Surf Europe Media Kit - Mpora

targeted advertising for surfers MISSION STATEMENT
online at a glance
• 476 million people online in Europe*
• 11% compound annual growth rate in online retail over 5
years hitting 114 billion by 2014**
• The number of online shoppers will increase across Europe
from 141 million in 2009 to190 million by 2014**
• The three largest markets online will grow at 10% in the
UK, 9% in Germany and 13% in France**
• Full Google Analytic reports upon request
*Internet World Stats 2011 **Forrester Research
Advertise on the MPORA Surf
Network...
surfeuropemag.com aims to
serve the surfing community,
both individuals and
businesses.
surfeuropemag.com is driven by daily
news and articles, surf forecasting,
gear reviews, extensive galleries of
surfing photography, rider blogs,
detailed information on travel and
events and importantly by surfers
themselves on the forum.
surfeuropemag.com is tHe reference point
online for pan-european surfing.
readership & reach
Readership on surfeuropemag.com is measured by
Media industry standard Google analytics, alexa.com and
our own in-house tracking software.
advertising rates
Banner adverts appear across the whole site
and are sold on a Cost per thousand (CPM)
basis. the rate is €30 / US$40 / £20 CPM.
there are two advertising banners per
Newsletter which is sent out to 22,600 surfers
registered on our site. each banner position
costs €1,000.
advertising methods
BANNERS & MPUs
display adverts to make people aware of your products.
Once clicked on they link out to your website so the
viewer can become intimate with your brand / product.
These ads are totally quantifiable – you can measure the
response and tailor your adverts so that you are always
sure your advertising is working for you.
Because advertising at surfeuropemag.com is targeted
at your core market, ads are effective and achieve clickthrough
rates above industry standard.
surfueropemag.com NEWSLETER
each week we email out a newsletter to our registered
users. the newsletter highlights what is happening on the
site, listing major news, latest articles and has advertising
opportunities for banners and buttons.
CLASSIFIEDS
Our Classifieds Listing database contains shapers, surf
camps, surf schools, and retailers. Premier listings offer
an enhanced listing for extra exposure. each month they
are viewed on average 5,000 times.
banner specs
39KB Max file size - Larger banners cannot be shown
L e a d e r b o a r d
728 Pixels Wide x 90 Pixels High
MPU Ad
300 Pixels wide x 250 Pixels High
all flash Banners must have a Cicktag – for example see
below:
-------------------------on
(release) {
if (clickTag.substr(0,5) == “http:”) {
getURL(clickTag);
}
}
-------------------------