Clothing Fashion, Textiles - Insight Media
Clothing Fashion, Textiles - Insight Media
Clothing Fashion, Textiles - Insight Media
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Fashion</strong> Merchandising CONTINUED <br />
An Introduction to <strong>Fashion</strong> Merchandising<br />
Featuring experts, this informative program examines fashion merchandising. It<br />
shows how merchandise is presented to wholesale buyers in New York showrooms,<br />
considers the role of buyers in selecting merchandise for clientele, and emphasizes<br />
the challenges of fashion merchandising. “A well-organized and realistically<br />
visualized glimpse of jobs in the fashion world,” Booklist.<br />
DVD / 45 min / 1991 / #67BA3977 - $129<br />
How <strong>Clothing</strong> Is Sold: <strong>Fashion</strong> Merchandising<br />
Emphasizing the value of branding and licensing in the fashion industry, this program<br />
explores modern merchandising strategies. It compares the garment industry to the<br />
fashion business, explains the contract system, discusses mass customization, and<br />
considers the role of the Internet in fashion merchandising. c<br />
DVD / 20 min / 2003 / #67BA3776 - $149<br />
CMS + DVD / 3 yr License / #67BA8064 - $298<br />
Secrets of Selling:<br />
How Stores Turn Shoppers Into Buyers<br />
This DVD explores merchandising tactics. It explains that cosmetics departments are always<br />
located near the main entrances of department stores to encourage high-margin sales and<br />
shows how escalators never discharge passengers with a clear path to an exit. c<br />
DVD / 25 min / 1993 / #67BA5976 - $149<br />
CMS + DVD / 3 yr License / #67BA7411 - $298<br />
retail<br />
Types of Retail Outlets (PowerPoint)<br />
NEW<br />
ADD<br />
Considering the important role that retail outlets play in affordable shopping,<br />
this presentation contrasts different types of retail outlets and discusses the<br />
benefits of each type. It describes customer and producer concerns and looks at<br />
the impact of a retail outlet on its competitors.<br />
PowerPoint Mac|Win / 2009 / #67BA8041 - $119<br />
<strong>Fashion</strong> Retailing<br />
This DVD discusses fashion retailing. It covers such retail outlets as department<br />
and specialty stores, custom houses, value merchants, and online operations. The<br />
program shows how fashion retailers focus efforts on maintaining and increasing<br />
their shares of the consumer market.<br />
DVD / 25 min / 2004 / #67BA3775 - $179<br />
CMS + DVD / 3 yr License / #67BA7388 - $358<br />
Retail, Marketing, and Sales<br />
BEST<br />
SELLER<br />
This program follows a retail sales manager, a merchandise manager, a<br />
distribution manager, a marketing manager, a promotions manager, a public<br />
relations specialist, an advertising sales agent, a real estate agent, and an<br />
e-commerce specialist as they perform typical job responsibilities. c<br />
DVD / 21 min / 2009 / #67BA6667 - $139<br />
visual exhibition<br />
Visual Merchandising<br />
Featuring display managers, this DVD shows how to create and build effective<br />
visual merchandising presentations based on the principles of display, layout, and<br />
arrangement. It examines the use of balance and proportion and emphasizes the<br />
importance of props, lighting, and color.<br />
DVD / 25 min / 2009 / #67BA4182 - $169<br />
CMS + DVD / 3 yr License / #67BA7396 - $338<br />
<strong>Fashion</strong> Display Skills<br />
This DVD teaches how to construct fashion displays. It shows how to dismantle and<br />
dress a mannequin, a shirt form, and a coat form.<br />
DVD / 18 min / 2000 / #67BA4178 - $169<br />
CMS + DVD / 3 yr License / #67BA7395 - $338<br />
sales & CustoMer serviCe<br />
The Power of Customer Loyalty (PowerPoint)<br />
NEW<br />
ADD<br />
This presentation offers techniques for attracting and retaining customers<br />
and outlines the business characteristics necessary for customer retention. It<br />
presents examples of a variety of loyalty programs.<br />
PowerPoint Mac|Win / 2009 / #67BA8058 - $119<br />
The A to Z of Customer Service:<br />
Tales From the Sharp End<br />
BEST<br />
SELLER<br />
Featuring case studies, this program examines the essentials of customer<br />
service. It covers first impressions, complaint issues, and internal customers<br />
and teamwork.<br />
DVD / 29 min / 2008 / #67BA6883 - $259<br />
CMS + DVD / 3 yr License / #67BA7498 - $518<br />
Customer Service Basics: Service With a Smile<br />
BEST<br />
SELLER<br />
This entertaining program follows the employees of a fictional coffee<br />
company as they learn from past customer service mistakes. It also outlines<br />
the three components of high-quality customer service: listening to the customer,<br />
anticipating needs, and admitting mistakes. c<br />
DVD / 20 min / 2011 / #67BA6841 - $129<br />
CMS + DVD / 3 yr License / #67BA7343 - $258<br />
The Angry Customer<br />
This program follows a customer service representative as he violates the basic<br />
rules related to handling angry or upset customers and shows how the ineffective<br />
techniques lead to an escalation in the situation. It then demonstrates how a calm<br />
and professional representative creates a satisfactory outcome.<br />
DVD / 5 min / 2009 / #67BA6214 - $239<br />
CMS + DVD / 3 yr License / #67BA8071 - $478<br />
Selling With Passion<br />
NEW<br />
ADD<br />
In this entertaining program, Fern Bratten discusses ways to bring creativity,<br />
enthusiasm, and passion to a sales position. She emphasizes the importance<br />
of engaging and entertaining the customer.<br />
DVD / 20 min / 2003 / #67BA6463 - $129<br />
CMS + DVD / 3 yr License / #67BA8073 - $258<br />
18 8 0 0 - 2 3 3 - 9 9 1 0 VIEW PREVIEW CLIP ONLINE<br />
WWW.INSIGHT-MEDIA.COM<br />
19
Change language