Download My Marketing Presentation Here - Daniel Alvarez Racing ...

Page 3: Mission Statement
Pages 4-5: Driver Bio
Content
Pages 6-8: Racing Demographics
Pages 9-11: Who, What, Where and WIN!!
Page 12: Sponsor Placement
Page 13: Driver Achievements
Page 14: Contact Info

Mission Statement
The mission of Hammer Time Racing, LLC is simple. Provide
more Bang for Your Buck while Winning & Excelling in everything
we do. We provide a unique and cost effective way for business
to gain positive exposure and product recognition, through the
large and exciting market that is the World of Racing.
When you join Hammer Time Racing, LLC you are not just
putting your name on a race car, you’re joining a team . A team
that is committed to that mission of winning and excelling in
anything and everything we do. From racing at the track, to
helping your business pass the competition in your market.
Hammer Time Racing , LLC is also committed to building good
relationship with our partners. We want to do that by having you
out to the track with us, participating in public appearances, and
up-to-date social networking.
We look forward to hearing from you.
Sincerely,
Daniel B. Alvarez – Hammer Time Racing, LLC

Driver Bio
I'm Daniel Alvarez, but they call
me The Hammer. I live in
Chappells, SC. I'm 19 years old
and to say I love racing would be
a understatement. It’s My Life!
When I was 11, I started attending
Mileback Speedway, a local dirt
track. It was then that I knew I
wanted to drive racecars. At the
age of 13, my father and I started
building a racecar. Despite what
some of my neighbors thought
and two years of time, that 13
year old and a man in a wheel
chair built a racecar in our garage.
And we haven't looked back. I
enrolled at Piedmont Technical
College at 16 as a dual credit
student. I graduated this year with
an A.A.S. Degree Majoring in

Driver Bio
Automotive Technology.
I also enjoy the outdoors and
volunteering my time with different
programs. I am a 2011 recipient of a
scholarship to RACE 101 driver
development school. I have
aspirations of reaching higher levels
of racing and making a successful
career out of it.

Racing
Demographics
We travel to a variety of tracks all
over the upstate of South Carolina
and some southern North Carolina
tracks. These tracks include but
are not limited to: Laurens County
Speedway, Buffalo Speedway,
Cherokee Speedway, Harris
Speedway, and Modoc Speedway.
Every track we attend we make it a
point to meet fans and make new
friends. These people would be
directly exposed to your business
at every race we attend. We also
plan to start a new line of Hammer
Time merchandise. Your business
would be placed on all of these for
vast and endless exposure. Just
one more way partnering with
Hammer Time Racing, LLC gives
you more Bang for Your Buck.

Racing
Demographics
Gender:
61% Male
39% Female
Marital Status:
64% Married
22% Single
14% Divorced/Widowed
Age:
21% Under 18
9% Ages 18-24
16% Ages 25-34
22% Ages 35-44
15% Ages 45-54
17% Ages 55+
People from all ages, social classes, and
walks of life attend our local tracks.
Here’s a survey done in 2010 of local dirt
tracks in the region that I race in and the
demographics of the people that attend.
Employment:
72% Full Time
10% Part Time
18% Retired
Home Ownership:
72% Own
28% Rent
Household Income:
16% Under $20,000
17% $20-29,99
30% $30-49,999
20% $50-74,999
17% $75,000+

Why advertise in racing?
Racing is a unique market.
Racecars have universal appeal.
Rarely do you come across
someone who doesn’t like
racecars. It is also a fact the that
racing has the most loyal
consumer fan base out of any
other sports through out the US.
Boasting a 70% Sponsor
recognition. This means that 7 out
of 10 of all racing fans are more
likely to use your business or
product vs. ones that aren't
racing affiliated. Racing fans know
that sponsorship drives the sport
they love and they willing to go
the extra mile to support it.

Who, What, Where, and WIN!!
Now there’s a lot more to partnering with Hammer Time
Racing, LLC than just a name placement on the car. You’re
making a wining and creative decision in marketing. Depending
on your level of involvement, you will receive placement on the
drivers suit, merchandise, all media material, and much, much
more. The exposure possibilities are truly endless.
We’ll gladly bring the car to your business for events.
Partnering with race teams is a great way to boost moral of
employees. We welcome you and your team to join our team at
any race, any week. We can personally promise it will be a
experience you will remember for years to come every single time
you come to the race track.
Hammer Time Racing, LLC is building a strong online presence
through social media, with our website, Facebook, Twitter,
LinkedIn and much more.

Who, What, Where and WIN!!
Your company would be placed on all of our pages. We would
send updates about your product and direct traffic to your
company website or contact information. We could also advertise
special sales, free online coupons or promo codes, which would
start branding Hammer Time Racing, LLC and our fan base to
your business.

Who, What, Where and WIN!!
Hammer Time Racing, LLC and Daniel Alvarez are also
receiving a lot of local media attention. We have appeared on
radio, TV, racing websites, and in newspaper articles. Your
business would be seen and mentioned in all of our interviews
and appearances. This is again more “ Bang for Your Buck”.
Partnering with Hammer Time Racing , LLC will stretch your
advertising dollars to new limits with this exposure.

3
.
3
1 2
3
3
PRIMARY
Secondary
Here’s examples of where your Logo would be placed on our car.
Again depending on your level of involvement.
1. Primary
2. Secondary
3. Associate- These will receive one spot on the car. Depending
on level of involvement.
Prices and Placement are negotiable.

Career highlights
and
accomplishments
• First race in October 2007
• First win June 13, 2008
• 7 th place in the 2009
4 Cylinder Nationals at
Cherokee Speedway
• RACE 101 2011
Scholarship Recipient

Contact Info
HAMMER TIME RACING, LLC
DANIEL B. ALVAREZ
OWNER & DRIVER
441 Workman Kelly Road
Chappell, SC 29037
864-337-4355
www.DanielAlvarezRacing.com
d_the_hammer_29@hotmail.com
facebook/DanielAlvarezRacing