Volume 3 Issue 6 November/December 2008 - Sunset Gower Studios

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HOLLYWOOD CHAMBER OF COMMERCE � Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community. MEMBER SPOTLIGHT What is a Periodontal Disease? 12 � hollywoodchamber.net by Dr. Fariba Kalantari, D.D.S. Periodontal (gum) diseases are serious infections that, left untreated, can lead to tooth loss. Periodontal disease is a chronic bacterial infection that affects the gums and bone supporting the teeth. The mouth contains a large number and variety of bacteria that form a sticky film called plaque. The bacteria that cause periodontal diseases create toxins in the plaque, which irritate the gums and bone. Plaque that is not removed can harden into a rough, porous deposit called calculus, or tartar. This can create conditions that lead to chronic inflammation and infection. There are different forms and progress of periodontal disease. Gingivitis is a mild, often reversible from of periodontal disease. The toxins in plaque irritate the gums, making them red, tender, Dr. Fariba Kalantari, D.D.S. swollen and likely to bleed easily. If not treated on time, Gingivitis, may lead to more serious, destructive forms of periodontal disease, called Periodontitis. This occurs when toxins destroy the tissues that anchor teeth into bone. The gums detach from teeth and form pockets. Exposed tooth roots become susceptible to decay and sensitivity. In some cases, so much ligament and bone are destroyed that the teeth become loose in its socket. It may eventually fall out, or require extraction. Other factors that can increase the risk are as follow: People who smoke or chew tabacco, Clenching or grinding of teeth, restorations (crowns, fillings, bridges,..) that have become defective, malocclusions (teeth not aligned properly), poor diet, pregnancy or hormonal changes, Systemic diseases, such as Diabetes, and AIDS which can lower resistance to infection, many medications such as steroids, some cancer therapy, antiepilepsy and calcium channel blockers can affect the gums. Treatment methods depend upon the type of the disease and how far the condition has progressed. The first step is usually a thorough cleaning that may include scaling to remove plaque and tartar deposits. In some cases, the occlusion (bite) may require adjustment. Antibiotics or irrigation with antimicorbials may be recommended in controlling the growth of the bacteria. There are diagnostic tests available to dentists today, enabling to test the sockets for the specific bacteria. This way, site specific Antibiotics can be prescribed to enhance the recovery of the very advanced cases. The National Institute of Health (NIH) and other research facilities are aggressively pursuing the link to chronic inflammatory periodontal infections and systemic diseases such as heart disease, diabetes, some forms of cancer, and possible other disease states. You can prevent the Periodontal diseases by brushing and flossing your teeth thoroughly at least twice a day, eat a balanced diet for good general health, and schedule regular dental checkups. CHAMBER BUSINESS BENEFIT providing useful information Learn more about Hollywood Chamber benefits Visit us online at HollywoodChamber.net or call (323)469-8311 CALIFORNIA SCHOOL OF CULINARY ARTS ANNOUNCES EXPANSION TO HOLLYWOOD California School of Culinary Arts (CSCA) Le Cordon Bleu Program, Pasadena, has announced the addition of its newest location at 6370 <strong>Sunset</strong> Blvd. The Hollywood campus of CSCA and the Le Cordon Bleu Program will add a new 30- week Le Cordon Bleu Diploma program in Culinary Arts to its educational offerings for students. “This new location allows CSCA to provide additional Le Cordon Bleu program offerings in Southern California and is a step toward our long-term strategy to bring our programs closer to student populations,” said Tony Bondi, California School of Culinary Arts president. Students at the Hollywood campus have the opportunity to benefit from signature components of a Le Cordon Bleu education, including classical European techniques and competency-based training. CSCA offers options for financing education, including eligibility for Federal student loan programs for those who qualify. “We are very excited to welcome the Hollywood students, faculty and staff into the CSCA family,” said Bondi. � www.csca.edu. SPA LUCE Hollywood has a new Mecca of relaxation. The Renaissance Hollywood Hotel & Spa is now home to the elegantly chic SPA LUCE. Located on Level 5 of the Hollywood-charmed hotel at Hollywood & Highland Center, the 6400-square-foot, state-of-the-art luxury boutique spa features personalized treatments, celebrityinspired pampering and top-of-the-line beauty and health products. SPA LUCE offers a luxurious and relaxing experience perfect for both the spa beginner and seasoned veteran. Hotel guests and Los Angeles residents will appreciate the standard in quality service SPA LUCE sets by offering unique treatments and product lines in a rejuvenating environment. The spa’s signature treatments have been carefully created to take guests on a journey of harmony, restoration and inner balance. Perfect for the female and male guest, SPA LUCE features seven distinct treatment rooms, one of which is a private sanctuary reserved for couples that includes a hydrotherapy tub and comfortable lounge area. Another spacious, naturally lit room is designated for nail treatments. Guests also have access to the rooftop pool overlooking Hollywood. � Call (323)491-1376 � www.spaluce.com. THE FEEL GOOD FILM FESTIVAL The Feel Good Film Festival celebrates films and the filmmakers and creative artists that create entertainment with positive themes, happy endings, that make audiences laugh, and that captures the beauty of our world. FGFF will encourage the development, production, and distribution of films that share those characteristics as it offers a yearly touchstone for the viewing and enjoyment of those films. Held at the Egyptian Theatre in August, the festival screened films aimed at both adult and family audiences that featured “positive themes, happy endings, make audiences laugh, and capture the beauty of the world”. Activities included an Opening Night Gala, an original screenplay competition, an original song competition, a panel discussion and a Closing Night Awards Gala highlighted by a Tribute to film and comedy legend, Jonathan Winters. Festival Director Kristen Ridgway stated, “We created the Feel Good Film Festival as happy counter-programming for the number of independent and studio films that seem to have the philosophy that the more dark and depressing the film, the better. It’s not our intent to screen films that are 100 percent G-rated or religious, but we do believe our audience members will leave our theatres feeling better than when they entered 100 percent of the time”. � Call (818)207-5307 � www.fgff.org.
� Creating a Strong Economy � Promoting Hollywood � Political & Legislative Action � Networking & Promoting Your Business � Assisting the Community HOLLYWOOD BUSINESS ADVOCATE MEMBER SPOTLIGHT HOAGIES & WINGS Hoagies & Wings, founded in 2004 by a Harvard Law graduate Akida Mashaka and two Cordon Bleu Culinary School Graduates, is an award-winning quick service restaurant chain with five locations. Serving original hot sandwiches and chicken wings, Hoagies & Wings has become a recognized leader in delivery and catering of traditional Buffalo-style hot wings throughout Los Angeles via their on line ordering site, GotWings.Com. A portent to his business acumen when he was a nationally ranked teenage tennis player, and was always teased about his chicken-eating habit. According to his peer players, just give Akida some chicken and he could win any tennis match. His like for “chicken eating” was rekindled when his partners came to him with the idea of opening a restaurant with a theme base of hot wings; subsequently the first Hoagies and Wings was launched. The culinary skills of partners/chefs, Bryan Newell and Jimmy Homsapaya, enabled Hoagies and Wings to become CitySearch winners in 2004. Delivery and catering is the primary service for the new Hollywood outdoor diner location located at 6751 Santa Monica Boulevard. � Call (323)463-2700 � www.gotwings.com. CLASSIC HOLLYWOOD GLAMOUR MAKES ITS MODERN DEBUT WITH THE OPENING OF THE KRESS! The opening of the Kress, a 38,800 sq. ft., multi-million dollar historically-renovated dining and entertaining complex, marks Visco Entertainment Collections official grand entrance into Hollywood. The Kress is an upscale dining and entertainment venue, which complements and contributes to Hollywood’s continued revitalization. The Kress boasts a full-service restaurant led by worldrenowned Executive Chef Troy N. Thompson with a carefully-crafted cuisine menu with an Asian influence; a basement-level lounge, live entertainment and dance floor; a third level banquet and event center offering food service, live entertainment and dance floor; and finally a spectacular design-driven rooftop lounge with cabanas, a limited food service menu and a 360-degree view of Los Angeles including the legendary Hollywood sign. The Kress stepped in to take this historical masterpiece back to its original 1934 architectural brilliance proudly maintaining the original 1930’s marble stairway, brass railings, ornate Italian-designed ceiling and an art deco façade. To honor the building’s significant Hollywood history, Viscuso commissioned Frederick’s of Hollywood to design the uniforms for the dancers at the club. Also, the name The Kress is a homage to the structure’s original tenant and owner, S.H. Kress and Co. a nationally-recognized retail chain which operated until 1981. � Call (323)785-5000 � www.TheKress.net. IL FORNAIO Il Fornaio thrives in the tradition of Italy’s trattorias, highlighting the gorgeous sites, sounds and aromas of authentic Italian cuisine. Serving award-winning Italian food, Il Fornaio is among the best in Los Angeles. An array of fresh breads baked daily from centuries-old recipes is presented to every table with Il Fornaio’s private label olive oil and balsamic vinegar. New regional Italian specials are featured monthly during Festa Regionale. With an event coordinator on-site to handle all of your needs, our private dining rooms offer the perfect atmosphere to create the ideal event experience for your special events and business meetings. Space is limited, call today to book your holiday event. Winner of the Wine Spectator Award of Excellence <strong>2008</strong>. Open for lunch and dinner daily. � 1501 Ocean Ave. Santa Monica � (310)451-7800 � www.ilfornaio.com. Self-Financing Has Its Rewards…and Risks by Richard Krelstein SCORE Counselor Loans are a great, affordable way to get a small business off the ground. But they’re not for everybody. Personal sources of financing can work just as well, and may be the entrepreneur’s “Plan B” if attempts to secure a commercial loan are unsuccessful. Although self-financing options may give you more control and flexibility over your start-up capital, special care is essential to make sure they are used wisely. A misstep puts more than your small business at risk. It can also endanger the long-term security of you and your family. Before you dip into your savings or tap the equity in your house, make sure you have a realistic plan to meet your existing obligations, such as mortgage, utility bills, vehicle payments, insurance, and daily living expenses. Be sure to consider “worstcase” scenarios, such as a spouse losing his or her job, major car repairs, or serious health issue. The likelihood of such events may be remote, but the consequences on your financial security will be very real if they do occur. A good preventive measure is to designate certain funds as “off-limits” for use in your business. Certain retirement accounts may also be “untouchable” due to the tax consequences and heavy penalties associated with early withdrawals. Friends and family members can be good sources for start-up capital. However, history is full of ruined businesses and personal relationships because money was not repaid as expected, or the investor demanded a say in how the business was run. Even if your benefac- tors place no conditions on the money, make sure everyone clearly understands how the funds are to be used; the repayment terms and amount of inter- Richard Krelstein ... Make sure everyone clearly understands how the funds are to be used est, if applicable; and what role, if any, contributors will play in the business. Then, put everything in writing and have all parties agree to the terms. Credit cards can also be a source of quick cash for your business, but low limits and high interest rates usually make them useful only as a last resort, or as a short-term cash flow bridge. It’s best to use them only if absolutely necessary, and you have the ability to pay them down quickly. Otherwise, that debt can quickly spiral out of control. Also carefully scrutinize equipment financing offers from retailers and manufacturers. Their terms may be more restrictive and expensive than credit cards. To get an insightful, objective look at your small business financing options, contact SCORE “Counselors to America’s Small Business.” SCORE is a nonprofit organization of more than 10,500 volunteer business counselors who provide free, confidential business counseling and training workshops to small business owners. An experienced, outside perspective can benefit any small business, which is it’s a good idea to contact SCORE “Counselors to America’s Small Business. Call SCORE at the Hollywood Chamber of Commerce (323) 469-8311 today for an appointment with Richard Krelstein. CHAMBER BUSINESS BENEFIT providing useful information to our members hollywoodchamber.net � 13
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Volume 3 Issue 6 November/December 2008 - Sunset Gower Studios

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