CARIZZMA by R-M - RM-Paint

R-M news
MARCH - 2010
06
NEWS
Programmes For Success
Three new management
seminars
10
EXPERTISE
Colortronic 2
Users tell their stories
20
CARIZZMA
by R-M
The culture of the unique
www.rmpaint.com

02
My world of painting
CONTENTS
04 05
08
12
14
20
06
07
10
16
18
22
R-M News is a publication
of the R-M division
of BASF Coatings S.A.S.
F-60676 Clermont Cedex
www.rmpaint.com
NEWS
• Products
A krofill and St o p Filler II: getting the foundation right first…
profiller black: introducing the Grey Shade Concept
• Colours
Leading the way in preparing for the refinish colours of the future
Colortronic 2 : the right colour’s just a click away
• Services
programmes For Success adds three new management seminars
• Training
paintshop Operations Management (Tp 23), a new training
programme offered by R-M
EXPERTISE
• S upremetop CP
The ultra scratch-resistant clearcoat
• Colortronic 2
Users tell their stories
ZOOM
• The professionals!
The future’s bright, the future’s R-M
WORLDWIDE
• Export organisation strengthened
• Austin’s panel & paint, “intelligent painting” with On y x HD
• CARIZZMA out to conquer the Latvian market
• Honda Body Service Tochigi goes “green” with On y x HD
• Nascar 2009 season, R-M sponsors the Front Row Motorsport team
• partnership with AXA in Spain
• pribor Centar: new importer in Croatia
CARIZZMA
• CARIZZMA by R-M: the culture of the unique
• The making of “MTV pimp My Ride”
• A “win-win” partnership
Publication Manager:
Gesine Arend-Heidbrinck
Editor-in-chief: Laurence Rigaux
Redaction: Marie-Laure Pierard
Production: PointVirgule
Photos: Didier Charre, Dingo, DR,
Éric Roger - Point Carré, Christian Schryve,
Fotolia, Régis Grman / MTV, F. Camuzat
For further information please
contact Jessica Morris
tel: +00441244287744

Worked on this issue:
Bird Jonathan, Blyenberg Gerry, Book Juergen, Borrega Rosalind,
Brueggen David, Gaume Christopher, Golek Michael, Huet Philippe,
Huon Frédéric, Itoh Takehito, Jaszowski Susan, Leclerc Thierry,
Noda Yuuki, Parot Patrice, Peizuma Santa, Ricard Roland,
Rogge Nadja, Romanillos Alberto, Schmitt Julia, Schoeps Sibylle,
Sekta Velimir, Van Keulen Peter
Product
Offer
My world of painting
Colour
Universe
Programmes
For Success
EDITORIAL
Ian Mooney
R-M Brand Manager UK
« My world of R-M » : Paint, Performance, People
Training
Programmes
Ten years from now, R-M will be celebrating its 100th anniversary. But what will
bodyshops look like in 2020? products, services, training and colour-search techniques
are all evolving rapidly. From the moment it was founded, R-M has continually
adapted to the changing needs of its customers. Now, as it was back then, our
“world of painting” is unique in the marketplace. The secret behind it? Our ability to
appreciate the complexity of the business and anticipate the trends to come… But
it can also be traced back to the men and women who work for us, the real key to
our performance. projects such as Supremetop Cp attest to our ability to introduce
innovative developments, worldwide. Beyond the products themselves, we constantly
support our customers in growing their business: by providing them with tools that
make their lives easier, such as Colortronic 2, the spectrophotometer that identifies
the right colour at the click of a button; by offering them training options (Tp 23) and
new programmes For Success (management seminar) modules which enable them to
keep up with the latest developments in their profession; by strengthening our export
organisation, to support importers and our customers wherever they are in the world,
including the emerging markets. Because in our “world of painting”, now more so than
ever before, success can only be achieved through partnership.
?
Did you know?
.... it all began with a duck!
That’s right, a duck... well, OK, a decoy one...
Built in 1896 in Detroit, the Mason Decoy factory became
famous for its high-quality decoys, manufactured in sculpted
wood and painted in a distinctive style.
In 1919, Mason joined forces with Rinshed to form R-M,
which quickly became the largest supplier of repair paints
for the automotive industry….
03

04
News products
ak ro f i l l and St o p filler ii
Getting the foundation right first…
Extreme weather conditions or vandalism can cause severe damage over the entire surface of a vehicle. R-M’s
dual innovation provides a solid foundation upon which to perform repairs.
The solution is R-M’s new two-stage repair system, adapted especially for large surfaces or even
the complete repainting of vehicles. Two names, and two steps: Ak r o f i l l 2k sf primer, combined
with St o p filler ii polyester spray filler.
To start, Ak r o f i l l can be applied to any surface: aluminium, bare or
galvanized steel, old but undamaged paint that is solvent resistant…
for maximum adhesion with minimal surface preparation, it ensures
an excellent base in just one coat. To complete the process, there’s
St o p filler ii polyester filler, designed for convenient spray application.
To further reduce the amount of time needed, Ak r o f i l l and St o p filler ii
can be dried using infra red. The result: exceptional sanding performance.
simplicity, effectiveness, a proven process and results that last and last… these are two products that
will definitely not be forgotten in bodyshop cupboards!
profiller b l a c k
Introducing the Grey Shade Concept
R-M is a company that’s always in tune with market trends and customer expectations and has therefore, expanded the
Profiller range with the launch of Profiller black: the perfect primer filler for optimising the performance of topcoats.
The right preparation is essential if a repair job is to be done
right. Given the success of Profiller g r e y , the tinted primer
filler launched in 2007, R-M has taken that success further
with the launch of Profiller b l A c k , in November 2009.
Easy to use, for enhanced productivity
Just as with Profiller g r e y , the technical advantages are
numerous: Profiller b l A c k is suitable for use in all kinds of
repairs, from small to large areas and at virtually any ambient
temperature. The product is very easy to apply - just two to
three coats are all that are needed, and the flash off times
between coats are just a few minutes until it is matt. Whether
wet or dry, sanding is made easier and a great deal quicker.
Profiller b l A c k is incredibly versatile, so it can be applied
to all kinds of materials: old paint finishes that are resistant
to solvents, bare or galvanized steel or aluminium. However,
it is recommended that Eu r o f i l l is applied beforehand when
repairing bare sheet metal surfaces measuring over 2 cm2 .
The product dries very quickly: just 30 minutes at a
temperature of 60°C or eight minutes when dried using short
wave infrared. Two different hardeners can be used, depending
on the type of repair to be completed: D70, which is suitable
for application at low temperatures or when repairing minor
damage, and D80, for high temperatures and particularly
recommended for larger areas. The mixing ratio for the two
products is the same: 100:25:25.
Grey Shade Concept: all shades of grey, for optimum
colour finishes
The major innovation that comes with this new product,
however, is the ‘Grey shade Concept’: when mixed with
Profiller g r e y in varying proportions, Profiller b l A c k
provides the painter with the ability to mix a wide range of
primer filler shades, from black to
light grey - an innovative solution
that enables the user to get the
most out of all R-M’s colour
topcoats. The two pack primer has
been tested with great success on
the Italian market and, because it
complies with VOC standards, it
has everything needed to become
the bodyshops’ favourite option!

Leading the way in preparing
for the refinish colours of the future
BASF Coatings AG’s colour designers already know
what colours will be adorning tomorrow’s cars! And
these key trends are being followed closely by R-M’s
own colour specialists, who are now developing
the corresponding repair solutions.
Don’t despair: despite today’s widespread gloom, the future’s set
to be full of colour! R-M News would like to introduce you to three
major influences in future style, identified for the European market
by colour designers Eva Höfli and Mark Gutjahr.
“Patrons of the earth”
Environmental subjects are gaining ground, with a new twist:
no longer do luxury and elegance have to contradict people’s
environmental attitudes. In the world of colour, this
translates to a rise in importance of pastel tones,
Eva Höfli and Mark Gutjahr - BASF Coatings AG’s colour designers
With Colortronic 2,
the right colour’s just a click away
Recognised as a pioneer in the world of refinish
paint colour technology, R-M introduced the portable
spectrophotometer to the world of automotive repairs
as long ago as 1995. A new, integrated version -
Colortronic 2 - has just been launched, meeting
the needs of every bodyshop.
state-of-the-art technology applied to getting the colour absolutely
right: with its software integrated into shop Master or Color
Explorer 2, this tool, which comes with a user-friendly interface,
makes it easier than ever to identify the right colour and select the
right formula. All that’s left to do then is to mix the bases.
Easy to handle, robust and highly portable, the tool is designed
to serve all kinds of organisations and cope with the demands of
every bodyshop. Intuitive and extremely simple to use, it enables
the correct colour to be identified in an instant with
News Colours
from apricot to shades of grey and even beige, as well as
warm, discreet greens and browns.
“The pleasure of experimentation”
Experimenting in the quest for pleasure and boldness will never
go out of fashion. Daring colours such as garish yellows or
combinations of pink and intense red; extraordinary chromatic
changes; chameleon effects or glittering finishes taken to the
extreme in ice blue and deep violet... the way technology is
nowadays, practically anything goes.
“Beyond silver”
Black, white, anthracite… colour is the new material, with
technical refinement giving way to sensual moments and the
pleasure of touching. Warm whites, intense blacks, powerful
changing effects and brilliant sparkles are the predominant
notes of this universe.
just the touch of a button, thanks to its triple-angle reading
technology. The result: precise measurements on metallic
and pearl finishes and complex special effects. The users are
given guidance in selecting the right variant, no longer having to
trust their own eyes or search for the colour code on the vehicle.
Think of all the mistakes that eliminates!
In the blink of an eye, Colortronic 2 provides access
to its extensive and regularly updated colour
database, informed by the latest findings
from bodyshops which can be stored
so as to serve as a reference. No
more lost time or defects:
how’s that for a way to
boost profitability?
05

06
News Services
Programmes For Success adds
three new management seminars
Anyone looking to manage their paint shop in a more efficient,
profitable way will quickly discover that it’s not that easy.
That’s reason enough for R-M to develop training modules
designed for business owners, managers and bodyshop supervisors.
Designed in conjunction with top sector
specialists who share their experience
and expertise, the programme consists
of three, 2-day modules, each designed
to improve participants’ understanding
of the winning theories and practices in
a friendly atmosphere that favours
sharing R-M’s fundamental values. The
programme focuses on three main areas:
Module 1: “Improving operational
performance”
If you want to hold your own in a fiercely
competitive market, it’s essential to have
the right organisation. This module offers
participants a global vision of how to get
their bodyshops operating at optimal
levels, by looking at the optimisation
of paintwork processes, the application
of key performance indicators, the
analysis of costs and the profitability
threshold. The human aspects also need
to be considered, especially if you’re
a manager. With this in mind, the seminar
addresses issues such as assigning
roles to each member of the team (from
the receptionist to the technicians and
supervisors) and motivational techniques.
At the end of the seminar, participants will
have a global vision of how to manage
the painting process as well as the
correct use of equipment and workflows,
while not forgetting optimisation of the
workspace, workforce and profitability.
Module 2: “Key Performance
Indicators”
Though essential to achieving profitability
in any business, key performance
indicators (kPIs) are often underestimated
in bodyshops.
Experienced consultants have developed
this module with a view to helping
management better understand company
mechanisms, to improve both efficiency
and profitability.
Theory and practical exercises follow
on from each other as participants learn
to develop and track kPIs. A case study
subsequently serves as a prelude to
a Q&A session, during which participants
are invited to share their experiences.
By the end of the course, those taking
part will be better equipped to apply
their knowledge and ultimately to boost
profitability.
Module 3: “Introduction to marketing
techniques”
Marketing is becoming increasingly
important in the world of vehicle repairs.
It is with this in mind that R-M’s marketing
people developed this third module.
It provides easy access to proven
tools for effective market analysis and
development of strategic marketing plans.
The seminar introduces delegates to
modern marketing and its key aspects:
the “five Ps” (product, price, place,
promotion and people), the marketing
mix, communications and working
successfully with agencies.
It enables managers or anyone with
management responsibility to analyse
their positioning, catchment area and
those of their competitors, and of course
their customers’ activities, before moving
on to develop an action plan. Using this
knowledge, participants will be better
equipped to attract new business and
strengthen their image as professionals
in the body repair business.
“Having attended this seminar, I was able to reorganize my
bodyshop by following key performance indicators and it enabled
me to increase repair productivity by 30% !”
Massimo Siena, the owner of R-M bodyshop “IL MAGO” - Italy.

Paintshop
Operations
Management
(TP 23),
a new training
programme
offered by R-M
How can you improve the performance
and profitability of your paintshop?
In today’s highly competitive market,
that’s a legitimate question any
manager in the auto repair business
should be asking. To help you get a
clearer picture, R-M has introduced a
two-day training seminar dedicated
specifically to this subject.
Help team leaders and paintshop
managers boost efficiency and
performance, using the right tools:
that’s what this new course sets out
to do. To achieve this effectively,
a specialist trainer addresses each of the
paint business’s most essential points,
like monitoring trends in the refinish
paint market, evaluating the potential
of the equipment used, analysing
the paintshop’s performance levels,
understanding the economic influence
of repair and painting operations, as well
as assessing service quality to increase
customer satisfaction.
As always in R-M training courses,
participants are not expected to just sit
back and listen passively to the trainer.
Learning is supported by way
of innovative educational methods,
such as real-life role playing, practical
exercises conducted either in groups
or individually, in addition to - and above
all - the sharing of experience.
Gaining a clear operational view
of painting processes
At the end of the course, each
participant will have been given sound
advice and tools to apply in their
garage, thus significantly improving
business performance, materials and
equipment management, as well as the
management of human resources.
Realistically, that means they will now
be able to:
- evaluate the potential of their
equipment, with a view to making
better use of it,
News Training
- put in place key performance indicators
to measure and improve
the performance of painting processes,
- calculate the benefits of these
processes and use the calculation
as a tool to optimise the consumption
of materials, for example and,
- employ the right approaches in respect
of quality and, working together with
their staff, make the changes necessary
to increase customer satisfaction.
Naturally, this seminar is designed mainly
for team leaders or paintshop managers,
but managers from other departments,
such as aftersales, are also welcome.
The sessions are an excellent way
to get a clear operational overview
of your business’s painting activities.
07

08
Expertise
Supremetop cp
The ultra scratch-resistant clearcoat
Developed in response to a request
from Toyota, Supremetop CP is
the result of an extraordinary joint
development project conducted on an
international scale by BASF employees
in Japan, Germany, France and the
United States.
When it comes to finish quality, vehicle
owners are becoming increasingly
demanding. Unwilling to tolerate even
minor damage caused by stone chips,
automatic car wash brushes or road salt.
Aware of this fact, a number of leading
automotive manufacturers - including
Toyota - now offer their vehicles with the
option of “scratch-resistant clearcoat”.
However, work still needed to be done
to guarantee the same level of quality
for repairs. To help remedy the situation,
Toyota asked BAsf to develop a new
clearcoat that would enable bodyshops
to provide the same level of scratch
resistance, even after a car has been
repainted.
Guaranteed, long-lasting durability
“Toyota first asked us to work on this
project two years ago”, explains sibylle
schoeps, project manager at BAsf
Coatings’ Advanced Technology laboratory
in Münster. The bar was placed pretty high,
with the customer demanding a clearcoat
that would be extremely scratch-resistant,
even after extensive exposure to the sun’s
rays and to bad weather. We therefore
had to put our samples through a series
of accelerated ageing tests in the
laboratory, before moving on to test
their resistance to scratches”. This dual
approach involved BAsf staff in Germany,
france and Japan working together.
Toyota needed to know that it had a global
solution capable of meeting the needs of
all markets, anywhere in the world. Our
colleagues in the Us concentrated on
developing the changes required to adapt
the clearcoat to the specific constraints
of Californian legislation.
Extraordinary cooperation,
for optimal results
At BAsf Japan, Takehito Itoh, an expert
working in the product laboratory, was

pivotal when it came to dealing with
the client. “My role was to serve as an
interface between the customer and
the BAsf Coatings development team.
This involved interpreting exactly what
it was Toyota wanted, ensuring that the
development team fully understood
this, and then ‘translating’ the technical
information so the people at Toyota had
a clear grasp of the product we
developed based on state-of-the-art
technology.
In this respect, my responsibilities
included evaluating the various samples
submitted for testing and determining
to what degree they met the customer’s
expectations”. The development,
therefore, called for seamless
cooperation between everyone involved
in the project. “We really did work
“hand in hand’ on this”, stresses sibylle
schoeps, “in complete harmony, despite
the differences in culture, language…
and time zones”.
Albeit rather challenging, the result was
worth it. With su p r e m e t o p CP, R-M is
now in a position to offer a clearcoat
that fulfils Toyota’s specifications to the
letter: a level of gloss comparable to
that of a new vehicle, truly hardwearing,
suitable for use on minor repairs and fully
compliant with VOC legislation.
Expertise
Compatible with On y x HD,
Supremetop CP is easy to
apply with a spray gun (mixing
ratio: 100g: 40g: 20g with
the new H 802 hardener
and a standard thinner).
09
Two coats should be applied with
a flash off time of 3 minutes
between applications. The product
dries in 40 minutes at 60° or can be
dried in just 10 minutes using infrared
and has excellent polishing performance.

10
Expertise
Colortronic 2
Users tell their stories
Finding exactly the right colour,
immediately, is now possible, thanks
to Colortronic 2. The challenge of
identifying the correct colour match
- a problem faced by many
bodyshops on a daily basis - will
soon be no more than an unpleasant
memory. Read on to discover how!
Getting the colour right is the “be-all and
end-all” of body repair customer satisfaction
because it’s the first thing people notice.
However, as any automotive refinisher will
tell you, achieving the correct match for a
vehicle’s original colour, when performing a
repair is not always as simple as it sounds.
Whether you opt to conduct a database
search or make a visual assessment using
colour cards, the result will often be… a
waste of time and a negative impact on
productivity. Not to mention the added
potential of random mistakes anyone can
make inadvertently, potentially reducing
the profitability of the repair to zero.
A tool optimised for paintshops
It should come as no surprise therefore,
to find that Colortronic 2 - our second -
generation portable spectrophotometer
- has been so enthusiastically received
by users. “We originally introduced this
technology among distributors in 1995”,
explains Thierry Leclerc, Technical sales
support Manager for france, “and
they continue to use it to this day”. The
second-generation device benefits from
the accumulated experience of users and
the enhancements introduced in terms of
integration. The result? A compact, robust,
user-friendly tool perfectly suited to the
FABRICE GRAND - Bellevue Bodyshop - France
needs of anyone working in a paint shop.
Easy to carry around, the device enables
users to take measurements any time,
anywhere, under any lighting conditions.
simply place the device on the vehicle and
press the button. Back at the bodyshop,
the device can be connected to a PC
equipped with either shop Master or Color
Explorer 2 software, which will then check
the database to find the option that best
matches the colour analysed. The database
in question, which contains almost 200,000
references, is updated three times a
year. Users can also perform a search
of jobs previously performed within the
bodyshop. In cases where exactly the right
colour cannot be identified, the program
automatically adjusts the formula to match
it. since it can be connected directly to the
scale, the correct mix of tinters can then

... in the field
In the Ukraine and Germany, painters are currently learning how to use the device and,
as these two testimonials confirm, they like it.
be determined. Just imagine how many
problems that eliminates! No longer do
painters have to make decisions that could
have serious consequences, based only
on what their eyes tell them. The user is
guided step by step through a process
that - thanks to the intuitive, user-friendly
interface - couldn’t be easier.
“No more pain”
Located in Condat-sur-Vienne, in central
france, Carrosserie Bellevue assumed
the role of pioneer when, in April 2009, it
became the first garage in the country to
use the Colortronic 2 spectrophotometer.
since then, no one has been more satisfied
than owner Rodolphe Pouvreau. “When
you work on an average of 25 cars per
week, cutting colour matching time by
as little as 15 minutes on each of them
• Pavel Matskevich,
paintshop manager
for IP Matskevich in
Simferopol, Ukraine:
“The ability to identify colours accurately is
something that vehicle painters are expected to
do more and more. For that reason, we are very
confident that we have made a good investment
in Colortronic 2. The device’s interface has clearly
been developed with painters in mind. What’s
more, it’s extremely easy to use. That translates
into time savings, because the device more or
less instantly detects the exact match
to the original colour, or that closest to it.”
enables significant savings to be made in
terms of overall manpower. What’s more,
it’s highly reassuring to know that you
no longer have to rely on “the painter’s
eye”. Thanks to the use of electronic
measurement, we are able to virtually
eliminate colour matching errors. In my
experience, the spectrophotometer has
proven itself to be extremely easy to
handle and use, a fact confirmed by our
painters from the moment they picked it
up.” An opinion echoed by fabrice Grand,
one of the bodyshop’s four painters:
“The device is so easy to use. Once the
three green LEDs light up, you know the
measurement has been taken. Before
the days of Colortronic 2, we would have
to take the vehicle out into the daylight,
often working as a team of two to identify
the colour using colour cards. As you can
RODOLPHE POUVREAU
Bellevue Bodyshop’s Manager - France
Expertise
• Albin Riemer,
bodyshop worker in
Duisburg, Germany
“We’ve simply stopped worrying
now that we use Colortronic 2
and we use it whenever and
wherever we can!”
imagine, on days when it was raining or the
light wasn’t good enough, that was a real
pain. With Colortronic 2, that’s a pain we
no longer have to endure. We can take the
measurements either in the garage or the
booth and be sure of the result.
11

12
Zoom
Success Story
The professionals!
Bristol street Motors is a long
established franchised main dealer
network that continues to build an
outstanding reputation for the highest
level of service, particularly through its
ten bodyshops, which provide national
coverage from Dunfermline in scotland
down to Gloucester in the south West.
Now, thanks to the hard work put in by
Calum Thomson and the Bristol street
Motors senior management, together
with Mick Gilman and the R-M team,
the entire network has been smoothly
an successfully converted to R-M
automotive refinish paint technology.
for any bodyshop to convert from one
established paint brand to another it
can be a traumatic time, to complete
the change over to a new paint brand
for an entire network could cause some
trepidation, so R-M News went to visit
John Mills the Bodyshop Manager of
Bristol street Motors in Banbury to see
how the conversion was running.
With more than 35 years industry
experience, John Mills has been through
a lot of paint changes in his career
and knows, better than most of us, the
potential problems that can occur, so we
asked him how he thought the change
over was managed.
“I was extremely impressed with the
smooth transition from the previous
paint brand to R-M. Here at the Banbury
branch Andy kidson and Lee Patman
worked very hard with our painters, and
the R-M distributor, Milton keynes Paint
and equipment has provided all the
support we needed”.
John Mills went on to say “I’m sure this
decision will be very good for the ten
bodyshops in the Bristol street Group,
we have seen significant improvements
in both paintshop performance and the
painters are achieving consistently high
standards of finish quality, though we
have to admit that the new paint system
has fitted in so well, it feels like we’ve
had R-M here for ever”.
R-M News asked the Technical Team
Manager and National Head Trainer,
Mick Gilman how he felt the installation
programme had gone and he confirmed
“I’ve had terrific feedback from all
Mick Gilman
Technical Team Manager
and National Head Trainer
Mick Gilman and his team complement the professionalism synonymous with
Bristol Street Motors, converting the bodyshop network to R-M.
the shops and I believe we have
delivered the conversion programme,
professionally, efficiently and bang on
schedule. However, we mustn’t forget
that to initiate a programme like this it
relies on both parties working together
and Calum Thomson and the Bristol
street senior Management have been
exemplary in their professionalism and
a pleasure to work with”.

since leaving school, Ian Mooney
has worked in the automotive refinish
industry, starting his career as an
Apprentice Painter and working his
way up through a number of key roles
to become one of the most successful
Regional sales Managers in the Uk.
Ian’s knowledge and experience at
many levels from the practical aspects
of running a bodyshop through
distribution and the paint manufacturing
industry, together with his extraordinary
enthusiasm and passion for this industry,
makes him perfectly qualified to manage
R-M Automotive Refinish in the Uk.
R-M News met up with Ian Mooney, soon
after his appointment and asked him
what plans he had for R-M in the Uk.
After getting off to a great start by
winning some important group and PDI
business, together with fantastic support
through dynamic and forward looking
distribution, Ian will continue
to grow the R-M business by talking
to and listening carefully, to R-M
distributors, end users and key industry
Ian Mooney
UK Brand Manager
The future’s bright,
the future’s r-m
R-M’s recently appointed UK Brand Manager Ian Mooney
gets straight to the heart of the matter…
decision makers, so we can continue to
improve on R-M’s offer in the Uk, with
products, services and technical support
that meets or even exceeds the needs of
all our customers.
The best team in the industry
I consider myself very fortunate to
work with a well established, highly
committed, enthusiastic and professional
team at R-M, which I truly believe to be
the best in the industry. This has been
reflected in the continual growth of the
R-M brand as our customers recognise
not only the leading edge product
technology that is synonymous with the
brand, but also the level of service and
professionalism we have to offer.
Our customers value distribution…
R-M Distribution is acknowledged
amongst the best in the industry and
I know that our customers value their
services, not simply due the fact that
they support the brand, but also in
the way they work together with our
customers to help them to remain
profitable. The high levels of service and
support provided by R-M’s Uk distributors
Zoom
is playing a vital role in the Uk market
and I will be working closely with them to
help ensure that between us we provide
our customers with the very best value for
money.
Maintaining profitability
We want our customers to be profitable,
that’s why we offer a complete range of
services together with our distribution
partners to assist our customers in
maintaining the best possible profit
margins.
Working with approvals
Although R-M has a significant number
of excellent OEM and work provision
approvals, my aim is to enhance these in
the Uk with new opportunities as well as
increasing R-M’s market share through
the current portfolio.
13

14
Worldwide
Rosalind Borrega was recently
appointed to the position of Commercial
sales support Manager for export to
southern and Eastern Europe, as well
as Russia, North-West Europe and
Northern Africa. At the same time,
Peter Van keulen was asked to head
up Business Development in the Middle
East. Peter and Rosalind possess indepth
knowledge of the countries which
will be their responsibility as well as
the entire R-M product range, having
both been picked from the “Global
Trainer” team. “The challenge is a big
one”, says Rosalind Borrega, “given
that I will be dealing with 30 countries,
each of which has its own culture,
legislation and customs. Our task will
be to support importers in adapting
what we offer to the specific needs
of their markets, while also providing
them with the tools and materials they
need. Our strategic goal will be to
support our customer service in these
countries, which promise enormous
Export
Export organisation strengthened
Always looking to support its customers wherever they are in the world, while developing its business
in countries with strong growth potential, R-M is enhancing its export organisation significantly.
Rosalind Borrega - Commercial Sales Support Manager - Export Peter Van Keulen - R-M Business Development Middle East
potential for the future and to achieve
that, I will be organising working
groups in each of them. The emphasis
will be on reinforcing their knowledge
of the market, helping them build a
strategy that takes into account future
developments, and implementing viable
action plans. Beyond that, our role
will involve providing feedback to the
Product Managers and acting as the
“voice of exports”, a voice that needs
to be heard from the moment new
products are being developed.”
Working hand in hand
with local experts
After years of working in the field, Peter
Van keulen has now settled in Dubai.
Equipped with both technical and sales
skills, he knows how to talk to the
users and even, when necessary, to
roll up his sleeves and handle a spray
gun. “I’m going to be working closely
with the region’s importers to grow the
business and attract new customers”,
he explains. “Our local partners are the
people who will be able to open new
doors for us. Our product portfolio is
fully approved by practically all the
major vehicle manufacturers, throughout
the world. That means that, in theory at
least, we can approach any importer we
want to and from a technical point of
view, there are no longer any barriers”.
In developing R-M’s business in the
Middle East, Peter Van keulen will be
placing a lot of faith in the On y x HD
range of paints, which has already
received a warm welcome in the region,
proving its quality even amid conditions
of extreme heat and humidity. But just
having the right product is not enough
- it’s also important to know that you
have the support of a local organisation
capable of telling people about them
and teaching people how to use them.
“My prime objective will be to build a
regional team of trainers”, says Peter.
“A strong local organisation is what
will enable us to make our mark”.

South Africa
Austin’s Panel
& Paint:
“intelligent
painting”,
with On y x HD
The story of a successful
partnership with Toyota,
Africa’s biggest vehicle
manufacturer… based on optimized
productivity and complete
respect for the environment,
thanks to R-M’s On y x HD
Don Austin and Gavin Austin - Austin’s Panel & Paint
Don Austin can say with some
justification that he leads a colourful
life - more than 25 years have passed
since he arrived in south Africa from
Zimbabwe and he has managed to
overcome pretty much all the challenges
one can expect to be faced with in the
world of automotive paint…
The challenge of express repairs
Don acquired his belief that standards
in terms of cleanliness and the
environment should be strictly observed
while working in the custom paintshop,
Colour Creations. At no time has he ever
grown tired of picking up a spray gun
and practising what might be termed
“intelligent painting”. Constantly aware
of the need to respect the environment
in its activities, his company - Austin’s
Panel & Paint - is currently taking on
the challenge of providing express
repairs, in association with the Toyota
factory in Prospecton, in the suburbs of
Durban. His new express repair centre
subcontracts for the new paintshop
set up by Toyota in 2007, allowing for
complete independence in conducting
minor body paint repairs.
Respect for the environment and
precision in colour: On y x HD has it all
Over the past two years, his garage
has converted to use R-M’s On y x HD
waterborne paint. “As far as I know”,
says Don, “we were the first people in
south Africa to use On y x HD waterbased
paint. And since we began, we have
really appreciated the technical support
provided by the people at R-M”. Working
in an environment that complies fully with
the strict standards in place as regards
cleanliness, his garage has succeeded
in obtaining IsO 14001 environmental
certification. “We are extremely proud
to have been awarded this certification,
which also enables us to maintain an
excellent working relationship with
Toyota”. But that’s not the only benefit
Worldwide
that comes from using On y x HD,
if Gavin Austin - Don’s son -
is to be believed. According to him,
On y x HD is the most colour accurate
paint he has ever worked with. “The
matches between On y x HD colours and
those formulated for Toyota models are
almost always perfect”, says Gavin.
A mobile unit for last-minute repairs
With a view to speeding up operations,
the company has invested in an M204
short-wave infrared paint curing arch,
as well as a new, fully equipped paint
booth. The garage repairs an average
of over ten vehicles per day, at a rate
of two-and-a-half hours for each, from
preparation right through to finishing.
To increase satisfaction levels at
Toyota, Austin has also developed a
mobile repair unit capable of operating
autonomously. Constantly parked on
the docks in Durban, the unit makes it
possible to quickly perform small repairs
on cars destined for export.
A terrific success story, especially when
one considers that Toyota is the largest
automobile manufacturer on the African
continent and south Africa’s leading
exporter!
15

16
Latvian
CARIZZMA out
to conquer the
Latvian market
After the success of the “Carizzmatic”
Audi TTs at the 2009 Automechanics
exhibition, R-M and CARIZZMA
are gradually making progress
in the Latvian market.
following appearances in Paris,
London, Dubai and Essen, two of the
four AUDI TTs painted with CARIZZMA
made a stopover in Riga in the spring
of 2009, during their tour of the world’s
automotive exhibitions. The very least
that can be said is that their brilliant
colours left no visitor indifferent.
Attendance on the stand of RG Grupa,
the R-M importer, reached record levels
as the two stars were exhibited during
the four days of the show.
Inspired by subjects dear to fans of
tuning, the “Hot Rod” and “Nascar”
models were the ones displayed at this
exhibition, to demonstrate the infinite
possibilities that CARIZZMA by R-M
colours offer. “The duo was definitely
the major attraction at the show, and
many of the visitors told us that they
IN BRIEF
Worldwide
had never before seen cars so tastefully
painted” said an enthusiastic santa
Peizuma, director of RG Grupa. This was
the first time that R-M had appeared
at this exhibition, which is held every
four years in Riga, Latvia: an event that
attracts around 35,000 visitors, including
automotive professionals, tuning
specialists and the general public.
Fruitful contacts
following this success, RG Grupa is
to work on the launch of CARIZZMA in
the Latvian market, supported by R-M.
Amidst a difficult economic climate, the
importer is introducing initiatives which
may bear fruit in the spring and summer
of 2010. “The customization market is
highly active in Latvia”, explains santa
Peizuma. “The show enabled us to make
European deal with the Fiat group
(Fiat, Alfa Romeo, Lancia and Fiat Professional)
BAsf Coatings is already an OEM
paint supplier for the fiat Group and
is now being recommended, on a
European level, as the group’s supplier
of refinishing paints. The agreement
builds on similar ones signed in Italy at
the beginning of 2009. The deal will see
BAsf Coatings named as the official
supplier of refinish paint for the fiat
group’s aftersales network in Europe,
useful contacts. We have now begun
collaborating with a specialist who works
for Brabus, the specialist manufacturer
of custom Mercedes. He was invited to
Clermont in france for a “VIP” visit and
is currently using CARIZZMA to paint
a handsome collector’s Mercedes.
Projects 2010
Elsewhere, we are looking to form
partnerships with constructors, as R-M
has done in france with the distributor
Peugeot Martin. We are in contact with
Inchcape Motors, a major importer
working with ford, Mazda, BMW, etc.
Lastly, we are now negotiating with the
Latvian TV, which is planning to launch
a programme like “Pimp My Ride”. for
us, that could serve as an outstanding
marketing tool.”
which includes the fiat, Alfa Romeo,
Lancia and fiat Professional brands.
In addition to products, R-M will be
offering all the fiat network’s painting
specialists a complete range of
services (technical and sales training,
management consultancy, how to
develop their bodywork painting
business), as well as its new
Colortronic 2 spectrophotometer.

Japan
Honda Body
Service Tochigi
goes “green”
with On y x HD
For the first time ever in Japan - and in
just one month - Honda Body Service
Tochigi has abandoned all use
of solvent-borne paints in its
workshops, replacing them with
waterbased On y x HD.
IN BRIEF
Honda Body service Tochigi is the first
body shop in Japan to have completely
switched over to waterborne paint. While
it may have been a rather quick switch,
everything went smoothly thanks to the
close partnership the Honda body repair
shop, located in Tochigi, to the north of
Tokyo, maintains with BAsf Coatings
Japan. This truly exemplary collaborative
effort has led to unprecedented success
and will, in the future, serve as a model
for setting-up new partnerships along
the same lines.
Renowned for its incredible durability
and perfect finish, while at the same
time being as easy to apply and dry
as a solvent-based paint, On y x HD
boasts an additional benefit that helped
convince Honda - full compliance with
the VOC standards designed to limit the
Global cooperation agreement with Kia Motors
BAsf Coatings and kia Motors have
signed a global cooperation agreement
on training. This agreement makes BAsf
Coatings an official partner to kia Motors’
aftersales network for automotive repairs,
throughout the world. The R-M paint
brand in particular, will be providing a full
range of services tailored to the needs of
the kia network. Among these, training is
deemed to be of particular importance.
Progressive modules developed
especially for kia Motors will enable all the
company’s aftersales staff, painters and
managers to receive training in the latest
repair and administration techniques. kia
Motors Corporation is one of the fastestgrowing
vehicle manufacturers in the
world. Each year, the company produces
over 1.3 million vehicles in a total of
nine countries, all of which are sold and
Worldwide
emissions of volatile organic compounds
(VOC). Protecting the environment is a
top priority for BAsf Coatings Japan.
The company already promotes the
use of “eco-friendly” paints among the
country’s bodywork repairers and hopes
to quickly convert them all into users of
waterborne paints. Another priority is
raising awareness among the general
public. Honda and BAsf have organized
a customer event for local citizens to
introduce what they have achieved and
why VOC reduction is necessary working
together with the city of Utsunomiya,
where officials are accutely aware of the
problems caused by VOC emissions.
The collaboration between local
government, paint supplier and paint
user increases the public’s awareness
of the environmental protection efforts
being made by the local bodyshops.
maintained by a network of distributors
and dealers in 165 countries.
stephen Oh (kia Motors), David Lee (kia Motors),
kenneth Marshall (BAsf) and Masataka Ishikawa (BAsf)
17

18
Worldwide
The season has just come to an end and
R-M is very proud to have been associated
with this competition which is extremely
popular in the United states. Every weekend
between the months of february and
November, thousands of fans watch these
BAsf and AXA, both of them leading
companies in their sectors, share
a common goal: to provide their clients
with the best possible service. so it’s
hardly surprising that the two chose to
collaborate on a joint project, involving
close coordination between the R-M
distribution network and the managers
of body repair workshops in the AXA
network.
On september 17th 2009, in the city
of Madrid, AXA held an “Accident Day”
at its offices - an event that took place
simultaneously in twelve European
countries with the participation of
over 3,500 employees. The aim of the
initiative was to raise the awareness
of AXA staff as to what customers
are looking for in terms of accident
thrilling stock car races. This year it was car
number 34 from the front Row Motorsport
team, based in Denver and headed up by
entrepreneur Bob Jenkins, which enjoyed
the privilege of being painted by R-M.
This car took to the grid of the sprint Cup
management and the employees
involved in handling it. R-M took part
in the events organised during the day,
in its capacity as a “preferred supplier”,
via a demonstration stand: a vehicle
shell was used to show the remarkable
quality of repairs performed using
R-M paints.
The stand was visited by AXA’s board
of directors as well as representatives
of the insurance trade press. The stand
United States
NASCAR 2009 season,
R-M sponsors the Front
Row Motorsport team
races, the top category in the competition,
with John Andretti behind the wheel. The
team also entrusted its vehicle to the expert
hands of driver Tony Raines, who was
contesting the Nationwide series, the other
important category in NAsCAR racing.
Spain
Partnership with AXA in Spain
R-M has been working in partnership with the AXA insurance company in Poland since 2007.
Now it’s Spain’s turn to set up a project linking it with AXA, a group that ranks as the country’s
second-largest provider of “non-life” insurance, with four million customers and a total of 6.6 million contracts.
Pablo Moriche
AXA Bodyshop network
in charge of the
AXA-BASF project
was warmly received and widely praised
by AXA managers specialising in the
“Accident” sector. The Axa Calidad
garage network comprises 1,300 repair
centres, with 300 garages currently
using our paints.
The event served to open up a wide
range of opportunities for R-M and its
distribution network in spain to attract
new members to its network.
Juan Manuel Trigo
BASF Refinish Market
Development (KAM) -
Responsible for
AXA’s account

Croatia
Pribor Centar:
new importer in
Croatia
Based in Split, Pribor Centar d.o.o.
(plc) was founded at the beginning
of 2009. The company has two
warehouses, in Split and Karlovac,
and a training centre in Split.
It employs five people, of whom
two are technicians and three
are sales representatives.
“With over 10 years worth of experience
in the area of automotive repairs, we
were looking for the best partner from
among the leading manufacturers”,
explains Velimir setka, Director of Pribor
Centar. R-M’s launch of waterborne
paints has met with great success in
countries close to ours and across the
world. 2008 was a year of transition in
Croatia for these products, which comply
with the VOC standards, we therefore
contacted Martina fischer, Export
Manager for the sector, and reached
an agreement to work together with R-M.
for its part, R-M selected us on the basis
of our experience and we are sure that
this collaboration will be beneficial for
both sides!”
A collaboration
that’s off to a great start
At the beginning of 2009, the Croatian
team went to Clermont in france
for a “hands-on” training session.
“We were delighted with the warm
welcome reserved for us by the R-M
staff”, says Velimir, “and highly impressed
by the quality of the training and the
patience of the export trainer, Michel
Bohlinger. Access to information is fast,
and if there’s a problem, it’s quickly
solved. To date, all of my employees are
very happy to be working with R-M”.
A cautious strategy
for a market in crisis
“Taking into account the legislation
on VOC in Croatia, we import only
On y x HD and Un o 420 D paints and
other products that comply with the
standards. Nevertheless, given the lack
of checks and the complexity of the
conditions of application of the law,
Worldwide
Pribor Centar’s team in training session in Clermont with Michel Bohlinger
most repair shops are still working with
older, solvent-based products. Only the
vehicle importers have moved on to
water-based paint”, stresses Velimir.
Croatia has 4.5 million inhabitants and
a GDP of 70 billion dollars. In 2008,
some 90,000 new vehicles were sold
here - a figure which dropped by 50% in
2009 due to the recession. The country
is currently grappling with a difficult
economic situation and the short-term
forecasts are fairly pessimistic, with
many bankruptcies expected to occur
during 2010.
“Our aim is to launch On y x HD nationally
across Croatia, a country in which R-M
is not yet very well known, and to gain
new customers. To start with, we will
be concentrating on the independents
and the biggest bodyshops. At the
beginning of 2010 we will start to
negotiate with the brand networks”,
says Velimir.
19

20
CarizzMa
CARIZZMA by R-M
The culture of the unique
It’s a trend that continues to gather
pace this year among vehicle owners:
the desire to stand out, to be unique.
The CARIZZMA concept enables
their demands to be met easily -
a demand that’s not confined to
devotees of tuning, but a much wider
clientele as well. The ability to offer a
customer a paint job that sets them
apart, means being able to offer
them a vehicle that matches their
personality and taste, perfectly.
The CARIZZMA by R-M concept promotes
a change of perspective and a change
of habits in today’s bodyshops. With
CARIZZMA, R-M is developing its own
niche market - a market that offers the
promise of growth and is enabling R-M to
maintain its position of leadership in terms
of innovation: CARIZZMA by R-M is the only
range of custom paint to comply fully with
the VOC legislation in place in Europe.
Technical aspects have often put a brake on
the ability to fulfil the wishes of customers
with wild imaginations. This is no longer the
case, as the R-M brand’s slogan testifies:
“Perfection made simple”. Today, with
CARIZZMA by R-M paint, it’s possible
to create unique designs on virtually any
surface. Given how strong the demand
for customizing is, this is an excellent
opportunity for bodyshops to grow their
business and fully apply their expertise. To
start using CARIZZMA by R-M doesn’t call
for a big investment in materials because
the system is based on the full On y x HD
range, to which all that was needed was to
add a few new products. Easy to apply, with
great coverage, it’s truly quick-drying and
environmentally friendly: the range multiplies
the benefits, at the same time giving great
results and making your bodyshop more
productive.
CARRIZZMA, how does it work?
In practice, CARIZZMA consists of the
full range of On y x HD waterbased refinish
paint, together with its base colours -
Cry S tA l BA S e - to which have been added:
seven CANDIZZ (dyes) for seven essential
colours (black, violet, blue, green, yellow,
orange and red) and four special effect
powders (special flakes). Combining
them enables the painter to create unique
effects, subtle or completely new colours.
And when it comes to the result, the
options are almost unlimited!
A mixing clear, HB 009, has been
developed especially for diluting the
colours, all of which can be combined
with the others. Extremely simple to use,
simply mix the paint and then apply that

mix onto the matt base, or mix it directly
with a colour. Packaged in 50g bottles,
the powders enable you to create almost
any metallic, sparkle or metal flake effect
you like, with an exceptional result. The
principle behind CANDIZZ is exactly the
same: all that’s required is to disperse the
powder in the HB 100 basic mix and the
work can begin. Between one and five per
cent of CANDIZZ or special effect powder
is enough to ensure an exceptional custom
paint job.
The most recent addition to the
CARIZZMA range can now come into play
- new Cu S t o m c l e A r CP clearcoat, which
ensures long-lasting UV protection for the
paint. Easy to polish, the clearcoat ensures
a brilliant gloss and excellent durability.
It is mixed to the usual mixing ratio with
the standard hardener, H420, and sC 850
thinner, and just like the rest of the range,
it complies with the VOC legislation.
Let’s get “CARIZZMAtic”!
Because it isn’t always easy to establish
yourself in a new business, R-M supports
apprentice “CARIZZMAtic” painters with
a color book as finding module and three
training modules: “initiation”, to discover
custom paints; the “advanced” module
for perfecting complex detail techniques
and; the “expert” module, in which artistic
creativity is taught by masters in vehicle
customizing.
Another tool that shouldn’t be overlooked
in order to ensure things get off to a great
start is the website www.carizzma.com.
Everything you need is there, including
the colour guide, etc. The “find out more”
section enables the public at large to find
the contact details of “CARIZZMAtic”
bodyshops via the R-M distributor
network. As for the technical sheets,
they can still be found on the
Growing sales
with CARIZZMA
CarizzMa
www.rmpaint.com website.
R-M works together with professionals
to discover everything they need to know
about latest trends in the sector and meet
the needs of body repairers so they can in
turn increase customer satisfaction.
R-M markets “Premium” products and
service with unrivalled performance,
specially designed for bodyshops.
A project to develop a network of
“Carizzmatic” garages is being
considered, to encourage the sharing
of skills between the different people
involved, says Gesine Arend-Heidbrinck -
Communications Manager, R-M.
Take the example of Groupe Martin
By keeping a close eye on trends, Groupe Martin,
a Peugeot dealership in Denain and Anzin, france,
succeeded in giving its sales a fresh boost thanks to a
bold concept. Their staff came up with the idea of customizing
three new vehicles with special-effect paints from the CARIZZMA
range. The result: the cars sold like wildfire in the days that followed!
for the customer, it provides an opportunity to own a completely unique
vehicle, one that reflects their personality, at a price lower than the extra
charge they’d pay for a metallic paint job or other option on a standard
production model. An experiment that is sure to have many followers
- both at dealerships and among sellers of second-hand cars.
21

22
CarizzMa
The making of “MTV Pimp My Ride”
In Europe - and in particular, France, Belgium and Switzerland - fans of car makeovers have been passionately following
the initial episodes of “Pimp My Ride”, broadcast for the first time in French on MTV. For this version of the cult show,
which was born in the USA, the team of pimpers was provided by ProRider, under the artistic direction of Gerry Blyenberg,
with CARIZZMA by R-M as the exclusive supplier of paint… Here, we take a behind-the-scenes look at the programme
with Gerry, interviewed in mid-September after having pimped five of the planned ten cars.
Gerry Blyenberg
On screen, everything occurs as if by
magic... in front of his house, Adrien -
a budding DJ - shows us an old Mondeo
estate well past its best. In the garage,
the team of pimpers gets down to its job.
All the work is performed at breakneck
speed, to music, amid an atmosphere
marked heavily by rap and punctuated by
the clowning around of presenter Ramzy
Bedia… Before long, it’s a euphoric Adrien
who we see driving away at the wheel
of an unrecognisable car, one given a
complete makeover by Gerry and his
team. With the help of the CARIZZMA by
R-M, the range of custom paints from R-M
Automotive Refinish and unique in Europe
as the first to fully comply with VOC
legislation. But despite this apparent ease,
a lot of work has been going on behind
the scenes!
From selection to design
Each car symbolises a
character - a personality
just waiting to be
discovered… The
first five models
selected were an
old Dodge pick-up,
a ford Mondeo, a
Chevrolet Astro van, a VW Beetle and a
Mini. Once the cars had been selected,
Gerry sketched out a design project for
each of them on paper and reviewed it
with MTV, sometimes making changes to
details or to the colour. Highly distinctive
designs, adapted to the models, to the
personality of the owner… and to the
sensitivity of the designer.
A customised paint job, the visual
element par excellence
Preparation, they say, is key if the right
result is to be achieved: two weeks all in
all, including one week of filming, during
which it’s not really possible to do any
work… After filming at the candidate’s
home, the programme moves to the
garage, where the set is permanently
installed. Just a few seconds to film a
spectacular, express strip down, “although
we really spent half a day stripping the
car down off camera…” One week left,
nights included, to work around the clock
and transform an old banger into a king
of the road. The
team starts by
changing the
wheels, fixing up any dented bodywork,
repairing the upholstery, changing and
adding accessories… followed most
importantly by giving the car a new paint
job! Customised paint, the visual element
par excellence, is essential to this style of
doing up cars in a highly media-friendly
way. “At times, we had to find another
colour really quickly, one that would be
better suited to the style of the car.”
A challenge for him, and for the people
at R-M too. Gerry says:
“Shooting for a production such as MTV
and its “Pimp My Ride” programme
calls for extraordinary dynamism. We
had to be highly responsive throughout
the shoot. The R-M team demonstrated
outstanding professionalism, giving
us what we needed from the company’s
CARIZZMA range of custom paints.
Indeed, MTV chose R-M brand because
it’s the ideal partner: responsive and
dynamic”.
Copyright photos : Regis Grman / MTV

The two companies first teamed up
one year ago. Combining their highly
complementary talents, they have already
succeeded in reinventing colours through
the creation of a matt chocolate finish
for a very special Mini, matt white for
a Lamborghini LP560 and an anthracite
grey, much commented upon at the
Geneva Motor show, using
a Mercedes ML500 as the base.
A “win-win”
partnership
Driven by the same passion, R-M and Patrice Parot, founder of Parotech
and a respected designer in the world of car customising, are working
together on some major projects.
The attention Patrice Parot pays to the
curves, materials and colours, always
with sensational results on exceptional
vehicles, can only fuel admiration and
make others want to follow him in his
experiments in striking the perfect
balance. Patrice Parot doesn’t hide
the pleasure he gets from working with
R-M, which is supporting him in his
international development by providing
him with technical
assistance. “The R-M
brand has innovation
and customizing in its
genes... the CARIZZMA
range offers many
advantages: it’s
CarizzMa
simple to use and extremely high quality,
while at the same time being kind to the
environment”.
Two exceptional projects serve to illustrate
what is an exemplary partnership: on the
one hand, the preparation of an ML 4x4
in the purest of Parotech styles, finished
in anthracite grey. On the other hand, the
2010 programme which follows in the
tracks of the six cars previously given
a makeover by Parotech, all of them
symbols of top-of-the-range cars. These
vehicles will illustrate the two brands’
joint 2010 calendar and will be featured
on their greeting cards and desk pads,
ensuring perfect harmony across all
materials on which they are printed.
23