Task7 - Regal Marine mission vision and strategy
Task7 - Regal Marine mission vision and strategy
Task7 - Regal Marine mission vision and strategy
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Task 7: <strong>Regal</strong> <strong>Marine</strong><br />
Mission<br />
<strong>Regal</strong> <strong>Marine</strong> has become the world’s third<br />
largest boat manufacturer <strong>and</strong> its <strong>mission</strong> is to<br />
satisfy their customer’s immediate needs,<br />
providing them with a wide variety of good <strong>and</strong><br />
services at multiple locations.<br />
- Value: distinctable features.<br />
- Quality <strong>and</strong> reliability.<br />
- Satisfaction: good <strong>and</strong> quick service.<br />
To be profitable but continue<br />
being an honest company.<br />
Strategy<br />
- Strategy of differentiation: unique features.<br />
- Reduce cycle times.<br />
- Improve processes.<br />
- Use of alternative products.<br />
- Innovation.<br />
- High quality goods. Best in class.<br />
- Wide product line: 22 boats.<br />
- Computer-aided design.<br />
- Large number of suppliers to ensure flexibility.
- Real scale boat for testing before<br />
commercialising.<br />
- World-wide distributors, not only in USA. First<br />
class dealers to maintain a good public image.<br />
- Partnering <strong>and</strong> participation in the ABA<br />
(American Boat Association)
Change language