June 2006 - Pink Truth

are busy now; many customers enjoy seeing what’s new, and
they like the convenience of seeing it all, delivered right to their house.
Customers like to see the visuals of the products in The Look, and the
sampler is great because it gets them using the product right away.”
Joyce Robertson‘‘’’“People
Joyce Robertson — Independent Senior Sales Director, McKinney, Texas
8 Applause June 2006
it can work for you.
That’s why Joyce has used the Preferred Customer
Program from the start of her business, and today regards it as part
of her business foundation. How can you make it work for you? Here are her suggestions:
• Give it a try! Sign up a group of your customers and practice following up with them.
Then track the difference in your sales to those customers versus those whom you didn’t enroll.
• Stay up to date with your contacts. Don’t wait until the last minute to enroll all your
customers – that could make the day of the deadline a hectic one. Instead, enroll as many
customers as you can right away. You can add any new contacts with a second Preferred
Customer Program order at the deadline.
• Follow-up is key! Sending mailers can get your customers excited about products;
following up can result in sales.
• Book classes from the sampler! If your customer loved trying the new product,
you could capitalize on her excitement. You might say something like, “You loved it? Great –
because I can tell you how to earn it free! I’m sure you want to tell your friends all about it too.”
• Consistency is key. Participate in the Preferred Customer Program consistently for a
year, then compare to see if your sales have increased.
try this.
JUNE
Enroll customers to receive the new Products to Simplify Your Life brochure.
15
You have from now until June 15. The brochure, available without featuring the gift with purchase this
time only, will mail in August and is all about skin and body care products that can simplify the lives of your busy
customers! So enroll now and get ready for some hot sales this summer. Consider selecting a few dates on your
calendar now so you know you’ll have time to make those important follow-up contacts with customers who have
received the Products to Simplify Your Life brochure in August.