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<strong>Call</strong> <strong>Sign</strong> <strong>May</strong> 20<strong>06</strong> Page 16<br />
How time flies! It’s hard to believe that it has<br />
been over four years since I joined this fine<br />
establishment and almost as long since I have<br />
been writing for <strong>Call</strong> <strong>Sign</strong>. Looking back at<br />
the reports I’ve written, it’s amazing to see<br />
how things have changed in this industry and<br />
no doubt, will continue to do so...<br />
Having our best month in the history of the<br />
company back in November 2005, I can<br />
report that March was hot on its heels - which<br />
tells us what a very busy time it has been. I<br />
was delighted to see that we have advertised<br />
for new drivers, given the new accounts that<br />
have recently come on board and the ones<br />
we will be announcing shortly – just watch<br />
this space! As Sales Manager for Dial-a-Cab, I<br />
believe this to be a very exciting time for us<br />
and I would like to thank all drivers for their<br />
continued support.<br />
I know you are aware how hard Natalie<br />
and I work to develop accounts from cold<br />
calling to going live, it can be a very laborious<br />
task and I, like you, would not suffer losing<br />
an account over service very easily! But as<br />
Natalie often remarks – just as does BT - they<br />
always come back!<br />
Selling DaC<br />
with Lydia<br />
There have been many promises made to<br />
our customers by other companies and more<br />
often than not, it becomes clear that they are<br />
empty ones. It’s one thing to talk the talk, but<br />
quite another to actually walk the walk!<br />
Unlike many companies, we do not make<br />
empty promises and it does not surprise us to<br />
see the demise of some companies and partnerships<br />
over the past four years.<br />
Minding our business…<br />
I reported back in 2004 about minding our<br />
business. I asked you not to discuss any new<br />
accounts and to treat our business with<br />
respect and care. When we win new business,<br />
we must be mindful that this is a sensitive<br />
area.<br />
The tagging of new accounts for a onemonth<br />
period has worked extremely well and<br />
has been supported whole-heatedly by all<br />
you wonderful DaC drivers. I have also made<br />
reference in the past to how crucial and<br />
important it is to remember that we operate in<br />
the service industry. This is again a time to<br />
remember how important covering account<br />
work is to our business.<br />
The market place has continued to be very<br />
competitive, however with the decisions and<br />
initiatives that we have made, we’ve been<br />
able to stay ahead of our competitors. We<br />
realise we have learnt many valuable lessons<br />
during that period, lessons our competitors<br />
will still have to learn for themselves, but we<br />
must stay ahead of those competitors and<br />
support our business. I would ask you all to<br />
continue to maintain the highest level of service.<br />
I believe that the next few years will incorporate<br />
the survival of the fittest. If we were<br />
competing in the Olympics right now, we<br />
would be coming away with Gold medals. We<br />
must sustain that standard and stay ahead of<br />
the race. And between us all, that is exactly<br />
what we will do…<br />
See you soon...<br />
Lydia Foulkes<br />
DaC Sales Manager<br />
Emissions D-Day Draws Near<br />
It seems that the new emission regulations brought in by PCO / TfL under guidance<br />
from the <strong>May</strong>or’s office are beyond the point of no return. If that is the case, then the<br />
following are the dates that you should remember:<br />
Phase 1<br />
All pre-Euro or Euro 1 taxis (except for Metrocabs) will be required to meet the Euro 3 emission<br />
standard when presented for passing from 1 July 20<strong>06</strong>. That applies to all LTI taxis first<br />
registered prior to 16 September 1998…<br />
Phase 2<br />
All Euro 2 taxis (except for Metrocabs) will be required to meet the Euro 3 emission standard when presented for passing from 1 July<br />
2007. That applies to all LTI taxis first registered between 16 September 1998 and 1 February 2002…<br />
Metrocabs<br />
You will have read in the March <strong>Call</strong> <strong>Sign</strong> that there had not yet been any solutions for Metrocabs that had been adequately tested or<br />
approved in time for the commencement of Phase 1 of the strategy. A revised timetable for the Metrocab only has been agreed. This<br />
means that as of 1 July 2007, any Metrocab that is of pre-Euro, Euro 1 or Euro 2 standard will, when presented for its annual licensing<br />
inspection, be required to have either PCO / EST approved emissions reduction equipment fitted or an approved conversion to run on alternative<br />
fuels as a requirement of licensing. It is expected that a choice of new technology will be available to Metrocab owners by that time.<br />
No taxi of any type will be licensed after 30 June 2008 unless it is Euro 3 emission level or better.<br />
We’re<br />
back!<br />
Sky channel 0190<br />
1395 MW
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