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Anyw<strong>here</strong>, Anytime, Any-Screen Sports<br />
James Miner, SVP Digital<br />
ESPN STAR Sports<br />
jamesminer@espnstar.com
Anyw<strong>here</strong>, Anytime, Any-Screen Sports<br />
DIGITAL MEDIA REALITIES<br />
Perspectives on Next Generation Media<br />
ANYWHERE ANYTIME SPORTS<br />
Multiplatform Sports Experiences<br />
TAKE AWAYS<br />
Challenges and Opportunities
We Live in a Multi-Screen World<br />
90%<br />
of all media<br />
experiences<br />
globally are<br />
screen based<br />
Photo: boxfish live demo<br />
� 77% of all TV viewers are multi-screening<br />
� TV no longer commands our full attention<br />
Google The New Multi-screen World Report 2012
Purchased on 123RF Account<br />
Photo: purchased on 123rf<br />
When the Game is on TV, 83% of People<br />
KTTape.April_.GameChange1<br />
Check Sports Social Media.<br />
100BN<br />
Posts on<br />
Facebook during<br />
the Olympics
“Watching TV and tweeting is<br />
like being an armchair referee<br />
surrounded by a fire hydrant of<br />
intoxicatingly emotional,<br />
uncensored textual grunts.<br />
It...screams the word ‘global’<br />
louder then the U.N.”<br />
Pete Blackshaw Chief Marketing Officer, Nielsen McKinsey Incite<br />
KTTape.April_.GameChange<br />
Purchased on 123RF Account<br />
41%<br />
get Sports Results from<br />
Social, 40% From<br />
Online Sport/News<br />
Sites, 13% from TV<br />
Social is Driving the Next Generation of Sports<br />
Content, News, and Experiences.
Fans Live Online for the 6¾ Days<br />
Between Matches & Sporting Events<br />
72%<br />
Of Fans Check<br />
Favourite Teams &<br />
Events At Least<br />
Once a Day!<br />
Consumption of Sport in 2011 and Beyond Havas Sports & Entertainment
“In the on-demand era, people expect to get<br />
their dose of sports whenever the mood<br />
strikes them”<br />
eMarketer 2012 *Sports Fans Continue the Conversation Online & ESPN<br />
1BN<br />
Fan Minutes on the<br />
ESPN Score Centre<br />
App Per Month !
Anyw<strong>here</strong>, Anytime, Any-Screen Sports<br />
DIGITAL MEDIA REALITIES<br />
Perspectives on Next Generation Media<br />
ANYWHERE ANYTIME SPORTS<br />
Multiplatform Sports Experiences<br />
TAKE AWAYS<br />
Challenges and Opportunities
ESPN STAR Sports Digital Media Ecosystem<br />
OTT STREAMING<br />
APPLICATIONS<br />
FANTASY<br />
ONLINE<br />
SOCIAL<br />
ESPN PLAYER<br />
GAMING<br />
SMART TV
The World of Sports. Anyw<strong>here</strong>, Anytime.<br />
Digital IS the Fan Experience for<br />
the 6 ¾ Days Around the Match.<br />
ESS Digital keeps fans connected<br />
throughout the week. Fans demand<br />
anytime anyw<strong>here</strong> access to their sports.<br />
ESS Digital provides the Latest News,<br />
Video Streaming, VOD, Scores, Fantasy<br />
Sports, and Social Media – Anyw<strong>here</strong>,<br />
Anytime, on Any-screen.<br />
Why Digital Matters: 41% of Fans get<br />
sports results from Twitter and Facebook.<br />
Another 40% rely on news/sports<br />
websites compared to 4% from radio and<br />
13% from TV*.<br />
*Social Olympics Report 2012
Triple Play Experiences<br />
SOCIAL MEDIA – LIVE SCORES<br />
LIVE – VOD – ANYTIME– ANYSCREEN
SOCIAL MEDIA – LIVE SCORES<br />
Broadband Sports Networks<br />
LIVE – VOD – ANYTIME– ANYSCREEN
SOCIAL MEDIA – LIVE SCORES<br />
Companion APP Experiences<br />
LIVE – VOD – UNIQUE – SPONSORED
Anyw<strong>here</strong>, Anytime, Any-Screen Sports<br />
DIGITAL MEDIA REALITIES<br />
Perspectives on Next Generation Media<br />
ANYWHERE ANYTIME SPORTS<br />
Multiplatform Sports Experiences<br />
TAKE AWAYS<br />
Challenges and Opportunities
Next Generation TV is Social TV.<br />
Anne Marie Roussel – edgeofdigitalculture.com
Passive ‘TV’ is Ending: On-demand Content<br />
Powers Next Generation Media
Live Contribution = Higher Loyalty
Final Thoughts on <strong>Asia</strong>n Digital Media<br />
“<strong>Asia</strong>-Pacific is expected to surpass North<br />
America in total ad spending in 2014,<br />
thanks to extraordinary growth rates in<br />
internet and mobile internet usage, as well<br />
as rapid growth in digital advertising<br />
spending.”<br />
eMarketer 2012 Global Media Intelligence
Anyw<strong>here</strong>, Anytime, Any-Screen Sports<br />
James Miner, SVP Digital<br />
ESPN STAR Sports<br />
jamesminer@espnstar.com
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