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THE OFFICIAL MAGAZINE OF THE AMERICAN SOLAR ENERGY SOCIETY
2013 MEDIA KIT
MULTI-PLATFORM
MARKETING SOLUTIONS
PRINT
E-MEDIA
FACE-TO-FACE

2
M E D I A K I T 2 0 1 3 S O L A R T O D A Y
CONTENTS
3 EDITORIAL PROFILE
4 READERSHIP
8 E-MEDIA
11 FACE-TO-FACE
ASES National Solar Conference 2013/
SOLAR 2013
2013 ASES National Solar Tour
14 EDITORIAL CALENDAR
16 ADVERTISING
Rates / Special Opportunities /
Mechanical Specs
THE OFFICIAL MAGAZINE OF THE AMERICAN SOLAR ENERGY SOCIETY
The American Solar Energy Society (ASES) is leading the renewable energy revolution. SInce 1954, ASES has
been the nonprofit organization dedicated to increasing the use of solar energy, energy efficiency and other
sustainable energy technologies in the United States. Among its many programs, ASES sponsors the annual
ASES National Solar Conference, publishes policy recommendations, organizes the annual ASES National Solar
Tour, sponsors FindSolar.com, conducts grassroots advocacy through Solar Nation, Solar Citizen and Solar
Freedom Now!, has technical divisions and has regional chapters throughout the United States.

The Quality Choice Since 1987 As the magazine of the American Solar
Energy Society (ASES), SOLAR TODAY is the trusted source for the latest technologies,
market advances and policy analysis. Only SOLAR TODAY brings together a veteran
editorial staff and ASES’ professional members to publish industry-leading editorial. For
its award-winning features, readership of ready buyers and full portfolio of marketing
offerings, SOLAR TODAY has been the industry’s most authoritative, high-quality
magazine with a particular focus on solar energy and efficiency for more than 25 years.
Features from the Industry’s Leading Experts. Only
SOLAR TODAY connects readers with the expertise of ASES’
professional members and technical divisions — the industry’s
premier engineers, architects, designers, researchers, manufacturers,
builder/contractors, dealers and installers. SOLAR
TODAY offers the most in-depth content for this audience,
with most articles contributed by ASES members who know
the technologies and markets best.
Award-Winning Editors. In just the past five years, SOLAR
TODAY has garnered more than a dozen awards for editorial
and design excellence. These include two coveted first-place
Gold EXCEL Awards for publication excellence from Association
Media & Publishing. SOLAR TODAY’s editors have an average
of 20 years each at professional magazines. Our features
editor has more than a dozen years in energy journalism at
such prestigious magazines as Public Utilities Fortnightly and
Energy Customer Management, while our news and analysis
editor is a graduate of Solar Energy International’s Photovoltaic
Design and Installation course in addition to his decades
of magazine journalism. Every issue, our expert editors bring
readers the news and analysis they need to succeed.
S O L A R T O D A Y E D I T O R I A L P R O F I L E
Industry News
7%
Training/
Career Info
16%
16%
Solar/Renewable
Energy Projects
Other
3%
Average editorial
breakdown in
2012 regular issues
The Leading Source
on Renewable Energy Markets,
Technologies and Products
17%
Market
Developments/
Policy Analysis
22%
Technology News,
Applications
New Products
and Resources
19%
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R E A D E R S H I P S O L A R T O D A Y
SOLAR TODAY is committed
to bringing you the entire
decision-making team from the
companies that purchase, spec-
ify, influence and authorize.
SOLAR TODAY is the only
publication that documents*
the who, what, where and
when regarding what products
and services solar professionals
buy, as well as their challenges
and marketing efforts.
* August 2012 Audience Profile Study of SOLAR TODAY read-
ers conducted by the American Solar Energy Society. Margin of
error +4.9% at the 95% confidence level.
You benefit from a high percentage
of unique readers — 42% of the
readers are unduplicated by any other
magazine. SOLAR TODAY helps you
reach the entire industry.
1 » Who are the decision makers?
Owner/partner/
president/CEO
50%
System design/
engineer
21%
VP/senior
management
11%
Top five answers
Educator/
trainer
10%
Facilities/energy
manager
10%
Total exceeds 100% due to multiple answers.

2 » How do they make their buying decisions?
61%
44%
44%
35%
31%
26%
Web sites
Referrals by colleagues
Industry publications
Distributors
Expos/trade shows
Manufacturer’s reps
3 » What do they plan to buy in the next 12 months?
PV cells/modules/inverters/components 47%
Mounting systems/tracking 33%
Education/training/certification 29%
Solar system design/integration/installation 28%
Green building materials/products 28%
Solar water-heating systems and components 27%
Battery/energy storage 25%
Performance monitoring 25%
Engineering/electrical service 21%
Architecture/design/consulting 20%
Siting instrumentation/installer tools 15%
Wind power systems and components 11%
Financial/economic development services 10%
Transportation/logisitics 7%
Concentrating solar power 6%
S O L A R T O D A Y R E A D E R S H I P
4 » What is the length of
the buying cycle for
new products?
36% 1-6 months
28% 12 months or more
19% Less than one month
17% 6 to 12 months
5 » 79 % of all
SOLAR TODAY readers
are involved in the
purchasing process.
5

6
R E A D E R S H I P S O L A R T O D A Y
6 » What are SOLAR
TODAY readers’
business challenges
for the coming year?
7 » What marketing
efforts do they use?
Totals exceeds 100% due to multiple answers.
Economy
46%
Maintaining
adequate
cash flow
27%
Government
regulations
14%
E-mail ..............................................45%
Industry events ..........................29%
Social media ................................29%
Web site ads/PR .........................20%
Newsletters .................................18%
Referral programs ................ 16%
Increased
competition/
pricing
14%
Supply
costs
15%
Finding/
retaining
employees
5%
Insurance
costs
7%
Charity events ............................12%
Magazine advertising .............12%
Webinars ............................... 11%
Buyer’s Guide ....................... 10%
Direct mail/coupons ............... 9%
Mobile apps ............................ 5%

8 » SOLAR TODAY readers are actively engaged
65%
have read
all four of the last
four issues
9 » Usual action for an immediate information
need seen in an article or ad
Visit manufacturer web site 43%
Use an online search engine (e.g., Google, Bing) 42%
Visit dealer/distributor web site 26%
E-mail dealer/distributor 25%
E-mail manufacturer 19%
Phone dealer/distributor 16%
Phone manufacturer 15%
Visit magazine web site 7%
Personally visit dealer/distributor 4%
S O L A R T O D A Y R E A D E R S H I P
10 » Readers look to
SOLAR TODAY for
purchasing guidance
55%
of readers have recommended,
specified, purchased or followed
up on an item they saw
advertised in SOLAR TODAY
in the past 12 months
20%
of readers
did so three or
more times
7

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E - M E D I A S O L A R T O D A Y
The overlap between print, e-media and face-to-face
provides you with the most active, engaged reader and visitor
E-MEDIA OPPORTUNITIES
> Drive more buyers to your web site
> Build brand awareness
> Launch a new product or service
> High-impact advertising solutions
WEB SITE AD RATES/SPECS
Three-month minimum on all products.
Leaderboard Ad
$900/mo
Size: 728 x 90 pixels
Position: Top, rotates through all inside pages
Max file size: 40 KB
File types: gif, jpg, swf, HTML
Looping restrictions: None
Wide Skyscraper Ad
$800/mo
Size: 160 x 600 pixels
Position: Rotates through all pages
Max file size: 40 KB
File types: gif, jpg, swf, HTML
Looping restrictions: None
LEADERBOARD AD
ASES.org
With highly relevant content, including the American Solar
Energy Society news site (ases.org/news), the SOLAR 2013
and ASES National Solar Tour sites and exclusive articles from
SOLAR TODAY’s Solar@Work e-bulletin, the ASES website is
your portal to the most targeted solar professionals.
• Connects you with engaged, influential users
• Creates immediacy of message and response
• Presents efficiency — impressions are delivered and
actions taken economically
• Ensures measurability — click-throughs, unique visitors
and page views
WIDE SKYSCRAPER AD

Solar@Work
SOLAR TODAY’s e-Newsletter
SOLAR TODAY launched the Solar@Work e-newsletter targeted to a
passionate, growing audience of solar professionals. Send your company
name directly to the inboxes of thousands of highly qualified
buyers. Connect your marketing message along with the latest business
and market analysis, technology breakthroughs and news.
> Frequency — Twice monthly.
> Audience — 7,000 solar professionals.
RATES/SPECS
Three-month minimum on all products.
Leaderboard Ad
$1,600 per month
Exclusive.
Size: 728 x 90 pixels
Position: Below masthead
Max file size: 40 KB
File types: gif, jpg
Looping restrictions: None,
but static ad recommended
for best viewing in multiple
e-mail clients
Wide Skyscraper Ad
$1,500 per month
Size: 160 x 600 pixels
Position: Right
Max file size: 40 KB
File types: gif, jpg
Looping restrictions: None
Rectangle Ads
$1,200 per month
Four exclusive ads.
Size: 180 x 150 pixels
Position: Right
Max file size: 40 KB
File types: gif, jpg
Materials required one week
prior to publication.
LEADERBOARD AD
RECTANGLE AD
WIDE SKYSCRAPER AD
S O L A R T O D A Y E - M E D I A
SOLAR
TODAY’s
Digital
Edition
Look for
multimedia
e-reader ads and
other enhanced
digital options
in 2013!
SOLAR TODAY’s digital edition, at
solartoday.org/digital, is one more way
to layer your message with multi-platform
marketing. This environmentally friendly
version of SOLAR TODAY includes —
l Clickable URLs.
l Easy searching.
l Intuitive navigation.
l Full-issue download.
l Reader-customized viewing preferences.
l Tracking features: exit links.
Partial list of advertising products:
Video
$750 per issue
Flash animation
$750 per issue
Blow-in card
$600 per issue
Belly band
$600 per issue
Gatefold
$600 per issue
Contact your
Sales Manager for
examples, and view
SOLAR TODAY’s
digital edition at
solartoday.org.
9

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Solar Freedom Now is a grassroots
initiative to make solar power affordable and
accessible for all Americans. Our goal is to
eliminate the unnecessary red tape
and paperwork that doubles
the cost of a basic rooftop
solar system.
We can cut
the price of
solar in half if we
eliminate the paperwork
and red tape.
Join Solar Freedom Now!
www.solarfreedomnow.org
“ For almost 60 years,
ASES has been working
to promote safe,
affordable solar energy.
We see Solar Freedom
Now as the best path
forward to reduce
these stubbornly high
installation costs,”
said Susan Greene,
President of ASES.
Installing a solar system in the U.S. costs
TWICE as much as in Germany even though
the equipment costs are the same!
Contact your Sales Manager
for advertising opportunities
in Solar Citizen, as well as
ASES’ e-book toolkits and other
new e-media for renewable
energy supporters.
E - M E D I A S O L A R T O D A Y
The Solar Freedom Now coalition was founded by industry veterans in partnership with the American Solar Energy Society (ASES).
4 kW
German system
2 pages of paperwork,
2 weeks from start to
finish, $2.50/watt
4 kW
U.S. system
50+ pages of paperwork,
90 days from start to finish,
$5.00/watt
Why is cutting the red tape on solar
so important?
● Solar equipment prices fell 47% between 2011 and 2012, while installation
costs to the customer remained steady or increased. 1
● Solar permitting requirements vary a lot between locations. There are
currently 18,000 cities, 3,000 utilities and 50 states, all of which establish
their own solar regulations.
● Complex and inconsistent permitting requirements can add as much as
$2,500 to the overall installation cost of residential solar energy systems.
● Only 13% of local governments have established expedited permitting rules for
solar PV installations.
We need you to join us in the fight to eliminate red tape!
Join our coalition; help all Americans afford solar power.
Sponsored by
Sign up now
www.solarfreedomnow.org
Solar Freedom Now
1 http://www.seia.org/research-resources/us-solar-market-insight
A M E R I C A N
SOL A R
ENE R GY SOCI ETY
Solar Citizen
ASES’ e-Newsletter for Committed Green Consumers
Reach the most engaged, passionate solar supporters through the
American Solar Energy Society’s newest digital channel, Solar Citizen.
Your marketing message goes directly into the email boxes of thousands of committed
renewable energy advocates and activists. Solar Citizen readers are early adopters of
low-energy devices like home energy management systems and monitoring software,
programmable thermostats, energy-recovery ventilators, efficient mechanicals, and
other sustainable products and services. They’re people nationwide committed to
LOHAS living, with interests from low-fuel vehicles to Energy Star appliances and
smart-home upgrades like insulation, low-VOC paints, carpeting and low-e windows.
Through ASES’ Solar Nation consumer advocacy program and its Solar Freedom Now!
initiative to make solar power affordable and accessible to all Americans, Solar Citizen
engages, educates and empowers the savvy sustainable citizen. Establish your place
early in this hot new marketing vehicle!

FACE-TO-FACE EVENTS are an important investment in
your company, helping you to accomplish goals such as —
• Finding new leads. • Building your brand.
• Increasing sales. • Identifying new opportunities.
FACE-to-FACE EVENTS
Exhibit at SOLAR 2013 to access thousands
of professionals from the Northeast region.
Reach renewable energy pros, as well as
professionals with energy responsibility at
commercial businesses, institutions and
government agencies.
S O L A R T O D A Y F A C E - T O - F A C E
ASES National Solar
Conference, SOLAR 2013
April 16-20, 2013
Baltimore, Maryland
2012 Attendees Business Description
Developer/Dealer/Installer 9%
Manufacturing 9%
Utilities and power marketers 2%
Architecture/Construction 5%
Own/manage a renewable energy site 1%
Research or training establishment 23%
Government 12%
Consultants in renewable energy 11%
Services (legal, financial, engineering) 5%
Other 23%
TOTAL 100%
Tradeshows Attended
in the last 12 months*
ASES National Solar Conference
& Expo 19%
Solar Power International 11%
Intersolar North America
Renewable Energy World
8%
Conference & Expo 2%
Intersolar Europe 2%
* August 2012 Audience Profile Study of SOLAR TODAY
readers conducted by the American Solar Energy Society.
Margin of error +_4.9% at the 95% confidence level.
11

12
F A C E - T O - F A C E S O L A R T O D A Y
EXPO HALL HOURS
Set-up
Wednesday, April 17, 8 a.m.–5 p.m.
Show hours
Thursday, April 18, 10 a.m.–5:00 p.m.
Friday, April 19, 10:00 a.m.–5:00 p.m.
Teardown
Friday, April 19, 5 p.m.–10 p.m.
Optional
Earth Day Solar Fest,
Saturday, April 20, 11 a.m.−4 p.m.
Engage,
Exchange,
Expand
EXHIBIT FEES
$20/sf
Add $300 for corners
Add $500 for endcaps
Add an additional $4/sf for islands
50% deposit due for confirmation
Remaining 50% due Jan. 31, 2013
100% due thereafter for confirmation
Exhibitor package includes:
• Complimentary exhibit floor passes
to distribute to your clients
and customers.
• 1 complimentary conference
registration per 100sf
• 1-time use of Pre-Show
Registration list
• 35-word company listing in the
Program and Exhibits Guide.
• 8’ draped booth backdrop with
3’ side dividers (for inline booths).
• Single-line exhibitor company
identification sign.
• Listing on on ases.org/solar2013,
recognizing your company as a
2013 exhibitor.
• Extensive advertising of the event
in leading industry publications to
generate attendance.
CONFERENCE WEB SITE
CONFERENCE PROGRAM GUIDE
ADDITIONAL ADVERTISING OPPORTUNITIES
The key to a successful trade show begins with
preshow planning. Various marketing opportunities
are available to help you achieve your goals.
Website Logo Listings and Other Enhancements
See website for details. ases.org/solar2013.
Advertising in the Printed Program and Exhibits Guide
Advertising in Printed Program and Exhibits Guide is
the same price as SOLAR TODAY advertising and counts
toward frequency. Please contact your Sales Manager
for a quote. Program and Exhibits Guide estimated
distribution: 6,000.
SOLAR 2013 Sponsorship Opportunities
High-profile sponsorship opportunities can bring you
year-round exposure. And the earlier you commit to
sponsorship, the longer your benefits accrue!
Sponsorship Packages from $5,000 to $50,000, pre-set
and custom, are available to exhibitors. Please see ases.
org/solar2013 or contact your Sales Manager.

2013 ASES National Solar Tour
More than 100,000 affluent consumers and professional facilities
managers, ready to buy, are expected to attend the 2013 tours.
This highly targeted audience will have access to the print and
digital versions of SOLAR TODAY’s Tour Guide.
SOLAR TODAY’S TOUR GUIDE ASES NATIONAL SOLAR TOUR WEB PAGE
ADVERTORIAL PRODUCT SHOWCASE
new products
Enphase Leads Microinverter Trend
Enphase’s third-generation 215-Series microinverter claims
96 percent efficiency, as reported by the California Energy
Commission. At 215 watts AC, it handles 13 percent more power
than older units, enabling compatibility with high-power 60-cell
modules. The 25-year limited warranty ensures it will last the life of
the photovoltaic (PV) system. The Envoy communications gateway,
packaged with Enlighten monitoring software, alerts owners and
installers to any deviation in performance, allowing for quick and
hassle-free maintenance. enphase.com/next-gen/
The Homeowner’s Guide
to Renewable Energy
By Dan Chiras
Dan Chiras, director of the Evergreen
Institute’s Center for Renewable
Energy and Green Building, and a frequent
contributor to SOLAR TODAY,
has updated his encyclopedic introduction
to home energy upgrades.
Chiras writes clear, concise explanations
of energy efficiency and conservation,
solar water heating, passive
solar and heat pumps, passive
cooling, photovoltaic systems, wind
power and microhydro. The book will
give any homeowner the solid foundation
for smart buying decisions.
The Homeowner’s Guide to Renewable
Energy, by Dan Chiras. 337 pages.
Gabriola Island, British Columbia, Canada:
New Society Publishers, 2011. $28.95.
ISBN: 97800-86571-686-5.
6 ASES NAtioNAl SolAr tour guidE nationalsolartour.org
Solivia Inverters Scaled for Residences
Delta’s Solivia 2.5 TR inverter features a weatherproof
enclosure that can be mounted in any protected
outdoor location. It accommodates a wide range of
voltages and an operating temperature up to 158°F
(70°C), permitting
grid-tie operation
in tropical climates.
It’s sized for small
to mediumsized
solar installations,
such as single-family
homes.
solar-inverter.
com/na/
AMERICAN SOLAR ENERGY SOCIETY
ASES Trust Fund
$ 450,000 and higher
C.E. Bennett Foundation Karl W. and Renate Böer
Otto and Phoebe Hass Fund
at The Seattle Foundation
$ 40,000
Mrs. Lammot du Pont Copeland $ 25,000
Richard Collins $ 10,000
Molly O. Ross $ 10,000
$ 50,000 – $ 150,000
$ 75,000
Trina Solar Offers Integrated Systems
Trinamount combines Trina Solar’s high-quality panels with
Zep Solar’s fast and easy racking system. Its innovative frame
design allows for installations in a quarter of the time versus
traditional rail-based systems. Trinamount is backed by the
company’s industry-leading 10-year parts and workmanship
warranty and 25-year linear production warranty. This
5.5-kilowatt system, in Pacific Grove, Calif., uses Trina’s TSM-
PA05 230W modules and an SMA SB5000 US 240v inverter.
trinasolar.com
The ASES Trust Fund was established in November 1999
to receive contributions to an endowment for ASES that
will provide income for ASES educational programs in
perpetuity. To make a donation, visit ases.org/donate.
$ 25,000 – $ 50,000
$ 10,000 – $ 25,000
Online resources
Read the complete
SOLAR TODAY Buyers’ Guide:
solartoday.org/solarbasics
Includes:
• Energy-efficiency basics
• Photovoltaic basics
• Solar water-heating basics
• Ground-source heating and
cooling basics
• Wind power basics
• Will it pay? Solar financing
basics
• Finding and working with a
solar installer
t
Find efficient appliances:
energystar.gov
t
Find solar incentives:
dsireusa.org
t
Solar energy financial analysis:
ongrid.net/payback
t
Solar energy electricity analysis:
nrel.gov/rredc/pvwatts
t
Find a solar installer:
findsolar.com
t
Subscribe to SOLAR TODAY:
ases.org/join
t
Read SOLAR TODAY
back issues: solartoday-
digital.org
Copyright © 2011 by the American Solar Energy Society Inc. All rights reserved.
S O L A R T O D A Y F A C E - T O - F A C E
TOUR SPONSORS
Your sales manager will customize
a sponsorship for you, which may
include the following:
• Print and digital advertisement
in SOLAR TODAY’s Tour Guide
• Advertorial “Product Showcase”
in SOLAR TODAY’s Tour Guide
• Sponsor’s linked logo on
ASES National Solar Tour
listings webpage
• Complimentary SOLAR 2013
conference registration
($1,000 value each)
• Sponsorship highlighted in
ASES National Solar Tour
e-mail announcement
• Logo on Solar Tour posters —
print and digital distributed
Contact your Sales Manager
Eastern U.S. Sales Manager
Bonnie D. Hunt
bhunt@solartoday.org
215-750-7692
Western U.S. Sales Manager
Rob Simonelli
rsimonelli@solartoday.org
562-431-1630
13

14
E D I T O R I A L C A L E N D A R 2 0 1 3 S O L A R T O D A Y
Issue Lead Feature Additional Coverage Scheduled Bonus Distribution Ad Space Materials
(subject to change) Deadline Deadline
January/ A New Policy Approach • Solar Heating and Cooling PV America East, Dec. 10 Dec. 14
February for Renewables? • Speeding Solar Adoption Feb. 5-7, Philadelphia
• Case Study: Solar Water
Products Showcase: and Electricity at Home Solar POWER-GEN Conf & Expo
Photovoltaic Systems, Inverters Feb. 13-15, San Diego
& Components
March Growing the Solar Market • Solar for Extreme Applications NESEA Building Energy, Jan. 11 Jan. 16
• PV and Fire Safety March 5-7, Boston
Products Showcase: • Advances in Concentrating
Mounting & Tracking Systems Solar Power
• Case Study: PV + Electric Vehicles
April High-Performance Building • Integrating PV with Home ASES National Solar Conference, Feb. 11 Feb. 15
with Renewable Energy Energy Management April 16-20, Baltimore
• Marketing Your Small Solar Business
Products Showcase: • Utility-Scale Renewable Energy Storage
ASES National Solar Conf/ • Case Study: Advanced Solar Thermal
SOLAR 2013 Products Preview
May/June Roadmap to Sustainable • Optimizing and Monitoring PV America West, March 8 March 13
Personal Transport System Performance May 14-16, San Diego
• Designing with Phase
Products Showcase: Change Materials Intersolar Europe
Intersolar Europe Products Preview • Case Study: Solar Carports June 19-21, Munich, Germany
for EV Charging

S O L A R T O D A Y E D I T O R I A L C A L E N D A R 2 0 1 3
Issue Lead Feature Additional Coverage Scheduled Bonus Distribution Ad Space Materials
(subject to change) Deadline Deadline
July/August Solar Pros at Work • Developing the Solar and Intersolar N.A., May 8 May 13
Green Building Workforce July 8-11, San Francisco
Products Showcase: • U.S. Solar Markets
Intersolar North America • Overcoming Small Wind Barriers
Products Preview • Case Study: Retrofitting for
Affordable Housing
September/ Big Ideas in Solar • Cutting-Edge Solar Homes ASES National Solar Tour, July 12 July 17
October • Marketing Solar Thermal Oct. 5, Nationwide
Products Showcase: • ASES National Solar Tour Preview
Solar Power International • Case Study: Optimizing the Solar Power International,
Products Preview Solar Energy System Sept. 21-24, Chicago
November/ Beyond Net-Zero-Energy • Solar Development and Financing Renewable Energy World Conf & Expo Sept 13 Sept 17
December/ • Solar Manufacturing Advances Date TBA
Products Showcase: • Solar Radiant Heating
Solar Water-, Pool- and • Case Study: Microgrid
Space-Heating Systems
Winter Bonus Issue:
SOLAR TODAY’s Buyer’s Guide Conferences Year-Round Oct. 11 Oct. 15
Our annual guide to solar industry
vendors and service providers.
SOLAR TODAY’S BUYER’S GUIDE
15

16
A D V E R T I S I N G R A T E S S O L A R T O D A Y
Rate Card #23 Effective Jan. 1, 2013 4-Color, Gross Rates
11 1 /8” Bleed
Unit 1X 3X 6X 9X 12X
Two-page spread $7000 $6790 $6385 $5745 $5055
Full Page $3880 $3765 $3540 $3285 $2990
2/3 page $3175 $3085 $2900 $2610 $2295
1/2 page island $3050 $2960 $2780 $2500 $2200
1/2 page $2930 $2845 $2730 $2455 $2160
1/3 page $2490 $2415 $2270 $2040 $1795
1/4 page $2165 $2100 $2015 $1815 $1600
8 3 /4” Bleed
Live Area
7 1 /2” x 10”
8 1 /2” Trim
Premium Placements
Second and third covers: space plus $500 premium
Fourth cover: Space plus $700 premium (9X only)
Special Positions | $250 in addition to space cost.
SOLAR TODAY guarantees a special position only for advertisers that
have paid the special-position rate. Contact sales manager about
availability of guaranteed premium positions.
Frequency rates are based on number of display insertions in SOLAR
TODAY magazine and 2013 ASES National Solar Conference Program
and Exhibits Guide contracted for in 12 consecutive months.
10 7 /8” Trim
2/3
vertical
1/3 vertical
1/3 page Vertical
2 1 2/3 page Vertical
5” x 10”
/4” x 10”
1/2
island
1/2 page Island
4 3 /4” x 7 3 /8”
1/4
1/2
horizontal
1/2 page Horiz
7 1 /4” x 4 7 /8”
1/4 page
3 1 /2” x 4 3 /4”
1/3
square
1/3 page Square
4 3 /4” x 4 3 /4”
Size Width Height
Full page (bleed) 8 3 /4” (222.25 mm) 11 1 /8” (282.575 mm)
Full page (non-bleed) 7 1 /2” (190.5 mm) 9 3 /4” (247.65 mm)
2/3 page Vertical 5” (127 mm) 10” (254 mm))
1/2 page Island 4 3 /4” (120.65 mm) 7 3 /8” (187.325 mm)
1/2 page Horizontal 7 1 /4” (184.15 mm) 4 7 /8” (123.825 mm)
1/2 page Horizontal (bleed) 8 3 /4” (222.25 mm) 5 5 /8” (142.875 mm)
1/3 page Vertical 2 1 /4” (57.15 mm) 10” (254 mm)
1/3 page Square 4 3 /4” (120.65 mm) 4 3 /4” (120.65 mm)
1/4 page 3 1 /2” (88.9 mm) 4 3 /4” (120.65 mm)

Print ad submissions
SOLAR TODAY is printed web offset with
saddle stitch binding. Digital files only. All
fonts MUST be embedded. Color space must
be CMYK or grayscale. Resolution 300dpi.
Please contact your Sales Manager for FTP
upload instructions.
Print file creation:
l Adobe PDF is the preferred file-submission
format. Create the ad to SOLAR TODAYspecific
size in CMYK color format with
graphic elements sized and place at
100%, and embed all fonts.
l Fonts should be Postscript, Type 1.
l Convert all RGB photos to CMYK.
l Photos must be high-resolution; 300 dpi is
preferred.
l Colors must be built using CMYK model.
Spot colors will be converted to nearest
CMYK equivalent.
Print standard practices:
l File intervention is subject to charges to
the advertiser.
l Use pre-flight software prior to submission.
l Use “collect for output” or “package”
function to capture elements required for
accurate output.
Inserts: Rates for bound-in inserts are
quoted individually based on production
costs incurred; pre-printed loose inserts
quoted individually based on circulation.
S O L A R T O D A Y A D V E R T I S I N G R A T E S
Website Advertising
Get the biggest return on your investment
with online banners circulating throughout the
ASES.org websites, including solartoday.org,
solar2013.org, nationalsolartour.org and
ases.org/news.
AVAILABLE ADVERTISING POSITIONS:
Leaderboard 728 x 90 40 KB $900/mo*
Wide Skyscraper 160 x 600 40 KB $800/mo*
*Three-month minimum
e-Newsletter Advertising
SOLAR TODAY offers two e-newsletters to reach
all of your key audiences. Send your company
name and message directly into the email boxes
of thousands of highly qualified buyers from the
solar pro community with Solar@Work, or into
the email boxes of committed renewable energy
advocates and early adopters with Solar Citizen.
AVAILABLE ADVERTISING POSITIONS*:
Leaderboard 728 x 90 40 KB
Wide Skyscraper 160 x 600 40 KB
Rectangle 180 x 150 40 KB
*Three-month minimum. See pages 9 and 10 for more
information, and ask your Sales Manager about Solar
Citizen pricing.
Materials for all ads required one week prior to
publication.
Photography credits: Cover, Stefano Paltera/U.S. Dept. of Energy Solar Decathlon; Clean Energy Resource Team; Greg Vojtko, U.S. Navy; p. 4-5, 7, © webphotographeer/istockphoto.com; p.10, Greg Vojtko, U.S. Navy; (l-r), istockphoto.com,
Optibike, Jim and Kath Camasto, Sprout Paint, DanBihn.com; p.11, Dennis Schroeder, NREL; p.12, DanBihn.com.
SOL A R
A M E R I C A N
ENE R GY SOCI ETY
Leaderboard 728 x 90
Wide
Skyscraper
160 x 600
Rectangle
180 x 150
17

Contact Us
Eastern U.S. Sales Manager
Bonnie D. Hunt
bhunt@solartoday.org
215-750-7692
Western U.S. Sales Manager
Rob Simonelli
rsimonelli@solartoday.org
562-431-1630
Please send all materials
to your Sales Manager, or
contact your Sales Manager
for FTP upload instructions.
THE OFFICIAL MAGAZINE OF THE AMERICAN SOLAR ENERGY SOCIETY
ADVERTISING POLICIES
Terms and Conditions
Invoices are due net 30 days with approved credit. Interest of
1.5 percent per month will be added to all past due balances.
First-time advertisers must submit a credit application or provide
payment in full with insertion order. A 2 percent discount
will apply to all prepaid advertising orders. Advertiser agrees
to pay all costs of collection, including reasonable attorney’s
fees incurred by publisher in connection with the collection of
any past due account of advertiser.
Online Advertising Orders/Payment
Advertisers must complete an insertion order. All advertising is
subject to publisher’s approval.
Short Rate
Advertisers will be short-rated if, within a 12-month period
from the date of the first insertion, they do not use the
amount of space upon which their billing has been based.
Advertisers will be rebilled.
COMMISSIONS AND DISCOUNTS
Agency Commission
Fifteen percent of gross billing allowed only to recognized
agencies on space, color and position, provided account is
paid within 30 days of invoice date. In the event of non-payment,
publisher reserves the right to hold advertiser and/or its
advertising agency jointly and severally liable for such monies
as are due and payable to publisher.
Ad Cancellations
All cancellations must be in writing and will not be considered
accepted until confirmed by the Sales Manager. No cancellation
will be accepted after the issue space closing date.
Contracts for covers are non-cancelable for period contracted.
Publisher’s Protective Clauses
In consideration of publication of an advertisement, the advertiser
and the agency, jointly and severally, will indemnify and
hold harmless the American Solar Energy Society, its officers,
agents and employees against expenses (including legal fees)
and losses resulting from the publication of the contents
of the advertisement, including, without limitation, claims
or suits for libel, violation of the right of privacy, copyright
infringement or plagiarism.
The publisher will not be bound by any conditions printed
or otherwise appearing on order blanks or copy instructions
when such conditions conflict with policies set forth on this
rate card.
All advertisements are accepted and published by the publisher
on the representation of the agency and the advertiser
that both are authorized to publish the entire contents and
subject matter of the advertisement. At its discretion, the publisher
may refuse any ad deemed inappropriate or in conflict
with its mission and objectives.
Rates are subject to change
with 60 days notice.
The publisher is not liable for delays in delivery and/or nondelivery
in the event of an Act of God, action by any government
or quasi-governmental entity, fire, flood, insurrection,
riot, explosion, embargo, strikes (whether legal or illegal),
labor or materials shortage, transportation interruption of any
kind, work slowdown, or any condition beyond the control of
the publisher affecting production or delivery in any manner.