3rd Party Leads (3PL) - Toyota Dealer Connect Solutions
3rd Party Leads (3PL) - Toyota Dealer Connect Solutions
3rd Party Leads (3PL) - Toyota Dealer Connect Solutions
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<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : 3 rd <strong>Party</strong> <strong>Leads</strong> (<strong>3PL</strong>)<br />
3 rd <strong>Party</strong> <strong>Leads</strong> (<strong>3PL</strong>)<br />
Increase your lead volume while reducing costs with the TDDS <strong>3PL</strong> Feature<br />
<strong>3PL</strong> Program FEaturEs<br />
n <strong>Toyota</strong> will provide quality leads from<br />
leading 3 rd <strong>Party</strong> automotive sites.<br />
n <strong>Toyota</strong> manages lead consolidation, filtering<br />
and de-duping allowing you to focus on selling.<br />
sELL morE<br />
n Expand your reach to capture in-market customers<br />
who are ready to buy.<br />
n Capture leads from active shoppers on the leading<br />
third party sites.<br />
n More information about your customer enhances your ability<br />
to close the sale:<br />
• Appended customer information from TMS databases.<br />
n <strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong> are posted directly to your dealership<br />
ILM/CRM.<br />
n <strong>Toyota</strong> will consistently review all <strong>3rd</strong> <strong>Party</strong> Lead providers<br />
ensuring that only the best remain in the program allowing you<br />
to focus more on selling.<br />
tddsProgram.com<br />
n <strong>Toyota</strong> offers an industry unique solution;<br />
choose between a <strong>Toyota</strong> optimized program<br />
or a self-select option.<br />
n No long term commitment or long term contracts.<br />
Enroll or leave the <strong>3PL</strong> Feature at any time.<br />
sPENd LEss<br />
n National buying power drives lead costs down<br />
saving you up to 30 – 40%.<br />
n <strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong> will be de-duped across <strong>3PL</strong> providers.<br />
n Two ways to participate in the <strong>3PL</strong> Feature; manual selection<br />
of <strong>3PL</strong> provider levels or optimized.<br />
n You decide how many leads and from which levels you want<br />
to purchase.<br />
n <strong>Dealer</strong>s can cap their <strong>3PL</strong> monthly spend.<br />
n Expand your sales opportunities at reduced cost.<br />
The majority of consumers today shop <strong>3rd</strong> party sites before their purchase decision.<br />
TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com
<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : 3 rd <strong>Party</strong> <strong>Leads</strong> (<strong>3PL</strong>)<br />
Frequently Asked Questions<br />
Q: How will <strong>Dealer</strong>s take advantage of the optional<br />
<strong>3rd</strong> <strong>Party</strong> Lead Feature?<br />
A: <strong>Dealer</strong>s will have the opportunity to purchase quality<br />
<strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong> at a discounted price. <strong>Dealer</strong>s can<br />
choose from manual select or an optimized program<br />
where they will be charged per lead. <strong>Dealer</strong>s that<br />
reside in states where per lead pricing is not allowed<br />
will pay a flat subscription monthly fee. Enrollment is<br />
available both online at the ELMS Dashboard or via<br />
the TDDS Help Desk (1-888-511-8904).<br />
Q: Will <strong>Dealer</strong>s be required to purchase <strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong>?<br />
A: No, <strong>3rd</strong> <strong>Party</strong> Lead participation is completely optional<br />
for all TDDS participating <strong>Dealer</strong>s.<br />
Q: Which <strong>3rd</strong> <strong>Party</strong> Lead sources will be included<br />
in this feature?<br />
A: Lead sources cannot be disclosed. <strong>Dealer</strong>s will receive<br />
the highest quality leads as a supplement to your<br />
existing <strong>3PL</strong> Feature. All leads will be filtered and<br />
de-duped to save you time and effort.<br />
Q: What if a <strong>Dealer</strong> believes he has received a duplicate<br />
or invalid customer name in these leads?<br />
A: Just contact the TDDS Help Desk at (1-888-511-8904)<br />
or email info@tmsusaconnect.com. The lead will<br />
be credited and marked as a duplicate or invalid in the<br />
system for reporting purposes. Click the Tool menu in the<br />
ELMS navigation bar to access the online credit process.<br />
Q: How will <strong>Dealer</strong>s receive <strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong>?<br />
A: <strong>Leads</strong> will be posted directly to TDDS participating<br />
CRM/ILM tools of choice.<br />
Q: Will leads be exclusive to a <strong>Dealer</strong> or resold<br />
to several <strong>Dealer</strong>s?<br />
A: Consumers have the ability to select multiple <strong>Dealer</strong>s<br />
or submit a lead on <strong>3PL</strong> provider websites. Each <strong>3PL</strong><br />
provider has different rules for consumers selecting a<br />
<strong>Dealer</strong>. TMS will not resell a lead but will distribute to<br />
each <strong>Dealer</strong> the consumer selected.<br />
tddsProgram.com<br />
Q: Can a <strong>Dealer</strong> receive leads from the brand websites<br />
without buying <strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong>?<br />
A: Yes, brand website leads are TMS USA owned leads<br />
and provided to <strong>Dealer</strong>s at no cost.<br />
Q: Why would <strong>Dealer</strong>s buy <strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong> through<br />
the TDDS Program if they buy leads directly from<br />
<strong>3rd</strong> <strong>Party</strong> Lead providers?<br />
A: The TDDS <strong>3PL</strong> Feature provides incremental leads<br />
beyond your existing direct relationships with <strong>3PL</strong><br />
providers.<br />
Q: How many leads can one <strong>Dealer</strong> purchase at a time?<br />
A: The <strong>Dealer</strong> can buy all the leads available in their<br />
local PMA. The <strong>Dealer</strong> retail contracts with <strong>3PL</strong><br />
providers will receive priority over the TDDS <strong>3PL</strong><br />
Feature.<br />
Q: Will the <strong>Dealer</strong> be able to purchase leads outside<br />
the <strong>Dealer</strong>’s PMA?<br />
A: If a <strong>Dealer</strong> chooses not to participate in the <strong>3PL</strong> Feature,<br />
the leads attributed to that <strong>Dealer</strong>’s PMA will be made<br />
available to the next closest participating <strong>Dealer</strong> based<br />
on PMA. If that <strong>Dealer</strong> declines, then the leads are<br />
offered to the next closest <strong>Dealer</strong> based on PMA.<br />
Q: What if the <strong>Dealer</strong> chooses to buy more leads<br />
outside of the feature?<br />
A: The <strong>Dealer</strong> can always choose to buy more <strong>3rd</strong> <strong>Party</strong><br />
<strong>Leads</strong> on their own outside of this feature.<br />
Q: What if a <strong>Dealer</strong> wants less <strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong> offered<br />
in the Program?<br />
A: The <strong>Dealer</strong> can contact TDDS Help Desk to set up<br />
the quantity that best fits the individual <strong>Dealer</strong>’s needs.<br />
Q: How do SET and GST <strong>Dealer</strong>s participate in<br />
the <strong>3PL</strong> Feature?<br />
A: <strong>Dealer</strong>s should contact their SET or GST representative.<br />
TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com
n<br />
n<br />
<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : Training and Support<br />
Training and Support<br />
The TDDS Program is backed by training and support online, in print, and in person<br />
to ensure success<br />
Resources available:<br />
TDDS Help Desk<br />
The TDDS Help Desk is a dedicated resource for <strong>Dealer</strong>s to<br />
use for all TDDS and ELMS related questions. The Help Desk<br />
team is comprised of dealership, field, and OEM personnel<br />
with strong expertise in the digital marketing space. They are<br />
standing by Mon-Fri, 6 aM – 3 pM pST at 1-888-511-8904<br />
or by email at info@tmsusaconnect.com.<br />
Print Materials<br />
available to you is a program brochure which provides<br />
detailed information on all aspects of the TDDS program<br />
and its various features and benefits.<br />
TddSprogram.com<br />
n<br />
n<br />
TDDSprogram.com<br />
Check out the TDDS program website at<br />
www.tddsprogram.com for more detail on the overall<br />
initiative and each of the key tenants. There’s also<br />
a message from TMS USa management stating the<br />
importance of this for <strong>Toyota</strong> and<br />
its collective <strong>Dealer</strong> body.<br />
Regional Office<br />
Your regional personnel have been trained to assist you in<br />
the enrollment process as well as on-going support. Each<br />
region has a dedicated eCommerce Manager that can offer<br />
guidance on the tools and insight into the significance of<br />
TDDS to your dealership.<br />
ask your eCommerce manager about eprocess training that<br />
is available for your dealership.<br />
TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com
<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : Training and Support<br />
Frequently Asked Questions<br />
Q: How will <strong>Dealer</strong>s learn how to use the ELMS?<br />
A: Several resources will be available to support<br />
understanding the TDDS program and using ELMS.<br />
n This printed brochure detailing the TDDS program.<br />
n a printed ELMS User Guide that is also available in<br />
pDF form within the ELMS Dashboard.<br />
n The program website accessed at<br />
www.TDDSprogram.com is a site designed<br />
to inform <strong>Dealer</strong>s about the benefits and features<br />
of the program.<br />
n The ELMS Dashboard (www.tmsusaconnect.com)<br />
has some built in mechanisms to help users understand<br />
functions and metrics (see “i” icons or the help menu).<br />
n The TDDS Help Desk (1-888-511-8904)<br />
is available Mon-Fri, 6 AM – 3 PM PST<br />
or by email info@tmsusaconnect.com.<br />
TddSprogram.com<br />
Q: What kind of support and training will be available<br />
for <strong>Dealer</strong>s using the TDDS Response ILM?<br />
A: a WebEx and TDDS Response ILM program Manual<br />
are available to support users.<br />
n Call the TDDS Help Desk (1-888-511-8904)<br />
or email info@tmsusaconnect.com<br />
for more information.<br />
TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com
<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : <strong>Toyota</strong> Financial Services<br />
<strong>Toyota</strong> Financial Services<br />
Access high-quality <strong>Toyota</strong> Financial Services (TFS) sales leads<br />
from customers who are in the market and ready to buy or lease today<br />
In the past, these leads were available via <strong>Dealer</strong> Daily and RouteOne, but we’re now making it easy for you to see<br />
everything in the all-new integrated Enterprise Lead Management System (ELMS) resulting in consolidated sales<br />
leads, faster processing, and automation.<br />
So, where do these TFS leads come from?<br />
TFS is unique in that it is the one <strong>Toyota</strong> company that maintains an active relationship with the customer beyond<br />
the initial vehicle purchase or lease. As a result, our high-touch Customer Service Centers are able to generate<br />
the following valuable lead types:<br />
n Total Loss – When a customer’s vehicle is deemed<br />
a Total Loss due to accident, nature, or theft, these<br />
individuals receive specialized service treatment to<br />
lead them back into another <strong>Toyota</strong> or Scion vehicle<br />
and back to your dealership.<br />
n Lease End – Customers close to the end of their lease<br />
may be looking to get into another vehicle if they don’t<br />
purchase their off-lease model, so these individuals may<br />
express interest in being contacted by a <strong>Dealer</strong>.<br />
n Retail Retention – Retail customers, especially<br />
those in an equity position, are contacted by TFS,<br />
and some are interested in learning more about<br />
new models.<br />
TddSprogram.com<br />
n Off-Lease Financing – Some lease customers want to<br />
purchase their current lease vehicle and request financing<br />
at the dealership.<br />
n Off-Lease Financing/Insurance Product – In addition<br />
to wanting to purchase their lease vehicle and requesting<br />
financing at the dealership, some lease customers also<br />
express interest in purchasing a vehicle service agreement,<br />
or other <strong>Toyota</strong> products, to obtain extra vehicle or<br />
payment protection.<br />
n Insurance and Other Products – New retail or lease<br />
customers sometimes express interest in purchasing<br />
a vehicle service agreement, or other <strong>Toyota</strong> products,<br />
to obtain extra vehicle or payment protection.<br />
Beyond our Customer Service Centers, TFS also generates thousands of leads from our Online Credit Application<br />
(OCA), accessible via toyotafinancial.com, TCUV.com and Scion.com. With the OCA, consumers who are considering<br />
a vehicle purchase or lease can submit a credit application to get pre-qualified by TFS.<br />
*<strong>Toyota</strong> Financial Service is a service mark used by <strong>Toyota</strong> Motor Credit Corporation and <strong>Toyota</strong> Least Trust, Inc.<br />
TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com
<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : <strong>Toyota</strong> Financial Services<br />
Frequently Asked Questions<br />
Q: When will the TFS sales leads generated by the TFS<br />
Customer Service Centers stop being published on<br />
<strong>Dealer</strong> Daily?<br />
A: TFS will stop sending leads to <strong>Dealer</strong> Daily in July 2012.<br />
Q: Has TFS stopped sending On-line Credit Applications<br />
(OCAs) to RouteOne, since OCAs are sent through<br />
ELMS?<br />
A: No, only key lead data, such as customer name and<br />
contact information from the OCA is sent through<br />
ELMS. The full, decisioned credit application is still<br />
sent through RouteOne to the F&I managers at the<br />
dealerships.<br />
Q: How long will TFS sales leads be available in ELMS?<br />
A: TFS lead details will sunset from ELMS 30 days after<br />
that lead generation. After 30 days, lead detail (i.e.,<br />
customer identifiable information) will not be visible in<br />
ELMS; however, the lead itself will remain in ELMS for<br />
2 years.<br />
Q: Will the customer identifiable information removal rules<br />
apply to TFS sales data sent to my CRM tool?<br />
A: No, once the TFS sales lead information is in your<br />
dealership’s CRM tool, the dealership’s data rentention<br />
and handling policies will be applicable.<br />
Q: Will my Contact Status performance be negatively<br />
impacted by waiting to call a customer at his or her<br />
preferred time?<br />
A: With the limited volume of customers requesting a<br />
delayed call-back time compared to the overall volume<br />
of leads being delivered to you, this should not have a<br />
significant impact on your Contact Status rate.<br />
Q: Are “Immediate Action” leads similar to the “Hot<br />
<strong>Leads</strong>” that were listed in <strong>Dealer</strong> Daily?<br />
A: Yes, “Immediate Action” leads were previously<br />
identified in <strong>Dealer</strong> Daily as “Hot <strong>Leads</strong>.” “Immediate<br />
Action” will only be applied to customers who<br />
experience a total loss of their vehicle.<br />
Q: Why are Off-Lease Financing, Off-Lease Financing/<br />
Insurance Product and Insurance Product lead types<br />
listed in ELMS as “Certified Used” leads?<br />
A: There are 2 categories for lead types available in ELMS:<br />
New & Certified Used, Off-Lease Financing, Off-Lease<br />
Financing/Insurance Product and Insurance Product<br />
leads are not expected to generate a new vehicle sale<br />
and are therefore listed in ELMS as “Certified Used”<br />
leads so as not to impact the sales conversion rates of<br />
new vehicle leads.<br />
Q: What should I do if I receive a lead for a customer<br />
that we have already contacted or with whom we are<br />
already working?<br />
A: You should disposition the lead as contacted since you<br />
are already communicating with the customer.<br />
Q: How do I update the Customer Loyalty Director (CLD)<br />
for my dealership?<br />
A: Please notify your TFS Area Sales Manager (ASM) of<br />
the CLD change. Your TFS ASM will fill out a CLD<br />
Update Form and follow the submission instructions on<br />
the form.<br />
Q: Whom can I contact if I have additional questions?<br />
A: Should you have questions regarding ELMS<br />
functionality, please contact the TDDS Support Desk<br />
at (888) 511-8904. For general questions about TFS<br />
leads, contact your TFS Area Sales Manager (ASM).<br />
TddSprogram.com TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com
<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : Scion <strong>Dealer</strong> Website Program<br />
Scion <strong>Dealer</strong> Website Program<br />
Scion <strong>Dealer</strong> Website Preferred Provider Program<br />
Overview — Scion will expand its current <strong>Dealer</strong> Website<br />
Provider program to include a total of three <strong>Dealer</strong> website<br />
preferred providers for <strong>Dealer</strong>s to choose from.<br />
n The three Scion <strong>Dealer</strong> Website Preferred Providers are:<br />
• Naked Lime Marketing<br />
• <strong>Dealer</strong>.com<br />
• GSMarketing<br />
n Each preferred provider will offer three levels of services:<br />
• Skin (7 website skin designs to select from)<br />
• Skin + Basic Hosting (skin design and hosting<br />
by preferred provider<br />
• Skin + Enhanced Hosting (skin design and<br />
enhanced hosting by preferred provider)<br />
n A <strong>Dealer</strong> may utilize the program in the following ways:<br />
• Select a skin to use from a preferred provider and<br />
have that same preferred provider host and manage<br />
the <strong>Dealer</strong>’s website (hosting agreement).<br />
• Select a skin to use from a preferred provider and<br />
have another web provider host and manage the<br />
<strong>Dealer</strong>’s website (annual skin license).<br />
n The various skin designs will give Scion <strong>Dealer</strong>s the<br />
flexibility to select the web developer and skin that best<br />
fits their needs.<br />
n Each preferred provider must comply with Scion HQ’s<br />
functional requirements yet are free to design the layout<br />
of website skins.<br />
tDDSProgram.com<br />
Scion then reviews and approves all skin designs to ensure<br />
requirements are met. Each skin available for <strong>Dealer</strong> use<br />
has been reviewed and approved from Scion HQ.<br />
Timely and Accurate Campaigns — Providers access<br />
campaign content via Scion’s digital repositories and data<br />
feeds from Scion.com for accurate up-to-date content.<br />
Brand Site Traffic — Scion.com will be linked to <strong>Dealer</strong><br />
websites driving an average of a half a million unique<br />
visitors per month.<br />
<strong>Dealer</strong> Benchmarks — Compare your store<br />
against others in the nation and regional averages<br />
to gauge performance.<br />
Vendor Performance — Scion will offer unbiased analysis<br />
of each provider to help you make informed decisions<br />
when selecting a website provider.<br />
Preferred Provider Sites — Each preferred provider will<br />
supply an example demo site so <strong>Dealer</strong>s may review skin<br />
options, see updated product information, compare and<br />
validate their individual sites (if site is not managed by one<br />
of the preferred provider). Please visit each providers site<br />
for more information:<br />
• Scion<strong>Dealer</strong>Zone.com (Naked Lime Marketing)<br />
• GSMScionWebsites.com (GSMarketing)<br />
• Scion.<strong>Dealer</strong>.com (<strong>Dealer</strong>.com)<br />
Website Audits — Scion will conduct periodic <strong>Dealer</strong><br />
website audits to ensure digital compliance.<br />
TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com
<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : Scion <strong>Dealer</strong> Website Program<br />
Frequently Asked Questions<br />
Q: Will <strong>Dealer</strong>s be required to use one of the three Scion<br />
<strong>Dealer</strong> website preferred providers?<br />
A: Yes, the program will require <strong>Dealer</strong>s to have a website<br />
utilizing a skin produced by one of the three preferred<br />
website providers.<br />
Q: What are the benefits of using a participating provider?<br />
A: Utilizing a Scion preferred provider ensures you have<br />
access to content and information that gives your<br />
<strong>Dealer</strong> website maximum customer impact. Scion has<br />
partnered with a group of select providers to establish<br />
web standards, metrics, brand messaging, brand<br />
compliance and much more. This, in turn, enhances<br />
the effectiveness of your website. To maintain a<br />
preferred status with Scion each provider must<br />
continue to meet guidelines on a regular basis.<br />
tDDSProgram.com<br />
Q: How do I choose between the participating providers?<br />
A: Scion will provide unbiased analysis of the providers<br />
to help <strong>Dealer</strong>s best understand what is available<br />
and what best suits their local marketing needs.<br />
Scion <strong>Dealer</strong> website analytics will be available on<br />
the Enterprise Lead Management dashboard.<br />
Q: What types of metrics will you collect and benchmark?<br />
A: Scion will collect several key metrics including: visits,<br />
unique visitors, time spent on site, average page views,<br />
bounce rate, traffic sources, conversion rate, and<br />
form submissions.<br />
TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com
<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : ILM/CRM Participating Providers<br />
ILM/CRM Participating Providers<br />
Seamlessly integrate all TMS USA and <strong>3PL</strong> leads directly into your ILM/CRM<br />
<strong>Dealer</strong>s must use a Program participating provider<br />
to maintain enrollment in the TDDS Program.<br />
<strong>Dealer</strong>s using a Program participating Internet<br />
Lead Management (ILM) or Customer Relationship<br />
Management (CRM) tool will seamlessly integrate<br />
with ELMS to receive TMS and TFS leads along<br />
with Benchmark Reporting.<br />
tddsPRogRaM.CoM<br />
The benefits of using a Program participating<br />
provider include:<br />
n Secure delivery of leads.<br />
The providers listed below are currently participating in the TDDS Program.<br />
n All leads are sent directly to dealership ILM or CRM.<br />
n Interactions with consumers are benchmarked to help<br />
dealerships better understand performance against<br />
their districts, TDAs, regions and the nation.<br />
TDDS offers a low cost alternative for those <strong>Dealer</strong>s that currently do not use an Internet Lead Management (ILM)<br />
or Customer Relationship Management (CRM) tool. The TDDS Response is a robust ILM that allows you to participate in<br />
the Program, track all your customer interactions, and benefit from the ELMS Dashboard. Either select “TDDS Response” in the<br />
ELMS registration screen or call the TDDS Help Desk to try TDDS Response today for only $175 per month.<br />
TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com
<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : ILM/CRM Participating Providers<br />
Frequently Asked Questions<br />
Q: Will <strong>Dealer</strong>s be required to use TDDS<br />
program participating CRM providers?<br />
A: Yes, <strong>Dealer</strong>s will be required to use an ILM/CRM<br />
provider by October 2012 that has met the Program<br />
guidelines. <strong>Toyota</strong> has worked with the best providers<br />
in the industry to offer as many choices as possible.<br />
Q: What if a <strong>Dealer</strong> doesn’t use an ILM or CRM tool<br />
today but wants to participate?<br />
A: TDDS is offering a full featured ILM tool to <strong>Dealer</strong>s<br />
as an alternative to the retail products on the market<br />
today. Enroll in TDDS Response ILM to try this tool at<br />
only $175 per month.<br />
Q: Why is <strong>Toyota</strong> requiring <strong>Dealer</strong>s to use a participating<br />
provider for ILM/CRM?<br />
A: Participating ILM/CRM providers are required to meet<br />
TMS integration requirements for ELMS to deliver leads<br />
directly to the ILM/CRM and to receive lead disposition<br />
data for benchmark reporting.<br />
Q: What if a <strong>Dealer</strong> is utilizing a non-TDDS<br />
participating provider?<br />
A: <strong>Dealer</strong>s have until October 2012 to choose a<br />
participating CRM provider. If a <strong>Dealer</strong> is using<br />
a non-participating provider ILM/CRM after<br />
October 2012, they will not benefit from TDDS<br />
Program features.<br />
tddsPRogRaM.CoM<br />
Q: How will I get my leads if I’m not using a participating<br />
ILM/CRM provider?<br />
A: <strong>Leads</strong> will be emailed prior to October 2012. After<br />
October 2012, leads will be sent directly into ELMS.<br />
<strong>Toyota</strong> Financial Services has strict data security<br />
policies, hence, TFS leads cannot be sent via email.<br />
The <strong>Dealer</strong> will need to login to the ELMS Dashboard<br />
to access TFS leads and TMS/USA leads.<br />
Q: Can leads be delivered to an auto-responder tool<br />
instead of the Program participating ILM/CRM tool?<br />
A: Yes, TMS will accomodate participating <strong>Dealer</strong>s use of<br />
eligible <strong>3rd</strong> <strong>Party</strong> recipients of auto-responder services.<br />
Note customer responses from a <strong>3rd</strong> <strong>Party</strong> recipient do<br />
not count as a quality lead response.<br />
Q: What is considered a quality lead response?<br />
A: A quality lead response is a personal<br />
communication by:<br />
n Phone<br />
n Email<br />
n In-person<br />
TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com
<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : Enterprise Lead management system (ELms)<br />
Enterprise Lead<br />
Management System (ELMS)<br />
Key Performance Indicators<br />
n Track performance at a glance<br />
Provides benchmark performance<br />
metrics for your dealership<br />
n Identify your lead sources<br />
n Understand your sales performance<br />
against <strong>Dealer</strong>s around you<br />
n Track your performance over time<br />
Summary Reporting<br />
Track the sources of your leads as they<br />
go through the lead process.<br />
tddsprogram.com<br />
Benchmark Reporting<br />
Track your performance against your<br />
district, TDAs, region and the nation to<br />
help you improve your lead process<br />
and increase customer interactions.<br />
Dashboard<br />
This is a snapshot of your business<br />
n Real time lead reporting for<br />
<strong>Toyota</strong> Brand and <strong>3rd</strong> <strong>Party</strong> <strong>Leads</strong><br />
Interactive Heat Maps<br />
n Quickly identify ZIP codes<br />
that drive leads<br />
Trend Reporting<br />
Track your performance over time<br />
and understand the impact of process<br />
changes and marketing initiatives.<br />
TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com
<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : Enterprise Lead management system (ELms)<br />
Frequently Asked Questions<br />
Q: What is ELMS?<br />
A: ELMS is a newly designed platform for <strong>Dealer</strong>s to<br />
receive all TMS USA owned leads whether or not they<br />
opt to participate in the TDDS Program. ELMS replaces<br />
<strong>Dealer</strong> Daily eCom box as the lead delivery portal.<br />
Q: Is there a charge for ELMS?<br />
A: No, there is no charge for ELMS.<br />
Q: Will the ELMS handle <strong>Toyota</strong> lead delivery?<br />
A: Yes, ELMS will deliver all TMS USA owned leads<br />
to <strong>Dealer</strong>s.<br />
Q: What kind of leads will be included in the Enterprise<br />
Lead Management System?<br />
A: The ELMS will deliver leads from TMS USA owned<br />
sources, including: <strong>Toyota</strong>.com, buyatoyota.com,<br />
Scion.com, TFS, TCUV, TRAC, Mobility and <strong>Toyota</strong><br />
and TDA sponsored event leads and TDDS <strong>3rd</strong> <strong>Party</strong><br />
<strong>Leads</strong>. ELMS will not process leads that originate from<br />
the <strong>Dealer</strong>’s website.<br />
Q: How do I access ELMS?<br />
A: The ELMS can be accessed through<br />
www.tmsusaconnect.com. This site will<br />
have complete Program information, resources,<br />
dashboards, etc.<br />
Q: Will anyone be able to access this site?<br />
A: No, the site will be secure and require a user name and<br />
password. The dealership’s assigned TDDS ELMS<br />
Program Administrator will enroll dealership associates<br />
who have been authorized to access the ELMS site.<br />
tddsprogram.com<br />
Q: How can I get a user name and password?<br />
A: Contact the TDDS Program Help Desk<br />
at (888) 511-8904.<br />
Q: What is the <strong>Dealer</strong> Dashboard?<br />
A: The Dashboard is the reporting component of<br />
the ELMS platform.<br />
Q: What kind of Dashboard Reporting will be available<br />
through ELMS?<br />
A: Main navigation categories include:<br />
n Lead disposition data<br />
n Web site analytics<br />
n Benchmarking against other user groups<br />
(district, TDAs, region and the nation)<br />
n <strong>3rd</strong> <strong>Party</strong> Lead performance (close rates)<br />
n Mystery shop results<br />
Q: Will I still receive leads via email?<br />
A: Email leads will be terminated in October with the<br />
sunset of <strong>Dealer</strong> Daily.<br />
Q: Will TDAs and Publicly Owned dealerships be included<br />
in the ELMS dashboard?<br />
A: Yes, TDAs and Publicly Owned dealerships will be able<br />
to see their lead activity aggregated for their specific<br />
entity.<br />
TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com
<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : <strong>Dealer</strong> Website Program (DWP)<br />
<strong>Dealer</strong> Website Program (DWP)<br />
To compete in the competitive digital landscape your <strong>Dealer</strong> website is a<br />
critical component to success<br />
The TDDS <strong>Dealer</strong> Website Program (DWP) offers you an opportunity to engage more customers and increase sales.<br />
The TDDS DWP offers immediate access to corporate assets such as campaigns, product launches, sales events,<br />
incentives, product specification data and vehicle inventory. <strong>Dealer</strong>s have the choice and flexibility to choose from 19 industry<br />
leading participating website providers.<br />
TDDS Program Participating Website Providers:<br />
Program Features<br />
n Timely and Accurate Campaigns — The TDDS<br />
DWP will integrate with participating providers to make<br />
campaign assets and content available for <strong>Dealer</strong><br />
websites which requires no effort from <strong>Dealer</strong>s.<br />
n Incentives and Inventory — accurate vehicle and<br />
incentive information will be seamlessly integrated<br />
into your <strong>Dealer</strong> website.<br />
n Benchmarks — compare your dealership website<br />
performance against others in the region and nation.<br />
tDDsProgram.com<br />
n Vendor Performance — The TDDS Program will<br />
publish a scorecard with unbiased analysis of each<br />
program participating provider to help you make<br />
informed decisions when selecting a website provider.<br />
n Customer Engagement — consistent branding and<br />
messaging across all tiers will ensure your customers<br />
receive a seamless and consistent experience.<br />
n <strong>Dealer</strong>ship Individuality — the uniqueness of your<br />
individual <strong>Dealer</strong> website remains a priority for this Program.<br />
TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com
<strong>Toyota</strong> <strong>Dealer</strong> Digital <strong>Solutions</strong> : <strong>Dealer</strong> Website Program (DWP)<br />
Frequently Asked Questions<br />
Q: Will <strong>Dealer</strong>s be required to use a TDDS participating<br />
website provider in order to participate in the TDDS<br />
Program?<br />
A: Yes, the TDDS Program will require <strong>Dealer</strong>s to have<br />
a website produced by a TDDS participating website<br />
provider.<br />
Q: What are the benefits of using a participating<br />
website provider?<br />
A: Utilizing Program participating providers ensures you<br />
have access to <strong>Toyota</strong> campaign assets and content<br />
that gives your <strong>Dealer</strong> website maximum customer<br />
impact. <strong>Dealer</strong>s will be able to compare their website<br />
performance against other program participating<br />
providers to ensure their website is achieving the best<br />
results. In addition, it allows your <strong>Dealer</strong> to participate<br />
in the TDDS Program as long as the other TDDS<br />
program criteria is met.<br />
Q: How do I choose between the program participating<br />
providers?<br />
A: TDDS will provide a Scorecard of the program<br />
participating providers to help <strong>Dealer</strong>s select a provider<br />
that best meets their needs.<br />
Q: What types of metrics will you collect and benchmark?<br />
A: TDDS will collect several key metrics including:<br />
n visits<br />
n unique visitors<br />
n time spent on site<br />
n average page views<br />
n bounce rate<br />
n traffic sources<br />
n conversion rate<br />
n lead form submissions<br />
tDDsProgram.com<br />
Q: What happens if a <strong>Dealer</strong> believes their website<br />
provider does meet the requirements and they are not<br />
on the TDDS Program Participating Provider list?<br />
A: Currently, no additional website providers will be added<br />
to the TDDS DWP.<br />
Q: What if a <strong>Dealer</strong> is utilizing a non-TDDS participating<br />
web provider?<br />
A: <strong>Dealer</strong>s will have until October 2012 to choose a<br />
Program Participating Provider. If a Program Provider<br />
is not selected by October, <strong>Dealer</strong>s will not be able to<br />
take advantage of the benefits of the TDDS Program.<br />
Q: Will all program features and integrations be available<br />
at launch?<br />
A: No, the TDDS <strong>Dealer</strong> Website Program launched in<br />
October 2011. The focus of the launch was to begin<br />
making <strong>Toyota</strong> assets available to website providers<br />
and <strong>Dealer</strong>s. Integration of incentives, inventory,<br />
product data and more will be rolled out later in 2012.<br />
Q: Does the TDDS Program require participating <strong>Dealer</strong>s<br />
to support /promote TMS national campaigns?<br />
A: Yes, TMS will classify campaigns as “Required” or<br />
“Optional.” “Required” campaigns require the <strong>Dealer</strong><br />
to display the provided campaign assets on their home<br />
page in a featured location; if placed within a slideshow<br />
it must maintain the first position within the slideshow.<br />
“Optional” campaigns can be supported at the <strong>Dealer</strong>’s<br />
own discretion.<br />
Q: What type of campaigns will be considered<br />
“Required”?<br />
A: “Required” campaigns are categorized as follows:<br />
n Major Model Launches<br />
n National Sales Event<br />
n National Special Campaign (e.g. <strong>Toyota</strong>Care)<br />
TDDS Help Desk p: (888) 511-8904 / e: info@tmsusaconnect.com