19 - Esther Kim

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Paul Marciano
CREATIVE DIRECTOR
Leslie Oki-Yoshimura
ART DIRECTOR
Esther Kim
Jennifer Lee
Christine Lin
Jason Ward
GRAPHIC DESIGNERS
Lisa Sullivan Guerrero
April Klimack
EDITORS
Karen Dickinson
Maria Ferrari
Rachael Greene
Jennifer Hoen
Tricia Marinaro
Lee McClellan-Karp
Steve Nicholas
Jenna Rodighiero
Lilit Shaghoian
Todd Silver
CONTRIBUTORS
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CONTENTS
G BY GUESS
LAUNCH
MUCHMUSIC
VIDEO AWARDS
MARIE CLAIRE
M LOYALTY
PROGRAM
GUESS BY MARCIANO
AD CAMPAIGN
GLOBAL
GUESS
WHOLESALE
SEMINAR
DIVISIONAL
MEETINGS
FACES
TO WATCH
SUMMER
INTERNSHIP
INTERNATIONAL /
EUROPE
INTERNATIONAL /
ASIA
CORPORATE
PHILANTHROPY

LETT ER FROM
MAURICE & PAUL MARCIANO
A ft er a record-breaking 2006, GUESS is poised to reach even greater heights in 2007. As we enter
the Back-to-School season, we remain committ ed to investing in the global growth of the brand and the
strength of our product and image.
Th e global reach of GUESS is evident through our international retail expansion, the globalization
of the GUESS website, as well as our worldwide philanthropic eff orts. Giving back to our community,
protecting the environment, and assisting humanitarian eff orts are only some of the ways in which GUESS
is making a diff erence.
Our products and advertising campaigns showcase the exceptional quality and style for which GUESS
is known the world over. Especially exciting is the launch of GUESS Collection timepieces, an upscale
line produced exclusively in Switzerland. Another important launch is that of G by GUESS. Th e store
is a retro yet modern space showcasing fashion for the aspiring GUESS customer – we are excited
to witness its birth.
Th e evolution of GUESS over the past 25 years would not be possible without the devotion of our
customers. Retaining and rewarding them is a crucial priority and with that, we are proud to debut
the M Loyalty Program in Fall 2007. A similar program is in development for the GUESS retail stores.
You have undoubtedly heard us use the term “Dream On” throughout the year. It is with this
focus that we dream bigger and aim higher. Our success has everything to do with our dedicated
employees and partners worldwide who share our passion. Th e GUESS family is the foundation
of every achievement and we are thankful for your talent, drive, and dedication.
We look forward to the months ahead and another fantastic year.
Maurice Marciano Paul Marciano

GAZETTE FALL 2007 / G BY GUESS
With the lights turned down and music
turned up, the G by GUESS store entices
its customer with a cool, comfortable
environment complete with everything they
need for a night out. The images throughout the
store make each customer feel like they, too, just
stepped out onto the pool deck somewhere in the
Hollywood Hills.
The G by GUESS concept was created to off er
young, fashion-forward customers modern, sexy
fashion at an attainable price. Still in its test phase,
28 stores have been rolled-out in key retail locations
throughout the country. The store setting has
a lounge feel with retro-style furniture and a modern
twist that includes the latest technology. The
customer is drawn in by monthly, custom-developed
videos projected behind the cashwrap.
G by GUESS is centered on staying in touch with
its customer and monitoring what’s exciting
in each store’s particular community. Every
store has a “Pulse” board in its stockroom
where associates post information about
the latest buzz-worthy products, events,
and issues important to their customers.
The marketing imagery is unique in
its illustrations, rather than using
photographs of models. The
campaign was created
by Monsieur Z,
BY GUESS
LAUNCH
a French illustrator known internationally
for his streamlined characters, architectural
forms, and elegance.
Special grand-opening events, complete with
local DJs and models showcasing current
looks, set the stage for an exciting future for
each store and the G by GUESS brand.

G by GUESS
Lakewood Grand Opening Party
North County G by GUESS store
North County G by GUESS store
Guests at the Grand Opening parties were treated to G
by GUESS Gift Bags and logo cookies
Darin Skinner and Store Manager Kim Walker
G by GUESS District Managers David Hart,
Amy Torres, Denise Frontera and Sarah Czar

Music
07
GUESS Rocks the MuchMusic Video Awards
On June 16 and 17, 2007, GUESS
teamed up with On3 Productions for
one of the most popular music events
of the year – the MuchMusic Video
Awards! Held annually in Toronto,
over 6,000 fans gathered to sneak a
peek at their favorite musicians and
celebrities hitting the red carpet and
performing on stage.
Actress Amber Tamblyn loving
her new GUESS booties backstage
at the MuchMusic Awards in
Toronto, Canada.

Musician Joss Stone became
obsessed with her new GUESS
shoes backstage at the MuchMusic
Awards. She left with seven pairs!
GUESS Footwear was the sole brand gifting shoes
to celebrities and tastemakers alike at the offi cial
backstage gift lounge at the MMVAs. Trendsetting
GUESS Footwear such as the Danella, Merri, and
Clancy were given to presenters, performers and
celebrity guests including Amber Tamblyn, Avril
Lavigne, Emilie de Ravin, Fergie, Joss Stone, and
renowned blogger, Perez Hilton! Hit pop/rock bands
such as Alexisonfi re, Finger Eleven, Maroon 5
and Sum 41 also scored some of the hottest styles of
the season from GUESS.
Pop sensation Fergie was very
excited with her new animal-print
pony hair pumps from GUESS
backstage at the MuchMusic Awards.
She couldn’t decide which shoe to
choose, so she took two styles!
7MUCH
MUSIC

GAZETTE FALL 2007 / A STARRY NIGHT
On Wednesday, July 18, 2007 GUESS
partnered with Marie Claire magazine
to host the SUPER ROLE MODEL event
– a New York City gallery event toasting
some of fashion’s most famous faces.
Held at the Big Apple’s renowned MILK
Gallery, the event’s exclusive guest list
included GUESS VIPs, New York’s fashion
elite, local tastemakers, celebrities and of
course supermodels!
Helena Christensen, acclaimed model and
photographer, was featured as a “guest
photographer” for Marie Claire’s August
issue, shooting an attractive photo spread
of some of today’s hottest supermodels in
denim, including high-profi le names such as
Naomi Campbell, Lydia Hearst, Iman, Liya
Kebede, Petra Nemcova, Molly Sims and
Christy Turlington. Leading up to the event,
each participating supermodel was gifted
a stunning GUESS Collection timepiece,
personally engraved with her initials.
A retrospective of 25 years of photos
from past GUESS advertising campaigns
were also exhibited and auctioned, with
all proceeds benefi ting the non-profi t
organization Invisible Children. These iconic
GUESS images were an eye-catching part
of the show, generating approximately
$3,450 for the chosen charity. Alongside
the GUESS images, a selection of Helena’s
Supermodel Photographs were showcased
on the gallery walls, with the proceeds
benefi ting the respective models’ favorite
charities.
The star-studded charity event attracted
phenomenal guests including Marie Claire’s
Editor-In-Chief, Joanna Coles, and VP/
Publisher, Susan D. Plagemann, as well
as Helena Christensen, Liya Kebede,
Iman, Sean Penn, Diego Garcia and
Leven Rambin.
Classic, yet adventurous GUESS images
displayed on the gallery wall were a showstopping
hit throughout the night.

VIP actor, Sean Penn,
posed with guest
photographer, Helena
Christensen, once
inside the party.
9STARRY
NIGHT
Jessica Fels and
Stephanie Jungbluth,
from the GUESS
corporate team, took
a minute to pose with
Executive VP/Chief
Marketing Offi cer of
Hearst, Michael
Clinton, Marie Claire’s
Editor-In-Chief, Joanna
Coles, and VP/Publisher,
Susan D. Plagemann.
Supermodel Liya
Kebede made an
appearance in
honor of her
featured image.

GAZETTE FALL 2007 / GUESS.com
On June 13, 2007, a new, global GUESS.com was
launched with an abundance of exciting advancements.
Features such as the ability to choose multiple
language translations, the addition of regional
news and events, as well as local store fi nders add
to the site’s global experience. The overall goal of the
new GUESS.com is to provide a common platform
to showcase and support existing company initiatives,
as well as foster future global expansion opportunities.
The design is clean, stylish, and beautiful. It elegantly
showcases the brand and lifestyle through a story
of images that are uniquely GUESS. Built with stateof-the-art
technology, the site’s design and content can
be updated quickly and translated into more than eight
languages. Depending on the country a visitor selects,
he or she will have the opportunity to view the site
in English, French, Quebec French, Italian, Russian,
Spanish, Traditional Chinese, Simplifi ed Chinese,
or Korean languages. Plans for 2008 include adding
translation into German, Japanese, and more.
Over a quarter of a million people residing outside
of the United States and Canada visit GUESS.com
every month. Although currently online purchases
are only shipped to the U.S. and Canada, the new
site provides a more personal and relevant brand
experience for those visitors who want to interact
with the GUESS brand.
In addition to the country-specifi c content sites,
GUESSkids.com was revamped and incorporated
into the new GUESS.com. GUESSadvertising.
com was consolidated into GUESS.com; soon all of
GUESSinc.com will be merged into the site.
The natural next step to ONE WORLD | ONE BRAND
was One Website. The new GUESS.com is one
global network of websites, complete with
everything GUESS!

13 ]GUESS.com
www.GUESS.com Global Home Page
“About GUESS” Section on the Russian Site

GUESS
GAZETTE FALL 2007 / AD CAMPAIGN
GUESS
MARCIANO SETS ITSELF APART
David Chiovett i, Director of Stores, US Retail and Marciano;
Greg Moreau, Director of Stores, Canada Retail and Marciano;
and Francine Puro, Regional Director of Marciano hosted
the fi rst Marciano Division Meeting at Th e Standard Hotel
in Los Angeles, California. Att endees included district managers,
district managers-in-training and select store managers from the
Marciano division.
Att endees heard from the Marciano Design, Merchant and Visual
Merchandising teams about fall product, holiday strategies and
visual standards. Skill-building workshops focused on eff ective
scheduling and recruiting, while clienteling prepared att endees
to deliver the Marciano Customer Experience to their teams.
Att endees were also introduced to the M Customer Loyalty
Program which will be launched in all Marciano stores
later this year.
Jeff Frost,
Chuck Benson, David Chiovett i, Greg Moreau and David Metz
TRA INING
CAMP
GUESS
BACK-TO-SCHOOL
DIVISIONAL MEETINGS
GUESS
GUESS
Factory Platinum Managers put their sailing skills to the test
FACTORY AND G BY GUESS
SAIL THROUGH BACK-TO-SCHOOL
Darin Skinner, Vice President of Operations, Factory and
G by GUESS, hosted the Factory and G by GUESS
Back-to-School Meetings at the Renaissance Hotel in Long
Beach, California. Att endees included regional directors, district
managers, district managers in training, area brand managers, lead
district training managers and Platinum store managers from the
Factory division.
A sailing teambuilding activity required Factory att endees
to communicate eff ectively, work as a team and assign roles based
on talent and skill. A designing denim teambuilding activity gave
G by GUESS att endees an opportunity to design their own jeans
in the corporate laundry facility. A fashion show that showcased
Factory and G by GUESS fall styles and product rotations,
presented by the Factory merchant teams, highlighted big
ideas for Back-to-School. Th e meeting wrapped up with both
teams strategizing to create a simple, successful and fun Backto-School
season.
GUESS

RETAIL CONTINUES TO DREAM ON…
David Chiovett i and Greg Moreau hosted the Retail Back-to-
School Meeting at Th e Island Hotel in Newport Beach, California.
Att endees included regional directors, district managers, district
managers-in-training, area brand managers, lead district training
managers and Platinum store managers from the Retail division.
DIVISIONAL MEETINGS
TRA INING CAMP
RETAIL REGION ONE RETAIL REGION TWO
RETAIL REGION THREE
Att endees viewed fall product and learned the strategies of each
department during product rotations presented by the Retail
buyers, allocators, designers, visual merchandisers and planners.
A teambuilding activity had regions going head-to-head in
beach volleyball. Teamwork and team spirit were the keys to this
activity! Th e fi nal day of the meeting consisted of regional strategic
planning sessions which allowed att endees to share best practices
and create action plans for third quarter success.
RETAIL CANADA
19 AD CAMPAIGN

Basel,
Switzerland
FACES TO WATCH:
Ultimate Global Model Search
A NIGHT
TO REMEMBER
On the evening of April 15, 2007, the FACES TO WATCH:
Ultimate Global Model Search came to a spectacular
close in Basel, Switzerland. Over 600 distributors,
retailers and international press members crowded under
the massive white tents of the BASELWORLD Watch and
Jewellery Show to watch the fi nals.
Joined by Paul Marciano, CEO and Creative Director
of GUESS?, Inc., Cindy Livingston, CEO and President
and John Marcheschi, Senior Vice President International
Sales and Marketing of Sequel AG, the international
audience enjoyed a champagne reception prior to the
GUESS fashion show that unveiled the 20 fresh-faced
fi nalists from around the world.
Dressed in exquisite apparel from the Fall ‘07 european
GUESS by Marciano collection, the Faces to Watch
fi nalists’ looks were completed with GUESS Watches
and GUESS Jewellery from the Fall ‘07 “On the Wild-
Side” Collections, the same collection featured at the
BASELWORLD show.
Faces To Watch winners Samuele Fragiacomo,
Darina Cherednichenko, Serinda Swan and Cristiaan de Ravalet
The fi nalist contenders consisted of 10 men and
10 women and represented over 17 countries including
Thailand, Canada, the United Kingdom, Korea, Italy,
South Africa, Canada, France, Russia, USA, Brazil,
Holland, Australia, Switzerland, Spain, Indonesia and
India. Paul Marciano led the panel of judges that included
Cindy Livingston and past GUESS model, Bree Condon.
After an impressive runway show boasting solid
competition, Paul Marciano commented on the
extraordinarily hard task of selecting who would be the next
Faces to Watch, making the surprise announcement:
“We couldn’t make up our mind on one winner, we had
to pick two winners. So we are choosing two men and
two women.”
With that, Paul Marciano and Sequel AG announced the
next faces of GUESS Watches:
Female Winners:
Serinda from Canada
Darina from Russia

Male Winners:
Samuele from Italy
Cristiaan from Holland
The winners fl ew to Los Angeles in June 2007 and starred
in the photo shoot by Yu Tsai, GUESS photographer.
They will appear in the GUESS Watches holiday
catalog due out later this year.
Paul Marciano and Faces To Watch fi nalists
Faces To Watch fi nalists at the GUESS Watches booth, Basel Fair Watch and Jewellery Show 2007
Faces To Watch fi nalists
21 19
AD CAMPAIGN
left to right:
Joanna Piacenza,
Courtney Layne,
Brittany Kucera
left to right:
Ryan Gish, Jenna
Rodighiero, and
Brittany Kucera
Does the opportunity of a lifetime entice you? Are
you passionate about GUESS? Apply for the GUESS
summer internship program and jumpstart your future!
The GUESS summer internship program is designed
for college students in their junior or senior year
looking to gain valuable experience within every major
corporate department. Located in Los Angeles,
California, positions are offered in various fi elds
including Accounting/Finance, Advertising, Design,
E-commerce, Human Resources, Legal, Licensing,
Merchandising, MIS, Marketing, Production,
Recruiting, Buying, and Sales.
Every intern receives a well-rounded experience that
includes hands-on projects as well as out-of-offi ce
activities that prepare students for their post-college
careers. Apply for the 2008 summer internship program
and grow with GUESS!