About ARNAUD BELHAMOU - Marketing Institute of Singapore
About ARNAUD BELHAMOU - Marketing Institute of Singapore
About ARNAUD BELHAMOU - Marketing Institute of Singapore
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Have you ever wondered why magazine and newspaper advertising became<br />
so expensive? It’s not because <strong>of</strong> their popularity. These days, the advertising<br />
landscape has obviously shifted. The reason is <strong>of</strong> course, the important time<br />
spent by consumers every day on a computer, mobile and Internet TV. As always,<br />
the strongest medium is video based and thanks to this shift, the propagation <strong>of</strong><br />
this medium is accessible to all businesses <strong>of</strong> any size. This session will reveal to<br />
you the intricacies <strong>of</strong> Online Video <strong>Marketing</strong> to help you embrace the new ways<br />
<strong>of</strong> capturing attention.<br />
KEY POINTS YOU WILL TAKE AWAY<br />
• Best positioning for Online Video <strong>Marketing</strong> (OVM): be yourself, be objective.<br />
• Know your product, discover new customers. Targeting always matters.<br />
• Case Studies - the difference between: Classic FaceBook Ads/Video<br />
FaceBook Ads/Classic Google Ads/Video YouTube Ads.<br />
• Be patient, but be attentive. Your customers always watch.<br />
<strong>About</strong> <strong>ARNAUD</strong> <strong>BELHAMOU</strong><br />
Co-Founder, FindYourWayInTheWorld<br />
RSVP<br />
24 OCT<br />
Tel: 6327 7593/ 591 I Email: membership@mis.org.sg I Website: www.mis.org.sg<br />
25 October 2012, Thursday<br />
6.30pm - 9.00pm<br />
MIS Executive Club<br />
51 Anson Road, #03-53 Anson Centre, S 079904<br />
Member: $20 | Non-Member: $35<br />
Partner: $30 | Public Tertiary<br />
Institution Student*: $10<br />
*This includes all students from NUS, NTU, SMU,<br />
NYP, NP, SP, TP and RP only.<br />
Arnaud Belhamou, co-founder <strong>of</strong> FindYourWayInTheWorld Pte Ltd, hails from Central America, a small island in the Caribbean. Following<br />
his travels and residence in various countries, Arnaud graduated with two Master Degrees related to New Technology and International<br />
Management. He is well-versed and equipped with experience in several Classic and Internet Media for the past 8 years.<br />
He travelled to <strong>Singapore</strong> by request <strong>of</strong> Cegegim to be part <strong>of</strong> their international marketing team as a Regional Manager for the APAC<br />
region. During the development <strong>of</strong> his current project, he had also learnt more about Digital <strong>Marketing</strong> while assuming position <strong>of</strong> a Senior<br />
Business Development Manager for SEO Agency <strong>Singapore</strong>.<br />
PROGRAMME HIGHLIGHTS<br />
6.30 – 7.30PM 7.30 – 8.30PM 8.30 – 9.00PM<br />
REGISTRATION & NETWORKING (Light dinner will be provided) PRESENTATION TALK Q&A SESSION<br />
Seats available on a fi rst-come, fi rst-served basis. Payment must be received prior to confi rmation <strong>of</strong> your seat.<br />
Please make your cheque payable to “<strong>Marketing</strong> <strong>Institute</strong> <strong>of</strong> <strong>Singapore</strong>”.
Registration Form<br />
<strong>Marketing</strong> Guru Talk<br />
Event: Be A Brand, Become a Media – Online Video <strong>Marketing</strong> on 25 October 2012<br />
Participant(s) Information<br />
Name <strong>of</strong> Delegates/NRIC Designation Email: Contact No:<br />
1.<br />
2.<br />
3.<br />
MIS Corporate Member No:<br />
MIS Membership No: MIS Student Non Member<br />
Address : ________________________________________________________________________________<br />
_____________________________________________ Postal Code ______________________<br />
Company: ________________________________________________________________________________<br />
Contact Person: ________________________________________________________________________<br />
Contact No: ________________________ (O) _____________________________ (HP)<br />
You may submit your registration form via fax: 6327 9741, email: membership@mis.org.sg<br />
Or post it to: 51 Anson Road, #03-53 Anson Centre, <strong>Singapore</strong> 079904 (Attn: Tan Qihui)<br />
For more information, you may contact: Dennis/Qihui @ 6327 7593/ 591<br />
Method <strong>of</strong> Payment<br />
Total Amount Payable: $ ________________________(Please make payment before the event)<br />
Cheque No: _____________________ Bank Name: _________________________<br />
(Payable to <strong>Marketing</strong> <strong>Institute</strong> <strong>of</strong> <strong>Singapore</strong>)<br />
Kindly indicate your Name, Membership No (if any), Contact Number and Event Title behind the<br />
cheque.<br />
Credit Card : AMEX MasterCard VISA<br />
Cardholder’s Name: __________________________________________________________________<br />
Official Use:<br />
Issuing Bank : __________________________________________________________________<br />
Card No: _______________________________________________________CVV No:___________<br />
Expiry Date : _________________ (MM/YY)<br />
Signature : _________________________<br />
Registration Registration Registration Fees: Fees:<br />
Fees:<br />
MIS Member : $20 $20 Non member : S$35 S$35<br />
MIS Partner : : $30 $30 MIS Student: Complimentary<br />
Public Tertiary Institution Student: $10<br />
Receipt No: _____________________________ Acknowledgement Sent: __________________________
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