Come Dine With Me brand overview - ITV Studios
Come Dine With Me brand overview - ITV Studios
Come Dine With Me brand overview - ITV Studios
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<strong>Come</strong> <strong>Dine</strong> <strong>With</strong> <strong>Me</strong><br />
<strong>Me</strong>rchandising & Licensing Opportunities 2011
<strong>Come</strong> <strong>Dine</strong> <strong>With</strong> <strong>Me</strong><br />
COME DINE WITH ME is a daily stripped, location-based show in<br />
which five people who have never previously met look around each<br />
other’s homes, sample each other’s cooking, and pass judgment<br />
on each other’s entertaining skills. Each night, for a week, they<br />
take it in turns to cook up their idea of the perfect evening. And<br />
there’s an incentive to be the week’s hottest chef, because this is a<br />
competition. As the guests travel home they give their final verdict<br />
on the evening, and crucially, a mark out of ten. It’s a neat round<br />
off to each show and a very tangible judgement. The contestant<br />
with the most points at the end of the week, wins a cash prize.<br />
“A bombproof<br />
format”<br />
Broadcast Magazine<br />
Around the World<br />
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premiere channels around the world.<br />
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the format has sold to 30 territories<br />
including France’s M6, Germany’s Vox,<br />
Spain’s Antena 3, Belgium’s VIJF TV,<br />
Sweden’s TV4 , plus Hungary<br />
and Croatia’s RTL.<br />
Strong Ratings<br />
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around the globe.<br />
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time in 2005, achieving nearly 2.5m<br />
viewers / 11% share. The series still<br />
maintains great share averages.<br />
��<strong>Come</strong> <strong>Dine</strong> <strong>With</strong> <strong>Me</strong> has consistently<br />
performed best in its UK slot for four<br />
years and is regularly charted in the<br />
top 3 series in peak time.<br />
The Brand<br />
For men and women who enjoy<br />
entertainment and food, <strong>Come</strong><br />
<strong>Dine</strong> with <strong>Me</strong> is a cookery based<br />
programme which gives witty,<br />
voyeuristic pleasure. Unlike ordinary<br />
straight laced cookery shows it<br />
introduces amusing, DIY style home<br />
dining entertainment and ideas.<br />
Key Targets<br />
Appeals to all<br />
demos with a<br />
younger, upmarket<br />
female skew<br />
“<strong>Come</strong> <strong>Dine</strong> <strong>With</strong> <strong>Me</strong>” © Channel 4 2011. Marks used under licence by <strong>ITV</strong> <strong>Studios</strong> Global Entertainment. All rights reserved.<br />
<strong>Me</strong>rchandising & Licensing Opportunities 2011<br />
<strong>Come</strong> <strong>Dine</strong> <strong>With</strong> <strong>Me</strong> is…<br />
Fun, Playful, Inclusive<br />
Authentic, Inspiring<br />
French Promotional Products<br />
Tasty Opportunities<br />
Successful and growing product<br />
range in the UK and France, including<br />
key licensees in Tableware, Games,<br />
Gifting, DVD and Publishing.<br />
Opportunities available in<br />
various categories.<br />
Promotions<br />
Fully integrated campaigns have<br />
taken place across Europe around the<br />
themes of food, entertainment and<br />
competition - a winning combination!<br />
Opportunities for key FMCG <strong>brand</strong>s<br />
to partner with this great<br />
entertainment <strong>brand</strong>.<br />
For enquiries<br />
please contact:<br />
<strong>ITV</strong> STUDIOS Global Entertainment<br />
The London Television Centre<br />
Upper Ground<br />
London SE1 9LT<br />
United Kingdom<br />
(UK) Email: duncan.mckenzie@itv.com<br />
Tel: +44 020 715 73353<br />
(US) Email: clee@itvstudios.com<br />
Tel: +1 (818) 455 4611<br />
www.itvstudios.com
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