The Health Literacy Style Manual - Covering Kids & Families

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This is an example of poor font choice. Arial, a sans serif font, was used in this layout. It is harder to read on a printed page than a serif font such as Times New Roman. F O R M ATTIN G AN D STYLE | 41
PRINT SIZE <strong>The</strong> point size of type (where a point is a unit of measure m e n t ) a ffects readability significantly. Nearly every reader can read 12-point print, but as print size gets smaller, reading becomes incre a s i n g l y d i fficult. And if the print is t o o l a rge (14-point or bigger), the text is also difficult to read. For maximum re a d a b i l i t y, use 11-13 point size. Don’t use type that is less than 11 points for blocks of text. In addition, print size can vary when diff e rent fonts are used, even when the same point size is used. For instance, Times New Roman h a s d i ff e rent size text than C o u r i e r . 8-point font If you find that you qualify for retroactive coverage, you will have to pay a premium for each month. Retroactive coverage means coverage that starts before the date of your application. 10-point font If you find that you qualify for retroactive coverage, you will have to pay a premium for each month. R e t roactive coverage means coverage that starts before the date of your application. 12-point font If you find that you qualify for retroactive coverage, you will have to pay a premium for each month. Retroactive coverage means coverage that starts before the date of your application. 13-point font If you find that you qualify for retroactive coverage, you will have to pay a premium for each month. Retroactive coverage means coverage that starts before the date of your application. 42 | THE HEALTH LITERAC Y STYLE MA NUAL
Page 1 and 2: The Health Literacy Style Manual Pr
Page 3 and 4: WR I T I N G 1 7 Write in plain lan
Page 5 and 6: C overing the cost Small-scale test
Page 7 and 8: and improving problem materials, an
Page 9 and 10: WHO ARE YOUR READERS? Nearly half o
Page 11 and 12: HOW CLIENTS “READ” HEALTH INFOR
Page 13 and 14: This is a “before and after” of
Page 15 and 16: help the rest of the team understan
Page 17 and 18: This example of a poster, like that
Page 19 and 20: CR E AT E A LO O K A N D F E E L Al
Page 21 and 22: u n f o r t u n a t e l y, explaini
Page 23 and 24: 16 | THE HEALTH LITERAC Y STYLE MA
Page 25 and 26: vocabularies. Using common, everyda
Page 27 and 28: The left column shows words that ar
Page 29 and 30: B u r e a u c ratic language and le
Page 31 and 32: USE THE ACTIVE VOICE Write in the a
Page 33 and 34: Longer sentences are not necessaril
Page 35 and 36: Here is the revised notice. US E A
Page 37 and 38: You can improve the readability of
Page 39 and 40: This notice contains important info
Page 41 and 42: LINK NEW INFORMATION TO OLD Readers
Page 43 and 44: OF F E R H E L P TO R E A D E R S M
Page 45 and 46: CHOOSE A CLEAN DESIGN The first pag
Page 47: CHOOSING FONTS For readers with lim
Page 51 and 52: LAYOUT To lay out a page is to arra
Page 53 and 54: When the alignment is right-justifi
Page 55 and 56: CONTRAST Text is easiest to read wh
Page 57 and 58: • I t a l i c s . The contrast be
Page 59 and 60: The blue on this brochure (written
Page 61 and 62: H e a d i n g s Headings and subhea
Page 63 and 64: Be careful to write an introductory
Page 65 and 66: • Make them illustrative. Visual
Page 67 and 68: • D o n ’t print over a graphic
Page 69 and 70: This form (still in draft when we r
Page 71 and 72: The small print and difficult vocab
Page 73 and 74: Folding and mailing When you’re p
Page 75 and 76: application itself. Don’t begin t
Page 77 and 78: • Avoid using the word “optiona
Page 79 and 80: • Many readers have no context fo
Page 81 and 82: PROBLEM CHARTS AND TABLES Forms and
Page 83 and 84: This application doesn’t avoid cr
Page 85 and 86: Income charts Income charts are par
Page 89 and 90: d i ff e rent point of view. But fo
Page 91 and 92: a little more, and the re s e a rch
Page 93 and 94: Small-scale testing is a significan
Page 95 and 96: p rompt the participant if she’s
Page 99 and 100:
TRA N S L AT I N G I S A S P E C I
Page 101 and 102:
When your quality assurance person,
Page 103 and 104:
96 | THE HEALTH LITERAC Y STYLE MA
Page 105:
For more information For more detai
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