1 Restructuring of the Value Chain of the European Ground ...

The market is divided as follows:
11%
7%
2%
11%
Figure5. Market structure in Amsterdam (see Templin, 2005b)
It is interesting to note, that a third party handler which entered the market in 1999,
exited in 2002, without being replaced.
Madrid Barajas, with 38.7 m passengers in 2004, was one of the first airports where
liberalization of the GHS market took place, as Spain started this process before the Directive
was implemented. The company that received a permission to perform third party handling
and become a competitor of the incumbent national carrier Iberia, was Ineuropa. There are
also three airlines who do self-handling, but are not allow to offer third party handling. As in
London and Amsterdam, the airport operator is not involved in the GHS business. Therefore,
out of the six analyzed airports, Madrid is the one with the highest percentage of self-handling
– 73%. Out of the third party handling market, Iberia holds 60% and Ineuropa 40%.
69%
KLM
Martinair
AviaPartner
Penauille Servisair
Menzies
8