Franchise - Schnitz

Franchise Information Pack 

Franchise 

Information Pack 

(August 2011) 

Contact Information 

Company: Schnitz Franchising Pty Ltd 

ABN: 

ACN: 

34 138 490 070 

138 490 070 

Address: Level 2, 3 River Street 

South Yarra, VIC 3141 

Phone: 1300 729 900 

Fax: 1300 729 800 

Contact Person: Andrew Dyduk 

Mobile: 0410 649 808 

Email: andrew@schnitz.com.au 

© Schnitz Franchising Pty Ltd – Commercial in Confidence Page 1 of 28


Table of Contents 

1. About Schnitz .............................................................................................................................. 3 

1.1 Business Overview ................................................................................................. 3 

1.2 Vision, Mission & Values ........................................................................................ 3 

1.3 Who owns Schnitz? ................................................................................................. 4 

1.4 Management Team & Experience........................................................................... 5 

2. The Franchise Opportunity.................................................................................................... 8 

2.1 Expansion Strategy................................................................................................. 8 

2.2 Current Franchise Opportunities............................................................................ 8 

2.3 Site Selection ........................................................................................................ 10 

3. Product Menu & Pricing ....................................................................................................... 11 

3.1 Product Categories............................................................................................... 11 

3.2 Product Development........................................................................................... 11 

3.3 Menu Boards......................................................................................................... 12 

4. Proposed Store Design & Fit-out ...................................................................................... 13 

4.1 Proposed Schnitz Store Design............................................................................. 13 

4.2 Proposed Schnitz Store Fitout ............................................................................... 16 

5. Training & Support................................................................................................................. 17 

6. Key Benefits & Opportunities............................................................................................. 18 

7. Franchise FAQs.......................................................................................................................... 19 

8. Franchisee Selection Process ............................................................................................ 23 

9. Next Steps.................................................................................................................................. 26 

10. Expression of Interest Form ............................................................................................ 27 



1. About Schnitz 

1.1 Business Overview 

Schnitz® is a fast casual food franchise unlike any other. It is the first specialist schnitzel franchise in 

Australia (and probably the world!), offering five types of pan-cooked schnitzels (chicken, beef, pork, fish 

& vegetarian) which are crumbed and cooked to order then served in toasted Laurent® Rolls or tortilla 

Wraps in a delicious range of 18 unique flavours. 

Schnitz also serves a range of gourmet Salads that are served with or without our Schnitzel Strips and for 

customers that don’t feel like crumbs they can enjoy our mouth-watering Crumb-free Chicken Fillets 

marinated in either Moroccan spices or in Lemon Pepper. 

Schnitz is also rapidly developing a reputation for having the best chips in town. Our customers can’t get 

enough of our famous, award-winning crunchy Schnitz Chips – diamond-cut and beer-battered Tasmanian 

Russet potatoes cooked in 100% cholesterol-free canola oil then lightly sprinkled with Tom’s secret 

seasoning recipe (a recipe which he spent 3 months perfecting!). Totally addictive! 

All items on the Schnitz Menu are made using only the finest ingredients from quality Australian suppliers. 

Our food is prepared daily, using market fresh produce that meets the expectations of even our fussiest 

clientele. We invite anyone that loves schnitzels to visit one of our stores and experience what a real 

schnitzel should taste like - once you’ve had a schnitzel at Schnitz you’ll never go anywhere else! 

1.2 Vision, Mission & Values 

Schnitz have been lauded by many of our contemporaries for the uniqueness of our offering. Our vision is to 

pioneer and dominate the new niche we have created in what is already a competitive and saturated fastcasual 

food market and to create business opportunities for our franchisees that generate passive income. 

Our mission is to deliver the finest quality products using quality market fresh produce. Our products are 

made to order following a consistent process and exacting recipes to ensure our customers have a dining 

experience that has them telling their friends about it. Our stores must deliver on our promise of serving 

the best pan-cooked schnitzels in a trendy environment that gives our customers value-for-money in every 

aspect of their experience. 

We value our customers and their input on growing our businesses and brand. Their satisfaction is only 

possible if we recruit, train and retain the best team members and as such we make sure that our work 

environments are not only fun but that all our staff share our collective vision and service our customers in 

an efficient and friendly manner that respects the values of other team members and our customers. 



1.3 Who owns Schnitz? 

Schnitz Franchising Pty Ltd is a private Australian company owned and operated by Roman Dyduk and his 

two sons, Andrew and Tom. 

Roman Dyduk 

Director & Construction Manager 

Roman is a Director of Schnitz Australia Holdings Pty Ltd and all subsidiaries. He is 

responsible for overseeing Site Selection, Store Design and Store Fitout for all our 

Schnitz stores. He has over 36 years experience in setting up and operating cafes and 

restaurants and is involved in all aspects of a setting up new Schnitz franchisee 

stores. Roman and his team of Leasing Executives, Architects and Shopfitters are 

responsible for finding the best, high traffic locations, negotiating favourable rent 

terms and then designing/constructing the most functional and practical stores to 

ensure our franchisees have the best chance of success when they operate their 

stores. 

Contact Details 

Mobile: 0417 339 227 

Email: roman@schnitz.com.au 

Andrew Dyduk 

Director & CEO 

Andrew is a Director of Schnitz Australia Holdings Pty Ltd and all subsidiaries. As CEO 

he is involved in developing and implementing Schnitz’s corporate strategy. Andrew 

and his team of Franchisee Recruiters, Marketers and Web Developers oversees all 

new Franchise Sales, Franchise/Store Marketing, IT Systems and Administration. 

Andrew has grown up with hospitality and has over 11 years experience in marketing 

for small businesses. He will work with new Franchisees to help them attract and 

retain great customers, improve average dollar sales and generate higher revenues 

and profits. 


Mobile: 0410 649 808 

Email: andrew@schnitz.com.au 

Tom Dyduk 

Operations Manager 

Tom is in charge of Operations Management, Training and HR for Schnitz. Tom has 

over 13 years experience in setting up and operating restaurants and cafes and will 

be involved in training new Franchisees on how to run their Schnitz Franchise 

efficiently and profitably. Tom will provide training on all aspects of running their 

new business including how to recruit, train and retain great staff to make their 

business a success. Tom will also assist with all matters relating to the operations of 

our franchisees stores as he is a very efficient and frugal business operator. 


Mobile: 0416 286 997 

Email: tom@schnitz.com.au 



1.4 Management Team & Experience 

Roman Dyduk 

Director, Founder, Construction Manager, Restaurateur & Registered Schnitz-a-holic 

For the last 36 years, Roman Dyduk has been designing, building and improving his Melbourne cafes and 

restaurants. Roman’s life passion is cooking and experimenting with healthy ways of cooking. He opened his 

first restaurant in 1975, SOS Pancake & Schnitzel Hut on the corner of Flinders Lane and Spencer St 

(Melbourne). He has established and operated the following successful cafes/restaurants: 

1. SOS Pancake & Schnitzel Hut (Corner Flinders Lane & Spencer St, Melbourne) 

2. Szarotka Cafeteria (Flinders Fair Shopping Centre, Melbourne CBD) 

3. Romano’s (Glenferrie Rd, Malvern) 

4. Café Romano (Burke Rd, Camberwell, near Camberwell Junction) 

5. Café Romano (Glen Waverley) 

6. Roman’s Café (Glen Waverley) 

7. Romanis (St Kilda Rd, Melbourne) 

8. Buffets Brasserie (Flinders T, Melbourne) 

9. Good Taste Café (King St, Melbourne) 

10. JJ Connoisseur’s (Lonsdale St, Melbourne) 

11. JC’s Cafe (Spencer St, Melbourne) 

12. Full Plate Café (Flinders Lane, Melbourne) 

13. Café Kinetic (Flinders Lane, Melbourne) 

Over the years Roman has designed, developed and operated many different types of café and restaurant 

concepts including a number of very successful smorgasbord restaurants (Romanis, Buffets, JJ 

Connoissuer’s, Full Plate Café and Café Kinetic). The best selling and most praised items on his menu were 

his traditional, pan-cooked schnitzels. 

Roman developed the Schnitz concept in answer to the overwhelming amount of requests he received from 

his loyal customers. He learnt how to make the perfect schnitzel at a restaurant in Acland St, St Kilda back 

in 1974 and to this day has faithfully continued to make schnitzels to the exacting recipe that was taught 

to him so many years ago. He has turned schnitzel making into an art-form and his passion and dedication 

to satisfying his customers ultimately led to the creation of Schnitz. 

Apart from cooking amazing schnitzels, Roman’s expertise also abounds in the selection of prominent, hightraffic 

sites and the design and construction of his cafes/restaurants. He is an expert at kitchen layout 

design and store fit-out and built all his previous businesses from the ground up. Today Roman works with a 

team of Leasing professionals, Architects, Designers and Shopfitters to select the best sites, design 

functional stores and build high-quality stores that look and feel great. 

Roman can be contacted on 0417 339 227 or via email: roman@schnitz.com.au 



Andrew Dyduk BSc (Math & Phys) 

Director, CEO & Registered Schnitz-a-holic 

Andrew Dyduk is a Director of Schnitz Franchising Pty Ltd and joins Schnitz in the capacity of CEO. His role 

encompasses: 

• Corporate Strategy, Planning & Development; 

• Franchisee Selection; 

• Sales of New & Existing Franchise Businesses; 

• Marketing & Advertising; 

• Administration. 

Andrew has been involved in hospitality since a very young age. He worked on shop fitouts during his late 

teens and even worked at his father’s various businesses during his school and University holidays. 

After completing his Bachelor of Science (majoring in Mathematics and Physics) from Monash University, 

Andrew decided a career in IT was his calling. In 1999 he setup a web development and online marketing 

company called Kinetic Design Group Pty Ltd (KDG) which recently rebranded to “Kinetic Digital”. 

Kinetic Digital specialises in the design and development of websites, e-commerce systems, custom web 

and mobile applications and online marketing. Andrew held various roles at Kinetic Digital including 

Managing Director, Senior Business Analyst, Sales Manager and Business Development Manager. Over the 

years he has been involved in the development of hundreds of websites, dozens of complex, custom web 

and mobile applications and has been in charge of a team of Designers, Developers and Consultants. 

These days Andrew equally owns Kinetic Digital together with his business partner and CEO John Gabriel. 

Although Andrew is still a Director of Kinetic Digital Group Pty Ltd, he is not involved in the day-to-day 

operations of the business, instead committing all his time to growing Schnitz. 

Over 11 years experience consulting and working with organisations such as NAB, Sensis, Cengage Learning, 

Tony Bianco, Politix, Bristol-Myers Squibb, UCB Pharmaceuticals, Novartis Pharmaceuticals, Hayball 

Architects and hundreds of SME businesses from all industries has given Andrew a breadth of knowledge and 

an insight into the inner workings of small, medium and large companies. He has helped hundreds of 

businesses achieve great results from their marketing strategies. This ‘real-world’ practical business 

experience gives Andrew a solid grounding for heading the Marketing, Franchise and Administration areas of 

Schnitz. 

Andrew and his team diligently select the best Franchisees and will work with them to help them grow 

their businesses through cost effective and targeted marketing strategies aimed at growing and retaining a 

loyal customer following. 

Andrew can be contacted on 0410 649 808 or via email: andrew@schnitz.com.au 



Tom Dyduk 

Operations Manager & Registered Schnitz-a-holic 

Tom holds the position of Operations Manager at Schnitz. His role encompasses overseeing: 

• Customer Relationship Management; 

• Staff Recruitment & Training; 

• Staff Rostering; 

• Franchisee Training & Management 

• General Store-level Operations Management 

Since the age of 13, Tom has been helping his father Roman with serving food at functions and helping his 

father with the fit-out of his various cafes/restaurants. He has grown up with hospitality and serving 

customers which is what makes him an excellent Operations Manager for Schnitz. 

Tom has excellent communication and people skills and relates to people from ‘all walks of life’ and ethnic 

backgrounds. He is committed to customer satisfaction and demands high levels of customer service from 

all his staff and franchisees. 

Tom studied Business Management and Marketing at Swinburne University and joined his father in 1997 at 

JJ Connoisseur’s as Operations Manager. Since then he has been involved in the fit-out and operation of 7 

of Roman’s food businesses and has honed his skills as a Restaurant Manager, Operations Manager and HR 

Manager. 

Tom also has Sales, Logistics and Warehousing experience working at various other companies including 

Dyna Leather Goods, Gray Nicolls Sports and Thomas Warburton. His other qualifications include: 

• Diploma of Health & Food Safety; 

• Responsible Serving of Alcohol Certificate; 

• Industrial Technology (Highest Achievement Award); 

• Senior First Aid Qualification (St John); 

• Certificate III in Transport & Warehousing. 

Tom provides all hands-on training for our Franchisees and teaches them the ins-and-outs of operating a 

successful Schnitz franchise. His training includes store opening and closing, food preparation, food safety, 

stock ordering, cash handling, Point of Sale (POS) terminal operation and most importantly, customer 

service skills. Tom also teaches our Franchisees how to recruit, train and roster the best staff to work at 

their business to ensure each store is a success. 

Tom can be contact on 0416 286 997 or via email on tom@schnitz.com.au 



2. The Franchise Opportunity 

If you’ve seen Schnitz in operation you’ll know 

that what Schnitz has to offer is a very unique 

business opportunity. We have worked long and 

hard to build a business system that offers our 

franchisees a great return on their investment 

and a great source of cash flow to help them 

achieve their financial and lifestyle goals. 

If you are serious about taking the next step to 

owning your own Schnitz franchise then please 

read the information below and review our 

website (www.schnitz.com.au). It should help 

you get all the information you need to start 

asking the right questions so we can work 

towards a mutually rewarding future together. 

2.1 Expansion Strategy 

Schnitz is set to become an Australian success story as we’re looking to build Schnitz stores all around 

Australia over the next 10 years. Schnitz currently has 5 stores operating in Melbourne and is now looking 

to expand by opening more stores in high-traffic, well-researched locations throughout: 

• Victoria - specifically Melbourne CBD, high-traffic precincts and 

shopping centres; (STAGE 1 – start 2011) 

• Queensland - specifically Brisbane CBD, Gold Coast, Sunshine 

Coast; (STAGE 2 – start 2013) 

• New South Wales - specifically Sydney CBD, high traffic 

precincts and shopping centres; (STAGE 3 – start 2014) 

• Western Australia & South Australia - specifically Perth CBD, 

Adelaide CBD, high-traffic precincts and shopping centres; 

(STAGE 4 – start 2015) 

2.2 Current Franchise Opportunities 

Schnitz management together with data acquired from Spectrum Analysis (our Site Selection Advisors) and 

extensive research of our key competitor’s financial performance at various sites around Melbourne have 

identified the following locations as being suitable for the opening of a Schnitz restaurant. We have 

grouped them into Premium and Standard classes with Premium offering the best opportunities for first 

round franchisees. 

Note: Although we have standing relationships with Leasing Agents for the main street and shopping 

centre sites, each franchise opportunity is subject to the availability of a suitable site. Once you are 

approved as a Franchisee we will notify you of available locations so we can secure the site and move 

forward with planning, design and fit out. The sooner we sign you as a franchisee, the sooner we can 

secure lucrative sites. 



* Note: Sites shown in red below indicate premium locations that Schnitz forecast to have the best 

earning potential and will be recommending to stage one franchisees. 

MELBOURNE - CBD & Central Suburbs 

• Melbourne CBD, MELBOURNE, Victoria 3000 * 

• Flinders Lane, MELBOURNE, Victoria 3000 * 

• Collins St, MELBOURNE, Victoria 3000 * 

• Melbourne QV, MELBOURNE, Victoria 3000 * 

• Degraves St, MELBOURNE, Victoria 3000 * 

• Lygon St, CARLTON, Victoria 3053 * 

• Chapel St, WINDSOR/PRAHRAN, Victoria 3181 * 

• Glenferrie Road, MALVERN, Victoria 3144 * 

• Queensbridge St, MELBOURNE, Victoria 3000 

• Chapel St, SOUTH YARRA, Victoria 3141 

• Southbank, MELBOURNE, Victoria 3004 

• St Kilda Road, MELBOURNE, Victoria 3004 

• Etihad Statium, DOCKLANDS, Victoria 3000 

• King St, MELBOURNE, Victoria 3000 

• Brunswick St, FITZROY, Victoria 3065 

• Clarendon St, SOUTH MELBOURNE, Victoria 3205 

• Bay St, PORT MELBOURNE, Victoria 3207 

MELBOURNE - Eastern Suburbs 

• Knox Ozone, WANTIRNA, Victoria 3152 * 

• Doncaster Westfield Shopping Centre, DONCASTER, Victoria 3108 * 

• Burke Road, CAMBERWELL, Victoria 3124 * 

• Forest Hill Shopping Centre, FOREST HILL, Victoria 3131 

• Eastland Shopping Centre, RINGWOOD, Victoria 3134 

• The Glen Shopping Centre, GLEN WAVERLEY, Victoria 3150 

MELBOURNE - South Eastern Suburbs 

• Chadstone Shopping Centre, CHADSTONE, Victoria 3148 * 

• Glenhuntly Road, ELSTERNWICK, Victoria 3185 * 

• Southland Shopping Centre, CHELTENHAM, Victoria 3192 * 

• Fountain Gate Shopping Centre, FOUNTAIN GATE, Victoria 3805 * 

• Bayside Shopping Centre, FRANKSTON, Victoria 3199 * 

• Parkmore Shopping Centre, KEYSBOROUGH, Victoria 3173 

• Bay St, BRIGHTON, Victoria 3186 

• Princes Hwy, DANDENONG, Victoria 3175 

• Main St, MORNINGTON, Victoria 3931 

• Rosebud Plaza Shopping Centre, ROSEBUD, Victoria 3939 

MELBOURNE - Western Suburbs 

• Highpoint Shopping Centre, MARIBYRNONG, Victoria 3032 * 

• Altona Gate Shopping Centre, NORTH ALTONA, Victoria 3025 

• Brimbank Central Shopping Centre, DEER PARK, Victoria 3205 

• Broadmeadows Shopping Centre, BROADMEADOWS, Victoria 3047 



MELBOURNE - Northern Suburbs 

• Watergardens Shopping Centre, SYDENHAM, Victoria 3037 * 

• Northland Shopping Centre, PRESTON Victoria 3072 * 

• Westfield Plenty Valley, MILL PARK, Victoria 3082 

VICTORIA - Regional 

• Westfield Geelong, GEELONG, Victoria 3220 

• Ballarat (locations to be reviewed) 

• Bendigo (locations to be reviewed) 

• Shepparton (locations to be reviewed) 

• Echuca/Moama (locations to be reviewed) 

• Albury/Wodonga (locations to be reviewed) 

2.3 Site Selection 

Schnitz takes site selection very seriously and all our store locations are carefully researched before 

entering into any commercial lease agreements. Although our products and prices appeal to a very broad 

range of customer groups we have developed (and continue to refine) a number of demographic profiles 

over the years to help target suitable Schnitz locations that are located in the areas our target customers 

live, work in or frequent. 

We typically locate our stores in the following areas: 

• High-traffic Commercial Precincts (eg. Glenferrie Rd, Hawthorn), 

• Premium, High-Traffic Food-Courts (eg. Melbourne Central Dining Hall); and 

• Entertainment & Leisure Precincts (ie. usually within shopping centres and/or near cinemas); 

As part of our assessment, we have a Site Checklist that has been prepared by our Demographic Profiling 

partner ‘Spectrum Analysis’. We also look for sites that are close to our 2 nearest competitors – Grill’d and 

Nando’s – as they have already primed customers in the area into accepting fast-casual dining in the area 

and familiarising themselves with the price points for these types of restaurants. 

For each type of store location we have a set of pre-requisites to ensure sustainability of the business in 

the long-term. For example, in a High-Traffic Commercial Precinct we will look for corner locations or 

locations with high-exposure street frontage to assist with brand building and to help attract transient 

customers that are already familiar with our brand. We also locate our stores close to public transport hubs 

(for easy access) and ensure ample parking is available. 

We spend a number of days (across different days and times, both peak and off-peak) studying traffic 

flows, customer movements and general trading conditions. We speak to various traders in the local area 

and even speak with cleaners to determine the historical activity of the area and explore potential issues 

that may affect the trading environment in the medium to long term. We even assess which side of the 

road will result in the best customer attraction. This high level of analysis gives us a clear picture of the 

area and it’s potential for offering our new franchise restaurants the best chance of success. 

Once we’ve found a site that Schnitz Management and our franchisee has approved, we engage the services 

of LeaseWise to negotiate a commercially viable Lease Agreement that benefits our franchisees for the 

term of their lease, taking into account annual rental increases and other factors. 



3. Product Menu & Pricing 

Schnitz Management has spent many hours developing the latest version of the Schnitz Menu. After 3 

previous revisions, extensive competitor research and customer feedback we have developed a new menu 

that is designed to achieve better profitability for our franchisees. 

The old menu was generating average COGS (Cost of Goods Sold) of 34%, yielding a Gross Profit of 66%. The 

new menu has been designed to incorporate stricter portion control and has taken into account healthier 

cost multipliers ranging from 4 to 6 times the product cost. As such, the new menu achieves COGS ranging 

from 25% to 27%, resulting in Gross Profits from 73% to 75%. 

3.1 Product Categories 

The Schnitz menu can be broken into a number of key product categories. The emphasis has always been 

on maximising the use of raw ingredients and incorporating our famous schnitzels where possible. Extensive 

product development with our National suppliers has also led to the manufacture and supply of consistent 

products for use in all our menu items. Here are the main product categories: 

1. Schnitzel Rolls & Wraps 

Our Schnitzel Rolls & Wraps make up the bulk of our revenue. We have 18 unique flavours, many of 

which have been inspired by flavours of the world. Customers first choose their flavour in either a 

Laurent ® Roll (Rustic or Brioche) or in a Tortilla Wrap. They then choose their schnitzel (chicken, 

beef, pork, fish or vegetarian) or marinated, crumb-free Chicken Fillets (Moroccan spice or Lemon 

Pepper). They can then add a ‘Chips and Drink Combo’ to make it a meal. 

2. Snack Rolls 

For our customers that want a snack or would like to try our product first than our Snack Rolls are 

the thing. We limit the number of Snack Rolls to encourage purchase of our regular Schnitzel Rolls 

& Wraps however these are priced to make it more affordable for customers to try our product. 

3. Kids Packs 

We have created two Kids Packs to help attract parents/mothers to our stores. They are priced as 

loss-leaders and are perfect for kids under 8 years of age. 

4. Gourmet Salads 

Our new Gourmet Salads have been created to deliver full-flavoured salads which can be enjoyed 

on their own or with our Schnitzel Strips. Customers may also choose to have the salads with their 

choice of crumb-free Chicken Fillets. 

5. Schnitzel Meals 

Our Schnitzel Meals have been created to be served both in-store and in take-away packs. They 

consist of Schnitzel & Chips, Schnitzel & Salad or Schnitzel, Chips & Salad. We only offer two types 

of salad, coleslaw and garden salad, to simplify the menu. 

6. Chips, Sticks & Dips 

This is our snack category which is made up of various sizes of our famous Schnitz Chips (small to 

family size) and our best-selling Chicken Schnitzel Sticks. Both items are complimented by our 

delicious range of Dips. 

3.2 Product Development 

Schnitz have intentionally kept the menu simple for the benefit of simplifying operations for our 

franchisees and to keep the menu succinct. Future products may include a number of dessert options, some 

limited release Roll & Wrap flavours, special release schnitzels/crumbs and possibly some roast vegetables. 

A range of sauces are also being developed to complement our Schnitzel Meals. 



3.3 Menu Boards 

The following is the graphical representation of our new menu boards. A printed version (A3 folded twice 

to A5 size) is also produced for all stores to encourage phone orders and caterings. 



4. Proposed Store Design & Fit-out 

The proposed store design and fitout will be in-line with the new-look Schnitz stores. As part of the 

rebranding Schnitz will be converting existing stores to reflect the new design/style guidelines our 

architects and designers have produced. Our early stores show an evolution of the brand and emphasis 

being placed on product development and the optimisation of our production/operating processes. 

With our new Schnitz stores we’re going to be focusing on the ‘customer experience’ and as such we’ve 

been working with one of Melbourne’s leading commercial architects, Conrad Manolidis from Black Milk 

Architects and hospitality graphic designer Matt John from The Anatomy to re-define our brand, image and 

store designs - creating a customer experience that will have customers begging for more. 

4.1 Proposed Schnitz Store Design 

The interior design of our new stores draw on inspiration from other fast-casual food establishments that 

we align ourselves with such as Grill’d and Nando’s however we’ve put a European spin on the concept. 

Natural rough-sawn and recycled timbers, blue-stone and masonry finishes, custom wall graphics, hanging 

‘tools of the trade’ installations, custom-made timber furniture and unique lighting and other sophisticated 

finishes will be used in the fit-out of the proposed site with emphasis being placed on the longevity and 

functionality of the design. 

We’ve had Black Milk prepare some concept artwork of one of our proposed sites. Detailed drawings are 

prepared as part of the planning/design stages of all fit-out projects and usually include a set of at least 25 

different construction drawings, plans and 3D renders so our builders/shop-fitters can execute the 

construction of new Schnitz restaurants with minimal fuss. Here are a few shots of the new Schnitz mood 

board, floor plans, finishes (materials) schedule and a sample 3D render: 

Mood Board 



Floor Plan 

3D Render 



Finishes Schedule 

Graphic Device & Wallpaper Detail 



4.2 Proposed Schnitz Store Fitout 

Schnitz have selected the finest construction materials and state-of-the-art equipment to be used when 

building new Schnitz stores. We’ve invested heavily in perfecting our production processes and have 

selected specialist equipment to ensure a smooth delivery of products from kitchen to salad bar and finally 

to our eager customers. A typical Schnitz store includes the following equipment: 

• High-end commercial, stainless-steel cooking appliances, custom-made by Australian manufacturers 

and sourced from Australian distributors including: 

o 6 burner, 2 level gas stoves with built-in convection oven; 

o 3 x FryMaster Fryers; 

o Custom-built Stainless-steel Chip Dump 

o Custom-built under-counter storage freezer; 

o Custom-built under-counter refrigeration units; 

o Custom-built schnitzel preparation bar with built-in refrigeration; 

o Custom-built Sandwich bar with built-in refrigeration; 

o Custom-built Glass Drinks Fridges; 

o Stainless-steel Commercial Dishwasher; 

o Robot Coupe Food Processor; 

o Starline SnackMaster Conveyor Grill; 

o Bread & Tomato Slicer; 

o Starline SuperToast Toaster; 

• Commercial ventilation duct work, clad in approved material; 

• Hygienic stainless-steel preparation benches with built-in sinks; 

• Timber display cabinets and graphic wall coverings (as required/allowed); 

• Premium stone counter tops; 

• Menu Display System; 

• Custom-designed and manufactured Signage; 

• 3 x RedCat POS Terminals; 

• Sound-system for ambient music (if allowed); 

• Security System with back-to-base monitoring/recording; 

• Custom-built Coolroom; 

• Upright 2 door Freezer; 

• Small Office Fit-out; 

• Other miscellaneous fit-outs as required. 

Note: A complete break-down of the estimated fitout cost range is provided in Appendix A – Estimated 

Fitout Costs 

All installations will comply with Australian Standards, Building Code of Practice and all Health Department 

regulations. Roman Dyduk has an impeccable record with the Health Department and was a recipient of 

their Food Hygiene Award. 

As discussed previously, a qualified architect will 

prepare construction plans and drawings for the fitout 

and these are presented to Schnitz Management, 

franchisees and Landlords (where required) for 

approval. 

A qualified and registered builder/shop-fitter is then 

appointed to undertake all aspects of the store fitout 

including construction. We have a broad range of 

resources and contacts to ensure that development 

will be completed with the least amount of 

inconvenience and in the fastest time possible; 

working within the agreed construction schedule. 



5. Training & Support 

Schnitz will provide you with a minimum of 4 weeks of comprehensive, 

on-the-job training in your business. Also, while your business is being 

built we'll invite you to come and work at one of our company owned 

stores for a week or 2 to get used to the systems, processes and to 

familiarise yourself with how everything works. This will make the 

transition into your business all the more smoother. 

Schnitz has a comprehensive training program that will teach you all the 

necessary Business Management skills you'll need to run your business. 

We'll make sure you're well trained in: 

• Use of all the Equipment; 

• Point of Sale (POS) Terminals; 

• Food Preparation and Presentation; 

• Inventory Management and Stock Control; 

• Food Hygiene and Safety; 

• Labour Management; 

• Local Store Marketing; and 

• Business Strategy Planning & Goal Setting 

Furthermore, we will provide you with On-going Support while you're running your business so if you ever 

get stuck, you'll be able to speak with our Training Manager and have him assist you with your issue. We'll 

always be there to help you while you 'learn-the-ropes'. 

Schnitz Franchising will also provide Franchisees with complete Marketing Support including in-store and 

local advertising with State-based advertising planned once budget is achieved. All our advertising 

strategies have been proven to be very effective and our most successful campaign is the sample tastetests 

we offer in and around our stores – once they try our schnitzels they’re hooked. 



6. Key Benefits & Opportunities 

Owning and operating a Schnitz Franchise has many advantages. Here are a few that we believe are 

important: 

1. Make your mark on the world and get noticed - with Schnitz, you'll be part of a 

unique business that is going to grow very quickly and will be getting a lot of media attention. It is 

a brand that will become very respected in the fast-casual food industry as it has core values that 

both Franchisees and customers believe in. You will also be the envy of your friends - who else do 

you know that gets to eat schnitzels everyday? 

2. Create a lifestyle that suits you - with Schnitz, we have models that will work for both 

Owner/Operator and Investor/Manager models. Our CBD stores only run 5 days, breakfast and lunch 

and our suburban high street stores operate 7 days, Lunch and Dinner. This gives you the flexibility 

to create the type of work lifestyle that works for you. 

3. Schnitzels are not a ‘trendy’ food – schnitzels have been on the menu boards of many 

Australian restaurants, pub and cafes for a very long time; you could almost say they’re part of our 

heritage. Everybody loves schnitzels so they're going to be around for a lot longer than some of 

these 'trendier' fast-casual food concepts that are riding the back of a fad. Beware of ‘trendy’ food 

franchises as these are only good for a while then lose popularity as the fad dies off. 

4. Word-of-mouth marketing - our food is so good that words spreads very quickly in a local 

area. Once people try the product they tell ALL their friends so word-of-mouth marketing is very 

strong with our brand and food. 

5. WARNING! Schnitz is addictive! - Schnitz has created food flavours that can only be 

summed up as ‘absolutely addictive’ creating a very stable, growing base of customers with 

insatiable appetites for our products. This in itself is the corner-stone of a successful food 

franchise. 

6. Low cost of entry (compared to similar fast-casual food concepts) - this makes it 

more affordable to setup and means you'll pay off your investment a lot sooner. 

7. Single, Multi and Master Franchise opportunities available - but we're really 

interested first in seeing how you go with one store before we grant you Multi or Master Franchise 

rights (the possibility is there if you can prove your worth). 

8. Fun brand with loads of advertising potential - We already have coined a number of 

slogans that are being thrown around like "I’m a Schnitz-a-holic" and we want our customers to live 

our brand, wear our t-shirts, apply temporary logo tattoos and put our stickers on their cars. 

9. Great work environment - everyone has a fun time working at Schnitz. We only pick great 

people to work with you and create a positive, energized environment where everyone helps each 

other. Forget the office politics; Schnitz is about having fun! 

10. Low Royalty and Marketing Fees - we only charge 5% Royalty of gross sales and 2% 

Marketing Levy unlike many of our competitors who charge 9% and above. 

11. We're a family and we look after each other like a family - as a family-owned 

Franchise we're not money-hungry like our corporate counter-parts. We believe the fruits of our 

labour will come in time but for now all we're interested in is getting lots of great people to join 

our family to help us spread the Schnitz love. We're here to look after you, nurture you and your 

business and help you achieve your goals - whatever they may be. 



7. Franchise FAQs 

We understand that making a big decision like owning your own franchised Schnitz business caries with it a 

lot of questions. Here is a list of common questions we get asked by our prospective Franchisees – we hope 

these Frequently Asked Questions (FAQs) will help you make the right decision. 

1. What makes Schnitz so unique and better than other franchises? 

If you haven’t already realized, Schnitz is the only Schnitzel franchise in Australia and as a result it holds a 

unique position in the food retail marketplace. We combine great tasting schnitzels with healthy fillings in 

toasted rolls and wraps, serve Gourmet Salads with Schnitzel Strips and have our customers begging for 

more of our award-winning crunchy Schnitz Chips. 

The Schnitz business model is commercially viable and has very strong customer appeal. Our research 

shows that consumers are mindful of what they eat and are shifting towards healthier and more convenient 

food alternatives. Schnitz offers all this at a reasonable price which forms the foundation of a stable, 

growth-driven business. 

The team behind Schnitz has been involved in food since 1974 and knows what makes for a great customer 

experience. They are professional, reliable, honest, hard-working and know that their success is driven by 

your success. They back their knowledge with on-going marketing activities and value the power a strong 

brand and excellent work ethic and culture can bring to a business. 

As a young company eager to grow, Schnitz offers you the confidence to partner with a team of people that 

want to grow a National brand that is synonymous with quality and value for money. Our vision is to 

become the premier schnitzel brand in Australia – when people want a great schnitzel we want them to 

think of “Schnitz”. 

We believe it is our passion, drive and commitment to our Franchisees success that sets us apart from our 

competitors. We would love to share our dream with other like-minded people. 



2. What do I need to become a Schnitz franchisee? 

To join Schnitz as a Franchisee you will need to have the right attitude, a penchant for hard work and a 

willingness to learn. You will need to possess passion for the hospitality industry (especially schnitzels) and 

have the energy and enthusiasm to commit the time required to build your business together with our 

guidance. 

We are looking for people that believe in excellent customer service and have strong leadership and 

communication skills. If you have experience in the hospitality or retail industries and have previous 

business management experience this will be looked at favourably when we review your application but is 

not essential as these skills can be taught (if you are willing to learn). Also, you will need access to the 

required funds to setup your Schnitz shop (minimum $350,000 ex GST) 

3. Will I be required to work in my business? 

The short answer is “Yes”. Schnitz is committed to achieving a great return on investment for our 

Franchisees and as such we believe that the most successful franchises are those that are operated by the 

owner of the business. This ensures that the Franchisee is involved in every aspect of the businesses 

operation. If, after you have built up your business, you feel the revenue is sufficient to support a 

Manager’s wages then we will look at helping you appoint a suitably qualified Manager to transform your 

Schnitz business into a passive investment. 

4. What will I get when I become a Franchisee? 

When you join the Schnitz family as a franchisee you will have the opportunity to be your own boss and run 

your own business. You will be part of a team that loves having fun and shares your obsession with 

schnitzels. You will have the support of a team of professionals that have a minimum of 35 years of 

hospitality experience in Australia and understand various food retail operations. You will have the 

potential to earn solid returns on your initial investment with the goal of paying off your investment within 

4 years. Furthermore, you’ll be able to build on the strength of the Schnitz brand, our ongoing training, 

operational systems, marketing support and purchasing power. 



5. What is included for my initial investment? 

To setup a Schnitz store you’ll need anywhere from $350,000 to $450,000 (+ GST) to fit-out/build the 

store (depending on the size of the store, location and condition of the building prior to fit-out). The term 

of the Franchise Agreement is 5 years followed by a further term of 5 years. 

Schnitz has not as yet been validated for bank approved finance (we need 10 stores before this can be 

achieved) so we’re looking for Franchisees that have access to the full funds required to fit-out their new 

Schnitz business (a quote for the fit-out will be provided once a site has been secured). 

Food court / Kiosk fit-outs are usually on the lower-end of the scale and large, 150+ sqm Restaurant fitouts 

are on the higher end. 

Schnitz Franchising are offering a turn-key business opportunity so that you can start trading from day one. 

The initial investment will include the following aspects and also covers your deposit and a once-only 

franchise fee of $25,000* (+ GST): 

• Site Selection Advice – we work closely with you to research and select the best location for your 

new Schnitz store and secure a favourable lease; 

• Custom Store Design & Fit-out – we design and build your Schnitz store to fit within our brand and 

style guidelines including quality equipment, installation, building works etc; 

• Working Capital – we usually recommend having at least $10,000 working capital to cover the 

initial stock purchase and have wages for the first 2 weeks covered however costs will depend on 

factors such as store size, location and other extraneous factors. 

• 

Comprehensive Training – we work closely with you to educate you on all aspects of HR, 

operations and administration and will coach you 

through the initial stages of your business until 

you’re ready to take your training wheels off; 

• Ongoing Support – with over 35 years hospitality, sales and marketing experience we understand 

how to setup and run successful food retail operations and will support you as your business grows. 

• Proven Marketing Strategies – we will help you execute these in and around your store; 

• Recruitment Advice – we will help you recruit the right team of people to create a productive and 

fun work environment; 

6. What about ongoing fees? 

Schnitz charge a 5% royalty of sales and 2% Marketing 

Levy – calculated as percentages of gross sales (ex GST). 

These fees are payable by all franchisees and ensure that 

we are able to provide ongoing training, support and can 

keep building the Schnitz 

brand into a nationally 

recognised brand. 

The marketing and royalty fees (payable weekly) ensure 

Schnitz is able to deliver ongoing operational support and 

access to Schnitz systems and intellectual property as well 

as building the 

brand through targeted advertising 

strategies. 

* Note: Franchise Fee will be increasing to $35,000 +GST by the end of 2011 



7. Are all Schnitz foods prepared on site? 

Most of the food sold at Schnitz is prepared on site. Meat and vegetables are delivered fresh daily by our 

suppliers and trademark seasonings/sauces are made offsite under license (exclusive to Schnitz). Our Rustic 

Rolls and Brioche Rolls are made exclusively for Schnitz by Laurent ® Bakery. Both the Rolls and Tortilla 

Wraps are made off-site and supplied daily. This supply chain keeps labour costs down and ensures 

consistent quality. 

8. Can I buy a Schnitz franchise with a partner? 

Yes, Schnitz encourages you to invest in your business with your partner, spouse or other partnership. 

Sibling partnerships are also encouraged however any solid partnership will be considered based on the 

strength of the relationship. 

9. What if I want to own more than one Schnitz business? 

If you can prove to us that you have what it takes to run one store effectively and if you can demonstrate 

that you will have the resources to run more than one Schnitz business then we would love to help you 

achieve your business goals. Multi-site operator applications will be considered in due course. 

10. What criteria do you use to assess your locations? 

Roman has had 36 years selecting 

café and restaurant locations so he 

is very experienced and knows 

exactly what to look for. We also 

carry out independent research on 

proposed locations and will analyse 

foot traffic, demographics, stability 

of customer-base and competitors in 

the proposed area. We also work 

with property consultants to 

determine whether a location is a 

sound investment before signing any 

leases (Schnitz holds the Lease). We 

will recommend locations however 

you are not obliged to accept the 

proposed site. We also recommend 

you conduct your own research and 

evaluate the location to make sure 

you are confident with your decision 

before you sign the Franchise Agreement. 



8. Franchisee Selection Process 

To help you plan your journey towards having your own Schnitz Franchise we’ve included the key steps 

we’ll be undertaking before awarding you with a Schnitz Franchise. The Schnitz Application Process usually 

takes around 6-8 weeks however this will be subject to site availability and can take 3 or more months to 

secure a suitable, high-traffic site to help your business have the best chance of success. 

13 steps to owning your Schnitz Franchise 

1. Register Your Interest 

If you think you have what it takes to join the Schnitz family then we’d love to hear from you. To register 

your interest in a Schnitz Franchise, simply complete and submit the Expression of Interest Form. This can 

be done by: 

a. Completing and submitting the Online Expression of Interest Form (see www.schnitz.com.au) 

b. Printing and completing the Expression of Interest Form at the end of this information pack. 

You can submit a completed printed form by: 

i. Fax: 1300 729 800 

ii. Email: franchising@schnitz.com.au 

iii. Post: Schnitz Franchising Pty Ltd 

Level 2, 3 River St 

SOUTH YARRA, VIC 3141 

2. Application Review & Initial Discussion 

We will review your submitted application and if we feel you have 

the pre-requisites to own and/or operate a Schnitz franchise we 

will contact you to discuss your application further. This will be an 

initial, general discussion about you, your business goals and why 

you want to setup a Schnitz Franchise. 

If we are both comfortable to proceed to the next stage we will 

arrange a convenient time for you to come out to our office for a 

face-to-face meeting. A Confidentiality Agreement will be supplied 

to you prior to this meeting. 

3. Our First Face-to-Face Meeting 

This is an opportunity to discuss the proposed Schnitz franchise in detail and for both parties to get to know 

each a little better. You will need to bring the signed Confidentiality Agreement to this first meeting (a 

copy will be provided to you). At this meeting you’ll be able to ask any questions you have about owning a 

Schnitz Franchise; we will answer your concerns in as much detail as we can provide. 

4. Detailed Application & Deposit Payment 

If we’re both happy with where the relationship is going we will provide you with a Franchise Application 

Form which we’ll need you to complete and return to our Head Office (details shown in stage 1 above) 

along with a fully refundable deposit payment of $3,000 for the application fee. 



5. Second Meeting & Legal Documents Issued 

During this meeting we’ll review the completed Franchise Application Form and discuss any questions and 

concerns you may have at this stage. This is a large commitment for both parties so we want to make sure 

we’re both clear about each others obligations. We will then provide you with a number of legal documents 

for you to review. Legally, you are required to have these documents for a minimum of 2 weeks before any 

Franchise Agreements are signed. 

6. Spending a day in a Schnitz store 

With such a large investment in time and money, you’ll want to make sure that this opportunity is right for 

you. The best way to test the system is to spend a day in one of our stores together with our Training 

Manager. You’ll experience opening the store in the morning (including preparation), seeing how the 

business operates during trade and then cleaning and closing the store. You’ll see what is involved in the 

day-to-day running of your future Schnitz store and you’ll get to ask questions throughout the day to make 

sure you’re ready for the commitment. 

7. Review & Due Diligence 

You will need to review the legal documentation we provide you. We suggest you 

receive independent legal advice and talk to some of the other people within the 

Schnitz family such as other Franchisees. This process usually takes about 2 weeks. 

8. Third Meeting & Franchise Documentation Review 

It is at this meeting that you’ll get to go over the Franchise Documentation we provided you. We’ll answer 

any questions regarding this documentation and overcome any issues you may have to ensure both parties 

are ready to proceed to the final stage of the process. 

9. Final Meeting! 

We’ve had a chance to get to know each other and discuss the finer details; now it’s 

time to meet the team behind Schnitz and address any last outstanding concerns. We 

then sign the Franchise documentation and you will be asked to pay either the full 

amount of the Franchise Fee or a portion of it, subject to the availability of an 

appropriate site. 

10. Site Selection & Fitout 

With all the documentation signed it’s time to get your new Schnitz store ready. We begin by either finding 

you a new site or allocating an existing site we have reserved. We then draw up plans with regards to store 

fit-out and order all the necessary equipment from our suppliers. Schnitz will oversee the entire fitout of 

your new store and will ensure it is built to our exacting standards – no ‘slap-up jobs’ here! 



11. Recruitment & Training 

With your new Schnitz store nearing completion it is time to recruit great staff and undergo extensive 

training to make sure you hit the ground running. Although we will facilitate the recruitment and training 

process we will ask that you be involved during the team selection process as we want to make sure there 

is a cultural fit between you and your new team. 

12. The Grand Opening 

This is it, the moment you’ve been waiting for… the grand opening of your new Schnitz store. We will be 

here by your side the whole time and will make sure that you ease into your new role as Franchisee. We 

care about your investment and our investment in you and your team which is why we will provide you with 

an additional 4 weeks of training after opening. 

13. The Sky’s the Limit! 

Even after training has been completed and you tell us you are comfortable with the way your new Schnitz 

business is running we will still provide you with ongoing support to help you streamline your stores 

performance. We will do this by monitoring your operations and will also assist you in marketing your 

business to your local target market. 



9. Next Steps... 

Thank you for taking the time to review our 

Franchise Information Pack. 

If you would like to register your interest in 

owning a Schnitz Franchise then please 

complete and submit the Expression of 

Interest Form below and we will contact you 

to discuss the next steps. 

Should you require additional information, 

please do not hesitate to contact Andrew 

Dyduk on 0410 649 808 or email 

franchising@schnitz.com.au with your enquiry. 

“ We look 

forward to 

working with 

you soon! ” 



10. Expression of Interest Form 

If you’ve read our franchise information and are interested in joining our unique, fast-growing franchise 

then please complete the Expression of Interest Form below and send it back via: 

Fax: 1300 729 800 or Email: franchising@schnitz.com.au or 

Post: Level 2, 3 River St, South Yarra VIC 3141 

Personal Details 

First Name: Last Name: 

Age Group: 18 to 24 25 to 30 31 to 40 41 to 50 51+ 

Street Address: 

Suburb: State: Postcode: 

Country: Australia Other: 


Mobile: Phone: 

Email: 

Preferred Contact Method: Mobile Phone Email 

Best time to contact you: Before 9am 9am to 12pm 12pm to 5pm After 5pm 

Why Schnitz? 

What is your reason for wanting to setup your own Schnitz Franchise? 

Tell us why you would make a great Schnitz Franchisee: 



Proposed Franchise Opportunity 

What Australian State or Territory are you interested in operating your Schnitz Franchise? 

VIC NSW QLD WA SA TAS ACT NT 

Tell us what type of Schnitz franchise you have in mind? 

Single Store (in CBD) International Single Store 

Single Store (in Suburban Precinct) International Multiple Stores 

Single Store (in Shopping Centre) International Master Franchise License 

Multiple Stores State/Territory Master Franchise License 

How do you plan to own and operate your Schnitz store(s): 

Owner-Operator Investor, store run under management 

What is your preferred geographical area/region/boundary/suburb: (eg. Chapel St business district) 

In what time frame would you like your Schnitz store(s) setup? 

Now Within 3 months 3 to 6 months 6 to 12 months More than 12 months 

Investment Details 

How much money are you willing to invest? 

More than $500,000 $400,000 to $500,000 $300,000 to $400,000 Less than $300,000 

What is the value of your liquid assets? 

More than $300,000 $200,000 to $300,000 $100,000 to $200,000 Less than $100,000 

What type of liquid assets do you have: (tick all that apply) 

Cash on hand Cash in Banks/Savings Institution Securities (shares, bonds, super etc.) 

Money due to you � Provide Details: 

Real Estate � Market Value: 

Other (please specify): 

How much time are you willing to invest in training? 

As little as possible 2 weeks 2 months As long as it takes 

Feedback 

How did you find out about the Schnitz Franchise opportunity? 

Schnitz Website Internet Search (specify keyword(s)): 

Friend FranchiseBusiness.com.au Website FranchiseBusiness Email SEEK Commercial 

Magazine In-Store Promotion Franchise Expo Franchise Directory Newspaper 

Other (please specify): 

© Schnitz Franchising Pty Ltd – Commercial in Confidence 

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Franchise - Schnitz

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