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22 | SUSTAINABILITY REPORT 2009 | BUSINESS FRAMEWORK SUSTAINABLE GENERATION STRATEGIC MARKET DEVELOPMENT ENERGY TRADING AND SALES A further step towards sustainable generation was the acquisition of 13 run-of-river power plants from E.ON on the Inn River in Bavaria and integrating them into Verbund in 2009. These hydropower plants not only generate eco-friendly energy for thousands of households; we are also committed to complying with the ultimate ecological standards and local requirements when it comes to operating the plants. This is set forth in a policy paper on “Bavarian-Austrian regional concept” that we concluded upon the acquisition of the run-of-river plants with the Free State of Bavaria and Bavarian municipalities. We place top priority on local needs like flood protection and consolidate our hydropower plants into one Bavarian company on location. Additionally, the Bavarian municipalities, counties, public utilities and power plant operators have been given the opportunity to hold up to a 30 % stake in the hydropower plants. This is intended to take regional and local interests into account as far as possible. However, the national market remains of central importance to Verbund, since hydropower is the number one energy source and an eco-friendly form of energy production in Austria. Optimal use of domestic hydropower will remain the key priority in Verbund’s strategic focus – wherever it is economically sensible and ecologically feasible. An example of the many new hydropower plant projects is the expansion of the pumped storage cavern/power plant Limberg II that will double its output by 2012 and the planned new construction of the pumped storage cavern/power plant Reisseck II by 2014. It is particularly important that, while constructing the power plants, there is an absolute mini- mum impact on natural surroundings and maintain close cooperation with the local residents to be sure that their interests are well represented in the project. Verbund’s environmentally friendly power generation mix is supplemented by wind power, alongside low CO2 gas power projects in Austria and throughout the EU. This diversification of energy production also follows the strategic goal of eco-friendly power generation. For instance, in January 2009, Verbund acquired three wind farms in Bruck an der Leitha, Hollern and Petronell-Carnuntum. With a total output of 49 MW, this represents somewhat more than 5 % of wind power production in Austria and produces climate-friendly electricity for 30,000 homes. The market strategy of Verbund is aimed at sustainability and long-term growth by focusing on core markets in order to secure earnings power. We will primarily reinforce our market presence in the coming years in five countries Apart from the home market of Austria, these include Germany, France, Italy and Turkey. In the three latter countries, we have increased and expanded our involvement in recent years via joint ventures with local partners – in France, Poweo, in Italy, Sorgenia and in Turkey, EnerjiSA. As stated above, the company has purchased 13 run-of-river plants on the Inn River in Bavaria, too. Of special note is the extensive investment package in Turkey that will be continued in the coming years. With these projects, Verbund is making a significant contribution towards reaching national and international climate goals. In energy trading, we are following a risk-optimised strategy that focuses on the marketing of primarily eco-friendly energy via stock exchanges and trading partners. At the same time, we cultivate long-term customer relationships founded on trust, such as those with domestic energy suppliers and other large customers. Additionally, due to the unique production position that focuses on hydropower, we take advantage of the interesting opportunity to expand and optimise the sale of ecopower certificates in Austria, Germany and Italy. Particularly in Germany, our premium brand “H2Ö” has been hugely successful. Starting a venture as a “green trader” to market wind energy is also an attractive strategic option in the sales field. Our sales activities are focused on energy from 100 % hydropower that we supply to 225,000 private households, commercial and agricultural customers in Austria. Additionally, since 2009 we have offered the Verbund solar energy package with the mission of bundling as many homes as possible into Austria’s
largest decentralised photovoltaics power plant. For further information on the solar energy package, see the student presentation in this report, “There is no energy problem”. Through the energy partnership with the EU leader region Almenland, Verbund is further strengthening its image as an environmentally friendly company. The twelve municipalities in the region are aiming at secure sustainable energy generation by erecting small-scale hydropower plants and other renewable energy sources. Sustainability also requires innovative thinking. We create new products and developments in end customer service, such as our online platform, product differentiation with clean energy, decentralised production with the solar energy package and e-mobility. For the latter, we founded an Austrian initiative for electromobility. Its goal is to get as many electric vehicles on Austria’s streets as possible and to operate them with clean energy. For more on the “Austrian Mobile Power” platform, please see the chapter “Key figures – research” under “Select research projects”. We are also sustainable in our capital market orientation. A stable A rating is an integral part of our company strategy, which has a focus on long-term growth. It secures the necessary degree of high flexibility when financing new projects. Verbund is one of Europe’s top-rated energy companies, and with good reason. We have premium access to the international capital markets, which helps put our sustainable corporate strategy into action even in turbulent economic waters. BUSINESS FRAMEWORK | SUSTAINABILITY REPORT 2009 | 23 INNOVATIONS A RATING AS THE FOUNDATION OF SUSTAINABLE GROWTH
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* Plant certified with the Environm
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