Total Loss due to accident, nature, or theft, these<br />

individuals receive specialized service treatment to<br />

lead them back into another <strong>Toyota</strong> or Scion vehicle<br />

and back to your dealership.<br />

n Lease End – Customers close to the end of their lease<br />

may be looking to get into another vehicle if they don’t<br />

purchase their off-lease model, so these individuals may<br />

express interest in being contacted by a <strong>Dealer</strong>.<br />

n Retail Retention – Retail customers, especially<br />

those in an equity position, are contacted by TFS,<br />

and some are interested in learning more about<br />

new models.<br />

TddSprogram.com<br />

n Off-Lease Financing – Some lease customers want to<br />

purchase their current lease vehicle and request financing<br />

at the dealership.<br />

n Off-Lease Financing/Insurance Product – In addition<br />

to wanting to purchase their lease vehicle and requesting<br />

financing at the dealership, some lease customers also<br />

express interest in purchasing a vehicle service agreement,<br />

or other <strong>Toyota</strong> products, to obtain extra vehicle or<br />

payment protection.<br />

n Insurance and Other Products – New retail or lease<br />

customers sometimes express interest in purchasing<br />

a vehicle service agreement, or other <strong>Toyota</strong> products,<br />

to obtain extra vehicle or payment protection.<br />

Beyond our Customer Service Centers, TFS also generates thousands of leads from our Online Credit Application<br />

(OCA), accessible via toyotafinancial.com, TCUV.com and Scion.com. With the OCA, consumers who are considering<br />

a vehicle purchase or lease can submit a credit application to get pre-qualified by TFS.<br />

*<strong>Toyota</strong> Financial Service is a service mark used by <strong>Toyota</strong> Motor Credit Corporation and <strong>Toyota</strong> Least Trust, Inc.<br />

TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com


<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : <strong>Toyota</strong> Financial Services<br />

Frequently Asked Questions<br />

Q: When will the TFS sales leads generated by the TFS<br />

Customer Service Centers stop being published on<br />

<strong>Dealer</strong> Daily?<br />

A: TFS will stop sending leads to <strong>Dealer</strong> Daily in July 2012.<br />

Q: Has TFS stopped sending On-line Credit Applications<br />

(OCAs) to RouteOne, since OCAs are sent through<br />

ELMS?<br />

A: No, only key lead data, such as customer name and<br />

contact information from the OCA is sent through<br />

ELMS. The full, decisioned credit application is still<br />

sent through RouteOne to the F&I managers at the<br />

dealerships.<br />

Q: How long will TFS sales leads be available in ELMS?<br />

A: TFS lead details will sunset from ELMS 30 days after<br />

that lead generation. After 30 days, lead detail (i.e.,<br />

customer identifiable information) will not be visible in<br />

ELMS; however, the lead itself will remain in ELMS for<br />

2 years.<br />

Q: Will the customer identifiable information removal rules<br />

apply to TFS sales data sent to my CRM tool?<br />

A: No, once the TFS sales lead information is in your<br />

dealership’s CRM tool, the dealership’s data rentention<br />

and handling policies will be applicable.<br />

Q: Will my Contact Status performance be negatively<br />

impacted by waiting to call a customer at his or her<br />

preferred time?<br />

A: With the limited volume of customers requesting a<br />

delayed call-back time compared to the overall volume<br />

of leads being delivered to you, this should not have a<br />

significant impact on your Contact Status rate.<br />

Q: Are “Immediate Action” leads similar to the “Hot<br />

<strong>Leads</strong>” that were listed in <strong>Dealer</strong> Daily?<br />

A: Yes, “Immediate Action” leads were previously<br />

identified in <strong>Dealer</strong> Daily as “Hot <strong>Leads</strong>.” “Immediate<br />

Action” will only be applied to customers who<br />

experience a total loss of their vehicle.<br />

Q: Why are Off-Lease Financing, Off-Lease Financing/<br />

Insurance Product and Insurance Product lead types<br />

listed in ELMS as “Certified Used” leads?<br />

A: There are 2 categories for lead types available in ELMS:<br />

New & Certified Used, Off-Lease Financing, Off-Lease<br />

Financing/Insurance Product and Insurance Product<br />

leads are not expected to generate a new vehicle sale<br />

and are therefore listed in ELMS as “Certified Used”<br />

leads so as not to impact the sales conversion rates of<br />

new vehicle leads.<br />

Q: What should I do if I receive a lead for a customer<br />

that we have already contacted or with whom we are<br />

already working?<br />

A: You should disposition the lead as contacted since you<br />

are already communicating with the customer.<br />

Q: How do I update the Customer Loyalty Director (CLD)<br />

for my dealership?<br />

A: Please notify your TFS Area Sales Manager (ASM) of<br />

the CLD change. Your TFS ASM will fill out a CLD<br />

Update Form and follow the submission instructions on<br />

the form.<br />

Q: Whom can I contact if I have additional questions?<br />

A: Should you have questions regarding ELMS<br />

functionality, please contact the TDDS Support Desk<br />

at (888) 511-8904. For general questions about TFS<br />

leads, contact your TFS Area Sales Manager (ASM).<br />

TddSprogram.com TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com


<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : Scion <strong>Dealer</strong> Website Program<br />

Scion <strong>Dealer</strong> Website Program<br />

Scion <strong>Dealer</strong> Website Preferred Provider Program<br />

Overview — Scion will expand its current <strong>Dealer</strong> Website<br />

Provider program to include a total of three <strong>Dealer</strong> website<br />

preferred providers for <strong>Dealer</strong>s to choose from.<br />

n The three Scion <strong>Dealer</strong> Website Preferred Providers are:<br />

• Naked Lime Marketing<br />

• <strong>Dealer</strong>.com<br />

• GSMarketing<br />

n Each preferred provider will offer three levels of services:<br />

• Skin (7 website skin designs to select from)<br />

• Skin + Basic Hosting (skin design and hosting<br />

by preferred provider<br />

• Skin + Enhanced Hosting (skin design and<br />

enhanced hosting by preferred provider)<br />

n A <strong>Dealer</strong> may utilize the program in the following ways:<br />

• Select a skin to use from a preferred provider and<br />

have that same preferred provider host and manage<br />

the <strong>Dealer</strong>’s website (hosting agreement).<br />

• Select a skin to use from a preferred provider and<br />

have another web provider host and manage the<br />

<strong>Dealer</strong>’s website (annual skin license).<br />

n The various skin designs will give Scion <strong>Dealer</strong>s the<br />

flexibility to select the web developer and skin that best<br />

fits their needs.<br />

n Each preferred provider must comply with Scion HQ’s<br />

functional requirements yet are free to design the layout<br />

of website skins.<br />

tDDSProgram.com<br />

Scion then reviews and approves all skin designs to ensure<br />

requirements are met. Each skin available for <strong>Dealer</strong> use<br />

has been reviewed and approved from Scion HQ.<br />

Timely and Accurate Campaigns — Providers access<br />

campaign content via Scion’s digital repositories and data<br />

feeds from Scion.com for accurate up-to-date content.<br />

Brand Site Traffic — Scion.com will be linked to <strong>Dealer</strong><br />

websites driving an average of a half a million unique<br />

visitors per month.<br />

<strong>Dealer</strong> Benchmarks — Compare your store<br />

against others in the nation and regional averages<br />

to gauge performance.<br />

Vendor Performance — Scion will offer unbiased analysis<br />

of each provider to help you make informed decisions<br />

when selecting a website provider.<br />

Preferred Provider Sites — Each preferred provider will<br />

supply an example demo site so <strong>Dealer</strong>s may review skin<br />

options, see updated product information, compare and<br />

validate their individual sites (if site is not managed by one<br />

of the preferred provider). Please visit each providers site<br />

for more information:<br />

• Scion<strong>Dealer</strong>Zone.com (Naked Lime Marketing)<br />

• GSMScionWebsites.com (GSMarketing)<br />

• Scion.<strong>Dealer</strong>.com (<strong>Dealer</strong>.com)<br />

Website Audits — Scion will conduct periodic <strong>Dealer</strong><br />

website audits to ensure digital compliance.<br />

TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com


<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : Scion <strong>Dealer</strong> Website Program<br />

Frequently Asked Questions<br />

Q: Will <strong>Dealer</strong>s be required to use one of the three Scion<br />

<strong>Dealer</strong> website preferred providers?<br />

A: Yes, the program will require <strong>Dealer</strong>s to have a website<br />

utilizing a skin produced by one of the three preferred<br />

website providers.<br />

Q: What are the benefits of using a participating provider?<br />

A: Utilizing a Scion preferred provider ensures you have<br />

access to content and information that gives your<br />

<strong>Dealer</strong> website maximum customer impact. Scion has<br />

partnered with a group of select providers to establish<br />

web standards, metrics, brand messaging, brand<br />

compliance and much more. This, in turn, enhances<br />

the effectiveness of your website. To maintain a<br />

preferred status with Scion each provider must<br />

continue to meet guidelines on a regular basis.<br />

tDDSProgram.com<br />

Q: How do I choose between the participating providers?<br />

A: Scion will provide unbiased analysis of the providers<br />

to help <strong>Dealer</strong>s best understand what is available<br />

and what best suits their local marketing needs.<br />

Scion <strong>Dealer</strong> website analytics will be available on<br />

the Enterprise Lead Management dashboard.<br />

Q: What types of metrics will you collect and benchmark?<br />

A: Scion will collect several key metrics including: visits,<br />

unique visitors, time spent on site, average page views,<br />

bounce rate, traffic sources, conversion rate, and<br />

form submissions.<br />

TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com


<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : ILM/CRM Participating Providers<br />

ILM/CRM Participating Providers<br />

Seamlessly integrate all TMS USA and <strong>3PL</strong> leads directly into your ILM/CRM<br />

<strong>Dealer</strong>s must use a Program participating provider<br />

to maintain enrollment in the TDDS Program.<br />

<strong>Dealer</strong>s using a Program participating Internet<br />

Lead Management (ILM) or Customer Relationship<br />

Management (CRM) tool will seamlessly integrate<br />

with ELMS to receive TMS and TFS leads along<br />

with Benchmark Reporting.<br />

tddsPRogRaM.CoM<br />

The benefits of using a Program participating<br />

provider include:<br />

n Secure delivery of leads.<br />

The providers listed below are currently participating in the TDDS Program.<br />

n All leads are sent directly to dealership ILM or CRM.<br />

n Interactions with consumers are benchmarked to help<br />

dealerships better understand performance against<br />

their districts, TDAs, regions and the nation.<br />

TDDS offers a low cost alternative for those <strong>Dealer</strong>s that currently do not use an Internet Lead Management (ILM)<br />

or Customer Relationship Management (CRM) tool. The TDDS Response is a robust ILM that allows you to participate in<br />

the Program, track all your customer interactions, and benefit from the ELMS Dashboard. Either select “TDDS Response” in the<br />

ELMS registration screen or call the TDDS Help Desk to try TDDS Response today for only $175 per month.<br />

TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com


<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : ILM/CRM Participating Providers<br />

Frequently Asked Questions<br />

Q: Will <strong>Dealer</strong>s be required to use TDDS<br />

program participating CRM providers?<br />

A: Yes, <strong>Dealer</strong>s will be required to use an ILM/CRM<br />

provider by October 2012 that has met the Program<br />

guidelines. <strong>Toyota</strong> has worked with the best providers<br />

in the industry to offer as many choices as possible.<br />

Q: What if a <strong>Dealer</strong> doesn’t use an ILM or CRM tool<br />

today but wants to participate?<br />

A: TDDS is offering a full featured ILM tool to <strong>Dealer</strong>s<br />

as an alternative to the retail products on the market<br />

today. Enroll in TDDS Response ILM to try this tool at<br />

only $175 per month.<br />

Q: Why is <strong>Toyota</strong> requiring <strong>Dealer</strong>s to use a participating<br />

provider for ILM/CRM?<br />

A: Participating ILM/CRM providers are required to meet<br />

TMS integration requirements for ELMS to deliver leads<br />

directly to the ILM/CRM and to receive lead disposition<br />

data for benchmark reporting.<br />

Q: What if a <strong>Dealer</strong> is utilizing a non-TDDS<br />

participating provider?<br />

A: <strong>Dealer</strong>s have until October 2012 to choose a<br />

participating CRM provider. If a <strong>Dealer</strong> is using<br />

a non-participating provider ILM/CRM after<br />

October 2012, they will not benefit from TDDS<br />

Program features.<br />

tddsPRogRaM.CoM<br />

Q: How will I get my leads if I’m not using a participating<br />

ILM/CRM provider?<br />

A: <strong>Leads</strong> will be emailed prior to October 2012. After<br />

October 2012, leads will be sent directly into ELMS.<br />

<strong>Toyota</strong> Financial Services has strict data security<br />

policies, hence, TFS leads cannot be sent via email.<br />

The <strong>Dealer</strong> will need to login to the ELMS Dashboard<br />

to access TFS leads and TMS/USA leads.<br />

Q: Can leads be delivered to an auto-responder tool<br />

instead of the Program participating ILM/CRM tool?<br />

A: Yes, TMS will accomodate participating <strong>Dealer</strong>s use of<br />

eligible <strong>3rd</strong> <strong>Party</strong> recipients of auto-responder services.<br />

Note customer responses from a <strong>3rd</strong> <strong>Party</strong> recipient do<br />

not count as a quality lead response.<br />

Q: What is considered a quality lead response?<br />

A: A quality lead response is a personal<br />

communication by:<br />

n Phone<br />

n Email<br />

n In-person<br />

TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com


<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : Enterprise Lead management system (ELms)<br />

Enterprise Lead<br />

Management System (ELMS)<br />

Key Performance Indicators<br />

n Track performance at a glance<br />

Provides benchmark performance<br />

metrics for your dealership<br />

n Identify your lead sources<br />

n Understand your sales performance<br />

against <strong>Dealer</strong>s around you<br />

n Track your performance over time<br />

Summary Reporting<br />

Track the sources of your leads as they<br />

go through the lead process.<br />

tddsprogram.com<br />

Benchmark Reporting<br />

Track your performance against your<br />

district, TDAs, region and the nation to<br />

help you improve your lead process<br />

and increase customer interactions.<br />

Dashboard<br />

This is a snapshot of your business<br />

n Real time lead reporting for<br />

<strong>Toyota</strong> Brand and <strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong><br />

Interactive Heat Maps<br />

n Quickly identify ZIP codes<br />

that drive leads<br />

Trend Reporting<br />

Track your performance over time<br />

and understand the impact of process<br />

changes and marketing initiatives.<br />

TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com


<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : Enterprise Lead management system (ELms)<br />

Frequently Asked Questions<br />

Q: What is ELMS?<br />

A: ELMS is a newly designed platform for <strong>Dealer</strong>s to<br />

receive all TMS USA owned leads whether or not they<br />

opt to participate in the TDDS Program. ELMS replaces<br />

<strong>Dealer</strong> Daily eCom box as the lead delivery portal.<br />

Q: Is there a charge for ELMS?<br />

A: No, there is no charge for ELMS.<br />

Q: Will the ELMS handle <strong>Toyota</strong> lead delivery?<br />

A: Yes, ELMS will deliver all TMS USA owned leads<br />

to <strong>Dealer</strong>s.<br />

Q: What kind of leads will be included in the Enterprise<br />

Lead Management System?<br />

A: The ELMS will deliver leads from TMS USA owned<br />

sources, including: <strong>Toyota</strong>.com, buyatoyota.com,<br />

Scion.com, TFS, TCUV, TRAC, Mobility and <strong>Toyota</strong><br />

and TDA sponsored event leads and TDDS <strong>3rd</strong> <strong>Party</strong><br />

<strong>Leads</strong>. ELMS will not process leads that originate from<br />

the <strong>Dealer</strong>’s website.<br />

Q: How do I access ELMS?<br />

A: The ELMS can be accessed through<br />

www.tmsusaconnect.com. This site will<br />

have complete Program information, resources,<br />

dashboards, etc.<br />

Q: Will anyone be able to access this site?<br />

A: No, the site will be secure and require a user name and<br />

password. The dealership’s assigned TDDS ELMS<br />

Program Administrator will enroll dealership associates<br />

who have been authorized to access the ELMS site.<br />

tddsprogram.com<br />

Q: How can I get a user name and password?<br />

A: Contact the TDDS Program Help Desk<br />

at (888) 511-8904.<br />

Q: What is the <strong>Dealer</strong> Dashboard?<br />

A: The Dashboard is the reporting component of<br />

the ELMS platform.<br />

Q: What kind of Dashboard Reporting will be available<br />

through ELMS?<br />

A: Main navigation categories include:<br />

n Lead disposition data<br />

n Web site analytics<br />

n Benchmarking against other user groups<br />

(district, TDAs, region and the nation)<br />

n <strong>3rd</strong> <strong>Party</strong> Lead performance (close rates)<br />

n Mystery shop results<br />

Q: Will I still receive leads via email?<br />

A: Email leads will be terminated in October with the<br />

sunset of <strong>Dealer</strong> Daily.<br />

Q: Will TDAs and Publicly Owned dealerships be included<br />

in the ELMS dashboard?<br />

A: Yes, TDAs and Publicly Owned dealerships will be able<br />

to see their lead activity aggregated for their specific<br />

entity.<br />

TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com


<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : <strong>Dealer</strong> Website Program (DWP)<br />

<strong>Dealer</strong> Website Program (DWP)<br />

To compete in the competitive digital landscape your <strong>Dealer</strong> website is a<br />

critical component to success<br />

The TDDS <strong>Dealer</strong> Website Program (DWP) offers you an opportunity to engage more customers and increase sales.<br />

The TDDS DWP offers immediate access to corporate assets such as campaigns, product launches, sales events,<br />

incentives, product specification data and vehicle inventory. <strong>Dealer</strong>s have the choice and flexibility to choose from 19 industry<br />

leading participating website providers.<br />

TDDS Program Participating Website Providers:<br />

Program Features<br />

n Timely and Accurate Campaigns — The TDDS<br />

DWP will integrate with participating providers to make<br />

campaign assets and content available for <strong>Dealer</strong><br />

websites which requires no effort from <strong>Dealer</strong>s.<br />

n Incentives and Inventory — accurate vehicle and<br />

incentive information will be seamlessly integrated<br />

into your <strong>Dealer</strong> website.<br />

n Benchmarks — compare your dealership website<br />

performance against others in the region and nation.<br />

tDDsProgram.com<br />

n Vendor Performance — The TDDS Program will<br />

publish a scorecard with unbiased analysis of each<br />

program participating provider to help you make<br />

informed decisions when selecting a website provider.<br />

n Customer Engagement — consistent branding and<br />

messaging across all tiers will ensure your customers<br />

receive a seamless and consistent experience.<br />

n <strong>Dealer</strong>ship Individuality — the uniqueness of your<br />

individual <strong>Dealer</strong> website remains a priority for this Program.<br />

TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com


<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : <strong>Dealer</strong> Website Program (DWP)<br />

Frequently Asked Questions<br />

Q: Will <strong>Dealer</strong>s be required to use a TDDS participating<br />

website provider in order to participate in the TDDS<br />

Program?<br />

A: Yes, the TDDS Program will require <strong>Dealer</strong>s to have<br />

a website produced by a TDDS participating website<br />

provider.<br />

Q: What are the benefits of using a participating<br />

website provider?<br />

A: Utilizing Program participating providers ensures you<br />

have access to <strong>Toyota</strong> campaign assets and content<br />

that gives your <strong>Dealer</strong> website maximum customer<br />

impact. <strong>Dealer</strong>s will be able to compare their website<br />

performance against other program participating<br />

providers to ensure their website is achieving the best<br />

results. In addition, it allows your <strong>Dealer</strong> to participate<br />

in the TDDS Program as long as the other TDDS<br />

program criteria is met.<br />

Q: How do I choose between the program participating<br />

providers?<br />

A: TDDS will provide a Scorecard of the program<br />

participating providers to help <strong>Dealer</strong>s select a provider<br />

that best meets their needs.<br />

Q: What types of metrics will you collect and benchmark?<br />

A: TDDS will collect several key metrics including:<br />

n visits<br />

n unique visitors<br />

n time spent on site<br />

n average page views<br />

n bounce rate<br />

n traffic sources<br />

n conversion rate<br />

n lead form submissions<br />

tDDsProgram.com<br />

Q: What happens if a <strong>Dealer</strong> believes their website<br />

provider does meet the requirements and they are not<br />

on the TDDS Program Participating Provider list?<br />

A: Currently, no additional website providers will be added<br />

to the TDDS DWP.<br />

Q: What if a <strong>Dealer</strong> is utilizing a non-TDDS participating<br />

web provider?<br />

A: <strong>Dealer</strong>s will have until October 2012 to choose a<br />

Program Participating Provider. If a Program Provider<br />

is not selected by October, <strong>Dealer</strong>s will not be able to<br />

take advantage of the benefits of the TDDS Program.<br />

Q: Will all program features and integrations be available<br />

at launch?<br />

A: No, the TDDS <strong>Dealer</strong> Website Program launched in<br />

October 2011. The focus of the launch was to begin<br />

making <strong>Toyota</strong> assets available to website providers<br />

and <strong>Dealer</strong>s. Integration of incentives, inventory,<br />

product data and more will be rolled out later in 2012.<br />

Q: Does the TDDS Program require participating <strong>Dealer</strong>s<br />

to support /promote TMS national campaigns?<br />

A: Yes, TMS will classify campaigns as “Required” or<br />

“Optional.” “Required” campaigns require the <strong>Dealer</strong><br />

to display the provided campaign assets on their home<br />

page in a featured location; if placed within a slideshow<br />

it must maintain the first position within the slideshow.<br />

“Optional” campaigns can be supported at the <strong>Dealer</strong>’s<br />

own discretion.<br />

Q: What type of campaigns will be considered<br />

“Required”?<br />

A: “Required” campaigns are categorized as follows:<br />

n Major Model Launches<br />

n National Sales Event<br />

n National Special Campaign (e.g. <strong>Toyota</strong>Care)<br />

TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com

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