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Celebrate World Book Night with Rastamouse - Brent Council

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Fairtrade’s<br />

the fashion<br />

This year's Fairtrade Fortnight theme calls<br />

on everyone to be proud of buying Fairtrade<br />

products and ‘show off your label’.<br />

Buying products <strong>with</strong> the Fairtrade logo<br />

is a straightforward way of giving poor<br />

people in developing countries a chance to<br />

work their way out of poverty.<br />

In <strong>Brent</strong> the council is focusing on one<br />

of the most important Fairtrade products,<br />

cotton. Fairtrade cotton was launched in<br />

Britain six years ago and is now worth<br />

around £50 million a year through sales<br />

from leading high street stores.<br />

To find out more about more about<br />

Fairtrade cotton come along to the council's<br />

special fashion event to mark Fairtrade<br />

Fortnight at the town hall on 3 March.<br />

There will be a series of fashion<br />

photographs capturing well-known<br />

14 THE BRENT MAGAZINE MARCH 2011<br />

models on display as well as African food,<br />

stalls, schools displays and short films,<br />

including Sir Steve Redgrave visiting<br />

Fairtrade cotton producers in Mali.<br />

The event will be opened at 5pm by<br />

the Mayor of <strong>Brent</strong>, <strong>Council</strong>lor Harbhajan<br />

Singh. Speakers will include Ben<br />

Ramsden, founder of Pants to Poverty.<br />

Fairtrade gives millions of people in<br />

Africa, Asia and Latin America a chance to<br />

work their way out of poverty <strong>with</strong> dignity,<br />

by guaranteeing a decent price for what<br />

they produce.<br />

On top of that, they are paid a premium<br />

that their community decides how to<br />

spend, for example on health facilities.<br />

They are assured of safe working<br />

conditions and the right to form trade<br />

unions.The local environment is<br />

<strong>Brent</strong> <strong>Council</strong> will be<br />

joining the nation in<br />

celebrating Fairtrade<br />

Fortnight 2011 which<br />

runs from 28 February<br />

until 13 March.<br />

also protected.<br />

Dr Peter Moore, Chair of <strong>Brent</strong><br />

Fairtrade Network, said: “Fairtrade is<br />

special for millions of producers of food,<br />

drink, footballs, flowers and cotton. And it<br />

is also special for us in <strong>Brent</strong>. Buying<br />

products <strong>with</strong> the Fairtrade logo is an easy<br />

way we can help poor people thousands of<br />

miles away.”<br />

<strong>Brent</strong> <strong>Council</strong> is committed to Fairtrade<br />

and aims to become a Fairtrade Borough,<br />

working <strong>with</strong> the community through the<br />

<strong>Brent</strong> Fairtrade Network.<br />

To find out more about Fairtrade<br />

Fortnight in <strong>Brent</strong> email<br />

marion.hofmann@brent.gov.uk

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