Motorcycle tour – “No plan is a good plan” - Motorex

NO. 92/43 I APRIL 2011 I www.motorex.com
REPORT 10
Motorcycle tour – “No plan is a good plan”
On the road in Southeast Asia for Touratech.
TOPIC 6
MOTOREX in Austria
Entering the market
with the ALPINE LINE.
MOTOR OIL 8
Viscosity class SAE 5W/20
There’s no (s)topping it:
CONCEPT J-XL.
EXPORT 16
MOTOREX BIKE LINE
Success in the UK
with Raleigh.

HE LOVES DIFFICULT CUSTOMERS.
IT’S MORE FUN TO EXCEED THEIR
EXPECTATIONS.
WHY DO YOU THINK
HE SWEARS BY US?
Just how much Fischer’s products are in demand is clear from the moment you visit the company’s
website: apart from English, French and German, there are also versions in Chinese and Japanese. No
wonder: the precision spindles developed by Technical Director Thomas Frisch are among the best in
the industry. Striving to attain international standards: that’s something MOTOREX also stands for. And
why we are precisely the right partner for Fischer. Find out more about how our oils are helping companies
from a wide range of industries establish leading positions for themselves: www.motorex.com
2
Thomas Frisch, Technical Director Fischer AG Precision Spindles

CONTENTS EDITORIAL
NEWS
4 MOTOREX in the news
TOPIC
6 Servus to the ALPINE LINE! Market entry in Austria
MOTOR OIL
8 There’s no (s)topping it: CONCEPT J-XL 5W/20
REPORT
10 “No plan is a good plan” – Touratech
motorcycle tour through Southeast Asia
INSIDE
14 Expanding the tank farm with pigging technology
EXPORT
16 With Raleigh in Britain
INDUSTRY
18 Vögele road pavers from
a superlative factory
PRACTICE
20 Rammax compactors factory-fi lled
with MOTOREX
BOX
22 Cool ideas/Did you know…/Comic
Dear readers,
FREEDOM TO DECIDE
energizes people
We humans have a fundamental need to make free decisions. Not being
constantly bound by instructions, laws and hierarchies is a liberating and
energizing sensation. Mobility – the ability to move around freely – is a
fantastic thing, and I am sure that many of us remember very clearly the
feeling of freedom that our first bicycle, moped, motorbike or car gave
us. We were able to go wherever we wanted completely on the spur of
the moment. And it soon became clear that simply having the freedom
was more important than using the opportunities it afforded in the long
term. Of course we all learned that freedom of decision is inseparable from
responsibility. Which of us hasn’t dreamed of exploring the big wide world
by motorcycle? Someone whose many years of experience and outstanding
professionalism makes motorbike expeditions an unforgettable experience
is our partner Touratech.
In the world of work, the freedom to make decisions and take action is
a major source of strength and motivation. But this also means acting
responsibly and with discipline. For entrepreneurs, ensuring freedom of
action is absolutely essential. Dependencies on system and total solution
providers, comprehensive financing solutions and exclusive brand representatives
are very often one-sided and restrict freedom to decide. All too often
it only becomes clear that freedom of decision has been lost when a crisis
occurs.
We at MOTOREX are convinced that freedom of decision is crucial to success,
especially the freedom to keep putting our customers and their lubrication
needs at the centre of everything we do. Stock markets, banks and faraway
corporate offices are no help in doing so.
Sincerely,
Edi Fischer, Chairman of Management
BUCHER AG LANGENTHAL
IMPRESSUM Editor: BUCHER AG LANGENTHAL I MOTOREX Lubrication I Bern-Zürich-Strasse 31 I CH-4901 Langenthal I Tel. +41 (0)62 919 75 75 I Fax +41 (0)62 919 75 95 I Customer service by phone.
Advice and problem solving also in German, French and Italian I Design, redaction and art direction: AESCHLIMANN, Advertising Concepts and PR GmbH, Muri/Berne I Translation: BMP Translations
AG, Basel I Graphics and prepress: Burki & Scherer AG, Oftringen I Printing: Merkur Druck AG, Langenthal I Text contributions may be used when source is indicated. I Cover photo: An elephant greets
motorcyclists (photo: Herbert Schwarz, managing director of Touratech AG) I MOTOREX ® and all employed product names are internationally protected trade marks. No responsibility is accepted for printing
errors or changes in the technical data.
MOTOREX MAGAZINE I APRIL 2011
3

MOTOREX IN THE
NEWS
LUBRICANT TECHNOLOGY
PARTNER TO TOYOTA
At the beginning of the year
MOTOREX became the Toyota
brand’s official lubricant technology
partner in Switzerland. The
trust that many Toyota dealers have
given MOTOREX for years now has
an additional, offi cial dimension.
The Emil Frey Group has been
importing and
distributing
Toyotas
in Switzerland
since 1967.
In addition to a comprehensive
product range, all MOTOREX
customers will benefi t from the
technical advice provided by
MOTOREX’s experts. Furthermore,
their lubricant sales will now also
count towards their spare parts
targets. Contact your MOTOREX
partner for more details.
EASY CUT DRILLING AND
CUTTING OIL SPRAY
In the shop or on the road, with
MOTOREX’s new EASY CUT
pump spray you have an instant
practical helper by your side.
This drilling and cutting oil spray
is ideal for quick, precise working
(drilling, threading, sawing, turning,
milling, etc.) of all stainless steels,
non-ferrous metals and aluminum.
It prevents wear and signifi cantly
extends tool service life. Since
the spray operates without
a propellant, it can be
used without risk
even in applications
that produce sparks.
Contents 250 ml.
4
OEKOSYNT HEES AVAILABLE ON REQUEST
Good news for all PRINOTH customers:
rapidly biodegradable MOTOREX
OEKOSYNT HEES 46 hydraulic fl uid
has received offi cial approval from
PRINOTH and is now available in
Switzerland on request for all current
PRINOTH snowgroomers. Operators
can now use MOTOREX’s high-performance
bio-fluid from the start,
reducing shop maintenance costs
by standardizing on a single hydraulic
oil. MOTOREX OEKOSYNT
HEES conforms to the environmental
and technical requirements for
HEES fluids under DIN ISO 15380
and meets all leading hydraulic
component manufacturers’ requirements
(Linde, Sauer-Danfoss, Bosch-
HELVETIC POWER COMBO AT THE
MOTO2 WORLD CHAMPIONSHIP
Switzerland’s Tom Lüthi is starting with the Interwetten Paddock Moto2 team
in the Moto2 World Championship for the second time in a row in 2011. His
long-term goal: to advance to the MotoGP World Championship, the elite rank
of motorcycle racing. To get there, he and his team are relying on strong
partners – like MOTOREX. Besides working closely with manufacturers and
top international teams, MOTOREX is also active at the national level. We
regard motor racing not only as an important tool for cultivating our brand,
but also and especially as a forum for product development. After all, no test
bench demands more from man or machine than racing. Much of what we
learn in motor racing ends up in the latest MOTO LINE products. Some even
goes straight into series products, such as our RACING LINE.
Fans will be watching eagerly to see how the Helvetic power combo does. For
more information see www.interwettenracing.com and www.tomluethi.ch.
Photo: Prinoth AG
Rexroth, etc.). At the start of the year MOTOREX became
PRINOTH’s official lubricant technology partner in
Switzerland. Contact your MOTOREX partner for
more details.

Photo: © Airbus S.A.S.
10 TH AVIATION NETWORK MEETING
The Aviation Network provides an information channel between the aviation industry
and its suppliers. For years the metalworking sector has been represented in this network by
MOTOREX’s distributor in Germany, Bickenbach-based FS GmbH, with applications ranging
from machining oils for cutting the latest materials to fluids for hydraulic and actuator
systems. Representatives of all the major aircraft and component manufacturers met at
MOTOREX in October 2010. The tenth of these meetings addressed the subject of the “Human
Factor” – employee motivation and management at pioneering technology companies.
This professional seminar was a high point in the network’s fi ve-year history.
NEW IN OUR PRODUCT RANGE: REILANG OILERS
MOTOREX-TOPTECH now carries
high-quality Reilang precision oilers.
The Reilang name has stood for
innovation and top quality for
over 60 years. These aluminum lubricant
applicators, 100% made in
Switzerland, are available in a wide
range of models, as precision oilers
with single or double pump action
(delivering oil even when upside-
MOTOREX MAGAZINE I APRIL 2011
down), brush oilers and micromisters.
All oilers have an all-metal
pump mechanism for precise dosing
of all oil types and viscosities. The
practical micro-mister is solventresistant
and pumps at up to 35 bar –
it can even be used for brake cleaner.
All products come with a 300 ml
aluminum container. For more information,
ask your MOTOREX partner.
GONE ALREADY?
Then order your
MOTOREX RACING BOOKLET
direct at www.motorex.com
�������������������
MTB AND TRIALS
WORLD CHAMPIONSHIP
IN CHAMPÉRY
From August 29 to September 4,
the French-Swiss town of Champéry
in the Portes du Soleil region will
become the hub of the bike world.
In operation since 2007, the MTB
racing site with its dreaded downhill
section has been chosen for the
Mountain Bike and Trials World
Championships. As a lead partner
in this year’s championship,
MOTOREX will be involved in various
activities on location. A perfect
opportunity to support the 2010
MOTOREX world champion team
(J.A. Hermida, M. Flückiger,
R. Naef and T. Mosley).
Put it on your calendar today!
www.champery2011.com
5

TOPIC
6
Photo: Gipfelexpress Fulseck, Dorfgasteiner Bergbahnen AG
With the launch of the proven ALPINE LINE, cable car operators in Austria can now enjoy the benefi ts of MOTOREX’s
broad expertise.
“SERVUS”
TO THE MOTOREX ALPINE LINE!
For many years MOTOREX has enjoyed great success serving worldrenowned
tourist regions in Switzerland. The extremely broad ALPINE LINE
product portfolio meets every lubrication need for alpine infrastructure.
Since the start of this year, MOTOREX has now also brought the ALPINE
LINE and other products to Austria.
MOTOREX designed the ALPINE LINE to fully address
every alpine infrastructure application, providing one-stop
shopping for a complete, coordinated range of lubrication
system operation and maintenance products. This not
only makes it easier to purchase products and get advice,
it also simplifi es logistics.
NEW MOTOREX BRANCH IN AUSTRIA
The Austrian branch offi ce is based in Hallein in the state of
Salzburg. Located not far from the well-known cableway centre
of excellence, MOTOREX seeks close, long-term collaboration
with Austria’s cableway operators. Now that many multinational
corporations have cut back their presence in this
market segment, the time is right to build a beachhead for the
proven and successful ALPINE LINE in another Alpine country.
A COMPREHENSIVE
PRODUCT PORTFOLIO
Rapidly biodegradable OEKOSYNT HEES has drawn
one accolade after another in the field of hydraulic
oils. It is the ideal product for snowcats and all outdoor
hydraulic systems. More and more operators are
using OEKOSYNT HEES, taking advantage not only of
its biodegradable characteristics, but also of its much
longer service life. Naturally this hydraulic fl uid meets
a wide range of specifi cations from all leading manufacturers.
Also available is COREX POLAR/HOTZ HYDR-
OLYT, the special hydraulic oil for safety elements.
Many cableway builders insist on this product for brake
hydraulics, with specifications and approvals to
match.

MOTOREX MAGAZINE I APRIL 2011
MOTOREX provides expertise in lubrication technology in close collaboration
with the cableway pros at the Hallein State Vocational School.
FROM ENGINES TO CABLES
Whether for stationary or mobile engines, MOTOREX
offers the ideal lubricants for every application in its
high-quality, high-tech motor oils. Snowcats frequently
require a manufacturer’s approval such as MB Approval
228.51 or MAN 3477. MOTOREX FOCUS QTM exceeds
these standards; at SAE 10W/40 viscosity, it is the ideal
lowSAPS motor oil for the latest generation of engines
with diesel particulate fi lters.
Cable lubricants are another important product category.
MOTOREX CABLE PROTECT ensures maximum safety
by protecting cables against corrosion and wear. CABLE
PROTECT is safe for the plastics and rubber-composite
materials commonly used in cable pulleys and traction
sheaves. Proper care can extend the service life of cables,
demonstrably lowering costs.
CLEAR CUSTOMER BENEFITS
A broad product range, long years of experience with
mountain cableways and the specially designed Alpine
lubricants of the ALPINE LINE offer a compelling
solution. MOTOREX officially commenced operations
in Austria in January 2011 when it launched the entire
ALPINE LINE package. There will be no change to the
existing successful partnerships in the Austrian motorbike,
bicycle and industrial segments. •
HAPPY TO ANSWER ALL YOUR QUESTIONS
Roland Kapeller (left), area manager for Austria, and Robert Konvalina
(right), ALPINE LINE sales manager, will be happy to provide you
with advice and assistance. Both have many years of experience in
the industry and have received specialized training.
We look forward to welcoming you to our exhibit (stand No. 112, hall 1
ground fl oor) at Interalpin in Innsbruck from May 4 to 6.
MOTOREX AG, Austria Branch
Bahnhofstrasse 1, A-5400 Hallein
Phone: 0043 (0)664 647 28 76
roland.kapeller@motorex.com
www.motorex.com
7

MOTOR OIL
THERE’S NO (S)TOPPING IT:
CONCEPT J-XL SAE 5W/20
8
Achieving constant improvements in engine power to size ratios while
minimizing fuel consumption and emissions is something that’s
no longer possible without absolute precision and a lot of high-tech.
The very latest low-viscosity engine oils are a vital success factor
here; at MOTOREX, this is called CONCEPT J-XL SAE 5W/20.
The moment a new generation of engines comes onto
the market or a trend emerges, MOTOREX is ready with
the appropriate engine oil. This requires constant innovation
in lubrication technology and close coopera-
tion with engine manufacturers. In recent years, the
automotive industry has increasingly been investing
in reducing manufacturing tolerances by ensuring
maximum component precision, which now almost

The lubrication technology experts at MOTOREX know all about the latest
generation of high-tech additives.
comes up to Swiss watchmaking standards. This may
sound something of an exaggeration, but is relatively
easy to understand. Smaller cubic capacities but with
the same or better performance, lower consumption
and fewer emissions are only achievable with a massive
reduction in manufacturing tolerances.
LOW-FRICTION VISCOSITY SAE 5W/20
The pioneering low-friction viscosity SAE 5W/20 is
suitable for the very latest generation of high-precision
petrol and diesel engines. Its unique low-friction characteristics
can greatly reduce plunge losses (from moving
parts being immersed in the engine oil) and friction
losses right from a cold start. It can quickly be pumped
round the engine even at sub-freezing temperatures
and generally fl ows faster through the ever narrower,
highly convoluted oil ducts, thus reducing wear in the
warm-up phase. This synthetic performance engine oil,
with its outstandingly reliable, multigrade lubrication
qualities, is the ideal choice for optimum and thorough
oil circulation in all operating states.
The very low multigrade viscosity of SAE 5W/20
demonstrably reduces fuel consumption, while lowering
pollutant emissions. This new development from
MOTOREX matches the clear trend being followed
by many engine manufacturers towards highly effi -
cient, low-viscosity fuel economy engine oils with a particularly
long service life. This means that the specifi ed
viscosity class is guaranteed for the whole period up
until the next oil change. In addition, lower viscosity
essentially results in better heat transmission, and thus
in more effective engine cooling.
MOTOREX MAGAZINE I APRIL 2011
Photo: Jaguar Land Rover Switzerland AG
A representative of the high-tech generation and
SAE 5W/20 viscosity: Land Rover’s twin turbocharger
4.4-liter V8 diesel engine.
PERFECT CHARACTERISTICS
MOTOREX’s synthetic CONCEPT J-XL SAE 5W/20 is the
perfect addition to the company’s comprehensive CAR
LINE range. It is a high-performance engine oil and
meets the ACEA C2 and API SM standards. Compared
with conventional engine oils, it offers the following
positive characteristics:
• It conforms to the SAE 5W/20 viscosity class
even at extended oil change intervals (observe
the manufacturers’ instructions)
• The oil is circulated throughout the engine at
lightning speed even at low temperatures
• It guarantees a stable oil fi lm and thus optimum
lubrication across the entire temperature range
• Its carefully selected base oils and state-of-the-art
additives make it particularly fuel-effi cient
• It is extremely resistant to ageing and oxidation
• It is ideal for high-performance engines that are
subject to high thermal loads
With its pronounced fuel-effi cient viscosity, MOTOREX
CONCEPT J-XL SAE 5W/20 complies with the very latest
requirements. This viscosity class is now specifi ed by
“This viscosity class is now specifi ed by
increasing numbers of manufacturers.”
increasing numbers of manufacturers in Europe, Asia
and the USA. The engine oil is available today in the
usual container sizes. Please observe current manufacturers’
instructions and address any queries to your
MOTOREX partner or the Technical Customer Service. •
9

REPORT
Ramona and
Herbert Schwarz
used their trip
to Southeast Asia
not just for
leisure, but also
for field testing
many products
from the
Touratech range.
10
Photos/text: Ramona & Herbert Schwarz, Touratech AG
NO PLAN
IS A GOOD PLAN
For many motorbike fans, Touratech is synonymous with top-drawer equipment for their bike.
For over 20 years now, the company has been developing, manufacturing and marketing
a constantly expanding range of products, getting involved in Enduro/rally events and
undertaking fascinating motorcycle tours. In all its activities, Touratech relies on well-known
partners such as BMW and MOTOREX. Here, Ramona and Herbert Schwarz of Touratech invite
you to accompany them on their 5,789-kilometer motorcycle tour across Southeast Asia.
We have all been there: you plan a trip and want to see
“everything” along the way – but there is a huge difference
between seeing and experiencing. Thus, after years of parenting
young children and sleep deprivation, Ramona and
Herbert Schwarz decided to take a four-week time-out. On
the road with their Enduro bikes in the traditional style:
with time and a camera. Their destination lay in a place
they had never been before: Southeast Asia. The varied
tour would take in Thailand, Laos and Cambodia. While
Ramona decides on a BMW 800 GS Desierto F with a large
tank, Herbert is taking a 1200 Adventure Desierto 3, the
centerpiece of which is a new engine with a double overhead
camshaft. Visas and carnets are quickly obtained,
and booster vaccinations taken care of in fi ve minutes.
The BMWs are dispatched to the Far East one plane ahead.
THE PLAN IS TO HAVE NO PLAN
In the stress of everyday life, there is little time to make a
detailed plan of the route. Consequently, our plan is: to
have no plan, to let chance decide our road. We can both
look back on many years of biking: Herbert has 30 years
and 750,000 kilometers under his belt, and Ramona nine
years and 200,000 kilometers! A bag containing various
maps and travel guides finds its way into our hand
luggage. Once there, we will get tips on routes from the
local bikers and also, of course, from Peera, the dedicated
Touratech importer for Thailand.
HOSPITALITY WITHOUT BORDERS
When Peera picks us up from the airport, he immediately
sees that we are in urgent need of a coffee. Afterwards, he

and his friend help us with the customs clearance procedure
for the BMWs. Peera is terrifi cally proud to have us
as guests and does everything he can to make us feel at
home in his country. He even takes a whole week off; the
entire annual vacation entitlement for the average Thai.
He is the best tour guide we could ever have wished for.
FUEL FROM BOTTLES AND BARRELS
Thanks to private fuel pumps, Southeast Asia has a
high-density network of fi lling stations. The fuel either
comes from a barrel with a hand pump or is poured into
the tank from cola bottles. These containers are lined up
along the road on wooden stands. Small, manageable
amounts for the equivalent of 60 cents a liter. While
Thailand has regular 95-octane petrol, the octane rating
in Laos is not specifi ed in any detail. The quality is either
bad or really bad. But our BMWs have strong stomachs.
In order to avoid fi lling up with diesel by mistake, we do
a sniff test each time we refuel. We have to do this, as
we speak neither Thai, nor Laotian, nor Cambodian.
A CRUNCHY, EXOTIC SNACK
I had seen photos of deep-fried insects in a coffee-table
book on Southeast Asia: huge bugs, cockroaches, water
beetles – in fact, every kind of creepy-crawly imaginable.
The simple thought of such protein-rich snacks is probably
enough to turn the stomachs of many Europeans.
As vegetarians, we prefer to concentrate on exotic fruits,
rice with fresh vegetables and fragrant spices. Peera has
MOTOREX MAGAZINE I APRIL 2011
A colorful, chaotic arrangement of fuel at one of the many bottle-based
fi lling stations. The contents need to be put through a “sniff test” before
fueling commences.
given us a note explaining that we are vegetarians in
Thai and English, thus ensuring that not only our bikes,
but also our stomachs get the right fuel to survive the trip.
“Our stomachs get the right fuel too”
PICTURE WITH A LADY ELEPHANT
Meeting a wild elephant in broad daylight in the middle
of the street has now become a rarity in Thailand. Sixty
years ago, there were still 50,000 of them tramping
through the jungle. With the ongoing clearance of this
habitat, pachyderm numbers have experienced a radical
There really is no accounting for taste – these crunchy insect
snacks are served at the roadside in many areas. Nothing for Ramona!
11

REPORT CONTINUED
A pachyderm tests out Touratech’s Zega panniers.
At the elephant camp these animals, which can weigh
up to 5 tons, play football and even paint pictures!
“The Mekong – Companion through every stage”
12
decline. Today, there are only 3,500 elephants left in
Thailand, and only a very few of these live in the wild.
Most earn their 150 to 200 kilos of feed per day as working
elephants.
Somewhere in the mountains of northern Thailand, the
unexpected occurs: at a bend in the road, we see two
of these great creatures coming toward us. A few years
ago, when the Zega pannier had just been invented,
Jochen Schanz and Herbert Schwarz (company founders)
were looking for an original idea for a promotional
photograph. They hit on the idea of having an elephant
place its enormous foot on an aluminum pannier. We
were fi nally able to make this advertising idea a reality
at the Maetaman Elephant Camp, a good hour’s ride
from Chiang Mai. Our photo shoot turned into a kind of
special performance for the mahout, the elephant and
the many coach tours visiting the camp.
THE LIFEBLOOD OF SOUTHEAST ASIA
The Mekong River – reverently called Tonle Thom, “Great
River”, by the Khmer. Its source lies somewhere in the
impassable terrain of the Tibetan Highlands. Different
interpretations mean that measures of its length fl uctuate
between 4,350 and 4,909 kilometers. The Mekong
is our companion through every stage of our journey.
Our fi rst meeting is in the border triangle between
Thailand, Laos and Myanmar. This area is said to produce
three quarters of the opium on the global market.
Not for everyone: but without these improvised ferry
boats, crossing rivers such as the Mekong would just not
be possible.
On the Thai side, the secretive and dangerous-sounding
name of “the Golden Triangle” is centered upon what is,
quite simply, a tourist trap. On the bank of the Mekong,
a huge golden Buddha watches over the many stalls
set up along the main road. Buses disgorge one Asian
tour group after another. We don’t feel the need to stay
here long. An adventurous ferry ride takes us across the
“Great River” to Laos, and into another world.
Before we see the Mekong again, in the Laotian capital of
Vientiane, we have to negotiate a 700-kilometer stage
across the mountains. One bend after another, so that
we are dizzy when we dismount from our bikes each
evening.
A NIGHT ON THE ISLAND
Deep in the south of Laos, the Mekong fl ows through the
Si Phan Don region. We spend a night on one of its four
thousand islands, Don Khong, before heading further
south. Three pirogues tied together, calling themselves
a ferry and not inspiring any particular confi dence with
their appearance, get us back to the mainland in one
piece the next day.
In Cambodia: south of Kratie, a narrow sandy road
meanders along the bank of the Mekong, inhabited by
water buffalo, dogs and an entire hen house. Simple
huts sit enthroned on stakes at the waterside. We feel
as though we are riding straight through the people’s
lounges. In Kampong Cham, a sleepy provincial town
in Cambodia, we say our farewells to the “Great River”.

Our fi rst night in a tent was spent in Laos, with coffee
bushes overhead. Simple accommodation with power is
available from as little as 2 dollars a night.
THE BOLAVEN PLATEAU, LAOS
We want to go where Laotian coffee grows – the Bolaven
Plateau. This humid, fertile tableland with its green
forests and waterfalls lies at an average altitude of 1,200
meters. The city of Pakse disappears in the rear view
mirror. Between mango, banana, tea and coffee plantations,
white and red beans are spread out to dry in the
sun on large bamboo mats.
At Laongam, we branch off onto a red dirt road not
shown on our satnav system. Tiny villages, seeming
completely cut off from the outside world. Astonished
faces. But even the simplest bamboo hut has a large
satellite dish out front. When the road forks, we follow
the hand signals of the Laotians. This approach doesn’t
always work. It is slowly getting dark, although it is
only 5.30 p.m. For the first time on our journey, we
put up the tent. Soon it is pitch dark, and we are
camping at an altitude of 1,100 meters on a coffee
plantation.
TRAFFIC REGULATIONS WITH A TWIST
If there are traffi c regulations in Southeast Asia, they
are something that we Europeans have no hope of
figuring out. Or nobody obeys them. At fi rst glance,
there seems to be a great deal of chaos. But when you
look again, somehow it all works. Take roundabouts,
for example: fi rst you cannot get onto them, then you
cannot get off. One of the few questions that you
can generally answer with reasonable certainty is: do
people drive on the left or the right here?
MOTOREX MAGAZINE I APRIL 2011
The roads of Southeast Asia are frequented by the most bizarre of vehicles,
generally hopelessly overloaded but nevertheless infernally fast...
People’s entire lives seem to be played out on the streets
here. There are dogs, piglets, chickens, oxen, all roaming
free. At the side of the road you fi nd bottles containing
fuel, heaps of fruit for sale and fi sh hanging up to dry in
the sun. And, time and again, happy and friendly people
who wave to you as you go by. Our BMWs are running
like the proverbial Swiss clockwork. Lubricated with
MOTOREX, they are mastering the almost 6,000-kilometer
journey effortlessly.
Now we are heading back to our starting point again,
the city of Bangkok with its 7 million inhabitants, where
Peera is already waiting eagerly for our return and an
account of our travels. And it is with great conviction
that we are able to tell him: It was, without doubt, a
perfect plan to have no plan at all. •
WORLDWIDE COLLABORATION WITH TOURATECH
Touratech currently employs around
200 people at its site in Niedereschach,
on the edge of the Black Forest. The
engine, transmission and fork
oils, brake fl uids, air fi lter
and chain maintenance
products from the MOTOREX
MOTO LINE range are an
essential part of the broad-based Touratech product portfolio.
Thus, readers will fi nd the name MOTOREX on quite a few
of the 1,000 or more pages of Touratech’s annual product
catalog, and this in over 30 countries worldwide!
wwww.touratech.de
13

INSIDE
14
NEW TANK FARM
WITH PIG TECHNOLOGY
Filling, producing and emptying fluids using multiple mixers in real
time is a complicated affair in which the tank farm plays a key role.
By expanding its tank facilities and installing the latest generation
of pigging technology, MOTOREX is again expanding its innovative
infrastructure.
When a talented chef wants to conjure up a delectable feast,
he may need quite a few pans, chafers, platters, etc. depending
on the number of courses and length of the guest
list. It’s the same with the over 2,500 different products that
MOTOREX makes. The tank farm plays a key role in this
process, supplying the mixers with the necessary raw
materials. The semi-fi nished products produced by various
Quick and thorough cleaning
recipes are again stored in tanks before being sent to the
fi nal stage of production. And temporary tank storage is
needed once more for any fi nished products that can’t
be immediately packaged in the large or small fi lling plant.
IMPROVING FLEXIBILITY
With 7,000 cubic meters at Langenthal alone, MOTOREX’s
base oil storage facility is the biggest in Switzerland.
Additives and semi-finished and finished products
are kept in separate tanks, divided by product category.
The company is now adding 28 tanks that will
provide over 500 cubic meters of additional storage
volume. This will make it possible to use the mixing
equipment more efficiently by storing certain products
temporarily before filling and to optimize production
sequencing. The construction will permanently
improve production fl exibility, and customers
will enjoy even faster delivery times than they do
now.

STACKED HIGH AND ENERGY-SAVING
The 28 new tanks will be installed and ready to use by
the end of summer 2011. This solution allows optimum
use of the existing retention traps and space. So
the recapture of waste heat from the products as they
are pumped into the storage tanks while still warm
from the mixers can be used. Every degree that the
tanks are heated makes the fluids a bit easier to
pump, which in turn speeds up transfer of media
when the outside temperature is low. Thus recovery
of heat in the tank farm saves not just time, but also
energy.
PIGGING SYSTEM CUTS COSTS
Before and after production, a few hundred liters of
residual contents can easily remain in the pipes and
fi ttings that connect the tanks, fi lling equipment and
mixers. To clean these lines thoroughly for the next
production batch, many plants use fl ushing processes,
which take time, generate waste and increase costs. A
“pigging” process, by contrast, uses a driver medium to
force a device (the pig) made out of a special fl exible
plastic through the pipes. The medium is usually compressed
air, but in rare cases nitrogen may be used to
MOTOREX MAGAZINE I APRIL 2011
These elastomer pigs are propelled
through the pipes by compressed
air, then captured at the far end.
reduce the risk of explosion. This allows the pipes and
fittings to be almost completely cleared of residues
without wasting any of the material from the production
batch. The process boosts production capacity by quickly
and thoroughly cleaning the pipe systems, eliminating
the need for costly fl ushing.
INVESTMENTS THAT PAY OFF
“Pigging” makes costly fl ushing processes and the lengthy
production stoppages they entail a thing of the past.
Compressed air forces the elastomer pig through the pipes
and fi ttings, where it thoroughly cleans out residual contents.
When planning a production facility, installing a pigging
system is always worth considering. A pipe system
suitable for pigging costs about one-third more than
conventional piping, but environmental considerations
alone make this a wise investment for the future.
Chrome steel pipes will be used exclusively for the
tank farm expansion with the new pigging system at
MOTOREX. To clean a pipe, the pig is launched pneumatically
from a launching station, then directed to the
right pipe by means of Y-sections. The entire pigging
process is controlled and monitored by an upgrade to
the existing process control software.
By expanding its tank farm, MOTOREX is again investing
in its Langenthal production site and laying an ideal
foundation for further growth. •
Photos: I.S.T. Molchtechnik GmbH, Hamburg
15

EXPORT
16
Photos: Raleigh UK. Ltd.
Raleigh dominates several customer segments with its innovative and attractive bikes. The company sells predominantly
to families and children.
WITH RALEIGH
IN BRITAIN
Founded in 1887 and now 124 years old, the Raleigh Bicycle Company
shows no signs of slowing down. On the contrary, the world-famous
Nottingham-based bicycle manufacturer constantly comes up with
bestsellers. Since 2007, Raleigh UK Ltd. has been the exclusive importer
and distributor of the MOTOREX BIKE LINE and is really putting much
energy into this role.
Successfully keeping the Raleigh brand and company
alive for 12 decades has required no small amount of
skill and expertise. The name comes from the company’s
fi rst headquarters, which were based in Raleigh Street
in Nottingham. As a kind of “Robin Hood of high-quality
bicycles”, Raleigh has constantly set new standards.
This, of course, includes sporting success and countless
world titles on road, track and trail.
A GEAR SYSTEM BUILT A MILLION TIMES OVER
In 1902, the company took over Sturmey Archer, whose
particularly practical three-speed hub gear system formed
the basis for Raleigh’s technological breakthrough. In
the 1960s, the company merged with the TI Group to
become the largest bicycle manufacturer in the world.
The cult Chopper model became a bestseller both in the
UK and the US. Today, the company is part of Raleigh
Cycles Ltd. and operates in the UK as Raleigh UK Ltd.
from a state-of-the-art facility in Eastwood, Nottinghamshire.
The legendary Sturmey Archer gear system.

Photo: Joe Coales
In the 1970s almost every child in Europe and the US
dreamed of a Raleigh Chopper with its large rear wheel
and unique gear stick.
Well distributed: A large number of specialist stores in Britain
carry products from the MOTOREX BIKE LINE.
The Raleigh brand covers several market segments
(Road, eBike, Town and Country, BMX & Dirt Jump and
Children’s). Whether cycling enthusiast or leisure cyclist
Raleigh has something they both need to improve performance
and pleasure, from simple everyday bikes to
ultra-light, carbon road racers. The high-tech Diamondback
brand (BMX and mountain bikes) has been another
exceptionally innovative component of Raleigh’s range
since 1999. In all, over 300,000 bikes and 2.9 million
parts and accessories are sold from the company’s Eastwood
base, to buyers all over the world each year.
A BLEND OF TRADITION AND INNOVATION
When MOTOREX was looking for a new partner for the
BIKE LINE in the UK, the path to Raleigh was a relatively
direct one. “The perfect blend of tradition, image, a well established
premium brand range of bicycle products, and an
effi cient sales channel to market just tipped the balance”,
says Ronald Kabella, Power Sports Manager at MOTOREX.
BIKE LINE products are sold in approximately 2,000 independent
bike stores and through the Raleigh Cyclelife
franchising chain and used in its extensive workshops.
Raleigh employs a current fi eld sales force of 15 to visit and
advise customers. Success on the British market is due not
only to the strength of the MOTOREX BIKE LINE’s comprehensive
user and environmentally-friendly range, but
also to strong marketing and professional distribution.
MOTOREX MAGAZINE I APRIL 2011
Working perfectly together (from left): Andy Parker (Product Manager at Raleigh)
and Ronald Kabella (Power Sports Manager at MOTOREX), seen here at the
factory in Eastwood, Britain.
A PREMIUM BRAND IN DEMAND
Like many other Swiss products, British customers
perceive MOTOREX as the best quality the market has to
offer. Britain’s extreme climate can suddenly make the
quality of lubricants and care products-, an issue. The
year can start with a harsh cold winter, then a very
rainy spring, moving into an extremely dry and hot
summer, and then end with a damp cold autumn and
back into winter. To keep their bikes running smoothly
and prevent damage, consumers demand premium
products such as those in MOTOREX’s BIKE LINE. Its
pedigree of development in motor sport and various
extreme race cycling disciplines has made MOTOREX
a well-known brand in Britain today.
With its comprehensive portfolio of bikes
and world-famous accessories brands,
Raleigh is among the top recognized
market brands world-wide. As a result, the
company generated sales of approximately
GBP 38 million in the UK alone
last year. •
www.raleigh.co.uk
This is how many racing teams and British
competitors in Britain usually see Raleigh
and MOTOREX: from behind.
17
Photo: Joe Coales

INDUSTRY
18
Photos: Joseph Vögele AG, Ludwigshafen
Paving work on major construction sites: Vögele’s innovative Navitronic ® 3-D machine control system avoids the
painstaking task of laying tensioned wires by using GPS.
VÖGELE ROAD PAVERS
A FACTORY FULL OF SUPERLATIVES
With over 80 years’ experience in developing and manufacturing
road pavers, Joseph Vögele AG is the current market leader in the
field. Recently the company commenced operations at the world’s
most modern road paver plant in the German town of Ludwigshafen
on the Rhine. Vögele depends on MOTOREX fluids for the metalremoving
machining of a range of components.
Joseph Vögele AG is a member company of the Wirtgen
Group, an international alliance of companies in the
construction machinery industry, comprising the four wellknown
brands Wirtgen, Vögele, Hamm and Kleemann.
The Wirtgen Group has home plants in Germany and local
production sites in the United States, Brazil and China.
INNOVATIVE ROAD PAVERS
With 17 road pavers, a large number of screeds and
innovative special-purpose machines, Vögele offers a
complete range of modern machines to meet any paving
needs. The company’s versatile road pavers can handle
projects with pave widths from 0.5 to 16 m. Typical
technical features include electrically heated screeds,
user-friendly operation and exceptional ease of servicing.
OVER 100 MACHINE TOOLS
The dimensions of the new factory’s machine fl oor are
impressive, with room for over 100 state-of-the-art machine
tools. The plant’s StarragHeckert CNC machining
centers are connected to a high rack system in a fl exible
manufacturing system. A rack operating device automatically
conveys pallets stacked with the required
parts to the machines.
The market leader’s remarkable level of vertical integration
ensures maximum fl exibility of production. One
specialty is complete manufacturing of screeds. Vögele
produces up to 2,500 paving screeds a year. In a road
paver, the screed’s function is to spread and compact the
paving material evenly at the end of the machine.

Aerial photo of the new 370,000 square meter Vögele plant.
The central cooling lubricant supply system for one of
two new, state-of-the-art StarragHeckert CNC milling
centers is fi lled with MOTOREX SWISSCOOL 7722.
WITH MOTOREX FOR OVER TWELVE YEARS
“We’ve been working with SWISSCOOL cooling lubricants
and various MOTOREX cutting and grinding oils
for over twelve years, and we’re very satisfi ed,” Vögele
production manager Siegfried Köhler tells us in an
interview. “We also appreciate the expert advice and
good service we get from our local MOTOREX partner,
FS GmbH in Bickenbach.”
Cooling lubricant remains in service for a year at a time.
At a concentration of approximately 4%, the product’s
stability and performance are equally compelling. A
relatively large quantity of cooling lubricant is lost in
the many cavities of the welded assemblies produced
here. Refi lling with just the right top-up concentration
from a central fi lling system keeps the plant running
smoothly even when capacity is at its maximum. Employees
also appreciate the fact that the fl uid does not irritate
their skin and gives off very little odor in the well-ventilated
plant. The decentralized cooling lubricant fi lling
systems are cleaned and replenished during scheduled
maintenance over the Christmas/New Year period.
CUTTING COSTS - PROTECTING
THE ENVIRONMENT
Vögele has long been a proponent of environmentally
safe technologies. The new plant in Ludwigshafen, for
MOTOREX MAGAZINE I APRIL 2011
Joseph Vögele AG produces road pavers for the world market at its
ultramodern plant in Ludwigshafen.
example, was equipped with a “green” powder spray
coating system capable of operating entirely without
solvents. What’s more, the high quality of MOTOREX
machining fl uids pays off twice over. First, because they
offer ideal performance levels with above-average tool
life. And second because the current generation of
SWISSCOOL products ensures maximum performance
while guaranteeing good, stable working conditions.
This not only helps create a positive workplace atmosphere,
but also lowers maintenance and disposal
costs. •
www.voegele.info
Trucks empty the paving material into the paver’s bunker.
The mixture is carried backwards on conveyors through the
machine to the screed.
19

PRACTICE
POWERFUL FLUIDS
FOR RAMMAX
MOTOREX COREX
HV multipurpose
hydraulic oil is
used in all hydraulic
motors installed
in Rammax
compactors.
20
Amman produces over 1,000 Rammax trench rollers and other compactor models in Langenthal each year – all
factory-fi lled with MOTOREX fl uids.
Compactors are the marathon runners on construction sites, required to
perform at full power in the toughest cold or heat. And if the machine
is part of a leased fleet, it’s expected – theoretically – to run maintenance-free.
Good reasons to fill it with MOTOREX at the factory.
Langenthal-based Ammann Schweiz AG began producing
rollers in 1911. Today the company manufactures a complete
line of products ranging from 50-kg rammers to
25-tonne single drum rollers. In 1995 Ammann acquired
another renowned brand, Rammax. Every compactor
produced at the Langenthal plant is fi lled with MOTOREX.
NUMBER ONE IN TRENCH ROLLERS
Rammax hydrostatic-drive trench rollers are exceptionally
powerful and robust. They’re ideal for compacting a
wide range of surfaces even in tight spaces, such as
when building canals, dams, landfi lls, pipe trenches, etc.
Remote control features mean the operator doesn’t
need to be near the machine where he could be exposed
to unnecessary danger.
A QUALITY GUARANTEE
As market leader, Rammax has an outstanding reputation
for quality. The manufacturer provides a fi ve-year
warranty on the central exciter, which produces the
vibrations (available with two variable frequency settings
for different soil types) that are transmitted to the planetary-gear
hydraulic drum drive that drives the padfoot

MOTOREX MAGAZINE I APRIL 2011
Specialists refer to the compaction rollers as drums. Here
an Amman hydraulics specialist fills a newly installed unit
with MOTOREX COREX HV hydraulic fluid.
drums. These compactors are often leased out, and
maintenance is limited to occasionally checking the engine
oil level. These days that’s the only maintenance
work that’s done! This was a major reason behind the
manufacturer’s decision to use top-quality MOTOREX
lubricants in its engines, transmissions and hydraulic
drives.
LUBRICATION, A KEY ISSUE
You read that right – the average Rammax compactor
spends 500 hours in service before returning to the factory
for scheduled maintenance on its diesel engine. Until
then it operates completely maintenance-free! The latest
models don’t even have grease nipples. MOTOREX
supplies both the motor oil for the three-cylinder Hatz
diesel engine and GEAR OIL EP SAE 80W transmission
oil. This API-GL4 high-pressure transmission oil boasts
outstanding protection against wear and high shear
stability along with very good aging and oxidation stability.
Its high performance reserves and compliance
with leading transmission manufacturers’ specifi cations
make it ideal for use in construction machinery.
The Rammax 1510 is unique. With its oscillating
articulation joint, the machine adapts to the terrain
to maintain perfect ground contact.
Multipurpose high-performance MOTOREX COREX HV
hydraulic oil is used in the drive train of the four hydraulic
motors, the central exciter and the hydromechanical
brakes. This product is especially suitable for hydraulic
systems that are exposed to varying low and high temperatures.
Selected base oils and powerful additives give
this hydraulic fl uid a very high viscosity index and a
fl at viscosity-temperature curve. This keeps the hydraulic
system running absolutely stably even during long, hard
service. With its excellent shear stability and long-term
protection against wear and corrosion, MOTOREX COREX
HV is the ideal product for use in Rammax trench rollers. •
www.ammann-group.com
Hydrostatic drive
is perfect for use
in compactors.
The hydraulic oil
transmits power
from the pump
through hoses
to the hydraulic
motors.
21
Photo: Ammann Schweiz AG

BOX
OTTOREX
22
COOL IDEAS
Training up the next generation at
Beat Habegger’s metalworking and
agricultural machinery shop in
Forch near Zurich: on rainy Sundays
Habegger’s children can very often
be found in the workshop under
their father’s expert eye. Some time
ago they restored a rusty pedal racing
car from the 1950s to a professional
standard – an activity that
proved a hit with the entire family.
PIT STOP WITH
HABEGGER’S JUNIOR TEAM
Now, a few years down the line, the
team members no longer fi t behind
the wheel of the pedal car, and as
children grow, so of course do their
mobility needs. They are now building
a racy soapbox car with just
DID YOU KNOW THAT QUALITY
IS PERFECTLY MEASURABLE?
Messtechnik AG, based in Triesen, Liechtenstein, speciali
zes in high-precision absolute and comparative dimensional
metrology systems for manufacturing applications.
Parts can be measured fully automatically during series
production using tactile or non-contact systems that
employ optical sensors, pneumatics or a multi-sensor
combination of both.
Messtechnik AG’s customers include a large number of
well-known automotive transmission, engine and chassis
component manufacturers and mechanical engineering,
medtech and aviation engineering companies. What’s more
the professionals at Messtechnik AG rely on MOTOREX’s
Michelle, Jasmin and Janick Habegger (left to right) put real professionalism
and joy into restoring their red pedal car in their father’s workshop.
about everything you could ever want.
The only point of dispute is the color:
the choice is between MOTOREX
green (Janick’s preference) or bright
pink (Michelle and Jasmin’s preference).
If it comes to a compromise,
the color scheme will have to be
MOTOREX green with pink stripes … •
Messtechnik AG multi-sensor metrology system for
dimensional testing of camshafts.
TOOLGUARD and POWER CLEAN sprays to protect and
effi ciently clean their automatic systems and the sensitive
components inside them. •
Photo: Messtechnik AG, Triesen

����������������������
BACKPACK
Multi backpack with anatomically shaped
shoulder straps and hip belt. Front with elastic
holder for helmet or clothes. Two mesh pockets
at side and various practical inside and
outside pockets. Interior snaplink for keys.
Studded base. Rubber badge with MOTOREX
logo at front.
Article No 450422
BIKER RUCKSACK
Extra narrow rucksack, ideal for mountain bikers.
Breathable mesh back panel, anatomically
formed shoulder straps, hip belt and integrated
rain protection. Front with elastic holder for
helmet or clothes. Two mesh pockets at side
and various practical inside and outside pockets.
Audio pocket with cable outlet. Rubber
badge with MOTOREX logo.
Article No 450702
TRIANGLE BODY BAG
A perfect companion. Shoulder bag with various
pockets for wallets, pens, mobile phones
and MP3 players. Soft padding on back panel
makes it more comfortable to carry. With
length-adjustable shoulder straps.
Article No 450703
For your order, please use the card in the center of this magazine. Please ask your MOTOREX importer about the availability,
price and delievery time of the above article. Thank you.

HE LEAVES NOTHING TO
CHANCE BECAUSE NOBODY
WINS BY CHANCE.
Tom Lüthi, world-class Moto2 rider and five-time GP winner
WHY DO YOU THINK
HE SWEARS BY US?
When you’re riding up front and aiming to win, you can leave nothing to chance. Race-winning performance on the track is only
possible when everything is right. Tom Lüthi, world-class Moto2 rider and five-time GP winner, demands the highest quality down
to the tiniest detail. “The guy at the head of the pack is the guy who can – and does – ride really fast: the guy who can focus on that
and only that.” Total lack of compromise – it’s something MOTOREX also stands for. And why we are precisely the right partner for
Tom Lüthi. Find out more about how our oils are helping companies from a wide range of industries reap success: www.motorex.ch