Internship Report - of DSpace - BRAC University

Chapter 1
Introduction
1.1Origin of the report
As a student of Business Administration, I had to complete a 90 days attachment with any
organization. My attachment was with Babylon Group and I worked as an intern from
January 04, 2010 to April 03, 2010. And that period, I collected information regarding
preparing a report on comparative analysis of three major competitors of Babylon Garments.
1.2 Objectives
The objective of this report is specific, I have decided three objectives. These are:
� My first objective is to work on the Marketing Mix (Product, price, place and promotion)
of Babylon Group.
� And another objective is to do the comparison or competitive analysis among its major
competitors.
� I will also try to rank Babylon with three major competitors.
1.3 Scope
� To know about the marketing mix of Babylon garments
� To know what kind of activities are done in garments sector.
� To know about the competitors of the Babylon garments.
1.4 Methodology
For my report I have collected information from both primary data and secondary data.
Primary Data: I got the data or information directly from the officials. For getting the major
competitors information I used some personal source.