IntroductIon - MEC

eVIew 2011 preVIew 2012
And then there were four… 8
the yeAr of shAred Interests 10
tAblets, the next best screen 12
seArch And socIAl:
InformAtIon And AffIrmAtIon 14
“dIdn’t you used to be A seArch engIne?” 16
tAlk to the hAnd: how multIscreen
consumptIon Is chAngIng tV VIewIng 18
A left brAIn, rIght brAIn look At dAtA In
mArketIng A) rIght brAIn 20
the rIght messAge, In the rIght plAce,
At the rIght tIme b) left brAIn 22
the stAte Versus the AdVertIsIng Industry 24
usherIng In the new “trAnsmedIA” erA 26
re-energIzed tV: more socIAl,
more InterActIVe, more engAgIng 28
top 10 downloAded
mobIle Apps of 2011 30
top cAmpAIgns of 2011
(In no pArtIculAr order) 31
from frAgmentAtIon to conVergence 34
the dIgItAl reVolutIon hIts
the hIgh street 36
beyond pAId owned eArned
to the yeAr of content-rIcIty 38
from Volume to VAlue of
fAns/followers 40
buIldIng (dAtA) brIdges 42
fIVe mAjor storIes from ces 2012 44
gArtner’s top 10
strAtegIc technologIes for 2012 45
top consumer trends of 2012 46
4 5