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news update 134 Widex Hearing Aids wins prestigious design award Widex FUSION, part of the successful CLEAR series, has won the prestigious Good Design Award prize in Japan. The prize is given out every year to a product that makes a positive difference for society through design. “It is great honour for us to be chosen,” says Sophie Rasmussen from Widex Japan. “The design prize is a sign that we have a strong product that is both functional for users as well good to look at. The prize also shows that we are finally starting to break down the taboos still associated with using hearing aids in Japan and many other countries.” FUSION won the prize in the category ‘Health care, child care and nursing care’. The jury commended FUSION as it ‘provides painstakingly beautiful and natural sound and exceeds expectations for a hearing aid’. “We hope that the design prize can help make it even more acceptable to use hearing aids. In Japan, many people are worried about getting older and unfortunately that prohibits them in taking steps to getting a hearing aid that would otherwise change their life,” says Sophie Rasmussen. FUSION is the latest model in the CLEAR series – the premium wireless solution from Widex which takes wireless technology to a new level: Siemens Hearing Instruments extends its audiology workflow offerings Siemens Hearing Instruments has strengthened its position as a one-stop-shop for audiology workflow solutions with the introduction of audiometers and digital video otoscopes innovations into its product portfolio. The new offerings provide a greater range of choice from one specialist point of contact. This has the potential to simplify procurement and choice in the marketplace, plus offer greater time and cost savings to health care organisations. New innovations now available from Siemens include: Otopod and Amplitude Audiometers, incredibly small, portable and wireless audiometers suitable for audiometry in the fitting room, patient's home or bedside; the Kamplex PA5 Paediatric Audiometer, a free field audiometer for testing children's hearing with one handed operation; and a high resolution USB Digital Video Otoscope which links directly to the PC for ease of use. A wider range of audiological accessories are also now available. For further information contact: Siemens, Web: www.siemens.co.uk/hearing • Offers users and hearing care professionals a flexible solution; they can choose from three different receivers, as well as various ear-tips and custom earmoulds, to suit most types of hearing loss • Extends output up to 138 dB SPL with the Output Extender • Significantly reduces wind noise by a using a new and improved microphone cover • For the first time, lets users hear landline and mobile phone calls in both their hearing aids with the Phone+ feature. For more information contact: Sophie Rasmussen, Widex Japan, Email: sophie@widexjp.co.jp Web: www.widex.pro Web: www.g-mark.org/english/ (for information about Good Design Award) Puretone exhibit at BAA 2011 Puretone, the UK’s only independent hearing aid manufacturer, exhibited at the BAA Conference, in Llandudno, Wales last November. The BAA Conference was the culmination of a busy series of exhibitions for Puretone, both in the UK and Europe, and the main theme of the stand was to preview and showcase the new range of easy to use impression material from Detax. The exhibition was also an opportunity for delegates to see the large range of products that Puretone manufacture and supply in other areas, including noise protection, music and tinnitus. The BAA meeting was also the chance for Puretone to distribute their new annual Accessories and Lab Equipment Catalogue for 2012. Containing the most comprehensive selection of audiological accessories in the UK, the catalogue also proved to be a big hit with visitors to the stand. Finally, congratulations to Katrina Middleton, winner of our passport competition, receiving an iPod touch from Puretone GM, Gerry Allchorne. For further information contact: Puretone Ltd., Tel: +44 (0)1634 719427, Fax: +44 (0)1634 719450, Email: info@puretone.net Web: www.puretone.net Cochlear leverages knowledge for health care professionals Cochlear’s relationship with surgeons and audiologists is further strengthened by targeted information via dedicated communication instruments. A website targeted to professionals provides critical information which is always updated and directly relevant to the job of the professionals. The professionals website is behind a login and is intended to support patient management and provide trouble-shooting assistance. It offers access to current professional knowledge, as well as scientific and research information. Professionals can tap into Cochlear knowledge and material in downloadable text and image format. Professionals who have received a log in will automatically find ‘Sound Connection’ in their inbox: a new e-newsletter which is issued quarterly and informs about updates and news about clinical and surgical topics. Enjoy finding accurate, up-to-date, pertinent and reliable information from a trusted source ‘on tap’. For further information visit: Web: www.cochlear.com/uk/for-professionals and ask for your login. ENT & audiology news | JANUARY/FEBRUARY 2012 | VOL 20 NO 6
Commonwealth Games Shooting Gold Medallist opts for specialist audiology protection over traditional defenders or plugs Steven Scott, professional shooter ranked 2nd in the UK for Double Trap*, has chosen SecureEar, a digital hearing protection device from Siemens Hearing Instruments. SecureEar offers an ideal alternative to bulky hearing protection devices such as ear defenders. Discreet and comfortable, the device can reduce the sound of a gun blast by up to 35dB and simultaneously amplify quieter sounds such as conversations with coaches or fellow shooters via specialist, acoustic software. Steven Scott explains: “Once you have lost your hearing, you can never get it back. I feel very strongly about protecting against hearing loss and in addition to knowing my hearing is safe, SecureEar makes it ten times easier to train.” Wendy Davies, National Sales & Audiology Manager at Siemens Hearing Instruments adds: “We’re delighted that Steven Scott has chosen SecureEar. The device is brilliant for people working in loud environments that want to protect their hearing, without blocking out necessary sounds.” *From the British International Clay Target Shooting Federation 2011 Double Trap rankings. For further information contact: Siemens, Web: www.siemens.co.uk/hearing Ida Institute introduces innovative My World counselling tool My World – Understanding Hearing Loss from the Child’s Perspective, a new counselling tool from Ida Institute, may enable clinicians to more effectively elicit the child’s perspective in the rehabilitation process and thus facilitate more effective management of the challenges children with hearing loss face in their day-to-day interactions. The innovative counselling tool uses a child-friendly format to allow the hearing care professional and child to explore together how hearing loss affects the child in daily life and to collaborate on formulating effective goals and strategies that could result in better communication. My World engages the child, the parents and the audiologist in a shared decision-making process. Hearing care professionals can learn more about the My World tool, purchase a copy, or download a free copy for self-assembly on www.idainstitute.com/myworld For further information contact: Ida Institute, Web: www.idainstitute.com/myworld New Affinity Suite v2.1 – meeting your demands! Interacoustics is proud to announce the release of Affinity Suite version 2.1, the most complete and customisable pc-based platform with modular solutions for the modern dispensing clinic. The Affinity combines audiometry, real-ear measurement and hearing instrument testing in one easy-to-use software suite. What’s new in the Affinity v2.1. The new release is built on the existing Affinity Suite (V2.0.4) and includes new features like: • Latest NAL-NL2 fitting prescription • Superior counselling features • True on-top mode for faster hearing aid fittings • Optimised customisable reporting and printing features • Support for the VIOT Video Otoscope • Optional QuickSIN test • Extensive stimulus selections with speech signals (in many languages) and live voice • Ear canal monitor For more information contact: Interacoustics, Tel: +44 (0)1698 208205 (UK), Email info@interacoustics.com (international) Email: sales@interacoustics.co.uk (UK) Web: www.interacoustics.com ENT & audiology news | JANUARY/FEBRUARY 2012 | VOL 20 NO 6 news update Optim announces distribution agreement in Italy Endoscope manufacturer Optim LLC announces that it has engaged VEDISE HOSPITAL SpA of Rome, Italy to be its exclusive distributor in Italy. Technology and innovation are the main objectives of the work of the Hospital VEDISE that, for years, is deeply committed to the satisfaction of its end-users. VEDISE Hospital collaborates with a network of international partners. During the year VEDISE Hospital organises frequent training courses , attends conferences and guarantees to the companies it represents, a widespread presence in public and private healthcare markets. Thomas V. Root, President and CEO of Optim LLC, states that: “The commitment to excellence demonstrated by VEDISE Hospital makes them the logical choice to distribute Optim’s line of LED illuminated technical endoscopes and we are very excited about this opportunity.” For more information contact: Optim LLC, Tel: +1 800 225 7486, Email: troot@optimnet.com Web: www.optimnet.com ALPS India helps mothers of hearing impaired children Alps of India, who manufacture hi-tech digital hearing aids at affordable prices, are involved in a humanitarian development programme to help mothers of hearing impaired children. The programme aims to help hearing impaired children to develop vocational abilities by way of computer education, art and culture. Mr Anup Narang explains: "The children are also taught to produce beautiful paintings on silk in the hope that an artistic hobby may eventually turn into a career." For further information contact: ALPS, Email: export@alps.in Web: www.alps.in 135
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