Entertainment Industry 2007 Market Statistics - Interactive Digital ...
Entertainment Industry 2007 Market Statistics - Interactive Digital ...
Entertainment Industry 2007 Market Statistics - Interactive Digital ...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Technology Complements Moviegoing<br />
One in seven U.S. moviegoers have invested to a great degree in content delivery and/or hardware for their home. Contrary<br />
to conventional wisdom, this segment of moviegoers goes to the movie theater more often than their lower tech counterparts.<br />
Those with 5 or more technologies attend 4 more movies per year than those with fewer technologies.<br />
10<br />
PPV/VOD<br />
DVR<br />
Surround Sound<br />
MP3 Player (Video)<br />
<strong>Digital</strong> Cable<br />
DVD Rental Service<br />
Satellite TV<br />
Movie Downloading Service<br />
Total Moviegoers<br />
Avg. Movies/Yr=7.9<br />
10%<br />
27%<br />
27%<br />
24%<br />
Moviegoers and Technology: NielsenNRG<br />
41%<br />
35%<br />
39%<br />
43%<br />
Moviegoers Who Own or Subscribe<br />
to 5+ Technologies* (14%)<br />
Avg. Movies/Yr=11.4<br />
36%<br />
44%<br />
75%<br />
75%<br />
71%<br />
88%<br />
87%<br />
82%<br />
Moviegoers Who Own or Subscribe<br />
to
Change language