Need-Based Segmentation Analysis of University Career Services ...

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Table 4. Description of Segments Using Perceptual and Behavioral Data Descriptive Variables SSD @.1 Segment 1 Placements Segment 2 Best-fit techies Research In Higher Education Journal Segment 3 Unprepareds Segment 4 Hightouches Perceptions of Career Oriented a .079 4.58 4.33 4.14 4.43 Perceptions of Usage of Career Services c .006 2.88 2.65 1.77 2.51 Actual Number of Logins a .053 61.02 34.65 28.86 50.60 Actual Number of Documents c .010 3.04 1.42 1.18 1.32 Actual Number of Applications c .000 5.63 1.05 0.64 2.26 Actual Number of Interviews c .000 2.37 0.37 0.27 0.57 Actual Success Ratio for Interviews c .000 0.39 0.16 0.10 0.10 a b c Significant at an alpha level of .1, Significant at an alpha level of .05, Significant at an alpha level of .01 Needs-Based Segmentation Analysis, Page 24
Table 5. Percentage of Each Segment with Internship Experience Segment Membership Segment 1 Placements Segment 2 Best-fit techies Research In Higher Education Journal Segment 3 Unprepareds Segment 4 Hightouches Internship Experience 67% 40% 41% 45% Needs-Based Segmentation Analysis, Page 25
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Page 21 and 22: Table 1. Career Service Attribute I
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Page 27: Figure 1. Screenshot illustrating t

Need-Based Segmentation Analysis of University Career Services ...

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