Marketing Mix - Fairleigh Dickinson University
Marketing Mix - Fairleigh Dickinson University
Marketing Mix - Fairleigh Dickinson University
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Introducing Adjunct Professors:<br />
Lindsey Greene<br />
Barrett<br />
(lindsey_greene<br />
@fdu.edu)<br />
Lindsey Greene Barrett is president of<br />
Women Throughout Time, an<br />
organization that provides a series of<br />
lectures, seminars and workshops for and<br />
about women. She founded Women<br />
Throughout Time to further women‟s<br />
history education and provide programs<br />
for businesswomen and women<br />
entrepreneurs. Barrett graduated from<br />
the <strong>University</strong> of Virginia in 2000 with a<br />
B.A. in English and a history minor. After<br />
graduation, she began working for<br />
Singleton Browne Corporation, an<br />
entrepreneurial venture in industrial and<br />
residential construction and development<br />
started in 1965 by her father. For the last<br />
eight years, she has acted as manager of<br />
the firm‟s industrial holdings in Upper<br />
Saddle River, NJ. Barrett received her<br />
M.B.A. from <strong>Fairleigh</strong> <strong>Dickinson</strong><br />
<strong>University</strong> in 2007, and is currently an<br />
adjunct faculty member at FDU teaching<br />
two entrepreneurial classes, Women as<br />
Entrepreneurs and Business Ventures<br />
Capstone. She resides in Wyckoff with<br />
her husband Nicholas. She is active in<br />
several local organizations on a volunteer<br />
basis, including the Hermitage (a historic<br />
house museum and history education<br />
center), the Girl Scouts and FDU‟s Sands<br />
of Time: Exposure to Greatness.<br />
Find out more about the<br />
Entrepreneurship and <strong>Marketing</strong><br />
professors at the Entrepreneurship and<br />
<strong>Marketing</strong> Department, Silberman<br />
College of Business site at<br />
www.fdu.edu<br />
Learn more, have fun and build your network! Join the clubs supported by the Entrepreneurship and <strong>Marketing</strong> Department:<br />
GRADUATE BUSINESS CLUB<br />
Jason Blumstein, President (fdu.gbc@gmail.com)<br />
Dr. Ethné Swartz, Advisor (swartz@fdu.edu)<br />
Professor Ann Huser, Advisor (ahuser1@gmail.com)<br />
Next meeting will be on October 27, Wednesday,<br />
6:00pm at the Rutherford Room, Madison Campus<br />
Raymond Capozzi<br />
(raymond_capozzi<br />
@fdu.edu)<br />
Raymond Capozzi became an adjunct<br />
professor at <strong>Fairleigh</strong> <strong>Dickinson</strong> <strong>University</strong><br />
in 2005, and has taught <strong>Marketing</strong><br />
Research, <strong>Marketing</strong> Concepts, Business<br />
Forum and Advanced <strong>Marketing</strong><br />
Management at the undergraduate and<br />
graduate levels and for the Executive MBA<br />
and the MBA Verizon Wireless programs.<br />
His teaching experiences have also taken<br />
him to Africa, where he served as a Peace<br />
Corps teacher in Ethiopia. Ten years later,<br />
he came back and served as a marketing<br />
coordinator and taught entrepreneurial and<br />
cottage-industry skills for developing<br />
practical revenue streams for the university<br />
in Ethiopia. Capozzi has traveled in more<br />
than 90 countries as a consultant and<br />
tourist. Outside of the classroom, he held<br />
positions at American Cyanamid‟s<br />
Consumer Products Division and the Post<br />
Division at General Foods. He specialized in<br />
new-product development and test<br />
marketing for many different packaged<br />
goods. In addition, he had his own<br />
company, offering marketing<br />
research/services to many large and small<br />
corporations, including Johnson & Johnson,<br />
Nabisco, Burger King, Taco Bell, L‟Oreal and<br />
Alberto Culver. “My teaching style is to be<br />
myself by bringing to the classroom my<br />
personal life experiences and „real world‟<br />
business experiences,” Capozzi said. “I<br />
always keep remembering, when dealing<br />
with students, that at one time I was a<br />
student on the other side of the desk, with<br />
similar anxiety and goals. I try to place the<br />
course content into perspective, recognizing<br />
the pressures facing young people today.”<br />
Capozzi earned his B.S. and MBA in<br />
business management and marketing at<br />
FDU.<br />
Gina Tedesco<br />
(gina_tedesco<br />
@fdu.edu)<br />
Gina Tedesco is an entrepreneur, a<br />
private investor, a business consultant<br />
and a professor. She is the founder and<br />
President of Opus International, a<br />
consultancy offering services in business<br />
strategy, mergers and acquisitions,<br />
strategic planning, product licensing,<br />
valuation analysis, due diligence and<br />
entrepreneurial financing, as well as<br />
providing industry expertise and analysis<br />
on the pharmaceutical and biotechnology<br />
industries. Tedesco's career of 24 years<br />
includes co-founding three successful<br />
start-up ventures after holding various<br />
senior level management positions in a<br />
global pharmaceutical company which<br />
included postings in Paris, France, and<br />
Sao Paulo, Brazil. Tedesco earned a B.S.<br />
in mechanical engineering from the<br />
<strong>University</strong> of Massachusetts at Amherst<br />
(Pi Tau Sigma) and an MBA from George<br />
Washington <strong>University</strong> (magna cum<br />
laude) as well as an additional MBA<br />
certificate in entrepreneurship from<br />
<strong>Fairleigh</strong> <strong>Dickinson</strong> <strong>University</strong>. Tedesco is<br />
a member of Jumpstart, a private,<br />
member-led angel group that invests in<br />
early-stage technology companies in the<br />
mid-Atlantic region. She has served on<br />
the boards of both public and private<br />
ventures and currently serves as a<br />
trustee of the Somerset Hills Educational<br />
Foundation. She is a member of the<br />
advisory board for the Rothman Institute<br />
of Entrepreneurship at FDU. Professor<br />
Tedesco teaches graduate classes in<br />
entrepreneurial finance and leads the<br />
MBA Business Ventures Capstone course<br />
for the department.<br />
MARKETING MIX CLUB<br />
Daniela Hlinka, President (dhlinka@student.fdu.edu)<br />
Professor Ann Huser, Advisor (ahuser1@gmail.com)<br />
Dr. Caroline Munoz, Advisor (Munoz@fdu.edu)<br />
Meetings are open to all majors and are held every other<br />
Tuesday at 5:00pm in the Sammaratino Room, Madison Campus