WOPEX. TECHNIQUE AND TENACITY - Staedtler

WOPEX. TECHNIQUE AND 

TENACITY 

We all know – indeed we‘re 

certain – that ... “a pencil is 

a pencil is a pencil”. A pencil 

is an everyday item that everyone – regardless 

of their age – has held in their 

hands at some stage in their life or 

maybe still uses to work, write and 

SPIRATION 

Issue no. 177 January 2011 

draw with. Pencils can be found in a 

whole variety of colours, shapes, sizes 

and degrees of hardness and no-one 

expected to see any more great changes 

or sensational innovations emerge 

from the world of pencil-writing ... not 

really anyway ... 

It is also a well-known fact that a 

number of manufacturers in the writing 

instruments sector have been 

working on the subject of ‘wood extrusion’. 

But it was STAEDTLER who 

was at the right place at the right time 

and, above all, with the right know- 

WOPEX reveals its inner values: 

sophisticated and long-lasting. 

how – i.e. the cutting edge on the research 

and development of innovative 

products of the highest possible brand 

quality – and was fi rst to make it to 

the post at the Paperworld 2009. 

Continue page 2 

TOP ISSUES 

NEWS 

WOPEX. Technique and tenacity. 

Events surrounding the distinguished 

innovation from 2009 right 

up to today. 

More on page 2 

Noris Club leaves nothing to be 

desired and makes school days 

more colourful. 


PRODUCT 

INNOVATIONS 

Inspirations: presentation of new, 

clever, distinguished and certifi ed 

STAEDTLER products for all ages. 


WORLD KIDS 

COLOURING DAY 

Preview and information on the 

World Kids Colouring Day 2011 on 

the theme ‘STAEDTLER’s search for 

the most ingenious invention’. 


STAEDTLER 

INTERNATIONAL 

Interesting subjects, activities, 

events and things to know from 

STAEDTLER worldwide. 


INSPIRATIONS FROM 

AROUND THE WORLD 

Funny, exciting and amusing little 

stories about STAEDTLER products. 

More on page 22

2 

Issue no. 177 January 2011 News News 

WOPEX AND 

Highlight of the year 2010 was 

undoubtedly the strong presentation 

of WOPEX at the 

youth exhibition ‘YOU’ in Berlin, 

staged from 1st – 3rd October at the 

former Tempelhof Airport location. 

The three-day event also heralded the 

start for the second line of communication 

and for the direct addressing of 

young, trend-conscious people at a 

consumer exhibition by means of promotional 

and sampling activities as 

well as performance artists. 

The 2010 YOU exhibition in Berlin 

was able to boast 170 exhibitors, 

143,174 hip visitors and more school 

groups than ever before. Under the 

motto ‘take part, touch, try’, the 

‘youth exhibition’ had an enormous 

range of offers on display on over 

40,000 m 2 and served as a perfect 

trend barometer for the young target 

group. The mixture of music, sport, 

lifestyle and education was met with 

great enthusiasm by school groups on 

Friday and by other young visitors on 

the other two days. 

STAEDTLER was not only present 

with an open-plan exhibition booth 

in a fresh design. The different pro- 

Technique 

So the development of WOPEX 

proved to be quite a sensation, both as 

far as the technically sophisticated 

manufacturing procedure, ‚the co-extrusion 

with wood‘, is concerned as 

well as the uniqueness and level of innovation 

of the WOPEX material itself. 

The development of the innovative 

natural fi bre material with 70 % wood 

has enabled the production of a pencil 

which combines innovation with ecology, 

technique and tenacity. The pencil 

is available in the degrees HB, 2H 

and 2B. The use of the WOPEX material 

enables a signifi cantly more effi - 

cient utilisation of wood per tree. The 

wood for WOPEX pencils comes from 

PEFC-certifi ed, sustainably managed 

forests in Germany. 

Tenacity 

Its endurance is refl ected in a writeout 

length that is up to twice as long as 

that of conventional wood-cased pencils 

and a particularly high level of 

break resistance. In addition to this, 

WOPEX offers a unique writing experi- 

motions, measures and activities on 

offer at the STAEDTLER stand enabled 

a direct communication with 

visitors and gave them the opportunity 

to ‘touch and try, see, test and 

find out more’ for themselves, meaning 

they were able to experience the 

WOPEX user benefits first-hand. The 

message that WOPEX ‘feels good, 

writes for longer, is an enduring performer 

and particularly break resistant’ 

was both communicated and 

demonstrated to the young target 

group via the claim ‘technique and 

tenacity’ and by associations with 

and activities centred around the 

nimble-fingered sport of ‚penspinning‘. 

Penspinning is a fast-moving, 

contact-juggling kind of sport where 

‚players’ aspire to learn and master 

sophisticated tricks like ‘double 

charge, sonics and finger passes’ in 

different levels of difficulty. 

The penspinning performance artists 

Henry Doan, Johannes Zimmermann 

and Fabian Faessler, hired by 

STAEDTLER especially for the YOU, 

demonstrated the perfect suitability 

of WOPEX for this nimble-fi ngered 

action sport from the lifestyle sector 

to a fascinated audience. In addition 

to the different activities and performance 

artist demonstrations, there 

ence. Thanks to its non-slip, velvetysoft 

surface and the fact that it is a little 

heavier than traditional pencils, 

WOPEX is extremely comfortable and 

pleasant to hold. All of these characteristics 

offer WOPEX users a great many 

advantages when writing and drawing 

and, as a result, higher added value! 

Developments since 2009 

Since its launch at the beginning of 

2009, a great deal has been going on 

in the world of WOPEX and the pencil 

has ‘been around’ a lot. Interest in the 

new pencil, its material and, last but 

not least, the know-how involved has 

been, and indeed still is, immense – 

particularly in professional circles. 

WOPEX has, for example, been 

theme at a number of lectures at bio 

composite congresses and has been 

subjected to close examination by various 

student seminars and design prize 

expert panels. With great success 

too ... Prizes, such as the iF material 

award, Bio Composite of the Year 

2009 award, Design Plus award etc. 

speak for themselves. 

„... unbelievable ... they’re penspinning with WOPEX?!” 

was also a fl yer available providing a 

short summary of the important 

WOPEX facts and fi gures as well as 

And WOPEX has aroused a great 

deal of interest abroad too. It caught, 

for example, the attention of the ‘Consortium 

German Pavilion Shanghai’, 

working on behalf of the Federal Ministry 

of Economics and Technology 

(BMWi). The result being, that in May 

2010, WOPEX made a trip overseas 

and had the honour to be put on display 

at the EXPO Shanghai (www.expo2010-deutschland.de/en) 

as an exhibit 

refl ecting both innovation and 

sustainability, impressing visitors to 

the pavilion with its trend-setting material, 

design and appealing look. 

step-by-step instructions for learning 

one of the many different penspinning 

tricks. 

Touching, trying, seeing, testing and fi nding out – that is what you 

could do at STAEDTLER’s newly designed YOU fair booth. 

Product samples given out at the exhibition 

meant that young visitors were 

not only able to try WOPEX out for 

themselves, but, as a ‘plus’, were also 

able to take one home with them as a 

souvenir. Classic mouth-to-mouth propaganda 

and association with the YOU 

event will certainly arouse additional interest 

for the product among friends, 

schoolmates and family members who 

were not able to attend the fair. 

WOPEX fi lm with a 

performance artist 

A modern WOPEX fi lm shot with 

the well-known performance artist 

and celebrity Henry Doan shows him 

penspinning with WOPEX in a variety 

of different life and theme worlds with 

which teenagers, young adults and 

students can identify themselves. The 

fi lm was shown on the stand in a continuous 

loop on a prominently dis- 

played plasma monitor and aroused a 

great deal of curiosity for WOPEX. 

Short spots have been made out of the 

original YOU penspinning fi lm for use 

on well-known social media network 

sites such as facebook, youtube and, 

in Germany, ‘Studi and SchuelerVZ’ as 

well as on our own homepage. They 

show the different theme worlds 

‘park, offi ce, café and city’ and everyday 

situations which teenagers and 

young adults can identify themselves 

with. Different situations and reactions 

of other people to the penspinning 

artist are showed and zoomed in 

on which make the viewer want to 

fi nd out for himself what it feels like to 

touch WOPEX and what other kinds of 

things – apart from drawing and writing 

– it can be used for. 

These short spots, which are also 

available for dealers for POS advertising, 

arouse interest in WOPEX and 

show the innovative pencil and its user 

benefi ts in a ‘short and snappy’ way 

using fi tting examples. STAEDTLER 

subsidiaries all over the world, agencies 

and cooperation partners can use 

the spots for their own activities or TV 

advertising purposes. 

Wherever you look, 

STAEDTLER‘s involved 

The WOPEX fi lm shows different theme worlds like ‘park, offi ce, café and city’. 

Another attention-grabbing exhibition 

event which was also directed at 

a young and active target group was a 

competition organised together a 

partner from the sports sector. By cooperating 

with the Nuremberg sports 

article retailer ‘TX Sports’, we were 

able to both promote and challenge 

the creativity of young visitors to the 

exhibition by carrying out a skateboard 

design competition. 

TX Sports was responsible for the 

idea, realisation and preparation of 

the paper skateboard-shaped pattern 

sheets. STAEDTLER supported the 

event by supplying the required creative 

tools, i.e. STAEDTLER products 

such as triplus color fi bre-tip pens, 

Lumocolor markers, ergosoft coloured 

pencils, textsurfer highlighters, wax 

crayons and many more besides, enabling 

participants to come up with creative, 

colourful and artistic designs for 

the skateboards. 

The winner was rewarded for his 

creative work with a fully-equipped 

skateboard deck. And that’s not all, 

the winning artist was also honoured 

by his design being chosen for the production 

of 100 limited edition skateboards. 

This limited edition skateboard 

has been available since 

December 2010 in the Nuremberg TX 

Sports outlet exclusively in a special 

package complete with a STAEDTLER 

Lumocolor marker and STAEDTLER 

mobile offi ce. 

It is particularly at exhibitions like 

the YOU that the young target group 

is to be found en bloc. They are there 

to fi nd out more about what’s new, 

gather information on the latest 

trends or simply have an exciting day 

out with friends and maybe treat 

themselves to something special. 

Characteristic of this ‘Generation Future’ 

is that, despite only a ‘limited 

and irregular’ income, it likes to make 

spontaneous purchases, sees shopping 

as a fun way to pass time and 

displays an above-average willingness 

to pass on shopping tips to others. 

Modern-day teenagers and 

young adults are experience-oriented, 

individualistic and single-minded 

and, at the same time, have a strong 

affi nity for technology and media. 

The way WOPEX was presented at 

the YOU with performance artists, 

fi 

lm sequences from the 

llifeworlds 

of young 

ppeople 

and invitation 

ffor 

visitors to ‘touch 

aand 

try’ the WOPEX for 

themselves t met these 

traits spot-on and 

made the exhibition a 

great success for 

WOPEX. 

So, S once again, STAEDTLER was 

able to present itself as a source of in- 


spiration for people the world over. The 

claim ‘STAEDTLER – your inspiration!’ 

refl ects our corporate philosophy. The 

YOU provided us with a platform for a 

successful, authentic and effective 

communication of the message 

‘WOPEX. Technique and tenacity.’ 

3

4 

Issue no. 177 January 2011 News News 

THE STAEDTLER NORIS CLUB – 

LEAVES NOTHING TO BE DESIRED 

STAEDTLER offers a wide range of educationally valuable ideas for kindergarten, preschool and school. 

At the same time, STAEDTLER Noris Club products stand for high-quality painting and colouring fun and 

promote the creative development of children. 

In order to present our products attractively 

and in a manner appealing 

to children, we develop new exciting 

displays every year that make 

children‘s faces light up with delight. 

Following on from the successful rocket 

and tree displays of the last two 

years, we have designed an impressive 

robot for 2011. Not only does it fi t 

in perfectly with the motto of this 

year’s World Kids Colouring Day – ‘Inventions 

from around the world’ – but 

also with STAEDTLER‘s corporate philosophy. 

After all, STAEDTLER has always 

stood for innovative product ideas 

of the highest possible brand 

quality. From Johann Sebastian 

Staedtler’s invention of the coloured 

oil pastel pencil that ‘can be sharpened 

to a point just like a pencil’ to the 

fi rst overhead pen, right up to more 

recent innovations such as A·B·S, DRY 

SAFE or WOPEX – all of them ideas 

sure to make STAEDTLER products 

your own personal ‘favourites’. 

The STAEDTLER Noris Club 

is more than just a product 

name 

Currently numbering more than 

15,000 members, the Noris Club is an 

active children’s club which aims at 

promoting the creative development 

of children. Via the Noris Club magazine 

and Noris Club internet website, 

children are able to learn about 

themes of high educational value in 

an entertaining way through a series 

of fun and games. Our mascot Nori 

and his friends also encourage mem- 

bers not only to paint, colour and 

draw but also use their brains. 

The Noris Club magazine is packed 

full of new ideas and interesting topics 

and is published twice a year. In addition 

to this, the website offers children 

the chance to explore the world of Nori 

and his friends in a variety of ways, e.g. 

via child-oriented learning topics, crafting 

instructions, colouring pages or 

theme-related activity calendars. 

Be creative – 

even when out-and-about 

“Are we nearly there yet?” This is a 

question parents often get to hear 

from their children on a long trip. In 

order to ensure that no-one gets bored 

either on the way to or while at the 

holiday destination, STAEDTLER has 

come up with a new travel kit. Ideal 

whether out-and-about or at home, 

young artists can let their imagination 

run wild with the coloured pencils, fi - 

bre-tip pens and gel crayons enclosed. 

It goes withou without saying that the practi- 

cal cardboard 

case also comes com- 

pplete 

with just the right 

aaccessories 

such as 

sh sharpener, eraser, pencil 

and 

colouring pad. A partic- 

ular 

highlight is the rainbow 

pencil 

which enables colour- 

ing wit with three colours at the 

same tim time. With the STAEDTLER 

travel kit kit, nothing stands in the 

way of a re relaxed, creative journey. 

SCHOOL DAYS CAN 

BE THIS COLOURFUL! 

Educationally valuable ble material for schools school and kindergartens 

STAEDTLER also offers lesson 

planning support for teachers in 

schools and kindergartens. 

Teachers can enrich everyday school 

life with exciting themes such as astrology, 

fairy tales, planet earth with 

all of its continents and ‚How does the 

lead get in the pencil‘. For this purpose, 

STAEDTLER offers lesson material 

of high educational value complete 

with background information and ideas 

for implementation for teachers 

and, for the children, attractive, appealingly 

designed worksheets. 

As for kindergartens, the new 

STAEDTLER creative magazine is full of 

creative tips and different ideas for everyday 

nursery school life. In addition to 

all kinds of colouring fun and crafting 

tips, the magazine provides kindergarten 

teachers with information on everyday 

uses for our creative products, 

which are designed especially for children’s 

hands. 

New ideas for 

pencil cases 

Every child knows that pencils, 

erasers, coloured pencils, sharpeners, 

compasses and felt-tip pens are a 

must in every pencil case. Writing and 

drawing instruments can however be 

AstronomY 

Topic: Solar System 

Activity Page 1 

Solar System Memory Game 

Paste the entire activity pages 1 and 2 onto a sturdy piece of cardboard. rd. 

Then cut out the individual memory cards. A matching pair of cards cononsists of one of the gods and his or her corresponding planet. 

Jupiter Uranus Venusss 

Sol 

Mars 

Neptune 

Saturn 

Pluto Mercury Mercuryy Me 

AstronomY 

Topic: Solar System 

so much more than just handy helpers. 

They can also be expressions of their 

owner’s personality. In 2011, 

STAEDTLER is introducing new pencils 

to the range. Not only is their level of 

break resistance highly impressive, 

their gemstone-like fi nish with 

STAEDTLER coloured pencil star de- 


Solar System Memory Game 

Paste the entire activity pages 1 and 2 onto a sturdy piece of cardboard. 

Then cut out the individual memory cards. A matching pair of cards consists 

of one of the gods and his or her corresponding planet. 

Jupiter Uranus Venus 

Sun 

Mars 

Neptun 

Saturn 

Pluto Mercury 

sign ensures that each one is more 

stunning than the next. 

Even erasers can help pupils stand 

out from the crowd. As, from 2011 on, 

STAEDTLER’s brightly coloured PVCfree 

erasers will be available on 

a new blister card complete 

with two different-coloured 

spare erasers. So everyone is 

free to choose his own personal 

colour combination. 

Quick and 

accurate setting! 

With the Mars comfort 

compasses in new 

design, exact drawing 

results are guaranteed. 

As the precise 

spindle guide ensures 

trouble-free millimetre-accuratemeasuring 

and prevents 

unintended setting 

 

1/2011 20 011 

Issue 

Issue 1/2011 

 

 

 

 

World Kids Colouring Day 2011 

• Exploring the world of inventions 

• Colouring - handicrafts - for a good cause - we support SOS Kinderdorf 

World Kids Colouring g Day Daay y 2011 2220 

0 

Art and children • Leonardo da Vinci and his flying machines 

Art and children • Leonardo da Vinci and his flying machines 

Concentration exercises 

• The magic cogwheel 

Concentration on exercises exerccis 

s 

• The magic cogwheel gwheel 

 

 

 

 

have your children take part 

in World Kids Colouring Day 

and win! 

 

 

 

 

have your children take part 

in World Kids Colouring Day 

and win! 

 

 

• Exploring the world of inventions ventions 

• Colouring - handicrafts - for a good goood od cause - we support SOS Kinderdorf 

Vinci and nd hii 


Our Our Earth Earth - 

Our Our O Continents Continents 

Activity Activity Page Page 22 

Our Earth - 

Our Continents 

Colour Colour the the continents continents of of the the world world map map on on Activity Activity Page Page 1 1 in in the the right right colour. colour. The The 

kids kids will will help help you you and and tell tell you you a little little bit bit about about their their continent. continent. If you you wish, wish, you you can can 

colour colour them, them, cut cut them them out out and and paste paste them them onto onto their their continent. continent. 


Colour the continents of the world map on Activity Page 1 in the right colour. The 

kids will help you and tell you a little bit about their continent. If you wish, you can 

colour them, cut them out and paste them onto their continent. 

North North America America = = blue blue 

I I come come from from the the country country of of Australia, Australia, wich wich also also makes makes up up the the 

biggest biggest part part of the the Australian Australian continent. continent. For For cultural cultural and and 

political political reasons, reasons, it is also also often often called called Oceania. Oceania. In addition addition to 

New New Zealand, Zealand, it also also includes includes the the island island of Tasmania Tasmania and and New New 

Guinea. Guinea. The The main main part part of the the continent continent was was discovered discovered in 1606 1606 

by by the the Dutch Dutch explorer explorer Willem Willem Jansz. Jansz. 

South South America America = red red 

I I come come from from the the Earth´s Earth´s third-largest third-largest continent, continent, North North America. America. 

Belonging Belonging to North North America America are are Greenland, Greenland, Canada, Canada, the the USA, USA, 

Mexico Mexico and and all all of Central Central America America with with its its different different countries countries 

and and several several islands islands nations. nations. The The continents continents North North America America and and 

South South America America were were named named after after the the Italian Italian voyager voyager Amerigo Amerigo 

Vespucci. Vespucci. 

North America = blue 

I come from the country of Australia, wich also makes up the 

biggest part of the Australian continent. For cultural and 

political reasons, it is also often called Oceania. In addition to 

New Zealand, it also includes the island of Tasmania and New 

Guinea. The main part of the continent was discovered in 1606 

by the Dutch explorer Willem Jansz. 

South America = red 

I come from the Earth´s third-largest continent, North America. 

Belonging to North America are Greenland, Canada, the USA, 

Mexico and all of Central America with its different countries 

and several islands nations. The continents North America and 

South America were named after the Italian voyager Amerigo 

Vespucci. 

I I live live on on a a continent continent called called Antarctica. Antarctica. This This is is sometimes sometimes also also called called 

South South Pole Pole and and is at the the direct direct opposite opposite end end of the the Earth Earth than than the the 

Arctic Arctic – North North Pole. Pole. The The most most noticeable noticeable features features is that that Antarctica Antarctica 

is completely completely buried buried under under a thick thick blanket blanket of ice. ice. There There aren´t aren´t any any 

real real inhabitants inhabitants living living here, here, but but there there are are a lot lot of researchers 

researchers 

working working in research research stations stations and and a whole whole bunch bunch of penguins. penguins. 

Australia Australia = = brown brown 

Australia = brown 

I I come come from from the the Earth Earth fourth-largest fourth-largest continent. continent. Soon Soon after after 

discovery discovery by by Christopher Christopher Columbus, Columbus, all all of South South America America was was 

divided divided between between Spain Spain and and Portugal, Portugal, the the great great seafaring seafaring 

nations nations 500 500 years years ago. ago. That´s That´s why why today today on on the the whole whole conticontinentnent almost almost only only Spanish Spanish and and Portuguese Portuguese is spoken. spoken. Flowing Flowing 

through through South South America America is the the largest largest river river in the the world, world, the the 

Amazon. Amazon. 

I come from the Earth fourth-largest continent. Soon after 

discovery by Christopher Columbus, all of South America was 

divided between Spain and Portugal, the great seafaring 

nations 500 years ago. That´s why today on the whole continent 

almost only Spanish and Portuguese is spoken. Flowing 

through South America is the largest river in the world, the 

Amazon. 

I live on a continent called Antarctica. This is sometimes also called 

South Pole and is at the direct opposite end of the Earth than the 

Arctic – North Pole. The most noticeable features is that Antarctica 

is completely buried under a thick blanket of ice. There aren´t any 

real inhabitants living here, but there are a lot of researchers 

working in research stations and a whole bunch of penguins. 

Antarctica Antarctica = = grey grey 

Antarctica = grey 

adjustments. What’s so extraordinary 

about the new compasses are the 

trendy colours which, thanks to their 

special surface fi nish, not only make 

every compass unique, but also add a 

splash of colour to maths lessons. 

5

6 

Issue no. 177 January 2011 Product innovations Product innovations 

FIMO – THE FASCINATION OF DESIGN 

FIMO is the best-known brand in the world when it comes to oven-hardening modelling clays, it is a synonymous 

with unlimited modelling fun for all age groups and has written creative history. Invented, refi ned and manufactured 

in Germany, this colourful modelling clay has long since gone international to take the global markets by storm. 

Jewellery ideas – 

easy to make with the new 

FIMO jewellery sets 

Well-known jewellery designers 

such as Sarah Shriver show us how it’s 

done and use FIMO to create breathtaking 

jewellery, coveted by customers 

all over the world. Statements like “I 

could never make that” and “that’s 

much too diffi cult for me” are now a 

thing of the past thanks to FIMO’s 

easy-to-follow step-by-step instructions. 

The comprehensive jewellery 

modelling sets from STAEDTLER make 

it easy to get started and inspire users 

to want to make more. Once you’ve 

tried the material out and seen what 

kind of things you can make with it, 

you’re sure to get infected with the 

‘FIMO fever’. From 2011 on, both 

FIMO Workshopbox 

young and old jewellery designers 

alike will be able to try their modelling 

talents out with two new jewellery 

sets. Whether clear shapes or fancy 

models, with FIMO ‘Knotted Dots’ and 

FIMO ‘Romantic’, the sky’s the limit. 

New additions to awardwinning 

FIMO set concepts 

The FIMO Workshop Box unites 

great ideas with ease of use and of- 

fers even beginners the opportunity 

to create impressive results without 

any trouble at all. In 2011, two 

new sets are being launched onto 

the market complete with step-bystep 

instructions on how to create 

complicated techniques like ‘kaleidoscope’ 

and ‘paisley pattern’, providing 

users with the know-how 

they need for designing customised 

pieces of jewellery or home deco 

objects of their own. The set concept, 

distinguished with the Creative 

Impulse Award, is popular with 

both young and old alike and has 

already become somewhat of a collector’s 

item. The new themes complement 

the existing range perfectly 

and enable users to learn 

different FIMO techniques without 

any trouble at all. 

FIMO Jewellery Set 

Children are artists and simply love 

modelling. The pleasant haptic feeling 

and ability to create any shape they 

like makes children’s hearts skip a beat 

and promotes their fi ne motor skills. 

What could be nicer for children than 

to play with the fi gures they’ve just 

made and then put them away for another 

day. With FIMO modelling clay, 

they can. As once it‘s been hardened in 

the oven, there‘s nothing to stop the 

modelled work of art becoming a favourite 

plaything. 

With the set concept ‘Kits for Kids’, 

also distinguished with the Creative 

Impulse Award, STAEDTLER offers children 

a wide choice of easy-to-make 

motifs. The new motifs ‘Robots’ and 

‘Unicorn’ are going to bring light into 

the darkness thanks to their nightglow 

colour. As a special pigment ensures 

that their fl uorescent power gets recharged 

every time they‘re exposed to 

either natural or artifi cial light. Unlimited 

modelling fun – guaranteed! 

In the mood for trendy colour 

combinations – with the FIMO 

soft Colour Kits 

Whether exotic, maritime, pastel or 

typical Indian summer colours – with 

the new FIMO soft Colour Kits, you can 

make whatever you like. As 

STAEDTLER‘s new set concept offers 

you the latest fashion shades in a harmonious 

combination of colours in four 

different sets. The sets also include a 

bottle of gloss varnish for adding a fi - 

nal shiny fi nish to modelled objects. 

What‘s more, each of the FIMO soft 

Colour Kits comes complete with two 

creative tips which lead users step-bystep 

to perfect results and inspire them 

to want to make more new creations. 

Whether customised jewellery, home 

deco objects or things to jazz up outfi 

ts and accessories – you can let your 

imagination run wild. With the trendy 

FIMO soft Colour Kits, modelling artists 

can add a personal note to their 

FIMO modelling sets 

‘Kits for Kids’ 

clothing, accessories and homes and 

express their own personal style as 

they do so. Users can fi nd detailed instructions 

for the two other creative 

ideas presented in the set at www. 

staedtler.com/creative_tips_for_ 

FIMO.Staedtler. 

Indispensable helpers – 

FIMO Accessoires 

With the right tools, it‘s even easier 

to use FIMO to transform creative ideas 

into impressive, precise results. 

With its ‘FIMO Accessoires’ line, 

STAEDTLER has developed a range of 

accessories designed to meet the demands 

of users and leave nothing to 

be desired. And the best is yet to 

come: in 2011, FIMO fans can look forward 

to more, new highlights. 

Finally in the range – 

the original FIMO clay 

machine 

Modelling artists have been waiting 

for the FIMO clay machine for a 

long time now. As, from now on, this 

handy piece of equipment can be used 

by both beginners and professionals 

alike to bring their favourite modelling 

clay even more perfectly into shape. 

Popular FIMO techniques such as 

FIMO soft Modelling Modde 

Clay 

millefi ori, geometrics or mokume nendo 

can be created easily and precisely 

using uniformly thick or extra-thin 

rolled-out sheets of FIMO. It’s also 

much quicker to blend colours with 

the clay machine than by hand. During 

the development phase of the FIMO 

clay machine, the needs and requirements 

of users were always at the focus 

of attention. The extra-wide roller 

for larger sheets of FIMO and the high 

level of stability offer additional ad- 

vantages when working with the machine. 

Perfect fi nish – thanks to the 

new FIMO Grind’n polish set 

In autumn 2010, practical sanding 

sponges were added to the FIMO Accessoires 

range for adding fi nishing 

touches to hardened FIMO creations. 

The three different grades ‘fi ne’, ‘superfi 

ne’ and ‘microfi ne’ are available 

for a perfect smoothing and sanding 

of hardened FIMO surfaces. A truly indispensable 

e tool not only for modelling 

artists, but for anyone aspiring to 

become one. 

For Fo F r an easy stringing 

of beads 

For jewellery je ller artists, bead piercing 

needles are a very helpful tool and are 

used for a distortion-free piercing of 

modelled objects and beads. As from 

2011, FIMO bead piercing needles will 

be available in a set complete with 

two different diameters, practically 

packed in a plastic tube. Thanks to the 

needles, it is no trouble at all to string 

the beads after hardening. 

Sophisticated design for threedimensional 

deco worlds 

Original FIMO Clay machine FIMO Grind‘n polish-set 

FIMO Clay mould 

In autumn 2010, motif moulds 

were added to the FIMO Accessoires 

range which, thanks to the high quali- 

Neues N OOutfit? fi? 

Neuer Schmuck! 

sind der 

Hingucker der Saison zum 

angesagten 

Mach sie doch einfach selbst! 

Das ist total einfach mit FIMO 

und macht Riesenspaß! Ganz 

schnell und easy geht es mit den 

Perlenrollernvon STAEDTLER 

Unser Tipp: Organisiere mit 

deinen Freundinnen eine 

Schmuckdesigner-Party 

und macht Euch die neuen 

Trendteile selber! 

Schreibt uns doch eure Erfahrungen, 

am besten mit Bildern von den selbst 

gemachten Designer-Stücken an 

fimo-people@staedtler.de. 

ty of the product, are particularly durable 

as well as frost and heat resistant 

(from -15 to +80°). These 

FIMO moulds offer motifs from 16 different 

theme worlds. The motifs can 

be created using FIMO or FIMOair 

modelling clays and, afterwards, can 

be given an effective surface fi nish or 

painted in detail. 

Target group-oriented 

approach from the very start 

Young girls in particular fi nd an increasing 

pleasure in creative modelling. 

STAEDTLER’s creative tips show 

them how to use FIMO to add beautiful 

touches to accessories like hats, 

bags and belts, thereby making them 

really special. Since 2010, STAEDTLER 

Germany has been promoting modelling 

with FIMO at young girls in partic- 

uular 

via popular magazines like ‚Pop- 

ccorn‘, 

‚Maedchen‘ and ‚X-Faktor‘ and 

hhas 

so far made 5.5 million target- 

ggroup 

contacts. Competitions like ‘De- 

si sign by me’ where young artists are in- 

vi vited to send in photos of their own 

creations in order to win great prizes 

also motivate potential users to try 

their hand at modelling. With the adverts 

booked, STAEDTLER is reaching 

over 14 million readers in the relevant 

target groups. 

Neues 

Outfit? 

Neue 

Ausführliche Anleitungen dazu kannst 

du unter www.staedtler.de 

nachlesen und downloaden. 

Alle STAEDTLER-Produkte gibt es entweder in 

Internetshops oder im gut sortierten Kreativ-Fachhandel. 


...Ritsch, ratsch... 

und schon ist die Perle fertig! 

Accessoires! 

 

alles wird gepimpt 

und zum angesagten 

 

Selbermachen mit FIMO ist total 

einfach und macht Riesenspaß! 

Ganz schnell und easy geht 

es mit den Motiv-Formen 

von STAEDTLER. 

...eindrücken ...eindrüc & entformen... 

schon schon ist 

das Motiv fertig! 

Unser ser Tipp: Tipp: Organisiere mit 

deinen nen Freun Freundinnen eine 

Designer-Party 

esigner 

und d macht mmmacht Euch E die neuen 

Trendteile endteile selber! se 

Schick chick uns uns ein e Bild von deinem 

„Design Des esign by me“ Accessoire an 

fimo-people@staedtler.de. 

fimo-people 

Die Die D besten best sten 

Einsendungen nehmen an 

einer einer Verlosung Ve Verlo teil. 

Zu gewinnen gewinn sind 3 topaktuelle 

AAppple Apple iPods i nano 8 GB in pink 

sowie ssowie e 10 tolle Überraschungspakete 

mit mmmit STAEDTLER-Produkten. 

STAE 

Anzeige 

Ausführliche Anleitungen dazu kannst 

du unter www.staedtler.de 

nachlesen und downloaden. 

FIMO und Zubehör gibt es entweder 

im gut sortierten Fachhandel oder in Internetshops. 

FIMO Bead piercing pins 

 

7

8 


STAEDTLER TRIPLUS FINELINER – 

NOW IN 30 BRILLIANT COLOURS 

The triplus fi neliner with its ergonomic shape for relaxed writing and 

DRY SAFE technology for preventing a quick drying up of the ink is the 

perfect companion whatever the situation. 

Now available in 30 different vibrant 

colours, the triplus fi neliner 

is a match for any rainbow. 

Not only does the array of 

colours offer great variety – the range 

of uses for the fi neliner is very varied d 

too: Whether red for teacher correc- 

tions, blue for order forms, black for r 

crossword puzzles or the new carmine e 

and lime green colours for adding an n 

individual touch to revision notes. As s 

from March, with the addition of 10 0 

new pens bringing the total number of f 

brilliant rainbow colours up to 30, our 

triplus fi neliner range will offer the 

widest variety of colours in the 

STAEDTLER fi neliner segment. 

The new triplus colours are available 

in different combinations: in a 

display, p y in sets of six in the STAEDTLER 

box, individually or in the new ‘girlie’ 

sets. 

The new colours are, for example, 

available in sets of six fi neliners in the 

new colour combinations ‘pastel 

shades’ and ‘natural shades’ in the 

practical ‘stand up and start writing’ 

STAEDTLER box. The new girlie sets in 

light violet and green-coloured transparent 

STAEDTLER boxes are particularly 

trendy and eye-catching. The 

‘city’ and ‘party’ stickers on the front 

are 

real attention-grabbers and refl ect 

tw two modern-day lifeworlds which 

yo young girls can identify with. Each of 

th the girlie sets comes complete with six 

tri triplus fi neliners from the ‘pastel 

sh shades’ line. 

Another highlight from the new 

triplus fi neliner range for 2011 is the 

ultra-modern cotton pencil case fi lled 

with 20 different-coloured pens. The 

colourful lifestyle image from the 

wo world of ‘music and party’ on the 

fro front and its ‚used‘ look makes it a 

‘m ‘must’ for any trend-fi lled rucksack. 

Th There is also a trendy-looking neo- 

pr prene pencil case from the theme 

wo world ‘beach and leisure’ available – 

th this one too comes complete with 20 

tri triplus fi neliners. 

Another product special lined up 

fo for 2011 is the new triplus fi neliner 

coffee mug, m which comes fi lled with a 

selection 

of 40 fi neliners ... a welcome 

guest in any offi ce or home or on any 

school or student desk. The triplus cof- 

fee mug 

is made out of white porce- 

lain and 

has a 5 cm wide dark violet 

sili silicon ilico 

con ri rring n around it, both perfect for 

di ddisplaying splayin the STAEDTLER imprint and 

fo for ensuring ensur a fi rm grip when fi lling 

with a hot beverage. And not only can 

it be used for holding drinks, the 

triplus coffee mug also serves as an 

attractive attention-grabbing triplus 

fi neliner display for placement on shop 

counters or as a pen-holder for desks 

at home or work. So users always have 

just the right colour to hand. 

A particularly, user-friendly and – 

thanks to its triangular shape – eyecatching 

new product is the ‘mix your 

own box’ display comprising the entire 

triplus range. Here, shoppers are free 

to choose whichever articles they like 

from the triplus range – whether for 

example the fi neliner or roller, mechanical 

pencil, triplus color, textsurfer 

or triplus ball ballpoint pen. Or, they 

can take advantage of the chance to 

fi ll one of the four different translucent 

STAEDTLER boxes (light green, anthracite, 

turquoise and light violet) with a 

selection of triplus products – otherwise 

not available in that combination 

as a standard article. 

10 new triplus fi neliner colours 

New products and promotions in 

the triplus range are not just restricted 

to the fi neliners though – STAEDTLER 

has also come up with something new 

for the ballpoint pen segment too. 

AND FURTHER ‘ADDITION TO 

THE TRIPLUS FAMILY’ 

New triplus family member in the ballpoint pen segment 

The STAEDTLER ballpoint pen triplus 

426 in the line widths F and M and 

in the barrel colours blue, black, 

red and green is the newest member to 

join the triplus family. 

Its design is equivalent to the awardwinning 

mechanical pencil 776 which 

was launched last year and distinguished 

with the reddot design award 2008. Just 

like the mechanical pencil, the ballpoint 

pen counterpart, triplus 426, comes 

equipped with a non-slip rubberised barrel 

surface and harmonious, rounded triangular 

shape. This ensures that it doesn’t 

twist around even during intense writing 

and drawing use and that the writing 

hand stays relaxed and unstrained when 

used for longer periods of time. In the 

case of the triplus 426, the barrel colour 

refl ects the colour of the ink, it is refi llable 

and offers a wonderfully smooth writing 

experience. Its indelible ink conform- 

ing to ISO12757-2 makes it a true 

all-round talent for offi ce use. 

HIBISCUS FLOWERS AS 

BALLPOINT PEN DESIGN 

When it comes to trendy ballpoint 

pen designs, another 

absolute ‘beauty’ is the new 

STAEDTLER elance ‘hibiscus edition’. 

As far as exciting realisations of new 

ideas in the fi eld of ballpoint pen 

design are concerned, the new elance 

hibiscus comes second to none 

compared to earlier ‘distinguished’ 

designs, such as the triplus ball. The 

pictured fl ower motifs from the theme 

world ‘beach and leisure’ are extreme- 

ly chic and the wonderful shiny fi nish 

of the three different-coloured barrels 

underlines the high-quality appearance 

of this product. STAEDTLER’s 

elance hibiscus with its enchanting violet 

fl ower design fi ts in perfectly with 

the contemporary ‘music, lifestyle and 

leisure‘ lifeworlds of young adults. 

This makes it a highly coveted accessory 

and, as such, an absolute ‘must’ 

for any rucksack or handbag. 

From high-contrast fl ower motifs to 

new triplus family members and the 

great diversity of the mechanical pencil 

range – inspirations from STAEDTLER 

are to be found wherever you look. 


9

10 


EVEN GREATER DIVERSITY IN THE 

STAEDTLER MECHANICAL PENCIL RANGE 

One new mechanical pencil and 

one existing mechanical pencil 

in a new design increase the 

STAEDTLER diversity and enhance the 

range with the addition of hip colours 

and designs. 

The STAEDTLER graphite 764 in the 

four fresh colours pink, green, turquoise 

and lavender is very much in 

vogue. Its tapered grip zone is extralong 

and comes equipped with a nonslip 

rubberised surface. So even in the 

most stressful of exam situations for 

example, you are assured of a good, 

fi rm hold. The graphite 764 is pocketsafe 

thanks to its retractable lead 

sleeve. This slides back while writing, 

thereby protecting the lead against 

breakage. To ensure good erasing results, 

the graphite 764 is equipped 

with an extra-long twist eraser which 

is, of course, both PVC and latex-free. 

It is available in the line widths 0.5 

and 0.7 mm and comes complete with 

three mechanical pencil leads in degree 

B and one spare eraser. Mechanical 

pencil lead tubes in matching colours 

make perfect trend accessories 

for these mechanical pencils. For every 

purchase of a graphite 764 on a blister 

card, there is a tube of mechanical 

pencil leads included free of charge. 

Also new are the coloured mechanical 

pencil lead tubes to match the classic 

STAEDTLER Mars micro 775 – already 

launched in new trend colours at the 

Paperworld 2010. The new lead tubes 

and their mechanical pencil counterparts 

are very special specimens from 

our great diversity of mechanical pencils. 

Each one is more stunning than 

the next and the attractive, fresh colours 

are real eye-catchers and sure to 

stand out whether in a pencil case, an 

offi ce or simply on a desk. 

The STAEDTLER graphite 777 music 

edition is a mechanical pencil in retro design. 

The image of a microphone in the 

vivid colours violet, blue and light green 

is used to refl ect the theme world ‘music’ 

and stands out particularly well 

against the plain black background of 

the barrel. The three different-coloured 

worlds of music each come with different 

background motifs and, with music 

being a popular and modern theme 

world, appeal to teenagers in particular. 

Music, notes and even popstars are 

trend themes to be found in many different 

areas of adolescents’ lives. Whether 

on posters or clothing, music is a contemporary 

theme that’s around us all 

the time and plays a huge part in a teenager’s 

everyday life. The world of music 

is a theme we have picked up on for our 

range of mechanical pencils and is now 

to be found on the STAEDTLER graphite 

777 music edition as well as on the 

matching display and blister cards. 

LUMOCOLOR – 

THE SURFACE SPECIALIST 

Lumocolor correctable – 

for dry and clean correcting 

The STAEDTLER Lumocolor correctable 

was launched in the year 2009 as 

the perfect school companion and has 

since gone on to prove its worth as a 

true expert when it comes to writing 

on smooth surfaces such as write-on 

fi lms, sheet covers, laminates or 

school whiteboards. With the 

Lumocolor correctable, mistakes can 

be corrected easily with the wiper at 

the end of the pen and, what‘s more, 

it‘s dry and clean to use. 

With the ‘correctable‘, accidental 

smudging while writing is a thing of 

the past and it is also suitable for 

use on paper as the writing does 

not bleed through. The addition of 

the colours red and green to the 

existing range provides users with 

even more ‘school companions’ 

to choose from. A new, redesigned 

packaging concept, variety 

of counter displays, combination 

of the line widths F 

and M together in one display 

and availability of all 

four colours in one 

STAEDTLER box all contribute 

to enhancing 

the diversity of the 

Lumocolor correct- 

able for dealers and, as a result, for 

consumers too. Lumocolor correctable 

is available with immediate effect in 

the four colours black, blue, red and 

green. 

A familiar ‘surface‘ in a 

great design 

The special edition Lumocolor 

memo board is a familiar product in a 

new attractive look. The clever memo 

board in practical A5 size is a self-adhesive 

note board which can be used time 

and time again, anywhere you like. It 

can be dry-wiped, written on repeatedly 

and removed from smooth surfaces 

like ffridges 

and affi xed to other smooth 

surfa surfaces without leaving a trace. The 

mem memo board is truly ingenious and is an 

idea ideal and practical means of communi- 

catio cation when you want to leave a note 

or information i for someone else or 

whe when you want to remind yourself of 

som something later. The appealing design 

depi depicts a bistro / coffee setting. So the 

Lum Lumocolor memo board is not only a 

prac practical helper, but also makes an at- 

tr tract tractive decorative object for the kitch- 

en oor 

offi ce at the same time. As in the 

case 

of the standard memo board, 

there 

is a display available comprising 

10 ssets. 

Each Lumocolor memo board 

set 

comes complete with a dry-wipe 

Lum Lumocolor correctable – the specialist 

for ssmooth 

surfaces. 


Two surface specialists for 

specifi c applications 

There are two new products in the 

Lumocolor pen segment which are 

simply perfect for their specifi c areas 

of application. The garden marker in 

line width M has been designed for 

outdoor applications like for writing 

and marking on stickers, signs, fl ower 

pots etc. So now, the days in which 

you had to struggle to make out what 

was written on your herb pots after a 

shower of rain are well and truly over. 

The garden marker is waterproof, 

lightfast and weatherproof. The laundry 

marker is also a permanent marker 

in line width F and is particularly 

suitable for the lasting labelling of 

textiles. So, in kindergartens for example, 

identical pieces of children‘s 

clothing won‘t get mixed up any 

more. It also facilitates the identifi cation 

of laundry in hospitals and rehab 

clinics without having to go through 

the laborious task of sewing 

name tags on or suffer 

the expense of having 

the patients’ names printed 

on. 

11

12 

Issue no. 177 January 2011 Product innovations 

NEW ‘FAMOUS’ DISPLAY DESIGN FOR 

THE STAEDTLER PIGMENT LINER 

The newly designed, eye-catching pigment liner displays for individual pens and STAEDTLER box sets depict 

drawings by the famous autistic artist Stephen Wiltshire. This British artist likes to use STAEDTLER’s pigment 

liner to draw and sketch his ‚city landscapes‘. 

Illustrations of his New York and Chicago 

skylines provide a small documentation 

of his works of art and, 

together with a portrait of the artist, 

are now to be found on the STAEDTLER 

pigment liner displays. So users can see 

just from looking at the displays, that 

the pigment liner is ideal for drawing 

and sketching applications. 

The artist Stephen Wiltshire 

Stephen Wiltshire is an artist who 

draws and paints detailed cityscapes. 

He has a particular talent for drawing 

lifelike, accurate representations of 

cities, sometimes after having only observed 

them briefl y. He was awarded 

an MBE for services to the art world in 

2006. Stephen studied Fine Art at City 

& Guilds Art College. His work is popular 

all over the world, and is held in a 

number of important collections. 

Stephen was born in London to 

West Indian parents on 24th April, 

1974. As a child he was mute, and did 

not relate to other human beings. 

Aged three, he was diagnosed as autistic. 

He had no language and lived 

entirely in his own world. 

At the age of fi ve, Stephen was 

sent to Queensmill School in London, 

where it was noticed that the only pastime 

he enjoyed was drawing. It soon 

became apparent he communicated 

with the world through the language 

of drawing; fi rst animals, then London 

buses, and fi nally buildings. These 

drawings show a masterful perspective, 

a whimsical line, and reveal a natural 

innate artistry. Aged eight, Stephen 

started drawing cityscapes after 

the effects of an earthquake (all imaginary), 

as a result of being shown photographs 

of earthquakes in a book at 

school. He also became obsessed with 

illustrations of classic American cars at 

this time (his knowledge of them is encyclopaedic), 

and he drew most of the 

major London landmarks. 

The teachers at Queensmill School 

encouraged him to speak by temporarily 

taking away his art supplies so that 

he would be forced to ask for them. 

Stephen responded by making sounds 

and eventually uttered his fi rst word – 

„paper.“ He learned to speak fully at 

the age of nine. 

In 198 1987, the BBC QED programme, 

‚The Fool Foolish Wise Ones‘, featured Ste- 

phen‘s astounding a talent. Stephen 

was intro introduced by Sir Hugh Casson 

(past pre president of the Royal Acade- 

my), who 

described him as „the best 

child arti artist in Britain“. Stephen‘s work 

has since 

been the subject of numer- 

ous tele television programmes around 

the worl world. He has been featured in 

many bo books, and his own third book 

Floati Floating ting ng Cities (1991) was number 

one in tthe 

Sunday Times Bestseller 

Li List List. st. 

Meanw Meanwhile, Stephen‘s artworks 

were be being exhibited frequently in 

venues aall 

over the world. In 2001 he 

appeared 

in another BBC documentary, 

‚Fragments of Genius‘, for which he 

was fi lmed fl ying over London aboard 

a helicopter, and subsequently completing 

a detailed and perfectly scaled 

aerial illustration of a four-square-mile 

area within three hours. His drawing 

included 12 historic landmarks and 

200 other structures. 

In October and November 2003, 

thousands fl ocked to the ‘Orleans 

House’ Gallery in Twickenham, near 

London, England, to see the fi rst major 

retrospective of Stephen‘s work. The 

exhibition covered the 20-year period, 

from 1983 to 2003, and comprised 150 

examples of Stephen‘s drawings, 

paintings and prints. 

If you want to read and learn more 

about the artist, please visit his website 

http://www.stephenwiltshire.co. 

uk or ... if you are around ... visit his 

gallery ‘Stephen Wiltshire Gallery in 

the Royal Opera Arcade, Pall Mall, 

London’. 

www.swz.de 

The busy writers’ choice. 


1 2 

3 

For relaxed high-volume writing. 

The new triplus 426 retractable 

ballpoint pen – with particularly 

smooth-writing refi ll and the typical 

ergonomic triangular-shaped 

barrel with rubberised surface. 

www.staedtler.com 

13

14 

Issue no. 177 January 2011 World Kids Colouring Day 

World Kids Colouring Day 

COLOURING MAKES INVENTIVE – 

WORLD KIDS COLOURING DAY 2011 

‘Inventions from around the world’ is the motto of the World Kids Colouring Day 2011. And not without good 

reason either – after all, all great inventions in the past have had to start somewhere and began as mere ide- 

as on paper before going on to change the world. Whether light bulb, telephone or car: Creativity and inspi- 

ration are essential if we want to create something new 

This is why, on this year’s World 

Kids Colouring Day, STAEDTLER 

is calling on both young and old 

artists alike to draw their most ingenious 

invention. The more creative 

the better – the sky’s the limit. And 

the event day itself knows no bounds 

either: All over the world, children, 

school and nursery school teachers 

and parents participate in local colouring 

events, thereby actively contributing 

in making the 6th May a success. 

In 2010, for example, over 

750,000 young artists around the 

globe took part – 

from North 

America to Japan and even as far 

away as Australia. 

Understanding the world 

through colouring 

There’s no limit to a child’s creativity. 

When young artists get going, there 

is nothing they can’t do. This holds true 

for colouring in particular: New, fantastic 

worlds emerge from a collection 

of lines, shapes and colours. And, not 

only is colouring fun, it also plays a key 

role in a child‘s development. It is 

through pictures that we learn to understand 

the world in which we live 

and to express our own ideas. Our creativity 

paves the way for us come to 

grips with an ever increasingly complex 

society and to explore new paths. 

STAEDTLER not only offers just the 

right tools for this, but also actively 

supports boys and girls all over the 

planet in learning to rediscover the 

world of colouring for themselves. 

So, on World Kids Colouring Day, initiated 

by STAEDTLER in 2008, children 

not only move a pencil, pen or crayon, 

they move the entire world. Every year 

on the 6th May, budding artists put 

their ideas to paper on an annually 

changing theme and bring them to life. 

Afterwards, the works of art are given 

to family and friends in exchange for a 

small donation which goes towards 

supporting different educational projects 

around the world. As ‘children 

colour for children in need’ is the motto 

of every World Kids Colouring Day. 

The money collected in Germany, for 

example, is donated to projects run by 

the SOS Children’s Villages, an aid organisation 

which has been standing up 

for the needs and rights of children for 

almost 60 years now. 

Now, in 2011, following on from the 

excellent feedback of the past three 

years, STAEDTLER is again on the look- 

out for children, parents, schools, kindergartens 

and clubs willing to organise 

colouring events, (re-)discover how 

much fun colouring can be and – at the 

same time – play an active role in helping 

a good cause. 

Project example: 

SOS Children’s Villages in 

Germany and the whole world 

Laughing, crying, eating, playing or 

colouring together: For children, a caring 

environment and a family in which 

they feel accepted and supported are – 

literally – necessities of life. It is for this 

reason that the organisation SOS Children’s 

Villages has set itself the task of 

creating positive, family-like living environments 

for children in need. In Germany, 

there are fi fteen SOS Children‘s 

Villages providing new, child-friendly 

homes to children who are not able to 

live with their biological parents. Specially 

trained SOS Children’s Village 

‘mothers’ and ‘fathers’ are there for 

them around the clock, helping them 

develop into strong, independentthinking 

adults. The organisation also 

attaches great importance to providing 

short and medium-term support 

too: Whether residential groups, youth 

clubs, advisory, training or maternity 

centres – in Germany, there are a total 

of forty-six SOS Children’s Village facilities 

where competent teams made up 

of qualifi ed specialists offer assistance, 

advice and support to more than 

50,000 children and young adults in 

need of help. Established in Austria in 

1949, the organisation is today active 

all over the world. Over the past years, 

around fi ve hundred SOS Children’s 

Villages and over 1,500 other facilities 

have been established in more than 

150 countries around the globe – all of 

them following the same goal: Helping 

children in need and offering them a 

future worth living. 

© SOS-Kinderdorf e.V. 

This is where the World Kids Colouring 

Day makes an important contribution: 

Thanks to the donations collected 

on the 6th May in Germany, new 

aid projects can be funded and more 

help can be provided. STAEDTLER Germany 

also plays a very active role. The 

company supports the sustained promotion 

of creativity in SOS Children’s 

Villages in Germany by providing 

workshops, colouring utensils and other 

creative products. 

On the 6th May, colouring is 

on the (time-) table 

Together, we can move the world – 

that’s why it‘s not just children we 

need on World Kids Colouring Day, but 

adults too. Get together with your 

class, your group or your club on World 

Kids Colouring Day and organise your 

own colouring event, rediscover how 

much fun colouring can be and – at the 

same time – take part in a world-wide 

fundraising campaign. Tips, ideas and 

further information for both groups 

and individuals on how to take part in 

the different participating countries 

will be available on the internet as 

© SOS-Kinderdorf e.V. 

from March 2011 

at www.worldkids-colouringday.com. 

As initiator of 

the World Kids Colouring Day, 

STAEDTLER will be providing detailed 

information on the 2011 theme ‘Inventions 

from around the world’. In addition 

to the World Kids Colouring Day 

magazine, free-of-charge educationally 

valuable teaching material for school 

and nursery school teachers will also 

be available. What’s more, exciting 

games and puzzles for children and 

creative colouring pages will be available 

for download on the internet event 

platform. 

The World Kids Colouring Day 

website in new look 

As from March 2011, World Kids 

Colouring Day participants will fi nd it 

even easier to fi nd their way around 

the website – created especially for the 

worldwide event day. Thanks to the 

child-friendly information on the many 

aspects of the World Kids Colouring 

Day and lots of games and puzzle fun 

© SOS-Kinderdorf e.V. © SOS-Kinderdorf e.V. 

on this year’s theme ‘Inventions from 

around the world’, the main actors of 

this colourful day will be able to get in 

the mood for the 6th May in a creative 

way. 

As parents are involved in the decision 

as to which websites their children 

use, we have developed a special Parents 

Area which, at a glance, provides 

them with everything they need to 

know about the World Kids Colouring 

Day. Teachers also play a key role in the 

World Kids Colouring Day. After all, 

they are the ones behind the organisation 

of fabulous colouring events in 

schools and classrooms. In the Teacher 

Area on www.world-kids-colouringday.com, 

teachers can fi nd educationally 

valuable tips all about the World 

Kids Colouring Day for integrating in 

their lessons. 


15

16 

www.swz.de 

Issue no. 177 January 2011 STAEDTLER International 

Colouring moves the world. 

Children colour for 

children in need! 

Get out your favourite pencils and 

colour pictures for a good cause. 

More information: 

www.world-kids-colouring-day.com 


THE HONG KONG BOOK FAIR 2010 

The Hong Kong Book Fair was in 2010 the most fabulous consumer nsumer 

event in summer and was staged for the 21st time. About 920,000 20,000 

visitors attended, which was 2 % more than in 2009. The book fair is a 

true family event and aims to promote reading culture. 

This end-user exhibition opened 

its doors from 21st to 27th July 

and was held at the Hong Kong 

Convention and Exhibition Centre 

(HKCEC). In order to attract attention 

to the 175th anniversary of our company 

and to highlight the way to the 

fair, STAEDTLER Hingkong erected a 

billboard featuring WOPEX, FIMO and 

the STAEDTLER milestones timeline 

next to the HKCEC. The advertising period 

lasted for 2 months from 12th July 

to 11th September 2010. 

A steam train provided the main focus 

for the exhibition booth design – 

the idea originating from our 175th 

anniversary set concept. We were delighted 

with the positive reaction we 

received from visitors and the press. 

The STAEDTLER stand was always 

busy and surrounded by crowds of interested 

people. The aim to display a 

high-profi le corporate image and to 

make us stand out from the competition 

was achieved. 

Colouring and creativity were our 

central themes. For colouring, we promoted 

the karat range, with its watercolour 

pencils, soft pastel chalks and 

oil pastels, and the STAEDTLER 

ergosoft products. The focus 

was, however, very much on 

karat, as this comprehensive 

range of high-quality products 

makes it the ideal choice for 

both hobby and professional 

users alike. In order to attract 

attention to our stand, we had 

invited artists to come and 

draw pictures for the children. 

The purpose of these demonstrations 

was to arouse the interest 

of children and their 

parents, our key target group. 

The presentations also provid- 

STAEDTLER guides the way to the Hong Kong fair 

Artwork Artwork with karat 

ed us with an opportunity to pass on 

user tips and information on product 

applications. What’s more, this personal 

selling strategy was an effective 

means for converting purchase impulses 

into actual purchases! 

Creativity was the other central 

theme. Here, we highlighted the integration 

of FIMO under the STAEDTLER 

umbrella brand. We had a FIMO do-ityourself 

video playing and modelled 

objects on display for visitors to pick 

up and touch, enabling them to experience 

fi rst-hand just how FIMO differs 

from other clays on the market. In addition 

to this, we had a hobby art promoter 

on the booth who gave step-bystep 

instructions to kids on how shape 

and bake FIMO to create fabulous fi gures 

and objects. 

Further STAEDTLER products had 

been presented; for example our eyecatching 

Noris Club magic tree displays 

had been set up on our stand to 

showcase our vast school range. Another 

area featured Lumocolor, the 

mechanical pencil range and our latest 

innovation, WOPEX. To attract attention 

to WOPEX, we had a short fi lm 

running and eye-catching POS advertising. 

Last, but not least, we also presented 

our triplus products. We had 

reserved a large area of our booth 

where consumers had plenty of space 


to look at, write and test these products 

extensively. 

The fair was a great success – evident 

by the long queues to be seen at 

Activities around ergosoft products 

the checkout. Our main objective – 

which had been to showcase our new 

products – had been achieved and 

many inspirations could be offered to 

our visitors. 

Kenneth Li 

17

18 

CYBERNETICS, SYSTEMIC 

THINKING AND THE ECOPOLICYADE 

One thing at a time however – 

to explain, the Ecopolicyade is 

a computer simulation game 

developed by Frederic Vester that was 

designed to stimulate and foster strategic 

thinking. Since 2004, the Ecopolicyade 

also takes place as a competition 

and, since 2008, has been 

established as a nationwide competition 

for students in grades 7 through 

10. Here, teams of up to three participants 

compete against each other. 

These national youth games for the 

mind are sponsored by the German 

Federal Centre for Political Education 

and by Malik Management (St. Gallen, 

Switzerland). Malik Management has 

integrated Frederic Vester‘s work in its 

systemic-cybernetic management approach 

and holds the rights to the Ecopolicy 

computer simulation game. 

Background 


STAEDTLER International 

If you’re asking yourself what the Ecopolicyade is about, it might best be described as ‘national youth games 

for the mind.’ Effective immediately, STAEDTLER will now be participating as a cooperation partner. 

The idea behind this computer simulation 

game is to develop an understanding 

for complex political decisions 

and their effects on various 

areas of society. The Ecopolicyade cultivates 

and promotes networked 

thinking. The decisions made by the 

students are simulated as to their interaction 

and effects on various living 

aspects and illustrate the complex impacts 

and effects of political and economic 

actions. 

What is the goal? 

The goal of the simulation is to 

govern a country over 12 ‘rounds,’ or 

governing years, in such a manner that 

the country can develop ideally in regard 

to economic, ecological and social 

standpoints. Here it must be taken 

into consideration how to guide an industrial, 

emerging or developing country 

in such a way that a stable balance 

is maintained between the areas of 

STAEDTLER Noris Club – Website Relaunch 

Since the beginning of 2005, a 

multi-layered and well-visited 

portal designed for children 

above pre-school age and their families 

has been growing. 

Current topics and highly educational 

articles on the topics of colouring, 

writing and crafts alternate with 

entertaining games and great creative 

tips. 

These specially-tailored pages, 

with which children can familiarise 

themselves with the world of the In- 

Brainstorming during governing and decision-making! 

politics, production, environmental 

impact, quality of life, restructuring, 

education, population and demographic 

development. Not all of these 

areas can be directly infl uenced in the 

simulation game. Reciprocal actions 

and feedback effects must be constantly 

monitored and taken into consideration 

for further decisions. An additional 

challenge is presented by 

‘event cards,’ which can have a positive 

or negative effect on various areas 

of the system. 

“Here it depends on observing various 

effect networks and causal relationships 

and bringing all factors into 

balance – for example, despite a good 

economic situation, there may quickly 

be a coup d‘état as the environment 

threatens to collapse”, commented 

Hans-Werner Hansen, co-initiator of 

the competition. 

‘Ecopolicy’ demands not only political 

thinking and action, but also 

group dynamics and teamwork. In this 

competition the participants improve 

their ability to work as a team. These 

ternet, were given a comprehensive 

‘facelift’ in September 2010. 

The clear structure into various 

subject areas (knowledge, wledge, games, 

downloads, e-cards, crafts, rafts, 

product tips, teacher/ / 

educator areas) was 

kept, but the navigation 

has become 

more intuitive, the 

appearance of the 

website more modern 

and attractively 

designed – a smart, 

are not only important qualifi cations 

for later professional life, but also necessary 

prerequisites to cope with the 

most important political, economic 

and ecological challenges of both today 

and the future. 

Networked thinking and 

work with the STAEDTLER 

Digital Pen 

Regardless from which area of society, 

once a problem has been recognised, 

described and put down on paper, 

it supports the recognition of 

cause-and-effect relationships and 

the creative problem-solving process. 

A good example for integrated 

working at the product level is the 

The Digital Pen in use 

striking design that appeals to the picture-oriented 

surfi ng habits of children. 

With the online NNoris 

Club, 

STAEDTLER STAEDTLER offers even the 

youngest target group a terrifi 

ri fi c platform for fo participation: 

tion: this additional add free 

offer offer will be co continually ex- 

panded and naturally n re- 

main a user magnet. mag 

Yvonne Y Dambier 

STAEDTLER Digital Pen. Just as with 

other conventional writing instruments, 

ideas can fi rst be brought directly 

to paper – it works on paper just 

like a normal ballpoint pen. From there 

however, the STAEDTLER Digital Pen 

effortlessly transfers all handwritten 

notes, whether personal or those 

gathered in a team, directly to a computer. 

A digital receiver is attached to 

a notebook or blotter pad via a clip, 

enabling your ideas, thoughts and remarks 

to be recorded whether at 

home or away. The transfer of the 

notes to the computer in data form 

takes place via USB cable and, via the 

included OCR software, all handwritten 

notes can be converted to computer 

script. Notes, reports or drawings 

can be exported to MS Offi ce programmes 

such as MS Word or e-mails 

in just a few easy steps. Here they can 

be edited, further worked upon or sent 

via e-mail for discussion and coordination 

with others. 

It is therefore no wonder that the 

STAEDTLER Digital Pen is an inherent 

part of the Ecopolicyade team. Game 

results are recorded in writing, ideas 

and solutions are sketched or busily 

shared back and forth with team 

members. 

STAEDTLER participates in the Ecopolicyade 

not only by providing the 

players with the Digital Pen as an integrated 

working tool; the traditionbased 

manufacturer of writing instruments 

also provides other useful 

products for these national ‘youth 

games for the mind.’ In this manner, 

the informational events for educators 

in the individual German states, as 

well as for the result decisions at the 

state and national level can be optimally 

supported. Moreover, 

STAEDTLER also offers assistance in 

locating an exclusive venue for presentation 

of the state-wide results in 

Bavaria that is worthy of this ‘creative 

think tank’ competition. 

The motto ‘STAEDTLER – Your 

Inspiration’ is not just the guiding 

theme of the company but also symbolises 

the principles of integrated, 

networked thinking within the company. 

Through its support as a sponsor of 

the Ecopolicyade, the idea of integrated 

thinking at STAEDTLER is not just 

demonstrated within the company, 

but also outwardly. Because, as stated 

in the words of Frederic Vester: “what 

we need is a new view of reality. Insight 

that many things we view separately 

are in fact interconnected; that 

these connecting invisible threads behind 

the scenes are often more important 

for the happenings in the world 

than the things themselves.” 

Appeal: 

We would like to invite you to 

explore the new site together with 

your children under: 

http://www.norisclub.com 

New and unique – 

Reopening of the STAEDTLER World 

On 25th November 2010, 

STAEDTLER World, our fl agship 

store in Nuremberg, was 

reopened. With some 150 square metres, 

the store is ideal for presenting 

our versatile product portfolio as well 

as the brand Pritt by our distribution 

partner Henkel. 

The STAEDTLER World at 15 

Königsstraße, in the heart of Nuremberg‘s 

old town, directly addresses 

end users and serves as a platform for 

presenting our portfolio to dealers. 

Whether for kindergarten, school, offi 

ce or for creative work at home – 

there is something for everyone. 

Thus, STAEDTLER remains clearly 

committed to its Nuremberg location 

once again. We are proud of our long 

Reopenning of the attractive STAEDTLER world in the centre of Nuremberg 

manufacturing tradition in n 

the Nuremberg metropolitan an 

region and of our experience ce 

in the development and fabrirication of professional writing ng 

and creative products. And d so, more 

than 80 percent of all STAEDTLER 

products worldwide are “Made in 

Germany” – a quality mark appreciated 

internationally. 

During the Advent season, the 

STAEDTLER World offered both young 

and old a look at how pencils were 

made at the time of Friedrich Staedtler. 

References to this ancestor of later 

company founder Johann Sebastian 

Staedtler as ‚fi rst lead-pencil maker‘ 

can be found in Nuremberg‘s city annals, 

dating to as far back as 1662. The 

visitors enjoyed watching our colleague 

STAEDTLER awarded the fi rst Nuremberg Prize for 

Anti-Discriminatory Corporate Culture in 2010 

For many years the city of Nuremberg, 

together with its citizens, 

has been making great efforts to 

emphasise and put into practice human 

rights at the local level, thereby 

fulfi lling its commitment as a city of 

peace and equality. Here companies in 

particular can make signifi cant contributions 

to implementing a culture of 

human rights. 

To express this special contribution 

of businesses and emphasise their role 

model character, the city of Nuremberg 

will now award the ‘Nuremberg 

Prize for Anti-Discriminatory Corporate 

Culture’ every two years, beginning 

in 2010. 

In its decision from 14 July 2010, 

the Nuremberg city council unanimously 

followed the vote of the jury 

and selected the STAEDTLER Mars 

GmbH & Co. KG as the award winner 

for the year 2010. In their reasoning it 

was stated that STAEDTLER’s “corpo- 

rate philosophy and mission statement 

are strongly orientated on the protection 

of employees, consumers and the 

STAEDTLER World 

Königstraße 15 · 90402 Nürnberg 

Phone: +49 (0) 911 2375195 

Opening hours: 

Monday – Saturday 10:00 h – 19:00 h 

– who wore an garment modelled on 

historic originals – crafting pencils by 

hand in his authentic workshop. 

On the opening day, the mascots 

Nori and Pritt attracted many visitors 

to the STAEDTLER World, showing 

once more the successful sales cooperation 

of STAEDTLER and Henkel. 

environment. In addition to comprehensive 

programmes for work and 

health safety, ongoing employee train- 

Photo above (left to right): Dr. Ulrich Maly (Lord Mayor of the City of Nuremberg) presents 

Mr. Axel Marx (Managing Director of STAEDTLER Noris GmbH) with the corporate award. 

STAEDTLER S presents ideas during “Rund 

um u die Nürnberger Altstadt” cycle race 

at a the Hauptmarkt 

On 12th September 2010, the 

Nuremberg cycle race “Rund 

um die Nürnberger Altstadt” 

(Round ( the Old Town) started already 

for f the 20th time. More than 60,000 

spectators s enjoyed the anniversary of 

this t internationally known cycle race, 

particularly p its new race track. Attractions 

t such as the daredevil tricks by 

BMX B pro Chris Boehm along with numerous 

m activities for all ages to join in 

offered o an memorable supporting 

programme. p 

For the first time in the history of 

the t race, Nuremberg’s central market, 

k the Hauptmarkt, was made part 

of o the action: it served as a starting 

place p for all races. This year, 

STAEDTLER S gave this singular crowd 

puller p its special name – ‘STAEDTLER 

Area’. A And what would the race by 

without w the ‘STAEDTLER Kinderland’; 

l from 9:00h to 18:00h, both 

young y and old could let their creativity 

t run wild and put their athletic 

ing and the promotion of diversity 

within the company, the company’s 

Social Declaration adopted in 2006 

was most decisive factor. The Social 

Declaration sets forth binding standards 

for fair and socially acceptable 

working conditions that are to be upheld 

in all STAEDTLER subsidiaries and 

production sites worldwide.” 

The award ceremony took place in 

connection with the Nuremberg Peace 

Dinner on 25 September 2010. The 

prize was awarded by Lord Mayor of 

Nuremberg, Dr. Ulrich Maly and was 

accepted by Mr. Marx. 

Since the award ceremony, the impressive 

bronze sculpture holds a 

place of honour in the entrance area of 

the STAEDTLER Group’s corporate 

headquarters in Nuremberg and 

serves to remind all of the values and 

role model character of a discrimination-free 

company. 

Dominik Kestler 


skills at miniature golf to the test. 

And once again there was a chance 

to win many great prizes from 

STAEDTLER. Besides a painting and 

crafting corner, where colourful 

masks were created, there was also 

a special highlight – the FIMO workshop, 

where visitors could give their 

pens a unique appearance. 

To intensify the cooperation with 

the City of Nuremberg and the race coordinators, 

STAEDTLER has decided to 

further extend its commitment for the 

coming years. 

19

20 


STAEDTLER International International 


NATIONAL PAINTING & DRAWING CONTEST IN PORTUGAL 

At the beginning of the new school year, STAEDTLER Portugal once again organised the National Painting & 

Drawing Contest. This year’s theme was ‘Wonders of the Water World’. As usual, the event was supported 

by the National Teachers’ Association and well-known kids’ TV channel NICKELODEON. This year, addition- 

al support was received by the Lisbon Oceanarium – obviously very much related to the theme. 

STAEDTLER has been promoting 

this contest since the academic 

year 2002 / 2003. The contest is 

well accepted, enjoys a high level of 

participation and is a great success 

every time. This year, the competition 

began in September 2010 and ran until 

January 2011. 

Last time round, Nori and Sponge- 

Bob aimed to increase children’s 

awareness for environmental problems. 

This involved an adventure activity 

in which children were able to 

learn about different ways to protect 

the environment. This year, since it is 

the ‘International Year of Biodiversity,’ 

we thought it a good idea to focus on 

what can be done to protect the 

oceans – as oceans play a crucial role 

in sustaining life on earth! We have to 

protect the oceans and the many species 

and wonders of the water world. 

Nori and SpongeBob want to actively 

help alert schoolchildren to this issue 

by means of the Painting & Drawing 

Contest. 

Children were invited to enter their 

drawings or 3D works of art. Children 

from 3 to 15 years could participate in 

four different age groups – though 

only the last 3 groups (6 – 15 year 

olds) competed on a national level. 

In additition to their personal prize, 

the national winner will win an exciting 

trip to the Lisbon Oceanarioum for 

his/her entire school class and teacher 

where they get the chance to ‚sleep 

with the sharks’ … well, not really 

sleep with the sharks, but they can enjoy 

a wonderful, exciting night right 

next to the big aquarium, side by side 

with all different kinds of fi sh, separated 

only by a wall of glass. This unfor- 

STAEDTLER France has successfully 

launched the Digital Pen 

September 10th was D-Day in 

STAEDTLER’s French affi liate. After 

months of preparation, fi rst 

Digital Pens were delivered to customers. 

To present this new product, 

STAEDTLER France had prepared a variety 

of tools: 

■ A special website (www.digitalpen. 

staedtler.fr) providing visitors to the 

site with lots of information: a short 

fi lm explaining the product features, 

details on where to fi nd the product 

in France, FAQs, user guides, hotline 

contact details, etc. etc. 

■ A special fl yer listing the advantages 

for dealers selling the Digital Pen 

■ Display with a TV screen showing a 

fi lm explaining the product features 

– complete with 20 Digital 

Pens 

■ Advertisements in customers’ 

catalogues and 

stationery magazines 

■ A freestanding display rack for positioning 

close to the display to 

show different applications 

■ Special PR activities for presenting 

the Digital Pen to the media (magazines, 

TV networks, web 

sites) 

Thanks to all of these 

tools, we can now say that 

the launch has been a success! 

After only one month 

of sales, more than 2,500 

pieces have been sold to 

French customers. 

Yves Müller 

And the good news is 

that the sell-through 

is excellent! 

gettable experience will include bus 

transportation as well as board and 

lodging. We are sure that it will be a 

night to remember! 

As in the past, a website has been 

set up specifi cally for the contest. 

There, participants can obtain detailed 

information, take a look at pictures 

and winners of past contests and 

fi nd out more about online hobbies. 

Once again, we worked together 

with NICKELODEON TV, who is running 

a strong TV campaign right up 

until the end of January of 2011. This 

covers different spots promoting the 

contest itself, spots promoting an online 

hobby (offer of a special ‘Back to 

School Kit’) and, for a period of 2 

weeks, an interactive banner and various 

posts on the Nickelodeon Facebook 

page. Extensive information on 

the contest was mailed to schools and 

kindergartens as well as to members 

of the Portuguese ‘triplus Club’ (for 

teachers) and ‘Noris Club’ (for children). 

STAEDTLER Portugal customers 

are also an important communication 

vehicle for this activity. They supported 

us by displaying eye-catching POS 

material (A3 standing showcards) and 

information fl yers. We will keep you 

informed on results ... 

Carlos Curião 

The Portuguese 

‘Christmas Solutions Road Show’ 

A 

couple of months before Christmas, 

STAEDTLER Portugal 

went ‘on the road’ with its 

‘Christmas Solutions Road Show 2010’. 

This Road Show was staged for one 

and a half weeks from 10th – 19th October 

in Lisbon, Oporto and Coimbra, 

the country’s main university city. All 

Portuguese sales and marketing teams 

were involved in the event. 

The main objective for STAEDTLER 

Portugal was to present new products 

and promotional packages. Doing so 

in three of Portugal’s major cities 

meant that we achieved direct customer 

proximity. We had prepared a 

set of promotional activities targeted 

specifi cally for the Christmas business. 

What’s more, the normal STAEDTLER 

box packaging and ergosoft and 

triplus product lines make perfect 

Christmas gifts too. These were our 

‘Christmas Solutions’! 

Undisputable star of the Road 

Show was the STAEDTLER Digital Pen. 

This new product attracted a great 

deal of attention and customers were 

eager to learn more about its features 

and functions. Especially pleasing for 

us were the orders that were placed! 

Visitors to the event were rewarded 

with a STAEDTLER gift and, in addition 

to this, a special discount was 

granted for orders placed at the Road 

Show. We were delighted that so 

many of our customers dropped in to 

see us at the ‘Christmas Solutions 

Road Show’ and, before leaving, took 

the time to place their orders! 

Carlos Curião 

STAEDTLER Australia sponsors ‘Make It!’ exhibition launched at Sydney 

Powerhouse Museum and ‘Sydney International Animation Festival’ (SIAF) 

STAEDTLER Australia Managing 

Director, Paul Cashmore, gave a 

speech as part of the offi cial 

launch of the Make It! exhibition at 

the Powerhouse Museum in Sydney on 

12th October, 2010. In attendance at 

the opening night launch were 

STAEDTLER clients, numerous exhibition 

entrants and fi lm animation industry 

VIP’s. 

The Make It! project is the brainchild 

of the ‘Creative Industries Innovation 

Centre’ (CIIC) which is dedicated 

to growing the potential of 

Australia’s creative enterprises. The 

CIIC is an Australian Government initi- 

ative, supported by the University of 

Technology, Sydney. A diverse range 

of Australian creative companies were 

approached to participate in the Make 

It! exhibition, with each company being 

sent a box containing a package of 

white STAEDTLER FIMO Soft modelling 

clay and encouraged to fashion an 

object that represents an idea behind 

their creative practice ... encouraged 

to ‘mould it, shape it or do with it 

what you will!’ ... 

A considerable number of entries 

were received, with standards so impressive, 

the Sydney Powerhouse Museum 

has agreed to showcase a selec- 

Representatives of STAEDTLER Australia at the opening night launch (from left to right): Margaret Savage, 

Paul Cashmore, Ellen Marquart, Christine Foord, Megan Drummond, Mandy Knowlson und Patrick Boyd 

Drawing contests by STAEDTLER Spain 

Over the course of the past few 

months, we organised several 

drawing contests. The main 

one was targeted at school children 

from Catalonia. Motto of the contest 

was ‚Paint your class’ and information 

about the event was sent out to more 

than 5,000 primary schools. 

We had three NINTENDO Wii stations 

as prizes for the best three children, 

and most important of all, there 

were also lots of exciting STAEDTLER 

products to be won for their schools. 

The second best and third best drawing 

of young artists 

The best drawing had been submitted 

by 10-year old Adriana Prous Beas 

from the school ‘El Pinar de Nuestra 

Señora’ in Valldoreix (Barcelona). The 

school received STAEDTLER products 

to the value of 1,000 €. 

Claudia Rodríguez Ortega, (7 

years of age) won the second prize 

and her school ‘CEIP Carles Buigas’ in 

Cerdanyola (Barcelona) received 

1,000 € worth of STAEDTLER products 

too. 

Sergio García Ramírez (10 years 

old) sent us the third best drawing 

and won STAEDTLER products 

to the value of 500 € for his 

school, ‘Escola Mansuet’. 

Platzhalter Pl P at a zh al a te t r 

tion of the best entries in an exhibition 

that will be on display at the museum 

over the next 3 months. 

Exhibition entrants comment 

on the use of STAEDTLER 

FIMO Soft as their form of 

inspiration ... 

“I’ve been playing with FIMO for a 

few years, and the inspiration is like a 

response – It just happens when I have 

FIMO in my hands” ... Erin Field, jewellery 

maker and graduate architect, 

Durbach Block Architects. 

“Working as a designer, making 

homewares, I’m used to making things 

with a combination of craft and practical 

usage and that’s what FIMO does, 

you can use it to make something with 

contrasting materials” ... Liane Rossler, 

co-founder Dinosaur Designs. 

“I come from a sculptural background, 

so I like to explore objects in 

three dimensions ... FIMO reminds me 

of why I became a designer in the fi rst 

place, which was my love of making 

During the summer months, we also 

staged an exciting contest together 

with the kids club ‘Rik & Rok’. The mot- 

things” ... Damien Butler, Sydneybased 

furniture and product designer. 

Creative fi lm animations 

STAEDTLER Australia also sponsored 

a segment at the recent Sydney 

International Animation Festival 

(SIAF) - Make It! Animation Competition. 

Working with STAEDTLER FIMO 

Soft white modelling clay, animators 

were invited to enter a short fi lm – a 

tale of creative inspiration. 

The four selected fi nalists’ fi lms 

were screened at the festival opening 

night event on 24th September. The 

winner, voted by festival audiences, 

was Brayden Gifford, a UTS Masters 

of Animation student with a passion 

for stop-motion. Brayden created the 

fi lm, ‘Monkeelangelo’, about a monkey 

who uses his talents to literally 

‘get the banana.’ The entire stop-motion 

short fi lm was created using 

to was ‘Paint the pencil of the future’. In 

our opinion, many of the drawings we 

received looked very similar to our 

A selection of the best entries 

STAEDTLER FIMO Soft modelling clay 

in white. STAEDTLER provided the 

prize which Brayden plans to reinvest 

in his fi nal year stop-motion project. 

These and the winning animation can 

be viewed via the STAEDTLER facebook 

page link. 

Brayden Giffords „Monkeelangelo“ 

The happy winner Adriana Prous Beas 

Margaret Savage 

STAEDTLER Digital Pen. You can fi nd a 

selection of the best ones here. 

Mari Pau Garreta 

21

22 

Issue no. 177 January 2011 STAEDTLER International / Inspirations from around the world STAEDTLER Inspirations from around the world 

STAEDTLER ITALIA at the 

BIG BUYER Fair 2010 

Staedtler Italia attended the 15th 

BIG BUYER, the specialised exhibition 

for the stationery sector for 

home, offi ce, school, gifts and novelty 

goods, staged exclusively for large-volume 

national and international buyers. 

The three-day event took place in 

Bologna from 24th to 26th November 

in the modern, spacious exhibition 

area of hall 18 at the Bologna Fair Centre. 

During the exhibition the best 

wholesale, mass-market and key-account 

customers, offi ce suppliers and 

retailers had the opportunity to fi nd 

out more about STAEDTLER products 

and innovations. In addition, they 

were able to get information on sales 

IN THE STREETS OF MEERANE ... 

Meerane is a city in Germany 

located within the economic 

triangle of Leipzig, Chemnitz 

und Zwickau. If one were to enter the 

keyword ‘Meerane’ in any search engine, 

one can read for example about 

the daunting ’steile Wand,’ or steep 

wall, that is feared and respected by 

sport cyclists. This popular street rises 

some 248 metres at an average incline 

of 13 %. 

In addition to this familiar street, 

one can also view architecture from 

the early days of the city’s founding. 

Moreover, the city has a long tradition 

and can lay claim to such famous 

sons and daughters as the composer 

Werner Bochmann (Die Feuerzangenbowle, 

Quax – der Bruchpilot, etc.) as 

well as many other places of interest. 

proposals and promotions that 

STAEDTLER Italia had prepared for 

2011. 

Without a doubt, the product that 

aroused the most curiosity and internterest was the WOPEX pencil. Our customers 

were highly impressed with h its 

main features: innovative, ecological, ical, 

effi cient and comfortable to hold. 

A large exhibition area was dedicated 

to the Noris Club assortment. 

Following on from the successful introduction 

of the new additions to the 

product line in 2010, the positive reaction 

this year confi rmed Noris Club’s 

standing as an indispensable part of 

Disovered by Florian Dommel for STAEDTLER 

For not too long a time now - the artwork 

still looks fresh - the city is now 

adorned with a new STAEDTLER attraction, 

though the artist remains 

anonymous ... The son of STAEDTLER 

the STAEDTLER range. 

As far as STAEDTLER Italy’s sales 

and marketing strategies are concerned, 

we continue to concentrate on 

our strategic products, i.e. lead pencils, 

mechanical pencil leads, mechanical 

pencils, the Lumocolor range and 

the new Noris Club assortment includ- 

employee Ms. Dommel discovered 

this Noris pencil art while walking 

about the streets of ‘Meerane’ and 

took a picture for our Inspiration 

newsletter. 

ing the A·B·S coloured pencils. We 

also attach particular importance to 

the ‘effi cient for ecology’ philosophy 

aand 

the ‘STAEDTLER World Kids 

London L sports black and yellow 

It is hard to believe how popular 

and present the black & yellow 

STAEDTLER classic, the Noris pen- 

ccil, 

is in European storefront windows. 

GGreat 

Britain seems to have a particu- 

llar 

penchant for our pencils; in London 

oone 

can view the Noris as an unusual 

ddecorative 

object in two different 

bbusinesses. 

On the top picture you see the 

sshow 

windows of ‘Browns,’ decorat- 

eed 

with STAEDTLER Noris pencils on 

tthe 

occasion of the London Fashion 

WWeek. 

Some of the pencils were 

ssprayed 

over with red paint in order 

tto 

create an eye-catching ‘24,’ as a 

ppart 

of the store with the name 

‘ ‘Shop 24’ was reopened. The equally 

uunusual 

show window decoration of 

‘ ‘Harvey Nichols’ on the right was 

ddiscovered 

in London by Ms. Gerlach 

aand 

can almost be considered ‘art 

bbehind 

glass.’ A very aesthetic at- 

Colouring Day’ project – both themes 

which have already been introduced in 

many primary schools. 

tention-getter for the column 

‘Inspirations from 

around the world.’ 

A great and heartfelt 

thanks for these unusual 

snapshots! 

Maurizio Basso 

Tradition wins ... At the Wanganui sculpture competition in New Zealand 

From 18 September to 4 October 2010, an art competition took place in the city of Wanganui in New Zea- 

land. Among the works submitted by various artists, Daniel Clifford’s sculpture ‘balancing act’ was best able 

to impress the jury and emerged as the overall winner. 

From 18 September to 4 October 

2010, an art competition took 

place in the city of Wanganui in 

New Zealand. Among the works sub- 

Her talent was recognised early 

by one of her teachers who noticed 

her neat, precise shadow- 

mitted by various artists, Daniel Clifford’s 

sculpture ‘balancing act’ was 

best able to impress the jury and 

emerged as the overall winner. 

In addition to the considerable cash 

prize, the winning sculpture can be admired 

as a permanent installation on 

the Wanganui river. As the topic for his 

work, Clifford chose our STAEDTLER 

tradition pencils, two of which are balancing 

on the tip. The largest pencil element 

in the sculpture is a lofty 4,10 metres 

tall, and the smallest stands at 2.80 

metres. As such the STAEDTLER message 

‘tradition wins’ can be seen by 

everyone from afar. Clifford says he enjoys 

getting his inspiration from everyday 

objects. These sometimes ‘overseen’ 

articles are fantastic little hints 

for gaining a deeper understanding of 

our culture. The artist used our tradition 

pencils throughout his entire studies 

of the fi ne arts and has always felt 

attracted by their simple form and col- 

ing technique with circles. She informed 

the parents of their daughter’s 

dormant talent, which inspired and en- 

our scheme. In order to create a reference 

to the region as well as the cultural 

background, the artist modifi ed the 

size and lettering and, as such, the 

message of the pencils. Two contrasting 

interpretations can be observed – 

for example that the Maori people of 

New Zealand traditionally convey history 

and culture orally; whereby, as illustrated 

through the portrayal of a pencil 

by a European manufacturer, they are 

traditionally passed along in Europe 

through the written word. Whatever 

associations are triggered ... as a sculpture, 

the STAEDTLER tradition pencils 

cut an outstanding fi gure and fi t perfectly 

in the beautiful landscape of the 

Wanganui region. 

Read more about the artist and his 

work under: 

■ http://danielcliffordarts.blogspot. 

com/2010_09_01_archive.html 

■ http://www.wanganui.govt.nz/ 

SculptureWanganui.asp 

INSPIRED BY STAEDTLER ... 

Drawing was always her passion and, even at the tender age of three, she loved to draw. We’re referring 

here to the young Indian artist, Dhruthi Rao, whose parents moved to the Middle East for job reasons. 

Dhruthi currently attends the Delhi Public School in Kuwait. 

couraged Dhruthi to specialise in art 

courses and give her best. She developed 

a preference for pencil drawings 

and portraits very early on, something 

which has barely changed in the meantime. 

An art teacher recommended 

STAEDTLER pencils for school. Since 

then Dhruthi draws with STAEDTLER 

pencils and describes herself as a longtime 

user. At fi rst the young artist used 

the STAEDTLER Lumograph series in 

the hardnesses of 4B, 5B and 6B. 

Later, she he began bega gan using us usin ing g the th the e Lumograph Lu L mo mogr gr gra ap aph 

pencils in 7B, 7B, 8B an and 

d EE. EE E . Dhruthi Dh Dhru rut uth th thi 

states, “I discovered discovere red th that 

at my my y dr draw drawings awin ing gs 

appear very lifelike lifeli like ke and nd realistic rea eali list st stic ic c 

through h the use of STAEDTL STAEDTLER TLER ER pen pencils enci ci cils ls 

and I can an proudly y say that the he wide wid ide e variety 

of f STAEDTLER ER pencils bring out 

the best t of my talents.” 


23

24 

www.swz.de 

Imprint 

Superior writing performance. 

STAEDTLER INSPIRATION 

Publisher: 

STAEDTLER Mars GmbH & Co. KG 

Manufacturer of writing and drawing 

instruments Public Relations 

P. O. Box 48 42, D-90026 Nuremberg 

pr@staedtler.de, www.staedtler.com 

Editors: 

Michaela Schubert and Erna Buchmüller 

Tel.: +49 (0)911/93 65-461 

Fax: +49 (0)911/93 65-401 

michaela.schubert@staedtler.de 

erna.buchmueller@staedtler.de 

Conception/Design: 

Bend, not break. 

The extraordinary fl exibility of our 

mechanical pencil leads ensures a 

high level of break resistance. Unique 

ecological production process without 

the use of PVC or softening agents. 

Schultze. Walther. Zahel. Nuremberg 

www.swz.de 


Print: 

pixelpress.de GmbH 

Fuggerstr. 31 

92224 Amberg 

www.pixelpress.de 

0I870X6000

WOPEX. TECHNIQUE AND TENACITY - Staedtler

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