Need-Based Segmentation Analysis of University Career Services ...

Table 1.
Career Service Attribute Importance
Research In Higher Education Journal
Career Service Attributes a Importance Score
Quality of companies to interview with 17.1
Provides a variety of different types of job opportunities 14.7
Helping Students with job search strategies 13.6
Number of companies to interview with 11.1
Usefulness of resume critiquing services 4.6
Taking assessment tests to find the right major and potential job 4.5
Helpfulness of career services website to research companies 4.1
Usefulness of mock interviews 4.1
Being notified of application deadlines 3.9
Seminars about potential majors and careers 2.9
Ease of navigating the Career Services website 2.8
Interactions with Career Service Staff 2.6
Convenience of resume critiquing services 2.2
Convenience to register with career services 2.0
Timeliness of turnaround for resume critiquing services 1.9
Process of being assigned interviews 1.9
Convenience of signing up for interviews 1.8
Ease of updating personal profile 1.7
Being reminded to update profile on a regular basis 0.7
Quality of interviewing facilities 0.6
Convenience of scheduling mock interviews 0.5
Usefulness of taking assessment tests 0.3
Convenience of taking assessment tests 0.3
a The attributes in a given study will be scaled from 0 to 100, with the entire number of attributes
sharing a total of 100 points, with “more important” attributes possessing higher scores.
Needs-Based Segmentation Analysis, Page 21