sport club corinthians paulista

62
sport club
corinthians paulista
a goal
worth
hundreds
this proJects aiMs to contribute to the reduction of Global warMinG
and to raise awareness about cliMate chanGe aMonG corinthians fans
Each goal scored by Timão is not only
an explosion of joy in the stands. It is
also a reason for nature to celebrate. In
partnership with Banco Cruzeiro do Sul
and Instituto Ecoar, Corinthians has its
team playing against global warming.
People who watch the news have probably
noticed the increasing number of floods,
droughts, hurricanes and other natural
disasters happening on the planet. The
search for solutions to these problems lies
in actions on the part of citizens, and the
black-and-white team is doing its part.
Whenever Timão sets foot on the field,
100 native trees are planted in Salto de
Pirapora, in the interior of São Paulo.
That's the location of the Corinthians Banco
Cruzeiro do Sul Forest Reserve, in an area
of 103,000 m 2 used for this project. For
each goal scored by the team, 100 new
trees are planted. Another 100 trees are
planted when we do not allow any goals.
For each penalty kick defended by the
goalkeeper, 200 trees are planted. As a
matter of fact, goalkeeper Júlio César, who
started at Corinthians in the youth category,
is the sponsor of the project.
Planting trees is very important
because they capture CO 2 from the
atmosphere and give back oxygen. The
carbon taken from the air accumulates in
the trunks. According to environmentalists,
five adult trees can neutralize one ton of
carbon monoxide emissions, depending on
the species and local biome.
The Project Jogando pelo Meio
Ambiente (Playing for the Environment) is
environMent //
only two years old, and 44,700 seedlings
have already been planted through the
Corinthians initiative alone. Of this total,
23,000 seedlings arrived at the Forest
Reserve in 2010. In 2011, over 21,700 new
seedlings were planted. But the project is
not limited to the field. It is necessary to
change the behavior of society to achieve
a better, more eco-friendly world. This is
a matter of awareness. During matches,
flyers promoting the project's website
(www.jogandopelomeioambiente.
com.br) are distributed. This site allows
fans to obtain information in the form
of videos, articles, and news reports
relating to environmental education.
Social networks also play an important
part by providing a space for the project
to showcase its ideas and actions related
to environmental sustainability.
The actions taken by this project are
paying off. In addition to the planted
trees, a survey conducted by the
company Perfil Urbano, with 400 fans
who were at Pacaembu on August 31 st
(Corinthians 3-2 over Grêmio) showed
that, over the course of one year, the
level of knowledge about the project had
increased from 31% to 58%. Of this total,
90% totally or partially agreed that the
project contributes to the fight against
global warming, and 88% said that the
project has a lot to do with Corinthians.
The credibility of this initiative is attested
by the 61% of the people interviewed
who said that this project is not a
marketing tool, but an effective action.
iN TwO YEARS, 44,700 SEEDLiNgS
hAVE BEEN PLANTED ThROUgh ThE
CORiNThiANS iNiTiATiVE ALONE
TREES PLANTED
100
every tiMe the teaM
steps onto the field
100 for each Goal
scored by the allpowerful
teaM
100
when the teaM does
not allow any Goals
200
when tiMão defends
a penalty kick
sustainability
report 2011 63