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Hengdeli Holdings Limited - The Standard Finance

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Chairman’s Statement<br />

international brand suppliers. In addition, the successful<br />

commencement of the ancillary production business and<br />

accessories business deriving from the industry offered<br />

an effective and sustainable support to the development<br />

of its principal business.<br />

<strong>The</strong> Group continued to maintain a close relationship with<br />

various international brand suppliers. During the Year, the<br />

Group renewed its strategic cooperation agreement with<br />

LVMH’s jewelry and watch division, under which both<br />

groups undertook to strengthen their cooperation in the<br />

Greater China region and in many other places around the<br />

world. During the Year, the Group obtained an exclusive<br />

distribution right of SWATCH Group’s well-known brand<br />

Mido in Mainland China, while the relationship between the<br />

Group and SWATCH Group in terms of capital connection<br />

was further consolidated and developed.<br />

Although the global economy scene will remain unstable<br />

in 2010, it is quite apparent that the Chinese economy<br />

has picked up. Maintenance of economic stability and<br />

the achievement of relatively rapid growth will continue<br />

to underpin Chinese economic priorities in 2010. One of<br />

the focuses is to boost domestic demand, in particular to<br />

stimulate consumption demand, as an effective means to<br />

sustain economic growth. As such, China will remain one<br />

of the most promising markets around the globe, which<br />

serves as a fundamental base for the Group’s business<br />

development.<br />

With international renowned watches as the core focus,<br />

delivering a portfolio of middle-to-high-end consumer<br />

goods will remain as the business direction for the Group’s<br />

development in 2010. <strong>The</strong> Group will expand its business<br />

in line with market changes in an aggressive yet prudent<br />

manner. We will work out a long-term plan to persistently<br />

develop and optimize our retail network, consolidate our<br />

diversified brands and product portfolio, improve our<br />

management, enhance our service standards and strive<br />

to develop new portfolios of middle-to-high-end consumer<br />

goods so as to bring return to our shareholders and the<br />

public for their constant support and care to the Group.<br />

“<strong>Hengdeli</strong>”, a century-old classic trade name, will continue<br />

to flourish under our management.<br />

Despite the influence of the global economic turmoil,<br />

the Group still achieved satisfying results. On behalf of<br />

the Board, I would like to express our sincere gratitude<br />

to our shareholders, suppliers, customers and other<br />

business partners for their ongoing care and support, as<br />

well as to all our staff for their dedicated endeavours and<br />

contributions to the Group during the past year.<br />

By Order of the Board<br />

Zhang Yuping<br />

Chairman<br />

Hong Kong, 30 March 2010<br />

Annual Report 2009 - <strong>Hengdeli</strong> <strong>Holdings</strong> <strong>Limited</strong>

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