Curriculum Vitae Andrea Bauer - Bauer Decassian Brainpool
Curriculum Vitae Andrea Bauer - Bauer Decassian Brainpool
Curriculum Vitae Andrea Bauer - Bauer Decassian Brainpool
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<strong>Curriculum</strong> <strong>Vitae</strong><br />
<strong>Andrea</strong> <strong>Bauer</strong><br />
address Praterstrasse 58/4/7, A – 1020 Vienna<br />
phone +43 664 263 46 80<br />
mail andreabauer@chello.at<br />
born on 20/01/1966, in Vienna, unmarried<br />
Professional Career<br />
08/2008-01/2011 ING-DiBa Direktbank Austria – Head of Marketing Austria; Vienna, Frankfurt, Amsterdam<br />
• Responsible for marketing strategy, -budgets, media strategy and –planning (offline, online), product<br />
management, marketing controlling and portfolio analysis, brand management, advertisment, direct<br />
marketing & CRM, online strategy and homepage, SEM & SEO, viral campaigns, social media,<br />
affiliate marketing, new business with support of cooperations, research, agencies leading<br />
• Personnell management and team building<br />
• International knowledge exchange with ING-DiBa Germany and ING Group<br />
• EFFIE AWARD for most effizient marketing performance 2009<br />
• ADGAR prize for impact strong print advertising 2009<br />
10/2005-07/2008 CA Immo Group – Head of Corporate Communication of CA Immo & CA Immo<br />
International; Vienna, Frankfurt<br />
• Responsible for brand strategy and management, PR, online marketing, advertisement, media<br />
planning, fairs, budgets, leading of agencies<br />
• Responsible for communication to the financial market: annual and quarterly reports, both offline &<br />
online, management of annual shareholder meetings and press conferences<br />
• Responsible for communication campaigns for IPO of CA Immo International, for CA Immo bond,<br />
and 3 increases in stock capital of CA Immo<br />
• Team development and leading<br />
• ART DIRECTORS CLUB NEW YORK prize for CA Immo annual report 2006<br />
• GOOD DESIGN AWARD of Chicago Athenaeum for CA Immo annual report 2006<br />
2004 - 2005 Teacher in the fields of brand communication and management, at Graphic academy; Vienna<br />
12/2001-09/2005 Erste Bank – Strategic Marketing and marketing coordination of 16 Austrian<br />
subsidiaries; Vienna, Innsbruck, Salzburg<br />
• Brand strategy, brand architecture and positioning of Erste Bank and saving banks<br />
• Brand integration of Austrian subsidiaries with regard to their marketing campaigns and budgets<br />
(ATL, BTL)<br />
• Launch of internal employees` campaign for better identification with repositioned brand in 2002<br />
• Event marketing for Life Ball 2002<br />
04/2000-04/2001 Bene Büromöbel – Corporate Communication Manager<br />
• responsible for corporate design programmes, advertising, and media planning
02/1997-03/2000 freelance consultant for brand communication and design management; Vienna, Zurich,<br />
London, Rome, Milano; clients as following:<br />
• Swiss Re: Corporate design integration for two subsidiaries (in cooperation with Weiersmüller,<br />
Bossard, Grüninger)<br />
• Post & Telekom Austria, Telekom Austria, Mobilkom, Datakom: brand positioning for<br />
financial market, positioning analysis for consumer markets (in cooperation with Wirz Corporate)<br />
• ONE, Premiere, Bundeswirtschaftskammer: online project management (in cooperation with<br />
DMC/01)<br />
• Schöps, brand and trend analysis (in cooperation with DraftFCB Retail)<br />
• Team 7: strategic consultancy in a repositioning process (in cooperation with Tricom)<br />
05/1994-01/1997 GGK Vienna – Account Executive in GGK`s Design unit<br />
• advisor and project manager for Corporate Identity programmes of Austrian Airlines, max..mobil ,<br />
Porsche Bank, Albertina, Palmers, Austrian Employement Service<br />
• responsible for CI conceptions: strategy, mission statement formulation, project phases, accounting<br />
• responsible for GGK Design budget<br />
• New Business<br />
07/1993-05/1994 Sport Med Austria - conception and implementation of new organisation structure<br />
01/1992-04/1993 Vienna Portfolio Management; Vienna, Hamburg<br />
• Distributors` support: Development and training of franchise partners<br />
01-12/1991 Bildungsmanagement für Versicherungswesen – sales trainer<br />
Training<br />
• trainings, development of training concepts (for sales & communication skills)<br />
Currently Coaching, supervisions, and seminars for individual development<br />
2004 start of studies in psychotherapy; completion of 1 st studies` level<br />
2004 Training in Coaching and Systemic Advisory, Prof. Dr. Fritz Simon, Berlin<br />
1997, 1998 French language lessons at Institute Française, Vienna<br />
1996 Training in Project Management, Prof. Roland Gareis, Vienna<br />
Education<br />
1984 – 1990 Wirtschaftsuniversität Vienna – studies of business administration with special focus on<br />
Marketing and Human Resources<br />
1990 Hochschule St. Gallen, Switzerland<br />
postgraduate studies, specialisation on Human Resources and Corporate Management<br />
1976 – 1984 Modern linguist high school, Vienna<br />
Languages German (mother tongue)<br />
English (business fluent)<br />
French (basic knowledge)<br />
Sports & interests Modern art, design, architecture, travelling<br />
1972 – 1984 figure skating as competitive sport
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