Clothing Fashion, Textiles - Insight Media

Fashion Merchandising CONTINUED
Marketing
Marketing’s Four Ps: The Consumer Angle
Introducing the traditional four Ps of marketing strategy (product, place, price, and
promotion), this program explains the role of the focus consumer in the marketing mix. It
offers examples from popular brands that illustrate pricing strategies; show how marketers
target different consumers with identical products; and identify the intersection of
positioning, branding, and profit. Recommended, School Library Journal.
DVD / 25 min / 2009 / #67BA5813 - $149
CMS + DVD / 3 yr License / #67BA7338 - $298
Global Marketing
This DVD features a case study that illustrates the value of performing a cross-cultural
analysis before entering the global marketplace and shows how to apply research to
a marketing strategy. It discusses ways to adapt to diverse markets. c
DVD / 30 min / 2004 / #67BA4153 - $149
Coolhunters: Jeans
This program follows Christine Detlefsen and Frederik Willems, designers of Levi’s
Engineered Jeans product range, as they design a new line to follow their recent
successes. The DVD shows how they capitalize on trends in the youth market.
DVD / 40 min / 2004 / #67BA5196 - $199
CMS + DVD / 3 yr License / #67BA7405 - $398
Buying Into Brand Marketing
BEST
SELLER
Explaining the definition of a brand, this program shows how marketing
shapes the identity of a brand. It discusses brand strategy, positioning, and
messaging and offers practical examples. The DVD also provides helpful tips that
enable consumers to make smart decisions when purchasing products. “This
program provides a good starting point for marketing classes to gain a basic
understanding of brands and brand marketing,” School Library Journal.
DVD / 26 min / 2011 / #67BA7358 - $149
CMS + DVD / 3 yr License / #67BA7429 - $298
The Power of the Brand
Explaining that customers form valuable emotional attachments to specific
brands, this DVD examines the secrets behind successful brands. It considers ways
to maintain a brand’s strength and looks at the reasons for brand failure.
DVD / 28 min / 2010 / #67BA6913 - $259
CMS + DVD / 3 yr License / #67BA7421 - $518
Creating a Logo: A Process for Designers
Discussing the role of logos in the branding of a company, this program traces the
process of conceptualizing, designing, and producing a logo. It follows a design
from concept to final draft and features graphic designers.
DVD / 30 min / 2006 / #67BA4659 - $189
CMS + DVD / 1 yr License / #67BA7329 - $378
co o l h u n T e r S : Je a n S
new MeDia Marketing
Advertising in the Digital Age
NEW
ADD
supply Chain ManageMent
Vendors, Buyers, and Merchandisers (PowerPoint)
BEST
SELLER
This presentation examines the relationships among vendors, buyers, and
merchandisers and details the responsibilities of each position. It also
discusses a variety of promotional techniques and considers their rates of success.
PowerPoint Mac|Win / 2009 / #67BA5941 - $119
The Role of Wholesalers (PowerPoint)
BEST
SELLER
Featuring interviews with advertising and media professionals specializing in
new media, this program shows how to navigate new media marketing
techniques in the digital age. It covers such topics as targeted advertisements,
social media, emotional appeals, and celebrity endorsements.
DVD / 22 min / 2012 / #67BA8036 - $129
CMS + DVD / 3 yr License / #67BA8037 - $258
Secrets of Search Engine Optimization
NEW
ADD
This program examines the challenges and opportunities that search engines
present. It teaches how to improve a site’s ranking and considers techniques
for drawing visitors from search engines.
DVD / 51 min / 2009 / #67BA8060 - $149
Creating Infectious Action:
How to Make Ideas Take Flight
In this program, Jennifer Aaker of the Stanford Graduate School of Business teaches
how to use social media for viral marketing. She considers four critical factors that
cause campaigns to become infectious and discusses why campaigns fail. c
DVD / 51 min / 2011 / #67BA7698 - $149
Creating Winning Social Media Strategies
BEST
SELLER
Featuring industry analyst, blog publisher, and author Charlene Li, this program
shows how companies can use such social media tools as blogs, Facebook, and
Twitter to attract customers; discusses the benefits and risks of the two-way nature of
social media relationships; and offers strategies for staying in command of social
media campaigns. It teaches how to create an effective social media strategy.
DVD / 54 min / 2010 / #67BA6464 - $149
Podcasting and Blogging Essentials
NEW
ADD
This DVD offers a step-by-step guide to broadcasting and publishing online. It
defines podcasts and blogs, shows how to find and access them on the Internet,
and teaches how to create them from scratch and upload them to the Web. c
DVD / 58 min / 2007 / #67BA8061 - $169
Harnessing the Power of Blogs
NEW
ADD
In this program, Scott Karp, editor of the blog Publishing 2.0, shows how to
utilize blogging to expand a company’s mission.
DVD / 52 min / 2009 / #67BA8062 - $149
This presentation examines wholesale distribution. It highlights the
differences among wholesalers, producers, and retailers and looks at a variety
of products and companies.
PowerPoint Mac|Win / 2009 / #67BA5945 - $119
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