2012 SPRING / SUMMER COLLECTION - Sanita

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OUR HISTORY / THE SANITA LEGACY SINCE 1907. To fully understand our current collections, see where the creative journey began ... many, many, many years ago. 1481 1791 The first written accounts of wooden clogs are found in Denmark. For the next 400 years, wooden clogs are the most widely used type of footwear, especially in Jutland where the vast tracks of woodland clogs are produced on an extensive scale. Farms in central Jutland hire a craftsman to make wooden clogs for selling at local markets or to traders. A skilled clogmaker is expected to make at least five pairs of clogs a day. 1870 1899 Newly made clogs are smoked to harden the clogs and prevent the wood from cracking. It is during this process that the clogs acquire their characteristic red-brown color. Depending on the intended use, clogs are fitted with a metal bracket or a lined leather strap across the instep. The 18-year-old shepherd boy, Christen Meldgaard Andersen, is apprenticed as a slipper maker. During his apprenticeship, he learns the craft that becomes the foundation of Sanita’s success. 1900 1907 The wooden clog with leather upper becomes the most popular model in Denmark. On February 4, Christen Meldgaard Andersen opens his store and workshop at Skolegade in Herning. Riding his bicycle with two pairs of clogs under his arm, he sets out to visit the local general stores. Sales boom when he begins travelling by train to visit potential customers in the larger nearby towns. HISTORY IS STILL IN THE 1924 Christen Meldgaard Andersen moves the company to larger premises at Mindegade, and sales steadily increase.
1940 Christen’s son, Johannes Meldgaard Andersen, starts working at the company and becomes a co-owner seven years later. 1965 Clog production is transferred to an independent company, A/S Sanita Træfodtøj, situated in Herning, Denmark. 1970 Sanita maintains its position and launches colorful clogs and that year’s big hit – wooden-soled boots. 1983 Sanita is converted into a holding company – and exports grow. The flexible San-Flex model launches and becomes a tremendous success. Clogs are no longer made with wooden soles only. MAKING-LITERALLY./ 1988 2001 Sanita forms a sales company in the US to better service the American market. Sanita is sold to new owners, who reach 40 million Euro in sales from distributors in more than 50 countries. WE CONTINUE TO HANDCRAFT EVERY PAIR OF SANITA CLOGS - NO TWO ARE EXACTLY ALIKE. THEY ARE AS ORIGINAL AS YOU ARE. 2007 Sanita produces more than one million pairs of clogs annually, of which just over half are exported. 2012 THE PRESENT 2009 > Sanita continues to expand and is constantly looking for fresh distributors. We now cover all corners of footwear: workwear, fashion, and comfort. 7
Page 1 and 2: 2012 SPRING / SUMMER COLLECTION OU
Page 3 and 4: Sanita’s collections are built up
Page 5: THE PIECES - THIS SEASON’S DESIGN
Page 9 and 10: Professional Croco (Seasonal/Core)
Page 11 and 12: Professional Safari / Laser Cut Pri
Page 13 and 14: Fleur - (twins) / Sanotan Pull Up /
Page 15 and 16: Nana / Leather $140.00 MSRP | EU 35
Page 17 and 18: Jytta / Soft Leather $155.00 MSRP |
Page 19 and 20: Tavi / Buffalo Leather $125.00 MSRP
Page 21 and 22: Crystal / FLEX / Soft Leather $150.
Page 23 and 24: Sonja Patent / Open Back Patent $11
Page 25 and 26: Claire Cabrio / Brush Off Leather $
Page 27 and 28: Victor Protector / PU Leather $120.
Page 29 and 30: Prof. Lars / Water Resistant Oiled
Page 31 and 32: Women’s US Women’s EU Men’s U
Page 33 and 34: WOMEN’S FASHION / WOOD OUTSOLE GE
Page 35 and 36: Sanita® Sales Team USA HEADQUARTER

2012 SPRING / SUMMER COLLECTION - Sanita

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